ITV

Category: MAM

  • R K Swamy ropes in Bhupesh Upadhye as National Buying Director

    R K Swamy ropes in Bhupesh Upadhye as National Buying Director

    MUMBAI: R K Swamy Media Group has appointed Bhupesh Upadhye as its National Buying Director, Media Direction. He will report to R K Swamy Media Group president Chintamani Rao. 

    “Media Direction is a growing agency and has a lot of potential to grow faster. My role is to take buying to the next level and deliver better value to clients”, said Upadhye.

    Upadhye comes to R K Swamy from GroupM, where he worked successively in Fulcrum-Mindshare, MEC, and Motivator. Previously he has also been associated with Interactions (part of the Lintas Group), Carat and Mediacom.

    Rao said, “I am delighted to welcome Bhupesh to our team. His addition is part of our continuous endeavour to deliver ever better value to our clients.”

  • AIFF to enter into Rs 7 bn sponsorship deal with IMG-Reliance

    AIFF to enter into Rs 7 bn sponsorship deal with IMG-Reliance

    MUMBAI: In its first breakthrough deal, IMG-Reliance is set to sign a Rs 7 billion 15-year deal with the All India Football Federation (AIFF).

    The deal, expected to be inked tomorrow, will be substantially more than what Zee had bagged the 10-year rights for. IMG-Reliance got the rights after AIFF terminated its contract with Zee.

    IMG-Reliance will get the sponsorship, marketing, and media rights of football activities, including the I-League, featuring the Indian national team.

    AIFF had recently terminated its $70 million 10-year deal with Zee Sports, four years prior to the expiry date in 2014. The deal had a clause to review it after five years. AIFF had ended the deal allegedly because of payment issues, lack of enough publicity and bad coverage of the events.

    Reportedly, Zee Sports had demanded Rs 700 million from AIFF for terminating the deal.

  • Salman’s Dabangg scores on TV behind 3 Idiots

    Salman’s Dabangg scores on TV behind 3 Idiots

    MUMBAI: India‘s Hindi general entertainment channels are riding high on Bollywood. Salman Khan aka Chulbul Pandey, the corrupt police officer from Uttar Pradesh, has inched closer to Aamir Khan‘s 3 Idiots in performance on television, recording the second-highest ratings for a Hindi movie in recent times.

    Dabangg, the biggest blockbuster of 2010, clocked a 9.2 TVR as Colors added 64 GRPs (gross rating points) from the movie premiere on 28 November. It drew in 35 million viewers in the Hindi speaking market, as per Tam data.

    3 Idiots, a more popular film, had clocked a record 10.9 TVR on Sony Entertainment Television.

    Dabangg enabled Colors to cross 300 GRPs after a gap of 11 weeks. The Viacom18 channel closed the week ended 4 December with 345 GRPs. The channel, however, remained at its second position as the genre leader Star Plus gained 37 GRPs to end the week with 415 GRPs.
     
    Dabangg also raced past popular soaps to become the top-rated show across the GEC space for the week. The closest rival, Saathiya Saath Nibhana, on Star Plus earned 6.4 TVR, a glaring gap that is rare in today‘s highly competitive and fragmented GEC space.
     
     So will Colors be able to sustain the GRP spike?

    “Colors has got a huge spike due to the Salman Khan movie. It will, however, be interesting to see what the channel offers in the 9-10 pm slot once Bigg Boss gets over,” says a media observer.Meanwhile, Star Plus‘ growth in the week ended 4 December has come from weekday primetime (+7), weekday others (+3), weekday afternoon (+2), weekend original programming (+22), weekend others (+7), and weekend movies (+13). However, the channel saw a decline in weekend events (-17) as in the previous week, a television award show event had fetched a TVR of 4.

    Zee TV (183 GRPs) and Sony Entertainment Television (181 GRPs) slipped by 23 and 20 GRP points respectively. The two channels maintained their third and fourth positions even as the gap between them is narrowing.

  • GroupM forecasts global ad spending to surpass $500 bn in 2011

    GroupM forecasts global ad spending to surpass $500 bn in 2011

    MUMBAI: Global ad spending in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to a revised report from GroupM.

    The report also revealed that digital media outlets are challenging newspapers as the world’s number-two preferred medium (behind television) in measured advertising investment.

    The 70-country forecast predicted that worldwide ad spending in 2011 will reach almost $502 billion, a 5.8 per cent increase over 2010 spending of $474 billion. In the U.S. 2011 spending is expected to hit $147.7 billion, a 3.7 per cent increase over the $142.5 billion invested in 2010.

    The study, This Year, Next Year also forecasted that ad spending in 2010 is expected to increase by 5.9 per cent over the $448 billion spent in 2009; in the US, 2010 spending increased 1.2 per cent over 2009, when almost $141 billion in ad expenditures was reported.

    The study is part of GroupM’s media and marketing forecasting series drawn from data supplied by parent company WPP’s worldwide resources in advertising, public relations, market research, and specialist communications. It was released by GroupM Futures Director Adam Smith and GroupM Chief Investment Officer Rino Scanzoni at the UBS Global Media and Communications Conference.

    Scanzoni said, “We’ve seen a significant rebound in advertising spending in the U.S over the last six months. Television and online media have been the primary beneficiaries of the rebound in spending. In television, the growth is driven by local TV as political advertising—coupled with the resurgence in growth from the retail and auto categories—has risen from the historically depressed levels of 2009.”

    Scanzoni added that moderately accelerated growth is anticipated in 2011 as corporations with significant cash reserves deploy investment in marketing and advertising to drive top-line growth.

    Measured global advertising has recovered nearly all the dollars lost in 2009, according to the report, which also said the recovery has been broad-based with spending increases reported in categories including toiletries and cosmetics, automotive, beverages, retail, financial services, entertainment, and food among others.

    Significantly, the report said measured internet advertising is expected to contribute 37 percent of global ad growth in 2011 and is likely to reach $82 billion, a growth rate that suggests it will overtake newspaper spending (forecast at $90 billion in 2011) at some point in 2012.

    “Internet spending may indeed already have eclipsed newspapers if one allows that measured internet ad investment does not include substantial advertiser investment in content creation, search-engine optimization and analysis,” commented Smith.

    Nations expected to contribute the largest dollar amounts in 2011 ad spending growth are the U.S. and China, each with at least $5 billion, followed by Canada, Russia, Indonesia, India, Brazil and Japan, each expected to add $1 billion-plus in spending growth.

  • OnMobile, Madison World float JV for mobile marketing

    OnMobile, Madison World float JV for mobile marketing

    MUMBAI: India‘s leading telecom VAS provider OnMobile Global Limited and Madison World are floating a joint venture mobile marketing company where both will have equal stake.

    The new company, Kabuza Marketing, will aim at tapping into the rapidly growing mobile marketing opportunities in India and the Indian sub-continent.

    Says OnMobile CEO, chairman and co-founder Arvind Rao, “This joint venture is one of its kind and has the potential to revolutionise both the mobile VAS and the traditional marketing functions. With the onset of 3G, this venture will open up even newer opportunities for more impactful marketing campaigns. It will successfully leverage the mobile reach, installed infrastructure and telecom operator relationships of OnMobile and the marketing and advertising capabilities, client base and market presence of Madison World.”

    The joint venture will open up new direct sales and revenue channels for marketers using mobile. It will focus on leveraging the OnMobile multi-channel advertising & marketing platform which uses various channels including AdRBT, SMS, USSD, WAP, Video, and Audio. Madison World, on the other hand, is a diversified communications group that has specialist units in advertising, media, Out-of-Home, PR, retail, entertainment, mobile and sports.

    Says Madison World chairman and managing director Sam Balsara, “What excites me about mobile is its interactive, personalised and always-on attributes accompanied by unbelievable reach in numbers (600 million+). So far we have thought of mobile as an advertising medium given its high reach but the total advertising market in India is restricted to about Rs. 20,000 crores, where as the potential opportunity to sell products and services and conduct commerce through mobile is Rs. 200,000 crores and our attempt is to tap into this opportunity which should provide top marketers a cost effective distribution channel, bring in a lot of long tail businesses, in addition to large marketers, into the gamut and provide consumers a convenient option to order and pay for products and services through the comfort and convenience of their very own mobile”.

    The venture will involve the blending of OnMobile‘s mobile platforms, software, operational expertise and knowledge in the mobile marketing realm with Madison‘s marketing insights, relevant client base and innovative offerings.

    The JV hopes to get a jump-start in building up a vibrant marketing base to serve merchants, advertisers, corporate clients and telecom operators while providing consumers with valuable deals and discount offers and an opportunity to buy conveniently.

     

     

     

  • Micromax ropes in Lintas Media Group for digital marketing

    Micromax ropes in Lintas Media Group for digital marketing

    MUMBAI: Mobile handset company Micromax has roped in Lintas Media Group (LMG) to handle digital media planning and buying of the company.

    The creative part of the digital business will be handled by the Micromax itself. A source in Lintas has confirmed the story to Indiantelevision.com.

    The size of the account couldn‘t be ascertained, but it is learnt that the paperwork is in the final stages.

  • OgilvyOne launches service to help companies drive sales via social media

    OgilvyOne launches service to help companies drive sales via social media

    MUMBAI: OgilvyOne Worldwide has launched a new offering, Social Selling, in the US to help companies drive topline growth through the use of social media. It will be led by OgilvyOne Consulting in partnership with a group of sales experts.

    The marketing network company introduced the service following a research it conducted among 1,000 sales professionals in the US, UK, Brazil and China, which revealed that there is “social media adoption gap” existing between salespeople and sales organisations.

    OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh said, “Our research has shown that the people on the front-line, the salespeople themselves, recognise the power and potential of social media. They are hungry for education and empowerment, yet few companies are providing the access and training they need. Part of our new ‘Social Selling‘ offering has been designed to help companies overcome this discrepancy and drive sales growth.”

    The research says that social media has had an enormous impact on buying behavior with 49 per cent of sellers seeing social media as important to their success. Among the most successful salespeople, over two-thirds believed social media is integral to their sales success.

    OgilvyOne Worldwide COO Gunther Schumacher added, “Selling must evolve in lockstep with the way people are buying today. The “21st Century Selling” offering maximizes sales potential through both Social Selling and Branded Selling, and draws upon the experience of our expert partners, such as John Callies, an IBM sales veteran. The offering consolidates assignments Ogilvy has been conducting for clients like IBM and Ford in the U.S. and Unilever in Asia. “

    In the survey 68 per cent of sales professionals said that the selling process is changing faster than what their own organisations are adapting.

    According to the research, companies were not providing solid training to sales professionals in social media. In fact many are actively discouraging the use of social media despite the fact that customers are buying that way. 48 per cent of salespeople believed their companies are afraid of letting employees use social media.

    As per the research 25 per cent salespeople surveyed in Brazil said that they receive training on social media usage. 38 per cent of the salespeople surveyed in China use personal blogs in their selling process while only 3 per cent of US salespeople do the same.

    The “Social Selling” offering is part of the company‘s broader initiative called “21st Century Selling” to help clients maximise sales.

  • ICC engages CII for WC commercial rights protection

    ICC engages CII for WC commercial rights protection

    MUMBAI: The International Cricket Council (ICC) has engaged Copyright Integrity International (CII) to work closely with its existing in-house legal team on the management of a rights protection programme for next year‘s World Cup, which gets underway on 19 February.

    Based in Bengaluru, CII is a specialist in online and offline anti-piracy protection services for sports clients. It will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions such as online content and broadcast protection, comprehensive trademark and brand protection and media terms enforcement, in a programme designed to protect the ICC’s intellectual property rights from the threats of piracy, ambush marketing and unlicenced use.

    ICC GM commercial Campbell Jamieson said, “Our commercial partners and sponsors make our events possible and generate significant funding for the global game. The aim of the ICC’s commercial rights protection programme is to maintain the exclusivity of their association with our events. It is vital that those rights are protected so that our partners’ investments can be channelled into the development of cricket throughout our 105 Members.”

    CII CEO Dr Clinton Free added: “It’s a privilege to be engaged by a client such as the ICC to manage the commercial rights-protection programme for such a globally significant event as the ICC Cricket World Cup 2011. Our extensive services and experienced team will leave no stone unturned in ensuring that the event is an unqualified success. Our role will include not only the monitoring and enforcement of infringements but also an education programme for the public that will ensure wholesome enjoyment of the event with due respect to the ICC’s commercial partners and sponsors.”

    The ICC’s legal team has been working hard over the past few months to develop strategies to combat unlawful association with the ICC Cricket World Cup 2011, particularly within the three host territories of India, Sri Lanka and Bangladesh.

    As part of that programme, it has recently released brand and content protection guidelines for the tournament. Through a series of FAQs and illustrations, this document provides other companies and members of the public with a guide to how they might associate with the event without infringing the rights that have been granted to the ICC’s official partners.

  • Big CBS Prime launches 4-week marketing campaign

    Big CBS Prime launches 4-week marketing campaign

    MUMBAI: The recently launched English GEC, Big CBS Prime, has kicked off an integrated marketing campaign. The four shows being marketed through this campaign are NCIS, Survivor, Bellator and Letterman.

    The holistic four-week campaign has a mix of traditional and non-traditional media across TV, Radio, Print, Out of Home, Digital, Experiential Marketing, Retail touch-points.

    The broadcaster‘s campaign will go beyond traditional media to coffee shops, public transport, online contests and games, mall activations, book stores etc. In addition to the media options available within the Reliance Broadcast Network’s business divisions, the company says that it is ensuring no stone unturned by bringing to play Reliance ADAG’s complete media muscle to get maximum mileage for its first channel.

    This communication is created by McCann Erickson to build a premium image of the brand among both consumers and customers. The creative idea behind this campaign is to highlight Big CBS Prime as the destination for the “Latest, Freshest and Hottest” entertainment concurrent with the United States.

    The media mix is designed to deliver maximum impact using both traditional and non traditional media. Given the evolved audience Big CBS Prime targets, media selection has been made keeping in the mind the lifestyle and habits of the young upscale audience.

    Innovation and digital media play a key role in the plan ensuring high impact and noticeability for the campaign. Aside from TV, Radio, Print, Cinema and OOH, other media added to the mix include digital, retail, malls, Inflight entertainment, mobile and online applications and a comprehensive social media campaign.

    RBNL media platforms – 92.7 Big FM, Big Street, Big Live and Big Digital are playing a key part in the launch campaign being used extensively across the country. The Big CBS Prime campaign is also leveraging all of the Reliance ADA Group platforms relevant to the target audience – Big Cinemas, Zapak, Big Adda, Reliance Web Worlds, Big Flix, Big Oye etc , adding significant muscle to the campaign.

    The media mix includes over 100 OOH sites across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad; news, lifestyle and sports channels, print in national dailies as well as key media focussed publications.

    The campaign is also be supported by Big Cinemas across India and Big Street across Delhi, Mumbai & Bangalore. 92.7 Big FM is already being used to create hype for the launch of the channel followed by radio spots on key shows as well as the line ‘Whats On Prime Tonite‘ capsules running through the day, everyday.

    The non traditional media mix includes digital. this would cover online communication on portals, show communication innovations, Online and Mobile widgets, and SMS messaging. There will also be live media screens across relevant retail touch-points, In Flight- Entertainment channels, Experiential Marketing in malls to amplify the key shows, etc

    Big CBS Networks GM Aparnaa Pande said, “Big CBS Prime marks the launch of the first television channel from not just Reliance Broadcast Network but the entire Reliance ADA Group. A very ambitious project, we have created an integrated multi media campaign ensuring we touch our relevant audiences through multiple touch points. The campaign ensures huge surround sound with little scope to go un-noticed. We are very confident that the combination of great marketing with the unbeatable, latest TV content Big CBS Prime has, will be an absolute winner in the market.”

  • Movies Now assigns creative duties to BBH

    Movies Now assigns creative duties to BBH

    MUMBAI: Movies Now, the Hollywood in HD channel from the Times of India Group, has assigned the creative mandate to BBH India.

    BBH will conceptualise and execute the creative communication campaign for Movies Now across all platforms including print, radio, outdoor and the below the line campaigns.

    Movies Now channel head Ajay Trigunayat said, “We are very pleased to partner with BBH – a strong strategic & creative force, well known for their creative effectiveness for many brands akin to our preferences. From the very first meeting the BBH team has resonated excellent brand understanding of Movies Now. In subsequent months they have converted the Brand Intent in to highly meaningful and hard–hitting creative solutions across traditional and non-traditional media. We look forward to BBH’s continued contribution to help us become a power brand among upscale English speaking audiences.”

    BBH managing partner Subhash Kamat added, “All of us at BBH are very excited about the launch of Movies Now from the Times Television Network. I guess we‘re all movie buffs one way or the other, but the idea of a movie channel that‘ll show only Hollywood blockbusters, that too in HD, is truly unique! These days, it‘s hard to come by a product with such a strong tangible differentiator. We‘re will continue to create some really exciting work on this brand.”