ITV

Category: MAM

  • R K Swamy appoints Vishal Singh as GM Digital Direction

    R K Swamy appoints Vishal Singh as GM Digital Direction

    MUMBAI: Digital Direction, part of the R K Swamy Media Group has appointed Vishal Singh as its General Manager. He will report to R K Swamy Media Group president Chintamani Rao.

    Commenting on his recruitment, Rao said, “Vishal comes to us with rich experience as a user of the digital media. I look forward to him bringing a new perspective to bear to our work, to the benefit of our teams and our clients.”

    Prior to this, Singh was working with ICICI Securities, where as a chief manager-marketing, he was responsible for digital marketing for all business groups of ICICI Securities.

    On his new assignment Singh said, “Straddling both print and digital medium, gives me unique insights and this experience will help me challenge conventional thinking and provide comprehensive digital solutions for clients.”

    With over eight years of experience, most of it in the digital media space and prior to that in print, Singh began his career with Bennett Coleman & Co.

  • MSLGroup launches design and creative services unit in India

    MSLGroup launches design and creative services unit in India

    MUMBAI: Publicis Groupe’s MSLGroup has launched MSLGroup Creative+, a global design and creative services unit in India.

    Hanmer CEO and MSLGroup India board member Jaideep Shergill said, “This move is a testament to our creative team who worked tirelessly to create and refine our offering to global clients and MSLGroup offices. We are excited to offer a comprehensive set of creative services and establish a unit that brings to life MSLGROUP?s commitment to innovation, creativity and channel-neutral communications.”

    The MSLGroup Creative+ aims to offer its clients and MSLGroup offices various services including print collateral, events, video, web development, mobile and social applications.

    “Formation of MSLGroup Creative+ is a part of MSLGroup’s global commitment to developing innovative approaches to best service clients and offer added value, in addition to leveraging resources that exist across its expanding global network,” an official statement said.

    The Creative+ team will work as an extension of MSLGroup agencies and offices across the globe, supporting existing practice and service offerings when the need arises.

    MSLGroup Creative+ CEO Olivier Fleurot said, “The communications industry has seen a convergence of expertise and content in recent years, and now more than ever before, our clients audiences are expecting more robust creative materials across all channels. With the launch of this always-on creative solution, MSLGROUP clients and offices in any time zone will be able to work in partnership with our India-based team to deliver creative content faster, more consistently and at great value.”

  • Grey unveils TVC for Bharti AXA General Insurance

    MUMBAI: Grey Bangalore has conceptualised a new television commercial for Bharti AXA General Insurance Company.


    According to Grey, the new TVC brings humour to serious insurance issues.


    Also, the TVC communicates the product‘s ability to offer the highest number of illness cover in India–covering 20 major critical illnesses and helps customers by paying lump-sum compensation even before hospitalisation.
     
    Bharti has launched a nationwide mass media campaign with its Bharti AXA Smarthealth Critical illness insurance policy and the new TV campaign created by Grey is aimed at the 30 – 50 demographics.
     
    “The campaign is based on the consumer insight that most people buy health Insurance in the hope that it will help them financially especially in case of major life threatening diseases that come with high hospitalization costs. But one is most often unaware of how many such illnesses their policy really covers,” the company said.
     
    The objective of the campaign is to educate the customers on the importance of investing in a specialised cover, said Bharti AXA General Insurance CEO and MD Amarnath Ananthanarayanan.


    Added Grey executive creative directors Sham Ramachandran and Vishnu Srivastav, “Here‘s a product which the consumer buys in good faith and in most cases only to realize later that it‘s not what he thought it would be. The consumer has become numb to the various inclusions, exclusions, terms and conditions. Our attempt has been to capture the plight of this consumer using inverted humour. It was important to get the casting spot-on so that the humour does not get exaggerated and take away from the seriousness of the subject.”
     

  • Sab assigns creative duties to Saints & Warriors

    Sab assigns creative duties to Saints & Warriors

    MUMBAI: Multi Screen Media’s Hindi comedy entertainment channel Sab has awarded its creative duties to Saints & Warriors after a multi-agency pitch.

    Sab claims that 15 creative agencies were invited for pitches out of which five were shortlisted for second round, before the account finally was bagged by Saints & Warriors.

    Pickle is the incumbent agency and has been associated with the channel for the past two and a half years. OMD continues to be media agency for the channel.

    Sab EVP and business head Anooj Kapoor said, “We evaluated the agencies on their understanding of our brand and ability to take the brand forward. Saints & Warriors with a robust 360 creative approach seemed an ideal fit for this exciting journey from here on.”

    Saints & Warriors chairman Pushpinder Singh added, “Sab holds exciting creative possibilities and as an organisation that progresses on quality of work, nothing excites us more than that.”

    Sab with its light hearted content and its brand philosophy of ‘Asli Mazaa Sab Ke Saath Aata Hai’ has recently overtaken flagship channel Sony Entertainment Television.

  • Scarecrow bags creative duties of Rupa

    MUMBAI: Scarecrow Communications has won the creative duties of five brands belonging to Rupa, the knitwear company. The mandate was awarded following a multi-agency pitch. The five brands are Frontline, Kidline, Euro, Thermocot and Bumchums. 
     
    Earlier, Rupa‘s entire range was handled by Situations Advertising.


    The media budget for the brands combined would be in the region of Rs. 200 million.


    Says Rupa & Co president, brand promotion Rajnish Agarwal, “We felt that we should engage a new agency that has the urge and capability to deliver something new and dynamic and we feel Scarecrow, with Manish and Raghu in place, will be able to do justice to this thought of ours. ”
     
    Averred Scarecrow Communications founder director Manish Bhatt, “And it helped understanding the category. But working for the Category leader like Rupa with highly visible flagship brands like Frontline & Euro it is much more responsible task in hand. We will have improve the brand status without disrupting its current leadership. But, after all, it is a fun Category and lot of scope in expressing clutter breaking creativity,”
     
     Scarecrow has worked on the launches of Hanes, Wonderbra in India and communication for VIP in the past.
     

  • IRS R4: Dainik Jagran, TOI lead flock

    IRS R4: Dainik Jagran, TOI lead flock

    MUMBAI: Dainik Jagran and The Times of India have retained their stature as the most read publications in the Hindi and English language dailies, according to the IRS (Indian Readership Survey) fourth-quarter report released by the Media Research Users Council (MRUC) today.

    Among the Hindi dailies, Dainik Jagran has earned an average issue readership (AIR) of 16.07 million for the quarter, followed by Dainik Bhaskar (AIR of 13.99 million) and Hindustan (11.45 million).
     
    Even though, the top-order remains same, all the publications, barring Navbharat, have seen some growth.
    (AIR numbers, All figures n ‘000)

    Source: IRS 
     
    The Times of India continues to hold its numero uno position among the English dailies.
     
     
    TOI has garnered a total AIR of 7.42 million, thereby topping the list by far. It is followed by Hindustan Times (AIR of 3.59 million) and The Hindu (AIR of 2.11 million).

    Source: IRS
     
                                                                         (AIR numbers, All figures n ‘000)

    Meanwhile, the regional dailies have seen a downward trend. Malayalam Manorama has once again topped the chart with 9.93 million AIR (9.94 million in Q3).
     
     
    The list includes Lokmat (Marathi) (AIR of 7.71 million) and Daily Thanthi (Tamil) with an AIR of 7.01 million.
    (AIR numbers, All figures n ‘000)

    Source: IRS 
     
     

  • IRS: C&S sees strong growth, radio continues to fall

    IRS: C&S sees strong growth, radio continues to fall

    MUMBAI: Cable & Satellite (C&S) and Internet are two sectors which are seeing robust growth in reach compared to the sequential quarter, whereas radio is continuously dipping.

    As per the IRS 2010 Q4 data, C&S reach has gone up by 22.1 per cent CAGR and Internet by 35.9 per cent.
     
    C&S total reach is up at 403.38 million, from 383.60 million in Q3.

    The total reach of TV media has also gone up by 5.7 per cent CAGR to 516.41 million, according to the report released today by the Media Research Users Council (MRUC).

    The Internet reach is at 24.33 million (24,329,000) as compared to 22.52 million (22,520,000) in the third quarter survey. (See table for details).

    Source: IRS
    (TR numbers, All figures n ‘000)

    Source: IRS 
     
    Meanwhile, radio is the only sector which is continuing its trend of negative growth. In the Q4 report, total reach of radio has seen a negative CAGR of 9.8 per cent, to 163.91 million. In Q3, the total reach for radio was at 168.67 million and in Q2 it was 172.60 million.
     

  • Sun TV to up ad rates of Malayalam and Kannada channels from 1 April

    Sun TV to up ad rates of Malayalam and Kannada channels from 1 April

    MUMBAI: Kalanithi Maran-promoted Sun TV Network will be upping ad rates for its Malayalam and Kannada language channels from 1 April, in tune with its other regional language channels.

    For the Malayalam market channels, Sun TV Network has decided to increase the rates from six to 33 per cent.
     
    The ad rates for the Kannada channels, meanwhile, will be increased from five to 13 per cent.

    The slot fees (broadcast fees) received from the content producer will also be increased accordingly.
     
    Recently, Sun TV announced the hike in ad rates for its Tamil channels – Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya and Telugu channels – Gemini TV, Gemini Movies, Gemini Music, Gemini News, Gemini Comedy and Kushi.

    The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.
     
    Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.

    Meanwhile, Indiantelevision.com was the first to report that Vijay Kumar has replaced Ajay Vidyasagar as Sun TV Network COO.

     

  • MediaCom wins MakeMyTrip.com media biz

    MediaCom wins MakeMyTrip.com media biz

    MUMBAI: MediaCom has won the Rs 300 million MakeMyTrip.com media business following a multi-agency pitch.

    The business moves from the previous agency Starcom, which had been handling it for the last 5 years. Makemytriop.com is an online travel agency.

    MakeMyTrip.com CMO offline marketing Mohit Gupta said, “After a hugely successful 2010 when MakeMyTrip established its leadership position in India, we are now embarking on an ambitious growth plan for 2011. We aim to focus on our communication strategy as part of our aggressive marketing plans. MediaCom as an agency has displayed great caliber and holds promise in successfully executing our communication strategy. We are glad to be associated with them and are looking forward to a fruitful relationship.”

    MediaCom India COO Debraj Tripathy said, “We are thrilled to begin our association with MakeMyTrip.com. The opportunity to use our skills, to help MMT further their brand and business is immense and we are looking forward to the challenge”.
     
     Adds Vinish Joshi, General Manager, MediaCom Delhi, who led the pitch “We look forward to doing some great work on MakeMyTrip”.

  • Big Street bags Carlson Hotels for Delhi Airport Metro inventory

    Big Street bags Carlson Hotels for Delhi Airport Metro inventory

    MUMBAI: Big Street, a subsidiary of Reliance Broadcast Network operating in the media aggregation space, has signed its first client – The Radisson Hotel and Country Inn and Suites – for the Delhi Airport Metro Express (DAME) marquee OOH (out-of-home) property.

    Both, Radisson Hotel and Country Inn and Suites, belong to the Carlson brand. Big Street has launched the clients on the Shivaji Stadium Station at Connaught Place.
     
    The company recently announced the commercial launch of its premium OOH inventory on the newly commissioned DAME Line that enables air travellers to commute to and fro from T3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometres, in just 18 minutes.

    Big Street offers OOH inventory on DAME that provide brands an opportunity to reach out to the air travellers and upper SEC consumers travelling in and out of Delhi. Consisting of six stations – New Delhi, Shivaji Stadium, Dhaula Kuan, NH-8, IGI Airport and Dwarka – it is estimated that an average of 30,000 air travellers will use DAME every day and another 20,000 travellers will use it for travelling to work at the airport and beyond.
     
    Big Street business head Ashwin Padmanabhan said, “We are thrilled to welcome on board our first client on our premium and innovative inventory on DAME that will facilitate Radisson Hotels and Country Inn and Suites to reach out to the prized high-end consumers who can experience these brands through these visually appealing, hard hitting and tough to ignore inventory. Big Street offers extremely contextual communication to the brands thus creating an opportunity for high impact communication. A marquee property like DAME will truly open up significant communication options for the brand.”

    Radisson Hotels and Country Inn and Suites have chosen to reach their target audience using two backlit panels of 3×6 island platform pillars providing high visibility of their brand to the travellers.
     
    Big Street also provides several other advertising options on the Airport Metro stations such as wall branding, platform screen doors, luggage trolleys, product displays as well as inside train branding and these advertising options will reach not only the highly-desired, hard-to-contact group of SEC A urban jet-setters but also connect with the upwardly mobile extensively travelled international travellers who appreciate and enjoy a premium experience, the company said.