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Mumbai: Criteo, the global technology company that provides the world’s leading commerce media platform, on Tuesday announced its expansion to offer retail media solutions across six...
Mumbai: The Kirloskar group of companies comprising of Kirloskar Oil Engines, Kirloskar Chillers, Kirloskar Pneumatic, Kirloskar Ferrous Industries, and Kirloskar Industries, recently undertook a refresh of their...
New Delhi: The government’s expenditure on print advertisements has dropped by almost 54 per cent in the last three years. According to the latest data presented...
Mumbai: Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour. The...
MUMBAI: As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the...
MUMBAI: The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on...
MUMBAI: Wavemaker India has won the media mandate for Indian footwear brand, Paragon Footwear. The mandate comprises of traditional media and content including social creative and...
Mumbai: Media agency OMD India on Monday announced the appointment of Udhayakumar Pasupathi as new lead at the company’s Chennai office. Pasupathi will report to OMD...
Mumbai: While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic, consumers too were vulnerable to...
Mumbai: Homegrown FinTech startup Rupeek has appointed Jimit Shah as its associate director – PR and communications, with effect from 29 July. Shah was previously associated...
New Delhi: Rediffusion SmartMedia has appointed Suraj Nagappa as the senior vice president. He will now take over as the agency’s digital lead in the south....
Mumbai: Madison Media has acquired Kolkata-based full service digital agency, Crow’s Nest. Crow’s Nest, a unit of Bengal Internet Marketing Pvt Ltd was founded 14 years...
“The world is a lot faster now, but still, it’s the steady consistent approach that wins”, Pankaj Munjal wrote on a microblogging site in August last year,...
Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children....
MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games...
Mumbai: Kolkata Knight Riders (KKR) has appointed Binda Dey as KKR and Knight Riders Global Franchises’ new chief marketing officer (CMO). This would be her second...
Mumbai: The Economic Times Digital head, brand and business strategy, Syed Fazal Bari has quit Times Group. Syed is leaving the organisation in the first week...
MUMBAI: CARS24, an e-commerce platform for pre-owned vehicles has rolled out its latest digital film ‘Dates or Best Rates’ that aims to create awareness for benefits...
Mumbai: Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16...
Mumbai: The winners of the first edition of the PR and Communication Aces 2021 were announced here on Friday. The coveted awards aim to highlight some...
MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign. Featuring youth...
Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim...
Mumbai: American sports equipment company Under Armour has partnered with Indian mixed martial arts athlete Ritu Phogat. The brand said it aims to further its mission...
Mumbai: There’s palpable excitement in the air as the mega global sporting event, Tokyo Olympics 2020, after a year’s delay due to the Covid-19 pandemic, finally kicks...
New Delhi: A resilient rural market, coupled with subsequent decline in Covid cases has infused growth in theFMCG major Hindustan Unilever Ltd (HUL) this quarter. The...
Mumbai: Word of Mouth Media, a player in the audiovisual and digital content category, has elevated its chief operating officer Jimmy Shahani to the position of...
Mumbai: SaffronStays, a player in the serviced private vacation homes segment, has named Manvi Sharma as its chief marketing officer. Sharma moves from the ticketing service...
Mumbai: Dukaan, a SaaS platform that helps local entrepreneurs to open a digital storefront, announced that Sandeep Mina has joined the company as the chief operating...
MUMBAI: Online giving platform, GiveIndia has launched the ‘Team for Humanity’ fundraiser to provide financial support to low-income families who have lost an earning member to...
MUMBAI: Intimate wear brand, Zivame announced the launch of its new brand campaign #DekhoMaineKyaKiya, encouraging women to give shape to their inner desires. The brand believes...
Mumbai: FMCG major Dabur India on Thursday announced its foray into the syrups and spreads category with the launch of ‘Dabur Honey Tasties’. The new product has been...
Mumbai: Homegrown top audio and consumer lifestyle brand boAT has strengthened its leadership team as it aims to deepen its manufacturing and supply chain network in...
Mumbai: Clix Capital on Thursday announced the appointment of Rakesh Kaul as its new chief executive officer with effect from 16 August. As the CEO, he...
MUMBAI: FCB Group India recently announced the restructuring of its creative agencies and a new three agency structure – FCB Ulka, FCB Interface and FCB India. FCB India,...
Mumbai: Jovees Herbal Care India has announced the appointment of Rakhi Sharma as vice president, marketing and e-commerce. Sharma will report to Jovees Herbal director Ujjawal...
Mumbai: Packaged snacks brand Bikano has launched a new range of maida-based tea-time snacks targeting the northern Hindi-speaking market. With this move the company seeks to...
New Delhi: Signalling its bid to expand its global footprint, edtech major Byju’s has announced that it has acquired Epic, US based digital reading platform for...
New Delhi: Bike taxi platform, Rapido on Wednesday announced the launch of its new digital marketing campaign #NoStressSawari highlighting the struggles commuters face while traveling to...
Mumbai: Tinychef, which counts celebrity chef Sanjeev Kapoor among its co-founders, has acquired Indian food-tech startup Zelish for an undisclosed amount. A Techstars accelerator and Bosch...
Mumbai: Digital communication agency Hashtag Orange has appointed Ankoor Dasguupta as vice president, media. He has been previously associated with various cultures and teams in large...
Mumbai: The India Chapter of the International Advertising Association (IAA) is all set to host a high-powered virtual panel discussion with leaders of the Marcom industry on 27 July....
Mumbai: Global attribution and marketing analytics company AppsFlyer has announced veteran Sam Chiu as its new senior director of marketing, Asia-Pacific (APAC). Chiu will report to AppsFlyer...
Mumbai: Integrated travel services company, Thomas Cook India, and its group company, SOTC Travel Ltd, have been appointed as authorised ticket resellers for Expo 2020 Dubai,...
MUMBAI: SafeKind the personal hygiene brand from the house of Mankind Pharma has launched its first-ever digital campaign highlighting the importance of toilet seat sanitiser sprays...
Mumbai: MPL Sports Foundation, the community arm of gaming platform Mobile Premier League (MPL), has launched an advertising campaign featuring some of the biggest Indian Olympic...
Mumbai: Bharat Petroleum Corporation Limited (BPCL) has launched a series of campaigns under the title ‘Jeet Ka Padak’ to support and celebrate Indian sportspersons at the Tokyo...
New Delhi: Dentsu International on Tuesday named Fred Levron as the company’s global chief creative officer. In his new role, Levron will lead the network’s holistic...
Mumbai: As the official sponsor of the Indian Olympic Team, INOX Group on Tuesday unveiled the ‘Aayega India’ campaign to support and cheer Team India ahead...
MUMBAI: On the back of the Olympics organising committee revealing three more Covid-positive cases in its daily update of COVID-19 list, the Games’ top sponsor Toyota...
Mumbai: Antacid brand, Gas-o-Fast from Mankind Pharma’s stable has brought on board Mumbai-based brand and communication consultancy, Tilt Brand Solutions as its strategic & creative Agency on...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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