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Mumbai: Ahead of the festive season, Amazon India on Monday announced that customers can now access the shopping portal in Marathi and Bengali in addition to...
Mumbai: Online music education platform Artium Academy on Monday launched its first brand film featuring the celebrated singer Sonu Nigam. To lend depth and build a...
Mumbai: Edtech firm upGrad has unveiled its new campaign titled ‘Fast Forward Your Career’ to promote the online courses from the education portal. Launched on Sunday with...
Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high...
Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth,...
New Delhi: Isobar, the creative experience agency from dentsu India has promoted Rahul Vengalil to the role of managing partner. Vengalil will report into Isobar India...
Mumbai: Edtech company BYJU’S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU’S Classes with ‘Two Teacher Advantage’. Conceptualised...
Mumbai: Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India’s Olympic hero Neeraj Chopra. The latest edition...
Mumbai: As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren’t lagging behind in wooing...
Mumbai: Neeman’s, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign....
Mumbai: Broadcast Audience Research Council (BARC) India’s top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01....
Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand...
MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad – ‘Asli swaad zindagi ka’, albeit with a contemporary twist....
Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in...
Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary...
Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative...
Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency...
Mumbai: Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for...
Mumbai: Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore...
Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the...
MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK...
Mumbai: Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million...
Mumbai: Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency’s head office in...
Mumbai: Wellness brand Hyperice on Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. Through the partnership, Kohli will work collaboratively...
Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards. With...
Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread...
Mumbai: Multinational cybersecurity software company, Quick Heal Technologies has launched its first-ever regional TVC in Tamil. The ad features popular film stars – Robo Shankar, Papri...
Mumbai: Media Marketing Compliance (MMC), the independent marketing compliance consultancy, has appointed Shubhra Kakkar as managing director. She will be launching the company’s office in India,...
Mumbai: MullenLowe Lintas Group picked up two golds and an honourable mention for its work on Lifebuoy and Wheel, respectively in a virtual event held by 4A’s...
Mumbai: Digital-first creative agency Tonic Worldwide has bagged the mandate of social media management for SBI General, after a multi-agency pitch. As part of the mandate, the agency’s...
Mumbai: Consumer sentiment ahead of the festive season remains positive with 50 per cent of consumers likely to increase their festive spends this year. Digital channels will...
Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a...
Mumbai: Tech firm Adloid has announced the appointment of Syed Faiz Husain as director of sales. In his new role, Husain would be heading the sales...
Mumbai: Digital communication agency Hashtag Orange has won the digital mandate for menswear brand Mufti. The agency will be responsible for the brand’s website management, creative,...
Mumbai: Co-working aggregator platform Stylework on Wednesday announced the appointment of Vikrant Vashisht as country head for sales & marketing, India and transactions, MEA. Vashisht comes...
Mumbai: WATConsult, the hybrid digital agency from the Isobar India Group has elevated erstwhile chief business officer Sahil Shah to the role of managing partner. Shah...
Mumbai: More than a month after Olympic sensation Neeraj Chopra created history by bagging the sole gold medal for India in the 2020 Tokyo Olympics, the...
Mumbai: Premium lifestyle membership Times Prime has collaborated with e-tailer Tata CLiQ to offer its shoppers complimentary memberships, starting August this year. The customers shopping in Tata CLiQ electronics...
Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi. The brand’s first LEED-certified store in the country called ‘The Home...
Mumbai: SGA PR, the public relations practice of Strategic Growth Advisors Pvt Ltd (SGA), has won the PR mandate for Equitas Small Finance Bank, a subsidiary...
Mumbai: Gaurav Gupta, one of the key executives of food tech platform Zomato has moved on from the company. Gupta, who joined Zomato in 2015, was...
Mumbai: Feminine hygiene and intimate skincare brand Sanfe has signed on actor Radhika Apte as brand ambassador. With Apte on board, the brand hopes to focus on...
Mumbai: Jones Lang LaSalle Inc (JLL) on Tuesday announced the appointment of Siddharth Taparia to the global role of chief marketing officer (CMO), effective immediately. He...
Mumbai: Data-driven analytics and brand consulting company Kantar on Tuesday announced the appointment of Guillaume Bacuvier as global chief executive officer (CEO) of its consumer panel division...
Mumbai: Ambuja Cements Ltd has once again teamed up with actor Boman Irani to reprise its epic ‘Ye Deewaar Toot Thi Kyu Nahi’ premise in its...
Mumbai: Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150...
Mumbai: BBH India has announced the appointment of Aarti Srinivasan as executive creative director on Tuesday. She will report to BBH India’s chief creative officer &...
MUMBAI: Foodtech platform Zomato has shut down its Nutraceutical business. The development comes hours after the company decided to pull the plug on its grocery delivery...
Mumbai: Dentsu India has bolstered its Digital, Experiential and PR capabilities under the Isobar India group, comprising the creative agencies Isobar India and WATConsult, and the...
Mumbai: Fino Payments Bank Ltd (FPBL) has brought on board actor Pankaj Tripathi as brand ambassador. During the two-year engagement effective 1 September, Tripathi will be...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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