ITV

Category: MAM

  • Triton Delhi bags the creative biz Videocon’s Digiworld

    Triton Delhi bags the creative biz Videocon’s Digiworld

    MUMBAI: The Delhi branch of Triton Communications has won the creative mandate of Videocon Group‘s electronic retail business – Digiworld.

    Digiworld aims to increase the geographical footprints of the Videocon Group brands and its allied partners in the competitive electronic category, which has players such as Godrej, LG, Samsung, Whirlpool and Onida.

    Triton Delhi branch director Rohit Madhusudan said, “Our intent for Digiworld is to enhance consumers pride in the brand and cement a long term relationship. The fact that the client has reiterated their belief in the team is motivating.”
     
    Triton director Munawar Syed said that we are proud to be associated with Digiworld and it s a privilege to work for the Videocon Group.

    Triton in the recent months has made senior level appointments at its Delhi office. Rohit Madhusudan has moved in from Law and Kenneth as its branch head, Kailash Saraban too has joined as the ECD and head of creative Delhi and Prashant Mishra as client servicing director.

    Syed says that the new team is making a positive difference to our current challenger brands and towards new business, soon to be announced.
     

  • Mudra wins Policybazaar.com account

    Mudra wins Policybazaar.com account

    MUMBAI: Mudra North & East has won the creative duties for Policybazaar.com, an online insurance aggregator with approximately 5 million visitors every month.

    The size of the business is estimated to be Rs 220 million. The pitch process included eight agencies, an official statement added.

    The company‘s aim is to make buying insurance easy. One can choose from the largest selection of insurance plans from leading insurance companies and select the most suited plan and purchase it online. 
     
    Policybazaar offers a wide variety of insurance plans comprising both life and general insurance. Apart from this, Policybazaar.com also allows their customers to compare financial services including personal loans and home loans, and offer end-to-end support for these services right from application to disbursal of loans.

    Policybazaar.com CMO Akshya Mehrotra said, “We are very happy to appoint Mudra as our creative agency, and we look forward for some exceptional creative work from them which will help PolicyBazaar.com become a household brand. PolicyBazaar.com today is the highest visited insurance website in the insurance industry in the country. As we look forward to build our brand and help popularize the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”
     

  • Madison Media appoints Dnyanada Chaudhari as COO of new unit

    Madison Media appoints Dnyanada Chaudhari as COO of new unit

    MUMBAI: Madison Media has appointed Dnyanada Chaudhari as COO of a new unit of Madison Media to be formed in Mumbai shortly.

    Dnyanada has 15 years of experience in media, working with media agencies like Lodestar and ZenithOptimedia and on the advertiser side, driving the media mandate for advertisers like Hindustan Unilever, Marico and ICICI Prulife.

    Said Madison Media Group CEO Punitha Arumugam, “Dnyanada is definitely going to be a great asset for us. Her experience spanning agency and client media functions is hopefully going to bring a holistic perspective to our services.”
     
    Added Chaudhari, “I have worked closely with Punitha during my stint at Marico and Sam on many industry related issues. I am happy to be part of the Madison family. I am looking forward to offering my experience to drive disruptive thinking, leverage scale and best practices for our clients.”

    Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, Indian Oil and many others. The gross billing of Madison Media is Rs 30 billion.

  • Scarecrow Communications bags Quikr account

    Scarecrow Communications bags Quikr account

    MUMBAI: Quikr has appointed Scarecrow Communications as its advertising solutions agency.

    The account was awarded to Scarecrow following a multi-agency pitch.

    Quikr (www.quikr.com) is a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.

    “Quikr, the leader in horizontal classifieds offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. More than 12 million consumers visit Quikr every month to sell, buy, rent or find things ranging from laptops to mobile phones to cars to furniture to real estate to jobs, and everything in between,” said an official statement.
     
    The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc.

    Said Quikr co-founder and VP marketing Jiby Thomas, “We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant .In Scarecrow we saw a partner that met our needs and was also excited about brand Quikr.”

    Scarecrow will handle all aspects of Quikr‘s communication including creative, strategy, design and activation.

    Said Scarecrow Communications founder-director Arunava Sengupta, “Though the Indian e-commerce space has seen substantial growth, however, according to me its just the tip of the iceberg. The potential is huge and so are the challenges. In this scenario its a great opportunity for us to partner a leader like Quikr. Am hopeful that this partnership will lead to some path breaking work in the very near future.”

    Scarecrow has clients like BPCL, Religare, Future Capital, Rupa and Nestle.

  • Crayons bags creative duties of Zen Mobile

    Crayons bags creative duties of Zen Mobile

    MUMBAI: Zen Mobile has awarded its creative business to Crayons Advertising agency. The size of the account is between 150-200 million.

    Bates 141 was the incumbent agency.

    The account that was won following a multi-agency pitch saw participation of agencies like Saatchi & Saatchi, Brand Curry and Prathamb Advertising.
     
    The brief given by the company was to create awareness about the brand and increase its market share.

    Commenting on the win, Crayons Advertising President Ranjan Bargotra said, “Zen Mobile has been in the market for more than two years. The mobile phone market is growing with more than 200 brands currently. It is a challenge to break the clutter and compete with other brands. It is exciting to create something that will increase Zen‘s market share.”

    Zen Mobile has Amitabh Bachchan as its brand ambassador. The company manufactures handsets ranging between Rs 1,400-7,000.
     

  • Synovate makes senior appointments for India operations

    Synovate makes senior appointments for India operations

    MUMBAI: Aegis Group‘s market research firm, Synovate, has made three senior level appointments for its India operations.


    Ruma Sengupta has been appointed as director of insights. Having 15 years of experience across sectors like FMCG, OTC, Pharma, media and business consultancy, Sengupta has worked with Adlabs films, UB Group, Ranbaxy, ORG MARG and the British High Commission.


    Sachin Chaudhari has returned to Synovate as research director, after being with Millward Brown for a year. He has earlier worked with TNS Dubai, IMRB International, AC Nielsen and Aga Khan Rural Support Programme in Gujarat.
     
    Avijit Ghosh has been appointed as associate director for the Motoresearch team. He will be responsible for managing the business in Mumbai. He joins from Frost and Sullivan in Toronto.


    Synovate India MD Mick Gordon said, “These new senior level recruits have a wealth of experience, which we will leverage in further enhancing our client delivery mechanisms. We have a strong and solid top team to guide and advise our clients’ businesses towards growth.”
     

  • Law & Kenneth to handle Borges‘ creative duties

    Law & Kenneth to handle Borges‘ creative duties

    MUMBAI: Law & Kenneth has won the creative business of Spain‘s Borges, the producer of Mediterranean food products.


    The account, won after a multi-agency pitch, will be handled out of the Delhi office.


    Confirming the news, Law & Kenneth India CEO & Managing Partner said, “This category is interesting and new. It has the potential to grow. With this win, we are hoping to make Borges a market leader.”
     
    Borges which produces olive oil and has other products like nuts, dry fruits, vinegar and microwave popcorn under its brand, plans to gain market leadership, particularly in the olive oil category.
     

  • Gemini New Media Ventures to help startups

    Gemini New Media Ventures to help startups

    MUMBAI: Gemini New Media Ventures, founded and spearheaded by Deep Malhotra, has announced the launch of its operations.


    The media consultancy and incubation firm aims to provide business strategy and infrastructural support to companies that are aiming to set up operations in India.
     
    The new firm will offer a range of specialist services for its clients in areas of market plan, revenue strategy, digital marketing, core team recruitment and mergers and acquisitions by partnering with industry experts.


    Malhotra said, “Gemini New Ventures is a one-stop shop for new-media startups that will offer key resources, which are critical for a successful launch. We will also provide consultancy services, using our rich experience and network in the industry. We are currently consulting with various companies and will be opening entries for the first batch of incubation soon.”


    The incubation centre will operate as a backbone for its startup company clients by offering real estate support and business strategy assistance, converting the idea into a profit making business, attracting investments for further growth and sustenance.
     
     

  • Sony narrows gap with Zee TV

    Sony narrows gap with Zee TV

    MUMBAI: Star Plus, Colors and Zee TV continue to maintain their top 3 positions among the Hindi general entertainment channels (GECs). But the channel that keeps coming close to Zee TV is Sony Entertainment Television.


    Sony is just three GRPs (gross rating points) away from Zee TV. Losing rating points for the third straight week, Zee TV clocked 185 GRPs for the week ended 16 July, down from 193, while Sony mopped up 182 GRPs (last week 184).


    Star Plus and Colors have strengthened their positions with 11 and 19 GRPs (gross rating points) respectively, according to TAM data for the week ended 16 July (C&S, HSM, 4+).
     
    Colors added most GRPs during the week on the back of Balika Vadhu (5.55 TVR) and Uttaran (5 TVR), ending with 271 GRPs (last week 252). Balika Vadhu regained its position as the No. 1 show in the GEC chart.


    Star Plus, on the other hand, pocketed 320 GRPs. Channel‘s Yeh Rishta Kya Kehlata Hai became second best show during the week, garnering 5.26 TVR.


    Meanwhile, Imagine TV, which was hovering above 100 GRPs since two weeks on the back of the season four of its flagship reality show Swayamvar – Ratan Ka Rishta, has seen a mighty fall. Imagine TV lost 39 GRPs to end the week with 65 (last week 104).


    Meanwhile, Sab remained steady with 133 GRPs (last week 131).


    Star One and Sahara One were at 37 GRPs (last week 36) and 31 GRPs (last week 30) respectively.