MUMBAI: Media Research Users Council (MRUC) has elected Hormusji N Cama as its new vice chairman. He replaces Bharat Kapadia, who had resigned citing personal reasons.
Cama, who is director of Gujarati daily Bombay Samachar, has taken over the new position from 7 March.
Cama has been in the Board of Governors of MRUC since September 2007. He has been actively involved with various publishing and industry bodies and is also on the Board of Directors of Press Trust of India (PTI) and is a former president of the Indian Newspaper Society (INS).
MRUC chairman Lloyd Mathias said, “Hormusji’s vast experience and knowledge will be a great asset as MRUC continues its growth and benefit to media users. Despite being a reputed publishers Hormusji is keenly interested in the development of other media.”
Category: MAM
-
MRUC appoints Hormusji N Cama as vice chairman
-
Canon to sponsor Copa America Argentina 2011
MUMBAI: Digital imaging company Canon is now a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be an official sponsor for Latin America‘s soccer tournament.
Under the terms of the sponsorship agreement, Canon U.S.A. will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment for the tournament.
This represents a major initiative into the South American marketplace as Canon aims to expand the company‘s presence in these rapidly growing markets. Also included in the sponsorship agreement, Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs, among other items.
Organised by Conmeboli, this year‘s tournament, taking place from 1 – 24 July at eight stadiums throughout Argentina, will be the 43rd edition of Copa America, the main international soccer tournament for national teams in South America.
Canon Latin America president Taro Maruyama said, “As a premier provider of digital imaging equipment, Canon continuously seeks to leverage strategic avenues or high-profile events to help raise brand awareness and Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets.”
-
Samsung assigns creative duties of refrigerator biz to Leo Burnett
MUMBAI: Samsung has awarded the creative duties of its refrigerator business to Leo Burnett.
Industry sources have pegged the account size to be in the region between Rs 350 and 400 million.
The official pitch involved Cheil and Leo Burnett.
The business will be handled out of Leo Burnett‘s Delhi office.
Says Leo Burnett India chairperson and chief executive officer Arvind Sharma, “Samsung is one of the most important players in the refrigerator business and we are delighted to get this account.”
Cheil Worldwide is the incumbent agency and will continue to handle the international business.
-
MEC wins media duties of DNA
MUMBAI: MEC has won the media duties of the daily newspaper Daily News & Analysis (DNA), owned by Diligent Media, a joint venture company of the Dainik Bhaskar Group and the Essel Group.
This is the first time that DNA has appointed a media planning agency since its launch. There was no official pitch involved.
A part of GroupM, MEC has been handling Zee‘s media planning for more than a year now.
Talking to Indiantelevision.com DNA vice president marketing Gautam Dalal said that the account size will be pretty big. “We are one of the biggest ad spenders from the print industry. Recently, we also came up with TVCs, that has further increased our budget. That‘s where MEC comes in.”
“The agency has an excellent track record. With their ‘active engagement‘ philosophy, we will be able to engage and interact with our audiences in a unique way. Their buying clout will help us do this in the most cost-efficient way,” Dalal added.
Scarecrow handles the creative duties of the publication.
-
TBWA is creative AoR for GVK-led Mumbai Airport
MUMBAI: The GVK-led Mumbai International Airport has appointed TBWA as its creative AoR (agency of record) for the Chhatrapati Shivaji International Airport (CSIA).
GVK is currently implementing a master plan for CSIA that involves building a new integrated terminal building called T2. This will be able to handle an annual traffic of 40 million passengers.
TBWA won the account after a multi-agency pitch. The agency will also be handling the media duties for the account.
Said TBWA India CEO Shiv Sethuraman, “This is a once-in-a-lifetime assignment for us. To be entrusted with the task to help create a vibrant and enduring CSIA brand is a matter of huge pride and responsibility. This win has been possible, thanks to the ideas, energy, and passion of the team at TBWA Mumbai.” -
Tyroo is exclusive partner for SlideShare India
BANGALORE: Yahoo’s Indian ad network joint venture Tyroo Media and SlideShare today announced an exclusive partnership in the India region.
Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.
Tyroo Media’s Business Head, Nitin Chowdhary said, “We are delighted to announce our exclusive partnership with SlideShare – the world’s largest community for sharing business presentations. SlideShare has almost 2 million unique premium users in India that consist of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We will be working with the SlideShare team and to contribute to their monetization strategy in India.”
SlideShare COO and co-founder Amit Ranjan, COO said, “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In India we have experienced a growth in excess of 200 percent plus over the last year.”Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetize their online inventory to come together and do business.
SlideShare is a presentation-sharing community that connects professionals through content. The site’s 50 million monthly users upload tens of thousands professional presentations every day. SlideShare’s Zipcast service enables viral public meetings and secure private meetings.
-
Dinesh Swamy is creative director of Digital Law & Kenneth
MUMBAI: Digital Law & Kenneth has appointed Dinesh Swamy as its creative director. Swamy will report to Anil K Nair, managing partner of agency.
Earlier, Swamy was the associate creative director at Tribal DDB Mumbai. In his four years stint at the agency, he worked with brands such as Reliance Mobile, Idea Cellular, LIC, MTV, Volkswagen, JW Marriott and Mercedes-Benz among others.
In his career spanning over 11 years in the web space, he has also worked with Flip Media for about a year.
Swamy has also won a Creative Abby (gold for MTV Roadies 5.0 in 2008 and silver for Reliance Mobile‘s ‘Go for it‘ campaign in 2010), and Yahoo! Big Idea Chair award for Idea Cellular‘s ‘Use Idea Save Paper‘ campaign in 2010. -
Elkana Ezekiel is Samsung CMO
MUMBAI: Consumer electronics company Samsung India has appointed Elkana Ezekiel as its chief marketing officer.
In this role, Ezekiel will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales.
Prior to joining Samsung, he was with Johnson & Johnson for over 16 years. He was regional franchise director (Baby Care) – Asia Pacific Region, based at Singapore where he was responsible for marketing of Johnson‘s Baby products, handling marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia.
Ezekiel said, “My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company.”
Samsung, which achieved a Sales turnover of $3.5 billion in India, is targeting sales growth of 40 per cent in the Indian market in the year 2011.”
-
Ravi and Jacob to head Meridian Bengaluru’s creative function
MUMBAI: Meridian Bengaluru has roped in Ravikumar C and Manoj Jacob to head its creative function. The duo, who assumed office on 1 March, bring in 12 years of industry experience with them.
After joining Euro RSCG Delhi in 2009 as an art-copy team, they later moved to its Mumbai office to head the art department. Last month, both of them had resigned as creative directors.
At Euro, the team worked on various brands including Dettol, Lyzol, Baskin-Robbins and Colin, and also played an important role at the launch campaign of INQ Mobile phones in India.
Previously, they were with Ogilvy Bengaluru, Meridian‘s parent agency. -
India-England tie gets mammoth ratings
MUMBAI: The cricket World Cup is climbing new heights, taking home record ratings at the early stage of the competition.
The cliff-hanger tied match between India and England has drawn in a peak rating of 24.09 TVR in six metros, easily becoming the most-watched contest so far.
The match, on 27 February, got a rating of 12.63 TVR, eclipsing by a mile the ratings that the India-Bangladesh debut contest got (7.8 TVR). Last time, the India versus Bermuda encounter got a TVR of 10.96.
According to data from Tam Sports (6 Metros, C&S 4+), 44 per cent of the C&S audience watched the match.
While 21 million viewers watched the match on Star Cricket, eight million hooked on to Star Sports, nine million to Doordarshan and four million to ESPN.
On Star Cricket, the match fetched a rating of 7.26 TVR compared to 2.58 TVR on Star Sports, 1.81 TVR on DD and 1.07 on ESPN.
After the India-England match, the next three non India matches could not manage a TVR of 1. This is partly due to the fact that the matches were one sided. The match where West Indies thumped Netherlands got a TVR of 0.81 and the one where Sri Lanka mauled Kenya by nine wickets got a TVR of 0.88.
Overall, the first 14 matches of the cricket World Cup have scored a TVR of 2.56. In 2007, the average rating for the same period was 2.3 TVR.
If the ratings of previous one-sided matches are any indication, then the non India matches could experience a dramatic slide. Viewers are drawn by a contest and if there isn‘t any, then there might not be a reason to tune in for a particular match.
If there is a match that should do well, it is the one where Ireland caused the upset of the event by beating England in a fantastic run chase.