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Category: MAM

  • Floriana Group is Rajasthan Royals team sponsor

    Floriana Group is Rajasthan Royals team sponsor

    MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals today launched their team‘s new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the principal associate team sponsor for IPL4.

    Rajasthan Royals CMO Raghu Iyer said that the deal with Floriana is for one year, with an option to renew.

    With this, the franchise takes the number of sponsors and partners to 17.
     
    As had been reported earlier by Indiantelevision.com, the franchise is targetting revenue growth of 25 per cent.

    Designed by Puma, which is the franchises‘ official kitting partner, this year‘s jersey is the lightest among the ones used in all the past three IPL seasons. Made with Polyester and lightweight mesh back, the jerseys are made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut and sew panels with Dazzel inserts.

    “We are proud that a company (Floriana) that has not been present in this sport, has chosen us as a platform.” Kundra said, “We are eagerly looking forward to the season ahead and would like to welcome Floriana Group and HDFC life on board with us.” 
     
    Shilpa Shetty Kundra, a co-owner of the franchise, unveiled the jersey and presented it to the sponsors Floriana chairman Sanjay Jain and HDFC life executive VP and marketing head and direct sales Sanjay Tripathi.

    Tripathi said, “The fact that we are joining hands with Rajasthan Royals for the third consecutive year provides enough evidence of our trust in the franchise. This year we will be seen in our new logo on the back of every RR player. Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high.” 
     
    Rajasthan Royals will play their first IPL match on 9 April in Hyderabad and the first home game in Jaipur on 12 April against Delhi Daredevils.
     

  • Converge I bags media duties for Zafri Pan Masala

    MUMBAI: Integrated media company Converge Integrated Media Solutions has bagged the overall media duties for Dinesh Tobacco Industries‘ Zafri Pan Masala, following a multi-agency pitch. 
     
    The account size is pegged at over Rs 100 million.


    The media duties would include ATL/ BTL space, retail and merchandising and the overall strategy for the brand. 
     
    Zafri, the flagship pan masala brand from Dinesh Tobacco Industries, is planning to extend its foray into other key states within this financial year.


    Dinesh Tobacco Industries director GK Malani says, “The size of the industry has become large enough to grow our market share through driving consumer preferences. For doing this, we need to execute significant campaigns and programmes in the ATL and BTL space. Our association with Converge I will focus on driving stronger relationships with consumers in existing markets and also help get new consumers when we launch in other markets and regions.”
     
    Converge I CEO and executive director Akash Verma added, “Zafri has been a very strong consumer brand over last 30 years and now is the time when the full potential of the brand needs to be unleashed in the consumer space and new markets. This objective was in our minds while creating a strategic roadmap for the brand and we are very excited to work with Dinesh Tobacco Industries that adds to our portfolio and builds on our business partnership approach with clients.”

  • Dinesh Malhotra joins Carat Fresh Integrated as SVP

    Dinesh Malhotra joins Carat Fresh Integrated as SVP

    MUMBAI: Aegis Media Group‘s activation company, Carat Fresh Integrated, has appointed Dinesh Malhotra as senior vice president and head of business.

    Malhotra moves in from International Development Enterprises, where he was senior marketing specialist working as marketing advisor for food security and poverty alleviation programmes in India and other International markets.

    Said chairman India and CEO South East Asia Ashish Bhasin, “With the spectacular success and growth that Carat Fresh Integrated has achieved over the last 6 months, having a head as experienced as Dinesh Malhotra will be a big help. Dinesh brings with him over 28 years of experience and with Carat Fresh Integrated‘s special thrust on activation, both rural and urban this will be a unique strength. The fast growth has encouraged us to invest in this important area of marketing communications.”

    Malhotra started his marketing career with Lintas IMAG in 1999 and after 10 years, he became the president of Linterland.

    Added Malhotra, “I am delighted to join the Aegis Media family and am excited about the great potential Carat Fresh Integrated has since there are no professional players in the market with knowledge and experience in both urban & rural activation.”

    Carat‘s clientele includes Idea Cellular, Lipton, Future Group and Mills & Boons.

  • Isobar wins digital duties for Tata Housing’s brands

    Isobar wins digital duties for Tata Housing’s brands

    MUMBAI: Aegis Media Group‘s digital marketing outfit, Isobar India, has won the digital duties for real estate developers, Tata Housing‘s La Montana and New Haven.

    Isobar has been roped in to develop and execute the brands‘ display and social media strategies. This follows Tata Housing‘s campaign for its premium housing range on the traditional media.

    Says Isobar country head Shamsuddin Jasani Isobar, ” This win and the confidence bestowed by TATA housing on Isobar is the result of some outstanding work, both across display media buying as well as social media, that we have done. Any agency would be proud to be associated with the TATA name and so are we.”

    Added Tata Housing head marketing services Rajeeb Dash, “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real Estate being an unorganised sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored.”

    Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti.

     

  • IRS has added two clients

    MUMBAI: The Media Research Users’ Council [MRUC] has said that two global consulting companies have become members and subscribers to its flagship product — the Indian Readership Survey.
     
    The two new clients are E&Y and KPMG.


    These consulting companies have been making reference to IRS data and knowledge in their reports and recommendations to their customers–and now have joined as full-fledged members.
     
    MRUC Director General Shaswati Saradar said, “It took a bit of time by them to confirm, but we are happy that finally nine leading consulting companies have decided in favour of making legal and authorised usage of the product, by paying a reasonable subscription amount.”
     
    Some other consulting companies are also in discussion with MRUC to subscribe to IRS and other MRUC research products.


    According to the marketing research body, subscription to a full usage license gives user companies all the IRS data on demand and user friendly software, required to run various types of analyses.
     

  • WC win could boost India ODI rates by 20 per cent

    WC win could boost India ODI rates by 20 per cent

    MUMBAI: With Dhoni‘s men being crowned World Champions, the cricket economy is set for an upward swing as India has a heavy calendar this year.

    ODIs stand to benefit the most, with some experts forecasting ad rates on live telecast to be 20 per cent more than normal times for the succeeding two series.

    “Advertisers will want to ride the current wave. This will be the reverse of what happened in 2007 when the cricket economy collapsed for a bit after India suffered an early exit. Advertisers now might devote more of their budget towards cricket,” says a sports marketing expert who did not want his name to be revealed.
     
    In a cricket heavy year, India plays around 20 ODIs till January 2012.

    The India tour of England on ESPN Star Sports is expected to get a lift due to the good timing. “The West Indies series (on Ten cricket) might not see that much of a gain as the timing is an issue. Once these get over, the monies spent thereafter will depend on India‘s performance. But for the next two to three series, advertisers will approach sports channels wanting to be a part of the momentum,” says a media buyer.
     
    Interestingly, India will play both home and away series against West Indies and England.

    While there is a series every month, there will be clients who advertise due to competitive pressure. “The good news is that so far we have not seen any signs of viewer fatigue. I don‘t see this being an issue unless India‘s performance dips sharply,” the media buyer adds.
     
    Another media buyer notes that more advertisers might come into the sport over the next few months. “There will be a premium paid here and there. At the same time, it is not that clients will stop spending on other genres,” she says.

    She notes that for brands involved with the World Cup, there has been a big rub off in terms of brand loyalty and perception.

    “The performance has been spectacular. Companies in categories like telecom already do a lot around cricket. This will continue. In some cases, this could intensify,” she says.

    One company that should benefit in a big way is Sony. It used Dhoni in its ads and also was a top advertiser on ESPN Star Sports.

    Will Multi Screen Media (MSM), the IPL‘s official broadcaster, gain from the World Cup victory?

    “There will be no impact as MSM has pre-sold the IPL. We expect the Champions Twenty20 League later this year not to benefit much from the World Cup as ratings have been low,” says a media buyer.
     

  • Gulf Oil partners with IPL franchise Chennai Super Kings

    Gulf Oil partners with IPL franchise Chennai Super Kings

    MUMBAI: Gulf Oil Corporation, a Hinduja Group company, today announced their alliance with Indian Premier League (IPL) Chennai Super Kings as the ‘Official Team Partner‘ in continuation of its association with IPL over the past two years.

    This association is a part of the brand‘s increased focus on youth through sports marketing, including cricket and motorsport to augment its market share in India.

    Gulf Oil said the team commands respect and admiration for their performance and their sportsmanship spirit. Chennai Super Kings won the IPL in the third season and the Champions Twenty20 League under MS Dhoni.

    Chennai Super Kings has been rated as the “Most Valuable Team” in Indian Premier League (IPL) in 2010, Gulf Oil said, adding that this association “is a strategic move to increase the brand‘s market share in South and on a macro perspective to enhance the brand image”.

    The Gulf logo – the Orange disc – will be on the right chest of the CSK jersey and the partnership will entail a series of marketing activations and advertising campaigns to promote the brand‘s values.

    Lubes Business India president Ravi Chawla said, “With this partnership with Chennai Super Kings, Gulf Oil, which has a long and distinguished history with motor sports in India and abroad, has reiterated its strategic focus on the youth TG and cricket as a brand building tool in India. We have witnessed direct and measurable impact of our association with IPL in the last two seasons and look forward to leveraging our association and build a strong relationship with our consumers, B2B customers and trade partners.

    “Gulf Oil is an internationally recognized brand and is present in over 100 countries. IPL offers us an ideal platform for increasing visibility both within India and in markets like Middle East, Sri Lanka, UK, Australia & other cricket playing nations across the world .The key objective would to connect with the cricket loving enthusiasts using this exciting and entertaining cricket platform.”

    As Official Team Partner, Gulf Oil will be entitled to benefits including having its famous ‘Orange Disc‘ Gulf Oil logo on the team jerseys. The brand will also have significant in-stadia presence during Chennai Super Kings matches in the form of board branding, placards, branding on cheer leader podium and seats in designated stand.

    The company has launched a slew of consumer & trade promotions across India to capitalise on this association. This includes schemes like “Gulf kharido Match Dekho” for the influencers for its products and a sequel of its immensely popular consumer promotion last year – Gulf “King of the Road” offer for consumers.

    The company is also planning to offer an opportunity to its customers to interact with the members of the Chennai Super Kings team through a promotion called “Gulf Ka Superking” which will be run in select cities.

    India Cements marketing head Rakesh Singh said, “Gulf is a cult brand and has a tremendously rich history. Over the last few seasons of IPL, they have integrated the platform extremely well with their marketing strategy and have benefited the brand as well the teams they have associated with. We are excited to have them as our long term sponsors and are sure that association will be synergistic for both Gulf as well as CSK.”

     

  • Nike celebrates cricket WC win with TV spot ‘United By Blue’

    Nike celebrates cricket WC win with TV spot ‘United By Blue’

    MUMBAI: Nike has announced that it will premiere “United By Blue,” its latest and final Nike Cricket TV spot of this tournament season today.

    Again capturing the ‘Just Do It‘ spirit of the sport, the ad celebrates Team India‘s historic tournament win by mirroring the passion of a country united through cricket and the realisation of a dream 28 years in the making.

    The 30-second spot premieres today on Facebook and YouTube and on Wednesday on TV networks.

    “United By Blue” simultaneously brings to life the fervour around this incredible win expressed from India‘s streets to its arenas. Set to the music and sounds of the streets on which Indian cricket was born, “United By Blue” is a collage of momentous celebrations.

    The spot moves from a city rooftop where a young player hits a winning shot to the stadiums where athletes realise that they have achieved their most cherished dream and celebrate the moment, overwhelmed with the emotion of the victory.

    In scene after scene, ‘United By Blue‘ demonstrates that in India cricket is a shared passion and the dream of a tournament win has been realised in true ‘Just Do It‘ style by both the National Team and an entire nation. The shockwave of this victory is felt from the stadiums to the streets. The ad ends with the young player raising his bat to a hopeful horizon.

    Led by Zaheer Khan, Virat Kohli, Sachin Tendulkar, M.S. Dhoni, and Yuvraj Singh, Team India represents a nation that has claimed cricket as its own, playing the game with a sense of soul and fearlessness that cannot be found anywhere else in the world.

    Nike India marketing director Sanjay Gangopadhyay said, “The celebration brought to life in “United By Blue” represents the celebration going on all over India. The entire country is united by blue. This incredible win has only deepened the relationship between the streets and the stadiums. The kids inspire Team India and the national team inspires the kids. It‘s been a shared journey, a shared dream. And now it‘s a shared victory with ‘Bleed Blue‘ now becoming part of the Indian Cricket lexicon.”

    The spot was directed by Omri Cohen (Hello Robot) with creative direction by Senthil Kumar from JWT.

     

  • ICC unveils logo for next World Cup in 2015

    ICC unveils logo for next World Cup in 2015

    MUMBAI: The logo for the International Cricket Council (ICC) Cricket World Cup 2015 to be held in Australia and New Zealand was unveiled as part of a symbolic handover from the 2011 hosts to their counterparts four years hence. 
     
    The  ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji, to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries‘ cultural identities.
     
    The result has been what ICC CEO Haroon Lorgat describes as “a dynamic logo which captures the cultural influences in the two host countries. The ICC, Cricket Australia and New Zealand Cricket have all worked together with the consultancies to produce this beautiful logo. On the back of a hugely successful ICC Cricket World Cup 2011, I am sure that it will gain recognition over the next four years as we use it in promotional, marketing and partner activations.”

    The consultancies were asked to convey the cultures of both countries in a positive and harmonious way and also to expresses a feeling of celebration and unity in the graphics.
     
    Each element of the logo contributes to building the story of the ICC‘s flagship event featuring the best players in the world competing for The Cup That Counts.

    The selected motifs are Maori Tohora symbolising toughness, pride and tribal culture; and aboriginal journey tracks symbolising spirit of the land.

    Balarinji based the motifs on interpretations of FutureBrand‘s creative brief signifying toughness, glory, resilience, connection and belonging.

    Cricket Australia CEO James Sutherland said, “This really brings it home to people in Australia and New Zealand that the countdown to the ICC Cricket World Cup 2015 has started. We have four years of hard work ahead of us but I am certain that we can match the very high standards set by the ICC Cricket World Cup 2011.”

  • BNP Paribas launches site for tennis enthusiasts

    MUMBAI: As part of its creative sports sponsorship policy, BNP Paribas is launching a website, wearetennis.com, entirely dedicated to tennis news. This initiative will provide tennis fans with a constant flow of information on tennis events all over the world, reporting on both the professional game, the amateur game and wheelchair tennis competitions with coverage of all the annual tournaments on the ATP, WTA and ITF circuits.
     
    BNP Paribas intends to make wearetennis.com the must-visit tennis meeting-point for all age-groups, projecting the values embodied in this popular sport. The website content will be created by enthusiasts for enthusiasts. In line with this philosophy, the Bank has decided not to advertise any banking services on the website. Visitors will find:



    • An information service on world tennis, with a tournament calendar, up-to-the-minute match results, news, statistics and information on the players.

    • A dedicated blog created by two tennis-insiders, one French, the other English, in an unbiased tone. They will be following the circuit and bringing us tennis news both on- and offcourt. The blog will also provide items such as original video-interviews and reports from ‘behind the scenes‘ at tournaments. It will take an interactive approach and visitors will be able to post their comments.

    • A section entitled ‘Tennis and Us‘, in which BNP Paribas Group staff worldwide will talk about the sponsorship work carried out by the Bank in its various localities.
      A game section, where site visitors will be able to win tickets plus prize packages for the various tournaments sponsored by BNP Paribas.

    • A link to social networks: wearetennis.com is accessible via Facebook and Twitter.
       
      The company adds that Wearetennis.com is the fruit of the experience acquired by BNP Paribas during almost 40 years of partnering tennis at all levels, combined with the Group‘s expertise in website creation. 
       
      The site, which uses HTML 5, was set up with the help of E-com, a BNP Paribas group IT development and consultancy company, whose technical knowhow helped to realise the site concept, particularly as regards interactivity via the social networks Twitter and Facebook. Wearetennis.com is available in both French and English, and Italian, Spanish and Dutch language versions will follow shortly. The graphic elements reflect the new BNP Paribas tennis visual identity.