ITV

Category: MAM

  • Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    MUMBAI: Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. He will commence his operations from 11 April.

    Hari Krishnan, the former branch head will head the South operations as vice president and head.

    Both, Pardiwalla and Krishnan will report to Grey India COO Jishnu Sen.

    Prior to Joining Grey, Pardiwalla was working with Bates 141 and was heading there Mumbai office.

    At Bates, Pardiwalla worked on brands such as Virgin Mobile, Colgate Palmolive, Tang, Fiat, TVS, Tata AIG, MTV, Pfizer, ICICI Cards etc. His main mandate was to launch the digital marketing. Also, to run the advertising business with an objective to make digital, advertising and activation work in sync, to provide single idea led solutions to brands.

    On his appointment, Pardiwalla said, “I am absolutely delighted to be joining Grey as this agency has a strong motivation; winning some key accounts in the recent past. I am particularly looking forward to working with Jishnu and rest of the team to do even better work in the coming years.”

    Sen adds, “It‘s great to have Kaizad join us. Grey Mumbai is our flagship office, with a fabulous roster of clients and some really fabulous people. I expect Kaizad to bring his considerable talent and experience to lead the office to the next level of growth and fabulous ideas.”

    Pardiwalla started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.

    After three years, he took on the reins as the national head of OgilvyOne India. Under his leadership, OgilvyOne Worldwide serviced clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.
     

  • Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL

    Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL

    MUMBAI: Cheil Worldwide SW Asia has appointed Ankur Bose as its vice president – BTL.

    Bose will be working closely with Cheil Worldwide SW Asia COO Alok Agrawal.

    Says Agrawal, “Ankur‘s rich experience and stellar track record makes him ideal to lead the team and drive integrated experiential solutions that address specific brand problems. He is highly energetic and is well aligned with the agency vision and philosophy.”

    With a work experience of nearly 14 years, Bose began his career in 1997, designing exhibitions and writing copy at JWT (HTA). Then he joined Lintas as business head of their events division.

    After working four years at Lintas, Bose moved to Ogilvy Activation to head their rural business in Delhi, where, after two years he became vice-president and business director.

    Confirming his appointment Bose said, “Last mile and in-store advertising is the fastest growing segment of the industry. If ambient media is seamlessly integrated with last mile advertising, the returns are potentially exponential. Cheil is the ideal platform in India to push this envelope.”

    Bose has worked with a multitude of clients, including Unilever, Vodafone, Dabur, Castrol, Dupont, Motorola, India Post, ICICI, Lafarge, Coca Cola, Berger Paints, ITC, Orissa Tourism, Peerless, Tata Indicom, Mother Dairy and UNICEF.

  • Yahoo! appoints MediaVest as its AOR

    Yahoo! appoints MediaVest as its AOR

    MUMBAI: MediaVest, a division of Starcom MediaVest Group (SMG), has been appointed as the media agency-on-record by Yahoo!.
     
    Mindshare was handling the Yahoo! account globally.

    In October 2010, the account was moved to MediaVest in the US.

    Subsequently, the Internet giant has moved its business to MediaVest across eight countries in Asia.
     
    In India, the account will be managed by the agency‘s Delhi office.
     
    MediaVest will be the strategic lead and counsel for the digital media company’s media planning and buying across Taiwan, Hong Kong, Korea, India, Indonesia, Philippines, Vietnam and Singapore. 

  • India-Australia match delivers 12.34 TVR

    India-Australia match delivers 12.34 TVR

    MUMBAI: The World Cup quarterfinal match between India and Australia got a TVR of 12.34 with 91 million viewers sampling it, making it the most-watched encounter of the World Cup tournament so fat.

    The match fetched a peak TVR of 26.35, according to data from Tam Sports (c&s4+).
     
    The epic India-England match, which ended in a tie, ranks second as it attracted 82 million viewers to tune in. The match got a peak TVR of 20.96 and an average TVR of 10.97.

    The seven India matches have earned an average TVR of 9.22.The 46 matches played so far have got a rating of 2.43. In 2007, the event got a TVR of 1.89 for the same period. 
     
    The other three non-India quarterfinals this time got an average TVR of 2.44. Partly due to the one-sided nature of the contest, the match where Pakistan thrashed West Indies by 10 wickets got a TVR of 2.18. 37 million viewers tuned in for that contest.

    The England versus Sri Lanka quarterfinal match, which was equally one sided, fared better as it lasted longer. It got a TVR of 2.92 with 51 million viewers sampling it.
     
    In 2007, the 24 Super Eight games had got an average TVR of 1.53.

    The record ratings, however, will come from the mother of all battles as India mauled Pakistan in the semifinals.

  • ESPN Star Sports sells out inventory for WC final

    ESPN Star Sports sells out inventory for WC final

    MUMBAI: With India storming into the cricket World Cup final, broadcasting company ESPN Star Sports (ESS) has sold out its inventory completely.

    According to sources, some companies that bought commercial spots for the India-Pakistan combat also booked for the final at a slightly higher rate.

    The remaining spots for the India-Pakistan encounter sold for Rs. 1.8 million and the final would have gone for a little more than that, sources added.

    Some existing sponsors have also taken spots for the final on 2 April, a contest that will see Dhoni‘s ‘Men in Blue‘ take on Sri Lanka.

    Said an ESS spokesperson, “We are happy to confirm that for the final match of the ICC Cricket World Cup, we have completely sold out our inventory. We have had a tremendous response from all our sponsors and partners, and the tournament has also delivered far in excess of everyone‘s expectations.”

  • Sandeep Lakhina to quit Starcom MediaVest Group

    Sandeep Lakhina to quit Starcom MediaVest Group

    MUMBAI: Starcom MediaVest Group (SMG) India chief operating officer Sandeep Lakhina is leaving the organisation after a three-year stint.

    Lakhina is serving his notice period until June.

    Starcom MediaVest Group India chairman CVL Srinivas said, “Sandeep has been a part of the India network for over three years. As COO, he played an important role in managing the operation.”

    Lakhina added, “I have enjoyed working with a bunch of bright enthusiastic people, a set of great clients and brands, and an industry which has seen colossal highs and lows since I joined in end 2007. It is now time for me to pursue other interesting opportunities outside the organisation, and I am looking forward to the next phase of my career with excitement and vigour.”

     

  • Tyroo partners with Cricket20.com

    MUMBAI: Tyroo Media, an online ad-network in India with joint venture of Yahoo, has partnered with Cricket20.com, the official partnering site for IPLCricketLive.com.
     
    Tyroo Media business head Nitin Chowdhary said, “As one of the India‘s leading ad networks, it makes perfect sense for us to partner with Cricket20.com. Cricket20.com reaches a cricket hungry India audience is numbers that are almost on par with the premier cricket websites active in Indian Internet thus creating a great platform for advertisers especially in combination with Tyroo‘s flagship rich media products, VooDoo and Catfish.”
     
    Tyroo is providing different types of sponsorship slots to the advertisers: platinum, gold, silver and bronze
     
    Chowdhary also added, “Apart from Cricket20.com, we also have tie ups with other leading cricket portals like CricketNirvava, KrishCricket, Cricbuzz and Vcricket. The rich media formats have been made available on these portals for wider coverage ensuring advertisers to pitch themselves globally.”
     

  • Vizeum India appointed as Nickelodeon’s AoR

    MUMBAI: Viacom 18 Media Network’s television channel Nickelodeon has appointed Vizeum India, the media arm of Aegis Group, as its agency on record (AOR). Maxus was the incumbent agency on the account. 
     
    Nickelodeon India senior vice president and general manager Nina Elavia Jaipuria says, “In our assessment, they have the right hunger, passion and experience to make a difference to our brand. We look forward to a rewarding relationship that complements our aggressive business objectives. We wish them all the very best.”
     
    This is Vizeum’s fifth win in the year 2011. The previous wins are TI Cycles, TTK Healthcare, Lotus Herbals and Medela.
     
    Says Vizeum managing director India sub-continent S Yesudas, “We are extremely delighted with this win. I thank the Nickelodeon management and marketing team for considering us a worthy partner. This is a challenging assignment and we are aware of our responsibilities. We intend to work as the extended brand team of Nick to make tangible contributions to their business issues.”
     

  • Law & Kenneth appoints Vedobroto Roy as executive creative director

    MUMBAI: Law & Kenneth has roped in Vedobroto Roy as its executive creative director.


    Roy moves in from Cheil Worldwide, where he was associate vice-president and creative director. 
     
    Law & Kenneth chief executive officer and managing partner Anil Nair says, “Vedobroto will particularly look after the creative work for ITC, one of the agency‘s most important accounts. He will be based in Kolkata.”


    The agency handles ITC‘s personal care brands such as Fiama Di Wills, Vivel Di Wills and Fiama soaps and shampoos. 
     
    Roy began his career with Mudra Delhi in 1998 as a copywriter and consequently worked on brands such as Samsung (refrigerators and washing machines) and Nestle (corporate).


    In 2000, Roy moved to Ogilvy Mumbai where he worked on various skincare and FMCG brands and also handled the accounts of Asian Paints, Mattel and Voltas AC.
     
    He then joined JWT as creative director on Pepsi in 2003 and worked there for three years. After a short stint at Palasa and starting his own firm in Mumbai later — Gang of Designers (GOD), he moved to Cheil in 2007.