ITV

Category: MAM

  • Saints and Warriors floats second agency to tap Delhi market

    Saints and Warriors floats second agency to tap Delhi market

    MUMBAI: Mumbai-based advertising agency, Saints and Warriors, has floated a second agency to tap into the Delhi market and handle conflicting businesses effectively.

    With the launch of Yang, the five-year old agency will explore opportunities to grow its business in the capital city.

    Confirming the launch, Saints and Warriors Chairperson Pushpinder Singh said, “Yang has been launched for two main purposes. First is to tap the potential of the Delhi market. Secondly, it will enable us to handle the conflicting businesses effectively.”

    Yang will be headed by Sanjay Sharma and Anil Verma.

    Sharma who has 20 years of experience in advertising, marketing and public relations, was the COO at Hanmer and president at Mudra Communications in the North and East region. He has worked on brands like Volkswage, Wrigley‘s, Philips and Emami among others.

    Verma has been in the industry for 15 years and worked on brands like LIC, HBO, Union Bank, Mc Donalds and Domino‘s. He was also the creative head for the North and East region for Mudra and also been associated with Everest Brand Solutions, TBWA, Rediffusion-Y&R and Ogilvy India.

    “Both Sanjay Sharma and Anil Verma have an excellent record and their experience will enable us to capture the market quickly” added Singh.

  • Ogilvy wins The Hindu account

    MUMBAI: Ogilvy & Mather India has been added by daily newspaper brand, The Hindu, to its creative roster.


    The Hindu is now focusing to position itself as the best choice amongst media buying/planning and marketing professionals. Lowe Lintas is the other agency on the roster.



    Ogilvy Chennai president N Ramamoorth has confirmed the news to Indiantelevision.com.


    Besides this, the agency’s mandate also includes handling the brands Business Line (business and finance daily), Frontline (magazine) and Sportstar (weekly), and various sub-brands under these titles.



    The account will be overlooked by both teams at Ogilvy Chennai, and Ogilvy Bengaluru.


    The Hindu doesn’t have any media agency to work with.

  • Asci raps 3 ads for obscenity

    Asci raps 3 ads for obscenity

    MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (Asci), has asked three advertisements to be taken off-air immediately, as they have been found ‘‘obscene‘‘ and ‘‘indecent‘‘.

    The three culprits are two ads from Set Wet Zatak — Cool Talc and deodorant — and one Axe body spray spot.
     
    The talc advert, shot in an old-fashioned tailor‘s shop, shows the tailor’s son applying the talc before measuring a lady, which leads to the objectionable scenes.

    In the same company’s deodorant ad, a man with unbuttoned shirt sprays the deo before meeting up with the dentist. This ad by Zatak shows the dentist unbutton her blouse after smelling the deodorant. 

    Axe deodorant’s airport security ad has been axed as well. In this television commercial a woman security guard keeps frisking a man for a longer time than usual, because he is wearing Axe body spray.

    When asked about the possibilities of modification in these ads, Asci general secretary Allan Collaco said, “There is very little to modify in these ads. Hence, they have been asked to go off-air immediately.”

    In recent times, Asci has received numerous complaints against deodorant companies. Also, Information and Broadcasting Ministry had last month asked the body to take immediate action.

    The decision was made at the Consumer Complaints Council (CCC) meeting held on 28 June.
     

  • Karishma Initiative gets media duties of Almond Board of California

    Karishma Initiative gets media duties of Almond Board of California

    MUMBAI: Lintas India‘s Karishma Initiative (KI) has won the media buying and planning business of Almond Board of California in India.

    A multi-agency pitch was called for, involving four more agencies.
     
    Karishma Initiative CEO NP Sathyamurthy said, “Promoting Almond is a very challenging and exciting opportunity, especially given the regional skews, category perceptions and seasonality of consumption.”

    The Modesto, CA-based company has no plans to move its creative duties in India from Adept Media.
     
    “Karishma Initiative team will partner with Almond Board of California and its creative agency in India to deliver superlative and effective consumer engagement solutions,” Sathyamurthy added.

  • Grey retains Fortis Hospitals’ creative biz

    Grey retains Fortis Hospitals’ creative biz

    MUMBAI: Grey Worldwide India has retained the Fortis Hospital‘s creative business following a multi-agency pitch.

    Confirming the news to Indiantelevision.com, Fortis Hospitals
    marketing manager Dinesha SM said, “Grey will continue handling our business in the East, West and South. In the North, we work with Crayons.”

    The business will be handled out of the agency‘s Bangalore office.

    Crayons Advertising looks after Fortis Hospitals brand in the North.

    The media planning and buying is also split between the two agencies according to the regions they look after.
     

     

  • Hindi movie channels write a firm script during IPL; news channels fall marginally

    Hindi movie channels write a firm script during IPL; news channels fall marginally

    MUMBAI: The IPL storm has failed to blow away the ratings of the Hindi movie channels while the Hindi news channels have seen a marginal fall.

    In an earlier analysis, Indiantelevision.com had shown how the Hindi general entertainment channels (GECs) had managed to tame the Indian Premier League (IPL) monster this year.

    The Hindi movie channel genre has witnessed a spike in share during the IPL season 4. The genre surged to a share of 21.49 per cent during the IPL window, as against 12.72 per cent in the four weeks prior to the tournament. For the next four weeks post-IPL, the genre share slipped to 15.87 per cent, according to TAM data (C&S, 4+, Hindi speaking market).

  • Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

    Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

    MUMBAI: Khushi Advertising, an ad agency which specialises in the medium of cinema, has bagged the exclusive rights of adfilm screening across the entire Cinemax multiplex chain.

    The rights have been given for all existing and upcoming Cinemax multiplex screens across India for three years.

    Said Cinemax CEO Sunil Punjabi, “Khushi and Cinemax have always worked closely and this on-screen association has only got us closer.Cinemax is growing aggressively in 18 cities and will now be able to give advertisers a Pan India reach through its network.”

    Cinemax has over 115 screens up and running across various locations in 18 cities and 300 screens are in the making.

    Since the last five years Khushi Advertising has been selling multiplex onscreen space pan India and is an active contributor in selling onscreen space of Cinemax, PVR, Big Cinemas, Inox and Fun.

  • Chyron appoints Jonathan Wong as VP of Apac sales

    Chyron appoints Jonathan Wong as VP of Apac sales

    MUMBAI: Graphic solutions provider company, Chyron, has appointed Jonathan Wong as the new vice president of sales for the Asia Pacific region.

    Based in Singapore, Wong will lead enterprise-level engagements with major broadcast media organisations and be responsible for expanding business through existing distribution channels and system integrators in the region.

    Prior to this appointment, Wong was Asia Pacific regional manager for broadcast software provider Beehive Systems, where he was responsible for developing the company‘s Asia Pacific business strategy, engaging with major customers and establishing Beehive‘s channel network for the region.

    Chyron’s VP of worldwide sales Mark Bachmore said, “Jonathan has shown an exceptional degree of drive and skill in his career to date, and his knowledge of the region and wide range of contacts in the broadcast industry make him a strong addition to our sales team in the Asia Pacific region.”

    Over the past ten years, Bachmore business development experience in the region has included positions at Singapore-based integrator S&I Systems as well as Avid Technology, where he served a range of key accounts with international and national broadcasters in Thailand, Vietnam, and Singapore.

    “Chyron is committed to providing the best in state-of-the-art, real-time graphics solutions – such as our new BlueNet graphics workflow system – and we are confident that Jonathan will be instrumental in helping us deliver these solutions to leading broadcasters and media facilities across this region”, Bachmore added.

  • John Taite is BBC Worldwide America VP, branded integrated ad sales solutions

    John Taite is BBC Worldwide America VP, branded integrated ad sales solutions

    MUMBAI: BBC America‘s VP programming strategy, John Taite, is to take up a new position within the BBC Worldwide America family as VP, branded entertainment and integrated ad sales solutions.

    The announcement comes at a time when BBC America is experiencing unprecedented growth, up 30 per cent year-on-year and delivering its best ever ratings.

    Reporting in to BBC Worldwide America‘s executive VP, ad sales, Mark Gall, Taite will work with the ad sales, programming and marketing teams of BBC America to look at creative advertising solutions for clients, developing ad category sponsorships and assessing and implementing branded entertainment opportunities for the channel and its digital extensions.

    Gall said, “This is a critical role within our business and one we‘ve been looking to fill for some time. John brings enthusiasm, creative talents and close working relationships to the role, and we look forward to having him on board.”

    Taite was formerly VP programming strategy, BBC America. He joined the New York office in April 2010 from BBC Worldwide in London, where he was VP of Programming for Europe, Middle East and Africa, overseeing the rollout and programming strategy of 14 localised channels.

  • Brand Curry wins Indo Asian Fusegear’s switchgear biz

    Brand Curry wins Indo Asian Fusegear’s switchgear biz

    MUMBAI: Brand Curry has bagged the creative and media duties of Indo Asian Fusegear’s switchgear business, which was recently bought over by Legrand India, a wholly owned subsidiary of Legrand France S.A.

    The ad spends of the account is estimated to be Rs 600-800 million.

    The agency won the account following a multi-agency pitch, which also involved Mudra, 361 Degree and Ilum Design.

    This is the second time Brand Curry will be working with Indo Asian Fusegear, as the agency handled its creative business between 2005 and 2007. At that time the agency took care of the company’s creative mandate.

    Indo Asian head-channel marketing and marcomm Mohit Gauba said the next five years will see a lot of plans being unveiled in the marketplace, including strengthening the existing product portfolio and expanding it with inclusion of products from Legrand’s bouquet.

    The brand positioning of Indo Asian — “Power is Joy” –- was coined by Brand Curry, said creative director Ratno Rudra. Now the agency intends to take this message across to all stakeholders such as retailers; electricians and electrical consultants through a set of campaigns that will help achieve a 360-degree impact for the brand.

    “The focus will be on localised, and specifically targeted media”, Rudra asserted.

    Given the tough competition from biggies such as Havells and Schneider in both retail and non-retail segments, Indo Asian was looking at a partner that would approach the communication task from a market perspective and offer a holistic solution.

    “We decided on them (Brand Curry) as they have good knowledge of our business, having worked with us earlier, apart from the fact that they have a deep understanding of MNC culture and philosophies”, Gauba added.

    Brand Curry VP account management Rajshekhar Malaviya states, “Brand Curry’s approach, based on its credo – Delivering Creative Solutions for marketing problems that may or may not be advertising came into play. We believe that it is this approach that perhaps proved the clincher for us.”