ITV

Category: MAM

  • Ormax Media predicts strong opening for Jhalak Dikhhla Jaa in Sony

    Ormax Media predicts strong opening for Jhalak Dikhhla Jaa in Sony

    MUMBAI: Sony Entertainment Television (Set), which is replacing its top rated show Kaun Banega Crorepati (KBC) with Jhalak Dikhhla Jaa, is in for a treat. As per media research firm OrmaxMedia, the dance reality show is set for a strong opening as per its pre-launch awareness tracking tool Showbuzz.

    Jhalak Dikhlla Ja, in its fourth season now, will launch with a season opener this Sunday, and will be telecast Monday-Tuesday at 9 pm.
     
    As per Showbuzz, the show has seen a day on day increase in its awareness in the pre-launch week. (See table).

    Week
    Unaided Awareness %
    Total Awareness %
    Monday
    12
    68
    Tuesday
    21
    76
    Wednesday
    33
    88
    Thursday
    45
    92
    Mon-Thu Average
    28
    81
    Source: Showbuzz™, Week 49-50, 2010

    Ormax said that at a week 1 stage, these numbers are better when compared to some of the recent non-fiction launches, including DID L’il Masters (Zee TV), Khatron Ke Khiladi 3 (Colors) and Master Chef India (Star Plus).

    Ormax Media CEO Shailesh Kapoor said, “Madhuri Dixit’s presence has definitely worked for the campaign. From our Bollywood work, we know that she is at No. 7 in the list of most popular actresses in India even today, despite no films in the last 3-4 years. In fact, she is higher than Sonam Kapoor, Bipasha Basu and Vidya Balan on popularity. Also, the contestants on the show this season are a good mix of strong faces, especially from television. Most of them have not been on reality shows before, giving Jhalak… a freshness it will definitely benefit from.”
     
    Showbuzz is the awareness tracking research conducted in six markets – Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar. More than 600 people in the 15-44 years, SEC ABC segments were interviewed for the research.
     

  • Barclays Premier League on India promotion tour

    Barclays Premier League on India promotion tour

    MUMBAI: Barclays Premier League is on an India promotion tour. Barclays, the official sponsor of the soccer league, has announced the Barclays Premier League Trophy four-city tour.

    The trophy will visit different parts of the country.

    The Trophy‘s tour has started in Mumbai and will be here till 12 December, in Chennai on 13 December, in Pune from 14- 16 December and in New Delhi from 17- 18 December.

    Barclays together with the ex-India internationals will also conduct a football coaching clinic for a group of underprivileged children of the Magic Bus foundation in Mumbai on 11 December.

    The Barclays Premier League Trophy was unveiled at Mumbai in the presence of senior Barclays officials including Barclays Wealth MD Satya Bansal MD and Barclays Corporate MD Karan Bhagat. Also present at the Trophy unveiling were former Indian soccer players such as I M Vijayan, Jo Paul Ancheri, Kiron Khongsai, Ilyas Pasha, Aqueel Ansari, Bhaskar Maity, Sanath Seth, Godfrey Pereira, Jamshid Nassiri and Bernard Pereira.

    The owner of Churchill Brothers football club Churchill Alemao was also present. The Indian footballers and club owner were felicitated by Barclays for their contribution to the development of the sport.

    Barclays Bank CEO India Mani Subramanian said, “Our association with the Premier League which started way back in 2001 has been one of the longest sports sponsorships for us. This association has made Barclays synonymous with the Premier League and it helps us connect with millions of people, clients and more importantly football fans not only in regions where we operate but also in regions where people love and follow the Barclays Premier League.”

    Barclays had renewed its global title sponsorship of the Barclays Premier League in October 2009 with a new deal worth ?82.25 million, which runs until the end of the 2012-13 season. By the end of the new sponsorship deal, the Barclays Group will have been the sponsors for 12 years from 2001 to 2013. Manchester United is the most successful Premier League team having won the title 11 times and never finishing outside the top three. More players appearing in the 2006 and 2010 Fifa World Cups from this league than any other domestic football league.

    Barclays has invested over ?37 million through its ‘Barclays Spaces for Sports programme’ that has created community sports sites and projects around the globe including 200 in the UK. Besides it has also created sites in Zambia, South Africa, and the USA with new football programmes continuing to be rolled out internationally.

  • Channel [v] launches youth report for marketers

    Channel [v] launches youth report for marketers

    MUMBAI: Star India’s youth brand Channel [v] has launched FYI Youth Report 2010, a study commissioned by the channel to understand the youth better.

    Through this research, the channel provides marketers a medium to comprehend best the youth and discover their ever evolving facets.

    “FYI is the most organised and structured study, leading to significant research and findings about the youth,” the channel said.

    The research comprised around 5000 respondents, with 800,000 internet ethnographies.

    Star India EVP and GM – Channel [v] Prem Kamath said, “FYI Youth report 2010 is a Channel [v] initiative to demystify the largest and most profitable demographic of the country to brands. It is the most extensive guidebook of insights and trends of the Indian youth, which can be used by brands through its widespread findings. India’s most comprehensive youth research will help brands dissect the youth and know exactly what makes them tick.”

    The study includes many variables such as gender, mainstream vs trendsetters as well as the various geographies to get a more holistic approach and cover all aspects of the youth.

    Nine touchpoints such as entertainment, relationships, education and career are analysed to completely understand the respondent’s attitudes, behaviours and opinions.

    The FYI research is undertaken amongst the top 20 cities in India in the time period of the first quarter of Year 2010, targeting the age group of 16-19 SEC AB.

  • Indian advertisers win four laurels at Internationalist Awards

    Indian advertisers win four laurels at Internationalist Awards

    MUMBAI: Four Indian advertisers have been rewarded at the recently held ‘Internationalist Awards‘ in New York.

    RK Swamy BBDO (for Siemens‘ Dialogue Engagement), Customer Centria (for Godrej‘s GoJiyo campaign), and HSBC (for India‘s IPL sponsorship on YouTube) won silver awards each. Lintas, on the other hand, won a bronze for Maruti Suzuki‘s ‘iSerial Stars‘ campaign. 
     
    RK Swamy media group president Chintamani Rao said, “We seek innovative, result-oriented media-neutral communication solutions for our clients. For Siemens, which is essentially a B2B business whose core TG is top decision makers, we have been implementing path breaking multimedia ‘Audience Engagement Programs‘ across Print, TV and Digital. Results for the client and recognition by the industry are a happy combination indeed.” 
     
    Customer Centria CEO CR Vinay added, “Gojiyo is a perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive and social environment.”

    HSBC said in a statement, “Instead of using conventional media like TV, we capitalised on the fact that India now ranks fourth in worldwide Internet usage and chose to advertise on this medium. The launch of an online HSBC-branded cricket game increased user interaction.”
     
    Added Maruti Suzuki India assistant GM – marketing Sunila Dhar, “Maruti has always been on the forefront in coming up with innovative and novel initiatives. We are really happy that such initiatives are getting recognised on an international front.”
     

  • Cheil ropes in Dentsu’s Naresh Gupta as national head, planning

    Cheil ropes in Dentsu’s Naresh Gupta as national head, planning

    MUMBAI: Cheil has appointed Naresh Gupta as national head, planning. This position was previously unoccupied. He will report to Cheil Worldwide South West Asia COO Agrawal.

    “Naresh‘s experience, depth of consumer knowledge and approach to planning will serve Cheil well. Naresh has many accolades under his belt. I am delighted to have him on board,” said Alok Agrawal.

    Prior to joining Cheil, Gupta was director strategic planning at Dentsu Marcon India.

    Gupta stated, “There is a new model of communication companies that is emerging in India. They are holistic in their approach and with a greater degree of integration across disciplines. Cheil is leading this change. It is a great opportunity to be in Cheil at this time and drive the change”.

    Gupta began his career with Mudra‘s research agency, Samir in 1998. With approximately 21 years of experience in the media industry, he has also worked with agencies including Publicis, Grey and Contract.

    Gupta worked with Dentsu for approximately one year, where he worked on campaigns for Honda and Tata Power among others.

  • ESS unveils plans for cricket World Cup

    ESS unveils plans for cricket World Cup

    NEW DELHI/MUMBAI: ESPN Star Sports (ESS) shared plans to make its first marquee property for next year the cricket World Cup 2011 entertaining and engaging.

    The tournament will see first of its kind initiatives such as live match coverage by 3G mobile streaming in India. The event will be shot in High-Definition (HD) format. Matches will be covered by 27 cameras including features like movable slips cameras and a new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.

    Six OB Vans will be used – four in India where a majority of the matches are being held and one each in Sri Lanka and Bangladesh – and a team of 350 crew members would be working to bring the match to the viewers‘ homes.

    ESS‘ bouquet of networks – ESPN, Star Sports and Star Cricket – will telecast all the 49 matches of the ICC World Cup, starting on 19 February, 2011. In addition, 37 matches will be simultaneously telecast in Hindi on Star Sports.

    The pre and post-match shows will be hosted by ex-players and legends of the game, while live broadcast will feature 30 commentators and studio experts.

    On the marketing front, ESS is working closely with ICC for the creative execution and media implementation of the communication campaign – ‘The Cup That Counts‘.

    “The 360 degree campaign involves key players from the three host nations and will be breaking in Indian media very soon,” ESS MD Manu Sawhney said.

    He also claimed that the response from sponsors had been good and corporates like Sony, Pepsi Cola, Maruti, Fiat, and Nokia had been finalised and others were in the process of joining in. The marketing is being done in coordination with ICC and hoardings and TV advertisements had already begun appearing.

    ICC Cricket World Cup 2011 tournament director Professor Ratnakar Shetty said, “It is a big challenge to organise an event of the magnitude of the ICC Cricket World Cup 2011 spread across thirteen venues in the three host countries, but we will ensure delivery of a world class event. It is great to have the World Cup return to the sub continent after 15 years and we would like to make it an unforgettable experience on ground and for television viewers. With 72 days to go, we are all looking forward to The Cup That Counts.”

    On the programming front, ESS has already started initiatives. There are 2,500 hours of lead up programming under various titles including ‘Versus’, ‘World Cup Upsets’, ‘Epic Encounters’, ‘Advantage Australia’, ‘Gameplan’ & ‘Road to the Final’. ESS is also showcasing highlights of all the previous editions of the World Cup.

    The production task will involve taking more than 2000 domestic flights along with 350 international ones. More than 13,000 room nights will be consumed by the sports broadcasters’ crew while covering the mega event.

    Lorgat said though the Ashes were important, everyone looked out for the World Cup. He said it had been ensured that tickets were affordable and school and college children were also given concessions to come and watch the matches. He said that publicity had also begun by way of hoardings at all venues where test or one-dayers were being held prior to the Cup. For example, the India-South Africa series will be used for this, and the function to mark 150 years of Indian immigration to South African will be observed during this tour.

    Shetty said India had hosted the Cup last in 1987 and 1996 under the tutelage of the Board of Control for Cricket, but the ICC would be directly taking charge this time. Three stadiums – Chennai, Wankhede in Mumbai, and Eden Gardens in Kolkata had been renovated with greater facilities for the viewers, media and broadcasters, though he said the stress had not been to increase seating capacity. He expressed his gratitude to the Indian Government for not only relaxing the multi-entry visas for those coming for the Cup but also helping in the initial bid.

    Sir Vivian Richards, Kapil Dev, Imran Khan and Arjuna Ranatunga all of whom captained their countries to World Cup wins attended the media briefing.

  • Pidilite appoints Madison as its media AOR

    Pidilite appoints Madison as its media AOR

    MUMBAI: Madison Media has won the media duties of Pidilite Industries. The account size is pegged at Rs 500 million.

    Madison Media chairman and managing director Sam Balsara confirmed the news to Indiantelevision.com.

    “We have won the Pidilite account, ” he said.

    Mediaedge:cia (MEC) was the incumbent agency. There was no multi-agency pitch involved.

    The creative mandate of Pidilite Industries will still remain with Ogilvy.

    Pidilite Industries specialises in adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials and industrial adhesives. Its major brands include Fevicol, Fevikwik, Dr Fixit, M-Seal and Hobby Ideas, among others.

  • Mudra arms to handle Emirates’ media duties

    Mudra arms to handle Emirates’ media duties

    MUMBAI: Mudra West, a strategic business unit of Mudra India, has won the creative mandate for Emirates airlines.

    The digital duties of the aviation company is going to be handled by Tribal DDB India, a SBU of DDB Mudra..

    The mandate was handed out to Mudra following a multi-agency pitch.

    Mudra West president Arijit Ray said, “Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years. What is also significant is that it was a integrated pitch effort and Tribal DDB will work closely with the brand team on the digital strategy & creative”.

    Since Emirates is the official partner of the 2011 ICC Cricket World Cup, Mudra West will work with its brand team in order to develop a communication package for this event.

    Tribal DDB India president Max Hegerman said, “This effort was about as seamless as it gets. It was really about thoroughly developing an idea – and from Tribal DDB India‘s perspective, bringing it alive in the digital space. We enjoyed partnering with Mudra, and are incredibly excited to be working side-by-side with them on an account as prestigious as Emirates. Especially since digital appears to be a very important part of their marketing mix.”

    The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.

  • Vizeum wins media duties of UNI TV

    Vizeum wins media duties of UNI TV

    MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties of UNI TV.

    The news provider has appointed the agency even as it is entering into the visual media business to provide content to television, radio and IPTV networks.

    Says UNI TV Editor-Verticals Anshu Sharma, “Vizeum would work with us as our marketing consultants helping us conceptualize some of our tailor made content, guiding us for the right engagements and tie-ups with broadcast partners as well as advertisers as the case may be”.

    Adds Vizeum managing director S Yesudas,, “We welcome UNI TV to the Vizeum family and thank them for placing their faith in us. This is a challenging assignment. The strategy is already in place. This business will also be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North.”