ITV

Category: MAM

  • BPCL empanels Law & Kenneth in new team of 4

    BPCL empanels Law & Kenneth in new team of 4

    MUMBAI: Law & Kenneth (L&K), an independent brand communications agency, has bagged the creative duties of state-run oil firm, Bharat Petroleum Corporation (BPCL), along with the three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG.

    The account size is pegged at Rs 500 million a year. This amount will be divided amongst the four agencies. The size of the share, however, is not fixed.

    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for a creative pitch every three years. This year, 14 agencies participated in the pitch process.

    Speaking to Indiantelevision.com, L&K CEO Anil Sadasivan Nair said, “We are extremely pleased to be selected among such a tough competition.”

    The four agencies are expected to provide the Fortune 500 company with comprehensive support in the areas of advertising and communication.

    The company that is engaged in downstream petroleum sector, which consists of refining and marketing activities, is endorsed by Indian cricket team captain Mahendra Singh Dhoni and Formula One driver for Hispania racing team Narain Karthikeyan.

    Dhoni promotes premium petrol brand Speed and lubricants brand Mak Lubricants. Narain also endorses premium petrol brand Speed.

    Recently, UK creative agency L&K was hired by Hero Honda to create a brand identity for the company, after it parted ways with the 27-year-old partner Honda Motor. Also, Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the rebranding job to the agency.

  • Sushma Jhaveri is Madison Media Infinity COO

    Sushma Jhaveri is Madison Media Infinity COO

    Mumbai: Madison Media has appointed Sushma Jhaveri as COO of Madison Media Infinity.

    Sushma JhaveriJhaveri moves in from Carat Media, where she was senior VP. She will be based in Mumbai and will lead a set of accounts in the Bombay office.

    Jhaveri replaces Mallikarjundas CR, who recently joined Starcom MediaVest Group (SMG) as CEO.
     
    Madison Media Group CEO Punitha Arumugam said, “I have interacted with Sushma at various industry forums in the past and found her perspective and inputs refreshing and concise. With Sushma becoming a Madisonite, I am delighted that we will now have her experience and inputs available to our portfolio of clients.”

    Jhaveri has over 18 years of experience in Media planning and research having worked in companies such as Carat, Mindshare Fulcrum, TME and Synovate.

    Jhaveri has worked with names such as Unilever‘s oral care and deodorant brands, Colgate, Britannia, Godrej Appliances, Heinz, Castrol, Viacom 18, ICICI Bank, Star Network, Shopper‘s Stop and HDFC.

    In her research role, she has been involved with media research, micro market planning softwares, various ad tracking studies and formulating customised research for various brands.
     
    Madison Media handles media planning and buying for various blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Tata Tea, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Max Newyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     

  • Carat to handle media duties of ABC Consultants

    Carat to handle media duties of ABC Consultants

    MUMBAI: Carat Media has won the media planning and buying duties of recruitment services brand ABC Consultants.

    ABC will conduct an identity revival exercise and plans to execute a high voltage mass media campaign through Carat by investing close to Rs 100 million. The company aims to further strengthen its brand recall in the premier executive search and selection business.

    Carat would be providing solutions for ABC Consultants through all its Aegis media partner agencies — Isobar, Posterscope, Carat Fresh and iProspect.

    The campaign that is expected to break soon will be a combination of both ATL and BTL activities. The company is looking at print and online activities, along with direct B2B communication with clients, while the electronic medium, too, might be taken forward.

    ABC Consultants CEO Shiv Agrawal said, “We are undergoing a major strategic renewal. In a growth-oriented scenario, we want to be the mind leader as far as quality manpower recruitment is concerned. We are delighted to have Carat Media as our partner in this endeavour of ours.”

    Carat Media senior VP Vidhu Sagar added, “We feel privileged to be chosen for this exercise as ABC Consultants already has a significant draw in the marketplace as far as its brand equity is concerned. We would look to partner ABC Consultants through our integrated communication planning process and help them achieve their objectives.”
     

  • Saatchi & Saacthi wins Skoda’s creative mandate

    Saatchi & Saacthi wins Skoda’s creative mandate

    MUMBAI: Saatchi & Saatchi has bagged the creative duties of automobile manufacturer, Škoda Auto India, a fully owned subsidiary of Skoda Auto a.s., Czech Republic (Volkswagen Group).

    The account size is pegged at Rs 600 million, according to sources familiar with the transaction. The duration of the contract could not, however, be independently confirmed.

    Publicis Groupe’s creative agency will now drive the entire communication for the brand in the advertising space.

    While Saatchi & Saatchi has been handling the brand communication strategy planning for the carmaker for some time, the mandate has now been extended to include creative duties as well.

    Mumbai-based creative agency Saints & Warriors was the incumbent on the account.

    Skoda Auto India member of the board – sales and marketing Thomas Kuehl said, “Skoda Auto India is looking for strong partners to help it achieve its ambitious plans in India. Saatchi & Saatchi has been our strategic planning agency and we see them as the right fit to also take on the creative mandate on the brand.”

    Saatchi & Saatchi’s mandate includes handling Skoda’s entire portfolio of brands that consists of Fabia, Laura, Yeti and Superb. The agency will also play a key role in creating buzz for any new car brands that will be launched and other corporate initiatives.

    Skoda Auto India head – marketing Tarun Jha adds, “Skoda Auto, with the unveiling of its new logo and corporate identity, has embarked upon a new journey across the world. The ‘New Power of Skoda‘ is part of a global strategy and will give the marque a more potent role in the life of the Indian customer. After a wonderful decade, Skoda Auto India is all set to go to greater strengths. We see Saatchi & Saatchi as a strong partner which will help us achieve this objective.”

    The car brand’s media duties rest with MediaCom.

    Talking about the win Saatchi & Saatchi India CEO Kamal Basu says, “Skoda has been a brand with a lot of ‘mystique‘ in India. Unraveling this to the country is an exciting journey that we at Saatchi & Saatchi are looking forward to.”

  • Leo Burnett’s new TVC for Wella

    MUMBAI: Leo Burnett, Mumbai, has created a new television commercial featuring John and Bipasha, for Proctor & Gamble’s hair colour brand – Wella Kolestint.


    According to the agency, the commercial is based on the insight that these days women have evolved to use a hair colour to get noticed and not just to cover their grey.
     
    The spot starts with Basu asking Abraham — “Notice anything new?” which stems from the women’s desire to be noticed by her man. The ad asserts that despite having the best chemistry between them, she still longs for his appreciation.


    Hence the TVC shows a story of a woman not being noticed by her man and how a simple switch to a better hair colour adds real ‘color’ to their romantic life.


    Leo Burnett, Mumbai, regional account director Gaurav Lalwani explains that the agency zeroed in on one single fact that women want the power to get noticed and appreciated over the years. A single compliment, years into a relationship, makes them smile for days.
     
    P&G associate marketing director hair color for the Asian market Surpiya Singh adds, “This idea takes the core of the Wella Kolestint brand; making an impact on others through your rich hair color, and cleverly links it to a highly relevant insight about women not getting noticed by the person that matters to them most. It’s the combination of these two elements that makes the idea so powerful.”


    The creative team that executed the ad includes executive creative director: Nitesh Tiwari and creative director: Ashwiny Iyer.


    Also, the spot is directed by Sunhil Sippy and the shot at Highlight Films production house.



    The two actors were signed as brand ambassadors in March this year.

  • ZenithOptimedia bags Rs 800 mn Honda Siel cars India account

    ZenithOptimedia bags Rs 800 mn Honda Siel cars India account

    MUMBAI: ZenithOptimedia, the global media services agency from the Publicis group, has won the media duties of Honda Siel Cars India, a joint venture between Honda Motor Co Ltd, Japan and Siel Ltd, India.

    The account size is pegged at Rs 800 million, according to sources familiar with the deal.

    ZenithOptimedia, which handles Toyota, Honda and Lexus globally, had lost the Hyundai account in 2009 to MPG in India.

    Strong in the automobile segment, the recent win will help drive ZenithOptimedia‘s growth in India. “We will first focus on Honda. We will then see how it goes for us in the rapidly growing automobile segment in India,” said ZenithOptimedia India CEO Satyajit Sen, while refusing to comment on the financial details of the deal.

    Honda is a substantial player in India with brands like Honda City, Accord, Jazz, Civic and CR-V. It faces competition from several players including Maruti Suzuki, Toyota, Hyundai and Volkswagen.

    Gearing up for new competition, Honda has decided to consolidate its media account under one outfit. Earlier, Dentsu and Motivator were handling the account.

    Says Honda Siel Cars India Marketing Communications AVP Anita Sharma, “We selected Zenith Optimedia because of their in-depth knowledge of the automobile industry and the current competitive environment. Their scientific and process-led planning with the help of tools such as Touchpoint and Portfolio analysis were the main factors for Honda choosing them as their media partners.”

    ZenithOptimedia beat agencies such as Starcom MediaVest Group (SMG), GroupM, LodeStar Universal and Dentsu Communications to be on the winning side.

    Says Sen, “We are delighted to have this opportunity to work with Honda and be a partner in their success. We are committed to providing the best ROI to Honda creating solutions that stand out on media-effectiveness, media efficiency and media leadership.”

     

  • Airtel’s logo christened ‘Wave’

    Airtel’s logo christened ‘Wave’

    MUMBAI: Telecom giant Airtel has christened its redesigned logo as ‘Wave‘.

    Wave is crowd sourced and has been chosen after a six month long excercise. Airtel initiated the online contest, ‘The Name Game‘, in the same month as the logo was redesigned. 
     
    In this game, customers were invited to recommend a name for the company‘s new logo. The consumer engagement programme attracted nearly 150,000 entries. Three names were shortlisted – ‘Wave‘, ‘Hug‘ and ‘Curve‘. Eventually, ‘Wave‘ won the battle.

    With this, the mobile operator attempts to bring alive the brand repositioning of ‘dil jo chahey paas laye‘.
     
    According to an official communiqué, the name Wave refers to the sweeping changes that Airtel aims to bring towards enriching the lives of its 200 million plus customers in 19 countries across Asia and Africa.

    It is also symbolic of ‘wave‘ of progress and prosperity that brand Airtel continues to bring in the lives of its customers everyday, through its exciting products and services.
     
    The creative duties of Airtel lie with JWT, while the media buying and planning is handled by Madison.

  • ThoughtBox bags media account of PEPS

    MUMBAI: Bangalore-based agency, ThoughtBox, has bagged the media duties of sleep comfort products manufacturers, PEPS Industries.


    The account size is estimated to be around Rs 60 million.
     
    Said managing director PEPS Industries G. Shankar Ram, “This industry is a goldmine and the potential that exits in this category is phenomenal. We have an aggressive target for this fiscal and are going all out to ensure our products are available across India.”


    ThoughtBox‘ focus will be on getting varied clients from different genres.


    The agency recently won media duties of Royal Meenakshi Mall.
     
    The creative duties for PEPS are handled by People Design and Communications, another Bangalore-based agency.
     

  • Leo Burnett Mumbai wins AMW truck business

    Leo Burnett Mumbai wins AMW truck business

    MUMBAI: Leo Burnett, Mumbai, has been appointed as the creative agency on record (AOR) for Asia Motor Works (AMW), the truck manufacturing company in India.

    The account was earlier with RK Swamy BBDO.

    AMW had called for a multi-agency pitch in Mumbai a couple of months back.

    Leo Burnett chairman India Subcontinent Arvind Sharma says, “The truck manufacturing industry is booming in India. And the last few years have seen a lot of heightened activity in this sector. But standing tall against the age old market leaders requires a very different, non-traditional thinking. Using the Human Kind Approach, we presented ideas that would energise the entire business. It is exciting to be associated with a young, fire-in-the-belly brand like AMW.”

    One of the biggest challenges for AMW is to stand the test of a challenger brand and capture a considerable share of the market, which for years has been led by well-established brands.

    “Today, our aim is to engage the imagination and emotion of people who think their needs are already being met by their current options. To get AMW into that consideration set defines our current advertising objective”, says Leo Burnett Mumbai VP Anup Vishwanathan.

    AMW offers a range of solutions in the transportation industry, with fully built trucks being their mainstay.

    The Leo Burnett team is aiming to make ‘AMW’ synonymous to ‘trucks’ in the coming years. A tall order considering that the market is dominated by brands such as Tata and Ashok Leyland.