ITV

Category: MAM

  • Anirban Ghosh joins OAP’s Adzedge as senior VP

    Anirban Ghosh joins OAP’s Adzedge as senior VP

    MUMBAI: Outdoor Advertising Professional (OAP) has appointed Anirban Ghosh as senior vice president for one of its divisions, Adzedge.

    Prior to joining OAP, Ghosh was a business director at Madison Outdoor Media Solutions.

    Ghosh started his career in print media in 1992. He has worked with publications like India Today, The Statesman and Nav Bharat Times. Later, he moved to the outdoor industry and worked with companies like Laqshya Digital Media, Big Street and Percept Outdoor.
     
    Commenting on the appointment, OAP CEO Abhijit Sengupta said, “We welcome Anirban to the OAP family. We are confident that with his inclusion in the Adzedge team, we will scale new heights of excellence. He fits very well in the scheme of things.”
     

  • Madison appoints Mani as COO of Madison Media Infinity, Bangalore

    Madison appoints Mani as COO of Madison Media Infinity, Bangalore

    MUMBAI: Madison Media has appointed V S Mani as COO of Madison Media Infinity, Bangalore.

    Mani‘s previous assignment was with ZenithOptimedia, where he was the head of the Reckitt Benckiser account.

    Mani will head Madison Media‘s Bangalore office which handles clients such as Britannia, TVS, Tata Tea, Levi‘s and Acer.

    In his 18 years of work experience, Mani has worked with advertising and media agencies such as Enterprise Nexus, FCB Ulka, TBWA, ZenithOptimedia and Lintas Media Group.

    Mani has worked on brands like Reckitt Benckiser, Maruti Suzuki, Sony, Whirlpool, Hewitt Packard and General Motors.
     
    Madison Media CEO Punitha Arumugam said, “I am happy to have Mani join Madison and am sure that he will bring a fresh perspective to our clients‘ businesses and guide and motivate our team for continued excellence.”

    Mani added, “I am delighted to be a part of the Madison family and am looking forward to this new chapter in my career.”

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald‘s TVS, Britannia, Procter & Gamble and Asian Paints.
     

  • Six more speakers confirmed for AdAsia

    MUMBAI: AdAsia 2011 has confirmed six more internationally acclaimed speakers to the event.


    They are Interpublic chairman and CEO Michael I. Roth, global strategist, professor, author and speaker Pankaj Ghemawat, founder chairman of Prasanna Trust Swamiji Sukhabodhananda, Cheil Worldwide chief strategy officer Bruce Haines, Saatchi & Saatchi CEO Europe, Middle East and Africa Robert Senior, and Engine and WCRS president Robin Wight.
     
    AdAsia 2011 is scheduled from 31 October – 3 November in New Delhi. The speakers mentioned above will share their perspective on the evolving dynamics in business, marketing and advertising.
     

  • Mumbai to host rural marketing strategies conference

    Mumbai to host rural marketing strategies conference

    MUMBAI: Vritti i-Media, an arm of Vritti Solutions that markets and advertises company‘s products and services to rural markets using digital technology, is the Silver Partner of the 4th Annual Rural Marketing Strategies Conference by Marcus Evans, a global strategic business events firm.

    The event will be held in Mumbai from 21- 22 July. The theme is ‘Establishing a cost effective reach model and prying into rural consumer behaviour to fully optimise the rural potential‘.

    Vritti i-Media, an audio and audio video advertising solution spread across Maharashtra, is established over years.

    The fourth Annual Rural Marketing Strategies Conference brings together top level industry professionals that are looking to overcome the numerous challenges that they are faced with while marketing to rural areas and discover ways and means of innovative marketing and sales methods that will aid in effectively reaching out to the rural populace.
     
    The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries and Benjamin Mathew, Partner & Co-Owner, MART. Speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

    Vritti Solutions CEO Veerendra Jamdade will be the keynote speaker at the event and will share inputs on how corporates
    and brands can effectively reach out to rural consumers in India.

    The conference aims to highlight ongoing issues and the success stories of organisations which have tapped into the rural markets and are experiencing business sustainability and growth.

    The topics that will be discussed at the event will include deciphering the behaviour and psychological mindset of your the consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to the rural consumer, customizing products and services without diluting the quality to capture rural customers and also acknowledging the purchasing power of the rural consumer.
     

  • Polaris assigns creative duties to Future Uday

    Polaris assigns creative duties to Future Uday

    MUMBAI: US-based manufactures of off-road vehicles, Polaris, is all set to venture into Indian market by September 2011 and has appointed Future Uday to handle the creative business.

    Also, the company has handed over the responsibilities of designing and development of its showrooms to Cheil Worldwide. 
     
    Confirming the news to Indiantelevision.com, Polaris India country head Pankaj Dube said, “We have seen the work done by Future Uday and their creative ideas for our products were apt. This is the first time we are going to launch ATVs and off-road jeeps and the agency understood our needs well and conceptualised it well.”

    The company that will be based in Delhi is in the process of finalizing deals in India.

  • Facebook, Time Warner expand bullying prevention campaign

    Facebook, Time Warner expand bullying prevention campaign

    MUMBAI: Online social network Facebook and US media conglomerate Time Warner are bringing together and expanding their individual efforts against bullying to launch a wide-ranging, major cross-platform partnership initiative called Stop Bullying: Speak Up.

    The multi-media campaign, named after the original anti-bullying initiative by Time Warner‘s Cartoon Network, will integrate broadcast, print, online and social media to ignite a conversation to educate parents, teachers and youth about the actions that will help protect young people from the impact of bullying.

    This partnership is the latest in a line of initiatives from both Facebook and Time Warner Inc. to prevent bullying. Earlier this year, Facebook unveiled its newly designed Family Safety Center and a ‘Social Report Tool,‘ which enables people to report bullying or harassment to parents, teachers or trusted friends.

    CNN, Cartoon Network and Time combined their on-going efforts and resources last year for a national multi-platform campaign, which included the CNN program, Bullying: No Escape; an AC 360 Special Report with People and Cartoon Network, hosted by Anderson Cooper.
     
    Time Warner chairman and CEO Jeff Bewkes said, “For the past two years, we‘ve been working closely with Facebook to expand the bullying prevention campaign that was started by our own Cartoon Network, and includes several of our other leading brands. In partnering with Facebook for the next phase of our effort, we will now be able to communicate this important message to an even broader audience. I‘m confident that through our multiplatform approach and combined resources we can inspire even more people to take action against bullying.”

    Facebook COO Sheryl Sandberg said, “We care deeply about the safety of our nation‘s children and are proud to be partnering with Time Warner to raise awareness of bullying. We believe that by working together with parents and teachers, we can teach young people to speak up and stop bullying.”

    The announcement comes after the recent White House Convention on Bullying Prevention, which was attended by policymakers and representatives from the media industry, nonprofit and education communities.

    As part of the initiative, Facebook and Time Warner Inc. will leverage the reach, depth and social connections of each of their properties.

    The campaign will now include:

    CNN‘s Anderson Cooper 360° Town Hall – Anderson Cooper will host a second town hall-in partnership with Time Warner and Facebook-dedicated to discussing the current bullying issues confronting kids today as well as discussions with certified experts to teach adults on coping with this epidemic.

    The special hour is scheduled to air on CNN in October as part of Bullying Prevention Month, with additional pieces and reports leading up to it.

    Facebook‘s Social Media Pledge- An interactive Stop Bullying: Speak Up Social Pledge App that will enable educators, parents, and kids to make a personal commitment-and recruit others to join them-to help stop bullying. The App is scheduled to launch in time for the Fall 2011 back-to-school season.
     

  • Manchester City enters into ?400 mn sponsorship deal with Ethiad Airways

    Manchester City enters into ?400 mn sponsorship deal with Ethiad Airways

    MUMBAI: Manchester City will get up to ?400 million under their new sponsorship arrangement with Etihad Airways.

    This 10-year deal reinforces City‘s position as a football club with unprecedented financial power.

    According to the deal, City‘s ground is being renamed as the Etihad Stadium. The comprehensive partnership will concentrate on key elements such as shirt sponsorship, stadium and campus, media cooperation, business cooperation, community cooperation and International cooperation.
     
    Manchester City Football Club CEO Garry Cook said: “We are delighted to be expanding our relationship with Etihad Airways through this comprehensive partnership agreement. Most importantly, in addition to delivering significant revenue at a key stage in the Club‘s evolution, the agreement creates exciting opportunities for our two organisations to cooperate more deeply commercially and on media and community initiatives in the future.”

    Etihad Airways CEO James Hogan added: “This is a game-changing partnership agreement that redefines the traditional sports sponsorship paradigm. It is a once-in-a-lifetime opportunity for two iconic brands that share the same vision to promote far-reaching global awareness and business growth. Etihad‘s work with Manchester City Football Club has already yielded a significant return on our investment and we are thrilled to build on our relationship.”
     

  • Quadrant wins creative duties of Balaji’s ICE

    Quadrant wins creative duties of Balaji’s ICE

    MUMBAI: Quadrant Communications has bagged the advertising and communication duties of Balaji Telefilms‘ Institute of Creative Excellence (ICE).

    Balaji Telefilms CEO-New Media Punyashlok Bhakta said, “There were five agencies that had pitched for the account. Of these, we felt that Quadrant had the right mix of excitement towards and understanding of the various businesses, passion for and pride in their work, and the willingness to go the extra mile. We were looking at a single agency to work across all our businesses within the Media & Education space. Hence, the pitch was to understand, assess and fix on an agency that can partner with us across businesses.”
     
    Quadrant Communications President and chief executive Rajan Narayan said, “Quadrant won the account after a multi agency pitch in which the Agency presented a brand campaign for ICE based on a sound insight and out of the box creative thinking.”

    ICE provides courses in all major specializations like acting, cinematography, direction, editing, production, scriptwriting and sound.
     
     
     

  • Salt Brand Solutions adds Sidharth Singh to its team

    Salt Brand Solutions adds Sidharth Singh to its team

    MUMBAI: Salt Brand Solutions, known for offering holistic brand solutions, has added Sidharth Singh to its team. Since the company does not believe in assigning designationS, his addition is being termed as ‘a new addition to its society of members‘.

    At Salt brand solutions, Singh will take charge of shaping the design capabilities of the company. He will work along with co-founder Mahesh Chauhan to manage business and build client portfolio.
     
    Salt Brand Solutions co-founder Mahesh Chauhan said, “In line with the holistic approach of the company, we understand the need for design to be a key element of any communication offering. Sidharth brings with him not only extensive experience in managing client businesses, but a
    keen insight into product and communication design. He is also a perfect fit into our culture, with his incredible people skills and relationship with clients.”

    Singh said, “For any organisation to succeed, clarity of intent and action are vital. At Salt, there are diverse people coming together, but each member of its team is anchored by a common, distinctive belief and work ethic. To be a part of a set-up and a team that is so completely in unison about what it is driven towards is a dream for any professional.”

    Singh, who has 15 years of experience, was earlier the national head of WHO!, Rediffusion- Y&R‘s design arm. Besides, he has worked with agencies like Leo Burnett and Publicis. He has worked on brands like Rasna, Union, Nerolac Paints and DHFC Mutual Funds.
     

  • Mudra to handle Nestle’s 100-year celebration campaign

    Mudra to handle Nestle’s 100-year celebration campaign

    MUMBAI: Mudra Communications will handle Nestle India‘s 100-year celebration campaign.

    The agency, which was chosen following a multi-agency pitch, won the mandate on a project basis.

    The first round of pitch saw participation of Nestle‘s roster agencies like Scarecrow Communications, JWT India, McCann Worldgroup India and Publicis Capital. However, the final competition was between Mudra and Publicis.
     
    Nestle that will complete a century in India in 2012, has already begun celebrations in the Philippines and Turkey market. In India, the celebrations will begin by the end of 2011.

    Although the official figures could not be confirmed, the size of the campaign is believed to be Rs 400 million.

    The company that has brands like Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar One, Milkmaid and Nestea has always been active in advertising and plans to continue with the 100-year celebration campaign.