ITV

Category: MAM

  • Indo-Pak duel: ESS eyes Rs 1.7 mn a spot

    Indo-Pak duel: ESS eyes Rs 1.7 mn a spot

    MUMBAI: For telecasting the mother of all battles, ESPN Star Sports is looking at getting Rs 1.7 million per 10-second spot, substantially higher from the Rs 4-5 lakh it was charging in the early stages of the World Cup competition.

    As India takes guard against Pakistan in the semifinal contest on Wednesday, sources say the broadcaster has a little less than five per cent of inventory to sell.

    At Rs. 1.7 million, the spot would be around three times what ESS had earlier been selling for its India package.

    While declining to comment on inventory or rates, an ESS spokesperson said: “The price will be substantially higher than what it has been for the other matches. There is traction in the media for this match.”

    According to Dentsu CEO Sai Nagesh, the proposals have been put to clients and deals are likely to happen.
    “It is not just about CPRPs anymore. For an India versus Pakistan match, the dynamics are different. For clients that couldn‘t afford packages earlier for the event, this match is a good shotgun approach to get reach, involvement and brand awareness,” he says.

    Nagesh believes the World Cup has delivered beyond expectations. “It is not just about the India matches. Even teams like Ireland have surprised with their performances. This led to viewers wondering what would happen next and sustained their interests,” he avers.

    Lodestsr UM COO Nandini Dias feels that at this rate, a client would have to shell out around Rs 30 million to get the desired visibility on a single day.

    “It is a workable solution, though. It is an issue of outlay. A World Cup match at the final stages commands a premium. An India-Pakistan match would fetch an even higher premium,” she says.

  • Goafest 2011: Creative ABBY shortlist declared

    Goafest 2011: Creative ABBY shortlist declared

    MUMBAI: The Creative ABBY shortlists have been announced for the three categories – film, print and interactive digital advertising.

    In the print category, 281 entries have been shortlisted, while the film and interactive digital categories have shortlisted 105 and 65 entries respectively.

    Ogilvy India has 34 shortlisted entries in the category. The entries include Vodafone (Sanctuary Sinful Collection, Sanctuary Magic Beans), Pictionary campaign for Mattel Toys, Sour Marbels, and Pond‘s, among others.

    With 83 entries in the print category, Mudra has the maximum shortlists.

    Ogilvy has emerged as a leader in the film category with 34 shortlists for campaigns such as BlackBerry Boys, Vodafone Delights, Zoozoo, adidas, and the shadow campaign for Madhya Pradesh Tourism.

    In the Interactive Digital Advertising category, Webchutney has eight shortlists with Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).

    Also, in the print categories, Ogilvy India has 34, while McCann Erickson has 24 shortlisted entries.

    The other agencies include JWT India (20 shortlists), Creativeland Asia (17 shortlists), Bates 141 (17 shortlists), Out of the Box (12 shortlists), Grey (ten shortlists), Contract Advertising (nine shortlists), Euro RSCG (seven shortlists), ideas@work (six shortlists), Rediffusion Y&R (six shortlists), Umbrella Design (four shortlists), Alok Nanda and Company Communication (four shortlists), Eleven Brandworks (three shortlists) and RK Swamy BBDO (two shortlists). 

    In the Film category, Ogilvy has emerged as the leader with 34 shortlisted entries. Campaigns such as BlackBerry Boys, Vodafone Delights and the Zoozoo, Aegon Religare Life Insurance, adidas and the shadow campaign for Madhya Pradesh Tourism have got the agency the highest number of entries.

    JWT is the next agency in line with 12 shortlists for various campaigns including the Airtel Mobile re-branding campaign and Airtel DTH‘s regional language pack campaign.
    Creativeland Asia follows closely with nine shortlisted entries for works such as Frooti, the Aborigine campaign for LMN and the Fight Hunger, Fight Evil film for Hippo Baked Munchies feature among the shortlists.

    The other agencies in the race are McCann Erickson‘s entries (eight shortlists), Bates 141 (six shortlists), Mudra (five shortlists), Contract Advertising (five shortlists), DraftFCB Ulka‘s (five shortlists), Leo Burnett (four shortlists), Capital Advertising (four shortlists), RK Swamy BBDO (three shortlists), ideas@work (three shortlists), Meridian (three shortlists), and Grey (two shortlists). Rediffusion Y&R and Stark Communications have one entry shortlisted each.

    The Interactive Digital Advertising category has witnessed a very close race, with almost all agencies lagging by very short margins.

    Webchutney has received the highest eight entries shortlisted for Samsung Frrunch, MakeMyTrip.com (Amar Prem), Bharat Matrimony (Biwi Ho To Aisi), Airtel (Songcatcher Banner and Songcatcher Viral), and Saffola (Young at Heart application).

    Mudra closely follows Webchutney with seven shortlisted entries. The campaigns shortlisted are Idea Cellular (Idea Roadie Mobile Challenge 3.0, Idea Language Barrier and Use Mobile Save Paper), and Volkswagen (Innovation for Everyone) among others.

    Hungama Digital Media has fetched six shortlists for campaigns such as PepsiCo‘s 7UP (You click, I dance), and Tata Sky+ DTH (Tata Sky+ Mobile Access).

    Interface Communications has five shortlisted entries in the category that include Mahindra Blues (www.mahindrablues.com), Tata Docomo (Tata Docomo 3G Life – The Day the Web got 3x slow and The Day YouTube got real slow, and Tata Docomo – a million fans monetised), and Kamasutra (Lounge).

    The list of other agencies include JWT India (four shortlists), BC Web Wise (four shortlists), Law & Kenneth Digital (three shortlists), Interface Business Solutions (three shortlists), Interactive Avenues (two shortlists), D‘Zine Garage (two shortlists), Ogilvyone Worldwide (two shortlists), Indigo Consulting (two shortlists), UFO Digital (two shortlists), Mindshare (two shortlists), Creativeland Asia (one shortlist), Maxus India (one shortlist), Quasar Media (one shortlist), Jack In The Box (one shortlist), Pinstorm (one shortlist), Resultrix (one shortlist), and Grandmother India Design (one shortlist).

    Last week, the Media ABBY shortlists were announced, which had 133 entries shortlisted. Maxus is leading the pack with 33 shortlisted entries, followed by Mindshare and Lodestar UM with 19 entries each, and Mudra Max with 16 entries.

    The other agencies on the list include names such as Mediacom (11 shortlists), Creativeland Asia (five shortlists), OMD (four shortlists), Madison Media Infinity 1 (four shortlists), Madison Media Plus (four shortlists), MEC India (three shortlists), McCann Worldgroup (two shortlists), Percept Media (two shortlists), Mates Madison (two shortlists), RK Swamy Media Group (two shortlists), Isobar (two shortlists), Dialog Factory (two shortlists), while Starcom Worldwide, Lintas Media Group and TELiBrahma Convergent Communication have one shortlisted entry each.
     

  • Arnab Mitra resigns from Media Contacts

    Arnab Mitra resigns from Media Contacts

    MUMBAI: Media Contacts India and South Asia regional director Arnab Mitra has quit the agency.

    Currently serving his notice period, May will be Mitra‘s last month at the agency.

    Mitra confirmed the news to Indiantelevision.com.

    With more than a decade‘s experience in digital media, Mitra joined Media Contacts, an interactive arm of Havas Digital – a division of Havas Media – in 2009 as India strategy head. In November 2010, he was promoted as regional director.

    Apart from India, Mitra was handling three other markets: Pakistan, Bangladesh and Sri Lanka.

    Previously, Mitra was head of business development at Ignitee Digital. He has also worked with the UK-based agency Purple Media, Pinstorm and Indigo Consulting.

    In online communication experience Mitra as devised digital strategies for brands like Accenture, Jet Airways, Kingfisher Airlines, Barclays, AXIS Bank, Reliance, HSBC, TATA AIG, Asian paints, VW, Hugo Boss, HDFC, ICICI Prudential and Skoda.

     

  • Pickle Lintas bags creative mandate of Daawat

    Pickle Lintas bags creative mandate of Daawat

    MUMBAI: LT Foods, producer of Basmati Rice under the flagship brand of Daawat, has awarded its creative duties to Pickle Lintas.
     
    LT Foods didn’t have any creative partner as yet.

    No official pitch was called for the account. According to sources close to the development, the company aims to promote the brand aggressively through traditional media, besides digital platforms.
     
    The company has recently launched four new variants of basmati rice – Daawat Biryani Basmati Rice, Daawat Traditional Basmati Rice, Daawat Super Basmati Rice and Daawat Pulav Basmati Rice.

  • Euro RSCG stages management reshuffle in India

    Euro RSCG stages management reshuffle in India

    MUMBAI: Euro RSCG India has announced a restructuring of its management team with immediate effect.

    Euro RSCG Delhi director Sushant Panda has been elevated to the role of managing partner and CEO of Euro RSCG India.
     
    Chief creative officer Satbir Singh has been promoted as managing partner and CCO of Euro RSCG India. Also, stepping up is Shavon Barua from director of Mumbai to the newly created position of president, west and south of Euro RSCG India.

    Said Euro RSCG Asia Pacific chairman Juan Rocamora, “Between Satbir, Sushant and Shavon we have brilliant talent that are poised to step up and lead us on our next phase of growth. During their time with us, Satbir and Sushant have worked closely as partners and we look forward to carrying this energy on to the next level. In the past two years we have doubled in growth in India and our aim is to continue to outpace market-growth.”
     
    Panda has over two decades of experience, having worked in Delhi, Kolkata, Mumbai, Bangalore as well as a stint in Colombo. He has worked at agencies such as Trikaya Grey, JWT, TBWA, Bates and has been at the helm of Euro RSCG Delhi for five years.

    Singh joined Euro RSCG six years ago, first as ECD of the Delhi office. Following a series of successes on the creative front and a string of new business wins, he was promoted to ECD and then made CCO of India. He has worked at agencies such as Trikaya, Leo Burnett, Contract, Equus, Ulka and Ogilvy.
     
    Barua has been leading the Euro RSCG Mumbai office since January 2010. This is her second stint at Euro RSCG; she was previously in the Delhi office running the Reckitt Benckiser business–one of Euro RSCG’s largest global accounts.

    Barua brings over 15 years of experience to the role and has led global brands such as Pepsi, Nestle, Colgate, Palmolive and Lakme Lever (Unilever) at various agencies such as JWT, Publicis, Y & R, and SSC&B Lintas.

    Euro RSCG India works with a range of clients, including IBM, Baskin Robbins, Max New York Life and HDFC Bank.
     

  • WC: 42 matches get 2.4 TVR in metros

    MUMBAI: The first 42 World Cup matches have fetched a rating of 2.4 compared to a TVR of 2.01 in the last edition played four years back.
     
    The non India matches got a TVR of 1.2 compared to a rating of 1.31 in 2007.
     
    India‘s match against the West Indies got a rating of 9.96 and a peak TVR of 16.69. According to data from Tam Sports (C&S4+ six Metros0, 27 million viewers watched the match.
     
    The encounter got a TVR of 6.24 on Star Cricket, 2.35 on Star Sports and 1.45 on Doordarshan.

  • Marico sells Sweekar to Cargill in brand restructuring plan

    MUMBAI: The Marico Group is restructuring its brands basket. As part of its plans to focus on beauty and wellness, the FMCG major has sold its refined sunflower oil brand ‘Sweekar‘ to food and agricultural products company Cargill India for an undisclosed amount.


    Under the deal, the trademark and copyrights of Sweekar will be transferred to Cargill with immediate effect.
     
    Marico will, instead, concentrate on Saffola as its wellness platform vehicle in the refined edible oils and health foods space.


    Said Marico consumer products business CEO Saugata Gupta, “In our focused journey of sustainable profitable growth, we recognised that Sweekar has limited fitment in Marico’s portfolio.However, with its legacy of a loyal franchise spanning two decades and the consumer connect that it commands, we believe it would be of value to Cargill, who can sustain and nurture it as a leading brand.”
     
    Added Marico chief finance, HR and strategy Milind Sarwate: “This divestment is a logical sub-set of a portfolio strategy aimed at sustainable profitable growth.”
     
    Cargill produces and markets sunflower oil locally under its NatureFresh and Gemini brands.

  • Sameer Aasht moves to Percept H as VP, strategy planning

    Sameer Aasht moves to Percept H as VP, strategy planning

    MUMBAI: Percept H has roped in Sameer Aasht as VP, Strategy Planning. He replaces Sujay Nanavati who quit the agency in December 2010.

    Aasht moves in from Rediffusion Y&R, where he was strategic design consultant. He is also the founder of Alma Mater Biz Solutions, an interior consultancy firm, and has been empanelled as design consultant for National Institute of Design‘s micro, small and medium enterprises initiatives.

    Says Aasht, “My initial understanding of Percept is that it is one of the few agencies which is future ready and truly understands the potential of young India. Unlike most agencies struggling to crack a conventional campaign in traditional media, Percept is ready to enable paradigm shifts through strategic action and brand innovations.”

    In his career spanning nearly a decade, Aasht has worked with agencies such as TBWA India, Publicis Ambience and Contract advertising. He also worked at Jet Airways for two years as international marketing manager.

    Aasht has strategised various brands including Jet Airways, HSBC, Nivea, Cadbury’s, Asian Paints, Unilever’s Elle18, Westside, Nerolac, Samsonite and Times of India & Ficci.

  • Reckitt Benckiser to launch a campaign for the youth

    Reckitt Benckiser to launch a campaign for the youth

    MUMBAI: Health and personal care company, Reckitt Benckiser, is launching a campaign to create awareness amongst graduates and people early on in their business careers.

    The company that owns brands such as Dettol and Mortien said the aim of the campaign is not to sell more products but to sell the company to people who are planning a career in fast moving consumer goods.

    The campaign will be primarily on-line and on-campus. Reckitt Benckiser uses gaming technology on mobile and Internet to reach people in nine markets across all continents. The company had also launched a “poweRBrands” game last year, which enabled players to go into consumer goods company and rise to become global president.

    The campaign is aim to engage student, professional and sports communities online and offline. Reckitt Benckiser will also deploy its brands – Durex, Clearasil, Veet and others – to connect with people and deliver engaging campaigns on campus.

    Chairman and managing director Chander Mohan Sethi says, “Reckitt Benckiser’s culture is very different to most organisations. We only suit people who like freedom to act, a fast pace, enough exposure to make their mark and who are deeply commercial and agile. We offer a heart thumping place to work, and that’s not for everyone, but for the 20 per cent who would love us, they need to know who we are.”

    The ten markets are Australia, Brazil, France, Germany, India, Italy, Pakistan, Russia, UK and US.

  • Nike launches TVC featuring team India

    Nike launches TVC featuring team India

    MUMBAI: Nike has launched “Bleed Blue Pledge”, a 60-second new television commercial created by JWT Bangalore.

    The teaser made its premiere on Nike’s Cricket Facebook page 23 March. The broadcast premiere has taken place today during the quarterfinal play on ESPN. The TVC will also air on Star Sports, Star Cricket, and other sport, entertainment, and news channels.
     
    The ad features cricket athletes such as Zaheer Khan, Virat Kohli, S. Sreesanth, Sachin Tendulkar, M.S. Dhoni, Yuvraj Singh and Gautam Gambhir talking about the tenets of the game.
     
    Also, Nike’s YouTube channel (http://youtube.com/user/nikeindia) features interviews with Zaheer Khan, Virat Kohli, and Sreesanth and through the Nike Cricket Facebook page.
     
    Said Nike India marketing director Sanjay Gangopadhyay, “There is no better voices to speak to the fervor and love for cricket held by this nation than those of the incredible athletes of Team India. ’Bleed Blue Pledge’ is unique because it allows these players to express their passion and commitment to the game in their own words. They are testifying to what they believe in.”