ITV

Category: MAM

  • Hungama.com premieres 3 TVCs created by Law & Kenneth

    Hungama.com premieres 3 TVCs created by Law & Kenneth

    MUMBAI: Law & Kenneth has conceptualised a new campaign for Hungama.com comprising three TVCs, which will debut on 12 January.

    While one TVC is of 45 seconds, the other two are of 30 seconds.

    Said Law & Kenneth branch head Mumbai Neeraja Kale, “We wanted to establish Hungama.com as THE destination for entertainment. Needless to say it had to be done in an entertaining manner hence the quirky, disruptive approach taken for communication.”

    In the new commercials, Hungama.com has tried to breakaway from the traditional taglines of ‘use me, try me’. In fact, the new commercials for the brand strongly urge you not to log on to www.hungama.com, if you’re looking for entertainment.

    The protagonist of the films goes on to rip Hungama.com, claiming his ancestral entertainment company, Taalimaar Entertainment, is the leading entertainer. The brain behind this entertainment company, portrayed by Vijay Raaz, is aided by his mute sidekick who secretly seems like he is a Hungama.com fan.

    Averred Law & Kenneth NCD Charles Victor, “It’s a little boring to listen to entertainment brands thumping their own chest, telling you how excitingly unique they are and trying to compel you to tune/log in. We decided to take a stand and tell people not to log on to Hungama.com by creating this character who represent Taalimaar Entertainment – the No.1 entertainment company (according to him!). Backed by a brave client, we also collectively agreed that our communication needs to be as entertaining as the business we are in.”

    The film has been directed by Piyush Raghani and is produced by Old School Films.

    Hungama.com is also doing a parallel digital media campaign on the Facebook pages of Hungama.com (www.facebook.com/hungamacom) and Taalimaar Entertainment (www.facebook.com/taalimaar).

    States Hungama consumer business business and marketing head Punyashlok Bhakta, “This is the first time Hungama.com as a brand has advertised in mass media. We therefore needed a TVC that would not only break the clutter, but also become memorable in the minds of the consumer. Law & Kenneth took this idea to another level and created a TVC that’s not only bang on in terms of the brand message but also leaves you thoroughly entertained with the protagonist Taalimaar and his sidekick Jaan. After all being an entertainment brand we’d better be entertaining ourselves.”

     

  • ENO associates with movie Yamla Pagla Deewana

    ENO associates with movie Yamla Pagla Deewana

    MUMBAI: Glaxo SmithKline has formed an alliance with the Deol family’s forthcoming film ‘Yamla Pagla Deewana’ for its OTC antacid brand ENO.

    GSK is aiming to tap its key markets of Northern and Western India and expand its reach in the regions through this association.

    The alliance has been executed by a movie marketing and branding outfit, Blue Bang Media and Entertainment, on behalf of ENO.

    A co-promotional television commercial has been developed, depicting the core proposition of quick relief from acidity, integrated with scenes from the film.

    Said Blue Bang branded content and creative Darshak Vyas, “Yamla Pagla Dewana, has several moments of celebration with large amounts of spicy food being consumed. This provided an ideal setting for communicating the brand’s proposition as an effective remedy for acidity which provides quick relief and thus enables you to enjoy and savor those moments of celebration.”

    The TVC is being aired across news and music channels, as a build-up to the film’s release from 7 January – 16 January.

    Stated GlaxoSmithKline executive vice president for marketing Shubhajit Sen, “ENO is a bubbly, energetic and lively brand. This association comes as a first for ENO and is the perfect platform for ENO to tap its key markets of Northern and Western India using an innovative medium of cross-promotion.”

    Yamla Pagla Deewana stars all the three Deols – Dharmendra, Sunny and Bobby Deol. The movie is produced by Top Angle Productions and One Up Entertainment and is directed by Samir Karnik. The movie releases nationwide on 14 January.

    Said Yamla Pagla Deewana director Samir Karnik, “It’s great to collaborate with Eno. The film, much like the brand is all about providing instant relief to the masses, though in the form of laughter. Thus, a great fit overall.”

  • GM partners NBC Universal for 2012 London Olympic Games

    GM partners NBC Universal for 2012 London Olympic Games

    MUMBAI: General Motors and NBC Universal have created a new media partnership related to NBC’s US coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights.

    Chevrolet and Cadillac will have an ad presence during NBC’s coverage of the Games on network and cable television from 27 July – 12 August, 2012. In addition, these brands will be featured in select NBC Olympic-related programming leading up to the Games and online at NBCOlympics.com.

    GM global CMO Joel Ewanick said, “Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers. GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world’s most significant sporting events.”

    GM has advertised within NBC’s coverage of the Games since the 2000 Olympic Games in Sydney.

    NBC Olympics president Gary Zenkel said, “Chevrolet and Cadillac are two of the world’s premier automotive brands in the midst of a remarkable resurgence, so it’s terrific to see them make a major investment in our coverage of the London Games.”

  • Beximco to sponsor Bangladesh team for cricket Worl Cup

    Beximco to sponsor Bangladesh team for cricket Worl Cup

    MUMBAI: The Beximco Group is the official sponsor of the Bangladesh cricket team for the upcoming ICC Cricket World Cup.

    Earlier Grameenphone was the sponsor but pulled out due to a conflict of interest with an ICC sponsor, Reliance Commmunications.

    Beximco was the only bidder and will pay the floor price of Taka 35 million.

    Bangladesh Cricket Board (BCB) CEO Manzur Ahmed said, “Only Beximco took part in the bidding process. There was no scope for negotiation. This is the highest amount we got from team sponsorship. This amount is for the six first round matches and the sum will be increased on a pro rata basis if Bangladesh progresses in the tournament.”

     

  • Bigg Boss 4 ends on a high note with 6.7 TVR

    Bigg Boss 4 ends on a high note with 6.7 TVR

    MUMBAI: Colors’ controversial reality show Bigg Boss has completed its fourth edition with a viewer response that may propel the channel to soon come out with yet another fresh season.

    As per Tam data, the grand finale of the show on 8 January not only fetched a whopping 6.7 TVR for over three hours of telecast time but also surpassed the ratings of all recent reality shows like Rahul Dulhaniya Le Jayega (Imagine TV), KBC (Sony), DID –Li’l Masters (Zee TV) and MasterChef (Star Plus).

    Commenting on the success of Bigg Boss, Colors programming head Ashvini Yardi said, “We are ecstatic that Bigg Boss Season 4 finale has garnered a fabulous rating of 6.7, which is the highest ever rating marked for any reality show in the year 2010-11.”

    Colors has aired three seasons of Bigg Boss, and with every season it has seen a jump in the ratings, be it opening, weekday or weekend.

     

    Tam data states that the recently concluded season with Salman Khan as host scored a TVR of 4.8 TVR. This is higher than season two‘s opening TVR of 2.5 (this is first season on Colors, hosted by Shilpa Shetty) and season three‘s (with Amitabh Bachchan as a host) TVR of 4.6.

    In fact, the finale of the three seasons has also seen a gradual progress – from 2.8 TVR (season two) to 3.6 TVR (season three) and finally 6.7 TVR.

     

    “Season 4 has been received well by the audience right from its first episode. We are humbled by the viewers amazing response. This is indeed a very big motivation for us to push the envelope further and gear up for the next season with yet another set of interesting elements,” Yardi added.

    As per Tam data for different demographics, Bigg Boss finale attracted higher SEC (AB) as the segment clocked 8.1 TVR, while lower SEC (C/D/E) notched up 5.6 TVR.

    While among female audiences the rating stood at 7.8, the show got a TVR of 5.9 from male audiences.

  • Colors ropes in 6 sponsors for Chak Dhoom Dhoom

    Colors ropes in 6 sponsors for Chak Dhoom Dhoom

    MUMBAI: Colors has once again roped in Rin as the presenting sponsor for the second season of its upcoming dance reality show Chak Dhoom Dhoom – Team Challenge.

    Apart from Rin, Tata Docomo has joined as the telecom sponsor while Clinic All Clear, Visa, RR Kable and Samsung Champ mobiles have joined as associate sponsors.

    Chak Dhoom Dhoom will be launched on 14 January and will be aired every Friday-Saturday at 9 pm.

    Colors has signed up Bollywood actress Mallika Sherawat along with former Dance India Dance (Zee TV) judge Terence Lewis and former Boogie Woogie (Sony Entertainment TV) judge Jaaved Jaafferi to be on the jury panel. It will be the television debut for Sherawat. 
     
    Bigg Boss season 3 winner and Chak Dhoom Dhoom season one host Pravesh Rana will once again host the show.

    Colors has planned various brand integrations with sponsors of the show. For the presenting sponsor Rin, the channel will incorporate their brand proposition and tagline “Chamak Dikhao” in show episodes, highlighting a winning streak which blends with a dance competition. 
     
    For the telecom sponsor Docomo, digital and online VAS and content opportunities are being explored exclusive to Docomo fan clubs and communities. Colors claims that for the associates also, there are brand values being married into the content.

    Meanwhile, talking about the show, Colors programming head Ashvini Yardi said, “The success of season one of Chak Dhoom Dhoom inspired us to launch the second season with some freshness in the format and unlike last season, this time, it‘s age no bar. We‘re looking at teams with age groups that may vary from six to sixty or even beyond. The idea to come up with a team challenge came to us while we were holding auditions for India’s Got Talent. During the auditions, we saw a lot of teams coming and performing a group dance. Since we already had a dance brand – Chak Dhoom Dhoom, we decided to provide a platform for all these dancing groups and came up with a new season with a new look and a great new panel of some very accomplished judges.”

    Colors said that after auditioning in Baroda, Lucknow, Kolkata, Delhi and Mumbai in India and Dubai, New Jersey, Dallas, Bay View and London internationally, the jury members have handpicked 30 groups. Now these groups will be judged on the basis of their choreography, timing, synchronization, team effort and appeal on the show.

    Endemol India is once again producing the show. The company‘s managing director Deepak Dhar said, “At Endemol it’s our constant endeavor to create innovative programmes that excites viewers across various sections. After a successful first season we are delighted to launch the second season of Chak Dhoom Dhoom. We are happy with the amazing dancing talent we have got on the show and some of them are making waves everywhere in the world. With the launch of Second Season, we are taking this partnership to another level and bring in talent from not just the country but globally”.
     

  • Ogilvy’s RedWorks bags creative mandate of Ampa Skywalk

    Ogilvy’s RedWorks bags creative mandate of Ampa Skywalk

    MUMBAI: Ogilvy‘s RedWorks has bagged the creative duties of Chennai‘s famous mall, Ampa Skywalk.

    The mandate was awarded following a multi-agency pitch.

    Says RedWorks Ogilvy Chennai and national head president, “Ampa Skywalk never had a creative agency before. This is the first time they have brought a creative agency on record on board. We have already started the work.”

    RedWorks is Ogilvy‘s global BTL (below the line) creative and adaptation division. Last year, it was launched in India and currently has project management and creative capabilities in Bangalore and Chennai.

    Ampa Skywalk offers brands such as Adidas, Reebok, Lee, Wrangler, Allen Solly, BIBA, Soles, Mustard and Health & Glow.

  • Niranjan Kaushik quits McCann to float Acid with Sameer Desai

    Niranjan Kaushik quits McCann to float Acid with Sameer Desai

    MUMBAI: After serving McCann, Mumbai, as senior creative director for two and half years, Niranjan Kaushik has quit the agency to launch Acid Brand Communications (ABC) with Sameer Desai, founder of DesignCode.

    Says Kaushik, “It‘s the era of entrepreneurial agencies, thanks to Mark Zuckerberg for setting a fine example. Our effort is to provide clients with top notch creative and strategic thinking minus the fanfare of a multinational set up. Our collective years of experience across industries will help us bring a lot of value to the table.”

    Kaushik and Desai have been a team since 1998 at Ogilvy, Mumbai with the duo having worked together on brands like Indian Express, Onida and Samsonite in the past.

    Having launched a brand campaign for ISTA Group of Hotels recently, they are currently working on the brand launch for ASK, a wealth management firm.

    Kaushik‘s career spans over 13 years, across agencies like Ogilvy, Batey Singapore, LHM Singapore, Contract Mumbai and McCann Mumbai. Over the years, he has worked on brands like HSBC, Asian Paints, Shoppers‘ Stop, Mercedes Singapore, Singapore Tourism Board, Singapore Airlines, Disney, Kotak Mahindra Bank and Loreal.

    Over a career spanning 17 years, Desai has worked with agencies like DaCunha, Lowe, Ogilvy, Ambience Publicis and Contract before setting up Design Code. He has worked on brands like Park Avenue, Marico Industries, HSBC, Shoppers Stop and Asian Paints.

     

  • Sterling Holidays’ creative & media biz goes to Network Advertising

    Sterling Holidays’ creative & media biz goes to Network Advertising

    MUMBAI: Leisure hospitality company Sterling Holidays has awarded its media and creative duties to Network Advertising.

    The company‘s online duties, however, would continue to be handled by Chennai-based Rage Communications.
     
    Says Sterling Holiday Resorts India vice president Lata Subramanian, “We didn‘t call for a pitch, we just interviewed 2-3 agencies and chose Network Advertising. The choice was made purely on the basis of credentials. I have known Network Advertising for long, it‘s mid-size, but a very strong agency.” 
     
    Sterling Holidays hasn‘t been advertising for a long time. “But now it is coming back with Network Advertising. The OOH campaign will be rolling out this Sunday while the print will be starting from Wednesday,” Subramanian comments.
     

  • BrandHub to represent Brand Finance in Singapore

    BrandHub to represent Brand Finance in Singapore

    MUMBAI: BrandHub has been appointed as the exclusive representative of Brand Finance in Singapore.

    BrandHub founder and principal consultant Shauna Li Roolvink will become a Director of Brand Strategy for Brand Finance in Asia. She will lead the team in providing advisory services on brand and intellectual asset valuation projects.

    Brand Finance CEO David Haigh commented, “Shauna’s appointment marks a new step. The integrated service offering of Brand Strategy, Design and Brand Valuation provides our clients in the region with a more holistic solution to their strategic brand management requirements.”

    Roolvink Shauna has over 15 years of experience in brand and management consulting. She was formerly the Associate Director of Brand Strategy at Interbrand, and a consultant at AT Kearney