ITV

Category: MAM

  • Costa Coffee to promote ‘I am’

    Costa Coffee to promote ‘I am’

    BANGALORE: Costa Coffee India (Costa) has started promoting the Bolllywood film ‘I am’ in some of the 75 of its select outlets in India. The movie will be released on April 29. A part of the film’s crew – director Onir, actors Juhi Chawla and Sanjay Suri launched Costa’s ‘Ice Cold Costa’ range of 21 beverages to beat the summer heat.

    Onir’s directorial ventures includes the film ‘My brother Nikhil’.

    The coffee chain plans to double its outlets this year in India revealed company sources, as also to up the number in Bangalore from 15 to 30.

    Industry sources say that no money has changed hands for the co-promotion. The coffee chain gains because of the celebrity launch of its new beverage range and the movie gains from the promos at the coffee chain’s cafes’.

    “I am is a film that has been partly funded through social media sites like facebook and Twitter. Onir requested people to become co-owners of the film by donating anything from Rs 1,000 upwards,” revealed Suri.

    “The below the line costs of the film are around Rs.30 million. We have a profit sharing arrangement with the actors by way of fees,” revealed Onir. “We’ve collected around Rs. 10 million through social media, which was our target, the rest of the funding has been manage by Juhi Chawla. So in effect, the movie has about 400 co-owners,” he added.

    “The number of prints will be decided on Tuesday (April 25) next. We have about 110 prints of which around 30 are non-digital for some theaters in India and Australia. We may go up to 150 prints. PVR is doing the distribution for us,” further revealed Onir during a discussion with indiantelevision.com

    “‘I am is about issues and dilemmas that bruise the modern Indian society. Unravelling and exploring these tribulations, the film unfolds many a tale of individuals struggling to find their identity, and uphold their dignity in a world that is callous, cold and unsympathetic,” said Suri.

    “Shot in four different cities across India, I am is a fusion of stories where the protagonists share a common dream – a desire to regain their lives, to regain an identity which has been taken away from them, “ said Chawla.

    The film runs through stories of four people –Aifa, Megha, Abhimanyu and Omar. Besides Chawla and Suri, the star cast of the film includes Manisha Koirala, Nandita Das, Rahul Bose, Purab Kohli, Abhimanyu Singh and Arjun Mathur among others. Suri and Onir are its co-producers and Juhi Chawla, Jay Mehta, Sangita Modi, Anish Modi its associate producers.

     

  • Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka

    Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka

    MUMBAI: Colors’ latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the debut week, predicts Ormax Media.

    The prediction is based on the media research and consulting firm’s awareness tracking tool Showbuzz. Ormax Media said that depending on the content quality, the TVR can be 10-15 per cent on either side.
     
    The show has replaced Rishton Se Badi Pratha, which moves to the 7 pm slot. It will be a 62 per cent jump for Colors as Pratha was averaging 1.6 TVR on the same slot.

    The show will however face competition in its slot from Star Plus’ Sasural Genda Phool (3.5 TVR) and Zee TV’s Chhoti Bahu (2.2 TVR).
     
    Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content. Ormax Media said.
     
    The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction).

    The company claims that error margins have been less than 15 per cent in most predictions done using the model so far.

  • Microsoft appoints Frank Holland as global ad sales head

    Microsoft appoints Frank Holland as global ad sales head

    MUMBAI: Microsoft has named Frank Holland to the job of corporate vice president in charge of Microsoft‘s global advertising sales business, the newly created advertising and online organisation.

    Holland will report to Microsoft chief operating officer, Kevin Turner.

    This appointment won’t fill the job vacated by Carolyn Everson as the corporate vice president of global ad sales and strategy, when she left to handle sales for Facebook. She had worked only for nine months.

    Holland is a 13-year veteran of Microsoft and for the past six years has served as corporate vice president of Microsoft‘s worldwide operations.

  • Starwood Hotels is Delhi Daredevils’ principal hospitality sponsor

    Starwood Hotels is Delhi Daredevils’ principal hospitality sponsor

    MUMBAI: The IPL fever is enticing international hospitality chains.

    Close on the heels of Marriott India Hotels & Resorts’ sponsorship deal with Rajasthan Royals comes the Starwood Hotels and Resorts’ agreement with the Delhi Daredevils.
     
    Starwood will be the principal hospitality sponsors for the team as they tour around the country to play their matches.

    GMR Sports COO Amrit Mathur says, “We look forward to a long and fruitful association with Starwood. They are as passionate about cricket as we are.”

    With IPL fever at its zenith, hospitality chains feel it’s the right time to associate with it as part of their brand building exercise.
     
    “We are very excited about our partnership with GMR Sports as an associate sponsor for the Delhi Daredevils team. We see this as an opportunity to connect with the Indian audience, engage with them at different levels and leverage this opportunity to drive visibility and generate interest and hype for our brands and in GMR we found the perfect partner,” stated Starwood Asia Pacific Hotels and Resorts
    managing director India and regional VP South Asia Dilip Puri.

    The visibility for the hospitality brand is promised by the Starwood’s Westin brand logo being carried on the players’ jersey.
     
    “During this IPL season we will be celebrating the spirit of the game across our 31 hotels in India which include Westin, Le Meridien, Sheraton, Luxury Collection, Four Points by Sheraton and Aloft, with exciting offers,” added Starwood Asia Pacific Hotels and Resorts regional director of sales and marketing South Asia Rajan Bahadur.

  • Mudra Max creates Slice Mango lounges

    Mudra Max creates Slice Mango lounges

    MUMBAI: Mudra Max has launched an on-the-ground promotional activation for Slice, PepsiCo’s mango drink. Slice Mango lounges aims to reach out over 1.5 million consumers by the end of the campaign in June 2011.

    The agency has stationed Mobile–Slice Mango lounges at multiple locations in various cities across India. According to Mudra, the key task is to make the target audience taste mango packaged in the form of Slice.

    The Slice Mango lounges have been created out of four buses, where the visitors are served Slice based mocktails.

    Mudra Max Celsius SVP Sanjay Kacker said, “Bringing the product to life’ was the objective and we were successful in doing so, thus allowing the end consumers to actually sense & feel the brand closely. This innovative use of consumer sampling will not only give the consumer a taste but will also help drive consumption via repeat purchase.”

    PepsiCo India director juices and juice drink Homi Battiwala adds, “Experiential sampling in small towns is a big priority for brand Slice this year, and the Slice Mango Lounge activation conceptualised by Mudra Max does a great job of driving this priority. The lounge has been on road for over six weeks now and we are delighted with the consumer traction and response. Look forward to Mudra continuing with their expertise in innovative activations with efficient operations and consumer insights. Keep it up team Mudra.”
     

  • Publicis Ambience appoints Paritosh Srivastava as Mumbai head

    Publicis Ambience appoints Paritosh Srivastava as Mumbai head

    MUMBAI: Publicis Ambience has appointed Paritosh Srivastava as its Mumbai head. He is expected to come on board in early May.

    Srivastava moves in from Rediffusion Y&R, where he was executive vice president south. 
     
    Publicis South Asia CEO Nakul Chopra said, “Paritosh brings a unique combination of youth and experience. I believe both his passion and entrepreneurial skills will bring the very qualities we need in PA Mumbai right now. I look forward to a very successful partnership with him.”

    Srivastava started his career with Ogilvy and Mather Mumbai as account supervisor and worked there for four years. 
     
    After O&M, Srivastava has had a long and successful innings at Rediffusion-Y&R going on to head their operations in the South across Bangalore, Chennai and Hyderabad.
     
    In a career spanning more than 10 years, Srivastava has worked with a range of clients such as ITC, Titan Xylys, Arrow, Antiquity, Indiainfo.com, Star India, Amaron Batteries and Bajaj Auto.

    Srivastava stated, “Publicis is a strong group with aggressive future plans for India. Nakul’s view of the agency business and the kind of place he’d like to create resonates with my thoughts. We have a shared sense of the future and I look forward to the experience of a network agency.”

    Meanwhile, Publicis Capital Mumbai has recently appointed Runjhun Jain as senior creative director. She moves in from Bates 141.

    Jain will partner Publicis Capital Mumbai executive creative director Vivek Nayyar in leading the creative team here.

    Besides freelancing as an independent illustrator, stylist and art director, Jain has also worked at Lowe and Ogilvy & Mather.

    Jain has worked on various brands such as Allen Solly, Clinic Plus, Fiat Linea, Gelusil, and Tanishq.

    On her appointment, Publicis Capital national creative director Emmanuel Upputuru says, “Our team in Mumbai has been doing a great job on Garnier and other brands for the last many years. Now I look forward to Runjhun to take the baton and run with it. She certainly has the hunger and the talent for it.”
     

  • Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas

    Suzlon assigns Rs 600 mn creative mandate to Lowe Lintas

    MUMBAI: The Suzlon Group has roped in Lowe Lintas as their creative partner. Grey was the incumbent agency.

    According to industry sources, the size of the account is valued at Rs 500-600 million.

    The mandate was given following a multi-agency pitch that also involved O&M, Dentsu and Grey.

    The company‘s digital duties are handled by Dentsu Digital and Webchutney.

    Lowe executive director Anaheeta Goenka, “We at Lowe are really excited about partnering with Suzlon. It‘s an extremely challenging opportunity, to get the masses to even think about renewable energy. So while we build brand Suzlon, we will also be building a greener tomorrow for India and that‘s a great feeling.”

    Suzlon has worked in the past to create awareness for the category of wind energy and educate the audiences of its benefits. The upcoming campaign aims to take the argument to a wider audience.

    Global head of brand for the group Dharini Mishra said, “Our brand premise has been to power the world with clean renewable energy for a greener tomorrow. We have never directly pitched Suzlon or our products through our brand communications. Instead, our endeavor has been to promote the cause of renewable energy and wind within it. We at Suzlon, aim to leverage our brand to bring about a revolution of economic, ecological and social sustainable development.”

    Mishra also said that India is very integral and critical to Suzlon. It is not just the company‘s home market but also a highly dynamic renewable energy market with great potential.
     

  • ZenithOptimedia appoints Roopam Garg as COO

    ZenithOptimedia appoints Roopam Garg as COO

    MUMBAI:Publicis Groupe’s media services group, ZenithOptimedia India, has appointed Roopam Garg as chief operating officer, India.

    Until recently, Garg was managing director, PGM across ZenithOptimedia, Starcommediavest and central buying team at Zenithoptimedia in London. He will report to ZenithOptimedia India CEO Satyajit Sen.

    Said Sen, “Roopam comes with enormous network experience and will provide the necessary fillip to our ongoing success in India. His success with ZOG’s premier and blue chip clients will also go a long way in leveraging our position for critical business acquisitions.”

    Garg added, “My experience across regions has given me significant understanding on increased market share and I intend to work in tandem with Satyajit towards growing our visibility in this market place.”

  • IPL4 averages 4.2 TVR in metros in 2nd week

    IPL4 averages 4.2 TVR in metros in 2nd week

    MUMBAI: The IPL fever is on. As per data from Tam Sports for the week ended 16 April, the 12 matches that were played clocked an average TVR of 4.2 in the six metros.

    Once again, the primetime matches got better numbers when compared to the non-primetime matches.

    Five matches were played in the 4-7 pm slot while the remaining seven were at the 8-11 pm time band.

    The average TVR for primetime matches in the metros was 4.92, while the same for the non primetime was 3.08 TVR.

    Interestingly, when compared with the last season of IPL in the likewise full-week ratings, 11 matched were played in the week. The average TVR of the matches was 5.3 TVR in the six-metros.

    Meanwhile, Max, the official broadcaster, has added 146 GRPs (gross rating points) during the week to close the tally with 437 GRPs (from 290 GRPs in week before), according to Tam Sports.

     

  • IPL knocks out 60 GRPs from GECs

    IPL knocks out 60 GRPs from GECs

    MUMBAI: It seems that the cricket euphoria in India is never- ending. Just after the World Cup when experts were casting doubts on the Indian Premier League (IPL) viewership, the impact on other genres is showing.

    As per Tam data for the week ended 16 April, the Hindi general entertainment channel (GEC) genre has lost 60 GRPs (gross rating points) compared to the previous seven-day run.

    In the week under review, the GECs raked in 1149 GRPs as against 1209 GRPs in the trailing week.

    Star Plus, Colors and Zee TV, who are the top three ranking channels, lost 15, 30 and 23 GRPs respectively. However the pecking order remained unchanged with Star Plus collecting 319 GRPs, Colors 218 GRPs and Zee TV 197 GRPs respectively.

    Interestingly, during the first full week of the World Cup, the GEC genre had lost just 37 GRPs. The GECs mopped up 1181 GRPs in the week ended 26 February.

    Among the GECs, Sony Entertainment Television (Set) maintained its fourth position with 146 GRPs (last week 152) while sister channel Sab came in close with 135 GRPs (139 GRPs).

    Meanwhile, Imagine TV was the only channel which added 11 GRPs during the week to close the tally with 68 GRPs.

    Star One and Sahara One were at 33 GRPs (from 32) and 30 GRPs (from 25), according to Tam data.