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Category: MAM

  • Cartoon Network US teams up with Threadless for design challenge

    Cartoon Network US teams up with Threadless for design challenge

    MUMBAI: US kids broadcaster Cartoon Network Enterprises (CNE) and Threadless, a design company, have unveiled plans for a first-ever Adventure Time design challenge.

    a Up and running now, artists and fans of the animated series created by Pendleton Ward can log on to atrium.threadless.com/adventuretime to submit designs inspired by Finn, Jake, Lumpy Space Princess – heck, even the Ice King – and the rest of the cast of characters and designs featured in the Land of Ooo.

    The theme of the programme around which artists are asked to create their designs is “adventuring.”

    To participate in this month-long design challenge, artists submit their designs and have members of the Threadless community vote on them.

    The top-rated and most impressive designs will be selected by CNE and Ward, and they will be offered as T-shirts sold exclusively at Threadless.com. A winning artist will also be selected and will receive a bunch of prizes, including a signed piece of original art from the show, $2,000 in cash and a $250 Threadless gift certificate.

    Artists have until 4 July to submit their design and the winner will be announced on 25 July. 

    CNE VP US consumer products Pete Yoder said, “The Adventure Time fanbase has been incredibly active, loyal and passionate since the launch of the brand. This partnership with Threadless gives us a highly-creative and organic way to tap in to that rich fan community and give them the chance to design some exclusively-inspired merchandise.”

    Threadless founder Jake Nickell said, “Threadless strives to give our global community of more than 100,000 artists new opportunities to design cool things for meaningful organisations and businesses. Through Threadless Atrium, CNE has the opportunity to discover how powerful and fun it is to work with their own communities to dream-up and create products through community-based design and voting. Adventure Time is a perfect fit with the passions and interests of our community and we‘re excited to offer this cool challenge to them.”

    Adventure Time’s first season was watched by more than 37 million people, according to Nielsen Media Research. New fans have been watching new episodes from the second season.

    From the mind of Ward, the show is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the Land of Ooo is filled with bizarre characters in need of unique assistance. Whether it‘s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn and Jake it‘s always Adventure Time.

  • India-West Indies ODIs average 1.5 TVR

    India-West Indies ODIs average 1.5 TVR

    MUMBAI: A combination of several factors, including lack of big names, has resulted in a weak ratings performance for the current India versus West Indies cricket series.

    The five ODIs, in which India won three and lost two, have delivered a TVR of 1.51 on Ten Cricket, according to data from TAM Sports c&s4+.
     
    This is less than half what the series between India and South Africa delivered on the same channel. The four ODIs that were played in January 2011 had delivered an average TVR of 3.65.

    For the India-West Indies series, the only match that crossed a TVR of 2 was the lone Twenty20 International. This shortest version of the game managed a TVR of 2.65.
     
    “A combination of factors led to the lower ratings. Firstly, half the duration of the games took place during non-primetime. Then this series is taking place on the back of two huge tournaments – the World Cup and the IPL. So the viewer fatigue level is high. The third factor is that some of the big names have not played in the series. This is why advertisers had hesitated to come on board,” a media buyer said.

    A total of 80 million viewers tuned into the India-West Indies series compared to 92 million for the India-South Africa contest.

    Ten Cricket will get an advertising revenue of a little under Rs 500 million, market sources said.
     

  • Salt Brand Solutions bags Kaya’s creative duties

    Salt Brand Solutions bags Kaya’s creative duties

    MUMBAI: Salt Brand Solutions has won the creative duties of Marico‘s Kaya Skin Clinic.

    Kaya Skin Clinic is looking at making the brand relevant to a larger target audience.

    Kaya Skin Clinic marketing head Suvodeep Das said, “Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience. We were looking for a creative partner that not only understands our consumer‘s needs but is also well adept at working in the new changing environment where consumers are interacting with the brands like never before.”

    The mandate was awarded following a multi-agency pitch. 

    Das further stated, “We went through an elaborate pitch process and met several leading agencies. I‘m pleased to announce Salt Brand Solutions as our new creative agency and hope that this new partnership will further enhance our marketing communication and enable us to connect with our consumers in an engaging and effective way.”
     

  • Madison Media appoints Bhattacharyya as director – digital

    Madison Media appoints Bhattacharyya as director – digital

    MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations.

    In his current role Rajdeep will oversee the agency‘s digital operations in Delhi for all existing and emerging digital media
    initiatives including display, video, SEM, mobile, social and emerging media.

    A digital media and marketing professional, Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent digital consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing.

    On the agency side, Bhattacharyya has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients.

    Madison Media, whose gross billing stands at Rs 30 billion, does digital work for clients such as Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet.

    Madison Media group CEO Punitha Arumugam says, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”  

    Bhattacharyya added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media‘s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media‘s offerings and I look forward to play a part in continuing to develop a world class media company.”

    Madison Media handles media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
     
     

  • Cannes: India adds 2 Gold on final day

    Cannes: India adds 2 Gold on final day

    MUMBAI: India landed up with two more gold on the last day of Cannes Lions, taking its final score to 24 metals that included four gold and 10 silver.

    BBDO India and Ogilvy & Mather India, the two shortlists, won in the newly launched Creative Effectiveness and Film Craft categories.

    Executed for Procter & Gamble’s Gillette Mach3 brand, BBDO’s campaign — ‘W.A.L.S‘ Women Against Lazy Stubble – bagged the top honour.

    In the Film Craft Lions category, O&M won gold for its film titled ‘Rail Gaadi’ (Train) created for promoting the Indian Railways. Introduced last year, this is the first time that India even got nominated in the category. The campaign, shot in Kolkata, was released on the occasion of the Delhi Commonwealth Games.

  • ESPN Star Sports to rake in Rs 1.5 bn from India-England series

    ESPN Star Sports to rake in Rs 1.5 bn from India-England series

    MUMBAI: ESPN Star Sports (ESS) has the potential to rake in Rs 1.5 billion as advertising revenue from the upcoming India-England cricket series, according to a preliminary estimate made by Indiantelevision.com.

    The official broadcaster of the series has roped in Maruti, Nokia, Seagrams and Tata DoCoMo as sponsors, according to sources. ESS is said to be looking for eight sponsors.

    An ESS spokesperson declined to comment, saying that discussions with sponsors are on.

    ESS is looking at Rs 375,000 per spot for the Twenty20 International, Rs 275,000-300,000 for the ODIs and Rs 50,000 for the Test matches, sources said. Sponsorship outlays are ranging from Rs 90 million-150 million.

    India and England play four Test matches, five ODIs and one Twenty20 International.

    “The series is generating positive sentiments. Interest will revive in cricket given that this is the first time a full-strength Indian team is playing since the World Cup,” said Madison Media Group CEO Punitha Arumugam.

    The India-West Indies series has drawn in weaker audiences due to the absence of stars like Sachin Tendulkar and Chris Gayle in the tournament. Ten Cricket, the broadcaster of the series, will be able to fetch under Rs 500 million as advertising revenue, sources said.

    Ten Sports executives did not want to comment on the revenue that the India-West Indies series would generate.

    “After the World Cup, India is playing its first big series and the timings are good. By beating Australia and retaining the Ashes, England’s worth as a team has grown. A full- strength Indian team will also be taking part,” a media analyst said.

  • O&M and Lowe amongst most effective agency offices

    O&M and Lowe amongst most effective agency offices

    MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and Lowe Lintas Mumbai are two of the world’s top five most effective agency offices.

    While Ogilvy & Mather has been ranked at No. 2, Lowe Lintas Mumbai was placed fifth in the results of the inaugural Effie Effectiveness Index that were extracted after analysing finalist and winner data from 40 worldwide Effie competitions.

    Interestingly, while two of the top five most effective agency offices are from India, the other three are from South America.

    Marketing network Effie Worldwide and the global marketing intelligence service, Warc, revealed the results of the inaugural, Effie Effectiveness Index, at the 58th Cannes Lions International Festival of Creativity.

    The index has also claimed that Procter & Gamble is the most effective advertiser; McDonald‘s the most effective brand; Omnicom the most effective advertising holding company; and BBDO Worldwide the most effective advertising agency network, globally.

    Moreover, the top five most effective advertisers around the globe include Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola.

    The top five most effective brands are McDonald‘s, Pepsi, Coca-Cola, Chevrolet and Vodafone.

    According to the results, the top five most effective agency holding groups in the world are Omnicom, WPP Group, Interpublic (IPG), Publicis Groupe and Havas Advertising.

    The other most effective agency offices are Sancho BBDO of Bogota, Colombia (1), OMD (Bogota, Colombia) (3) and BBDO (Santiago, Chile) (4), while the top five independent advertising agencies are Wieden + Kennedy, (Portland, Oregon, USA), Kinograf (Kiev, Ukraine), Rabarba (Istanbul, Turkey), BBH Singapore and a fifth place tie between BMF (Sydney, Australia) and Propaganda House (Kiev, Ukraine).

    The top five most effective agency networks are BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, DDB Worldwide, and JWT.

  • Unilever to shift thinking to New Delhi, says CEO

    Unilever to shift thinking to New Delhi, says CEO

    MUMBAI: FMCG behemoth Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of consumers, said CEO Paul Polman at the Cannes Lions Festival of Creativity.

    Polman charted the company‘s strategic move to the Far East and the Bric countries (Brazil, Russia, India, China) to benefit from their mushrooming populations.

    “We have to shift our thinking to New Delhi, not New York”, Polman affirmed.

    Unilever‘s brands are traded in 180 countries and 56 per cent of its revenues come from non-European countries. The company expects this to rise to 70-75 per cent by 2020.

    Polman underlined that Bric countries will be home to the world‘s [fastest growing] populations and their consumers will get increasingly more demanding.

    Polman amplified the “superconnectivity” of the internet that provides companies like Unilever with huge commercial opportunity to reach the next one billion consumers. He also highlighted the importance of Facebook.

    Polman was talking after Unilever announced a major restructure broadening its category organisation to four divisions and the promotion of Harish Manwani to chief operating officer.

    On Friday, the company announced that president for Asia, Africa, Central and Eastern Europe, Harish Manwani will don the role of COO from 1 September.

    Also, the FMCG is moving from the current HPC (Home and Personal Care) and Foods categorisation to create four new categories reporting to the global CEO.

    These would be Personal Care (to be headed by Dave Lewis, currently president,Americas), Refreshment – Ice Cream and Beverages (Ice Cream EVP Kevin Havelock), Food (Skin EVP Antoine de Saint Affrique), and Home Care (Laundry EVP Randy Quinn and Household Care senior VP Sean Gogarty).

    The new structure will be put in place in the quarter of July to September, and can get fully operational before December 2011.

  • IMG is official sales agent for Uefa Euro 2012

    IMG is official sales agent for Uefa Euro 2012

    MUMBAI: IMG Worldwide, the global sports, fashion and media company, has been selected by Uefa as the official sales agent for the Uefa Euro 2012 hospitality packages in the UK, Russia and Turkey.

    Official hospitality packages for the soccer event are now on sale through IMG in those countries. This is the only way to be part of the most prestigious and exclusive footballing experience of the tournament: Uefa Euro 2012 Club Prestige.

    The 31 matches at the event will be played at eight new or completely refurbished stadiums in the major cities of the host countries, Poland and Ukraine.

    The opening match is scheduled to be played in 8 June 2012 in Warsaw, while the final will be played in Kyiv on 1 July 2012.

    Club Prestige hospitality packages include top-category seats, gourmet catering, a special programme of entertainment before and after the match and more.

    In key markets, Uefa has established a sales network of the leading sport marketing agencies in corporate hospitality and IMG has been appointed as the official agent for the sale of the official hospitality programme in the UK, Russia and Turkey.

    IMG is now selling packages with Stadium Series, Country Series and Knockout Series, available either in exclusive skyboxes or in the fabulous and stylish surroundings of the Club Prestige Hospitality Lounges.

    IMG adds that hospitality packages offer a business tool that will allow companies to create, strengthen and further develop relationships that will extend well beyond the tournament‘s end.

  • O&M’s ‘Train’ on track for Film Craft Lions

    MUMBAI: India has got its first nomination in the Film Craft Lions category that was introduced last year.


    Ogilvy & Mather has become the first Indian agency to enter the Film Craft Lions shortlist. This category was introduced in 2010 to honour craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design.


    The agency’s film titled — Rail Gaadi (Train) – was created for promoting Indian Railways and was unveiled during the opening of the 2010 Commonwealth Games in Delhi.


     
    The 60-second spot has been nominated under the ‘Best Use of Music’ sub-category, at the 58th Cannes Lions International Festival of Creativity.


    The music in the ad have been mixed with a song from a 1968-movie called Aashirwad. This song — ‘Rail Gaadi Chhuk Chhuk’ — was sung by Indian actor, Ashok Kumar.


     
    This ad film was recorded at Mumbai-based studio, Blue Frog, while the sound design/arrangement was done by Ishan Naik.


     
    None of the Indian entries, however, has managed to find a place in the Titanium and Integrated Lions shortlist.


    The Film Craft jury is presided over by Velocity Films director Keith Rose and Corcoise Films Ad Film Maker Prasoon Pandey is also a part of the jury.