ITV

Category: MAM

  • Sony to sponsor ‘The X Factor’ on Fox

    Sony to sponsor ‘The X Factor’ on Fox

    MUMBAI: US broadcaster Fox, Syco Television and television format creator and distributor FremantleMedia North America have announced Sony Electronics as the official consumer electronics sponsor of The X Factor.

    The show will debut with a two-night series premiere event on 21 September. The latest Sony consumer electronics products will be featured in episodes throughout the season, and a key in-show integration will highlight the Sony products used on the set.

    The in-show Sony integration, product placements and advertisements will be extended with an integrated multi-platform, off-air marketing partnership that will include online digital and social media elements. 
     
    Sony Electronics senior VP, marketing communications Stuart Redsun said, “Being part of ‘The X Factor‘ arrival in the U.S. is a natural partnership fit for Sony. We are combining the element of advancing music entertainment with Sony – the greatest consumer electronics and entertainment brand – and our make.believe promise empowers consumers to believe that anything they can imagine, they can make real.”

    FremantleMedia senior VP branded entertainment and partnerships Amy Lorbati said, “Aligning ourselves with a great partner like Sony enables us to engage fans through innovative programmes both on and offline and connect them with their favorite brands.”
     

  • Cut the Crap wins the creative mandate of Lia incense sticks

    Cut the Crap wins the creative mandate of Lia incense sticks

    MUMBAI: Cut the Crap has won the creative business of Cycle‘s Lia incense sticks.

    The account was won sans a formal pitch process and the agency had to compete with the incumbent, Mudra Communications.

    The brief given by the client was to reposition the brand and create a relevant campaign which primarily targets the youth.
     
    Cut the Crap founder and creative head Jagdish Acharya said, “The brand aims to reposition it and not compete against the mother brand, Cycle. The campaign will target the youth and the core message will be hope and happiness.We will help Lia to create a niche for itself.”

    When asked about the medium that will be explored, Acharya stated, “Television will definitely be the priority. But, we will concentrate on innovation in every medium. We want to explore unconventional mediums.”

    Acharya was earlier with Mudra and handled this account there.

  • Euro RSCG wins creative biz of Paras’ health care brands

    Euro RSCG wins creative biz of Paras’ health care brands

    MUMBAI: Paras Pharmaceutical has assigned its creative business of health care products to Euro RSCG India.

    The agency has won the mandate following a multi-agency pitch and will handle brands such as Moov, Itchguard, Krack, Dermicool and D‘Cold.
     
    Paras Pharmaceutical, the FMCG company, has a number of health and personal care products like Livon, Borosoft, Recova and Zatak under its brand. The company was bought out by Reckitt Benckiser in 2010.

    Euro RSCG already handles the creative business of various Reckitt Benckiser products.

  • Govind Shahi leaves Zee to join Heath Media Group

    Govind Shahi leaves Zee to join Heath Media Group

    MUMBAI: Govind Shahi has joined Heath Media Group as a co-promoter in their existing business ventures.

    Shahi brings with him over 15 years of experience in media and marketing and moves in from Zee Europe, where he served as the head for the last 2 and a half years.

    In UK, Shahi has been credited for launching and spearheading some of Zee‘s key initiatives like the Zee Carnival, Zee Russia operations, Zee Cine Awards.
     
    Said Heath Ventures chairman Bhaskar Majumdar, ” With changes in the macro media market and the changing profile of the audiences and how media is consumed, we want to develop an integrated business model across technology, new media, agency and sales for Indian brands and content to traverse the globe and talk to the diaspora globally.”

    Heath Media Group is the media arm of Heath Ventures, a Dubai-based operating company. The aim of the Heath Media Group is to tap onto various opportunities within the media matrix and provide a right platform for enterprising media professionals and scale up the business.

    Heath Media Group consists of Di5 Global (UK‘s foremost ethnic marketing agency with some of the biggest Indian and UK clients); TMS ( UK‘s leading sales house which represents Colors, IPL and other media properties); Media Nucleus (with offices in India and Middle East which offers technology solutions for delivery to broadcasters, operators and set-top box providers) and SED ( a newly formed digital agency specialising in social media with leading fashion and luxury brands).

    Said co-founder Bala Iyer, “The addition of Govind into the team will help strengthen the business. Having built out in the UK, we are aggressively looking at other markets especially the US.”
     

  • Percept launches campaign for Indian Olympic Squad

    Percept launches campaign for Indian Olympic Squad

    MUMBAI: Percept Limited has unveiled an all India campaign, called”Go for Gold”, coinciding with the start of 365-day countdown to the largest sporting event in the world.

    Sportspersons such as Vikas Krishan (Boxing), Bajrang Lal Takhar (Rowing), Sharath Kamal (Table Tennis) and Madhurika Patkar (Table Tennis) have also joined the campaign.

    Through this initiative, the company aims to highlight the incredible potential that the Olympic holds for India.

    Percept will roll out a communication plan in a phased manner over the next year for the”Go for Gold” Campaign. Awareness would be created through a series of events, campaigns and media vehicles. Starting from the official”Go for Gold” anthem launched with the Indian Olympics 2012 contingent, the campaign will have a title sponsor and associate sponsors supporting it.
     
    The campaign will also include a”Go for Gold” torch run from Kashmir to Kanyakumari, wherein chosen athletes will carry the torch across the country. Mini events will be organised across 50 cities with local celebrities honoring the torch arrival.

    Branded campaigns will be used around this activity, and a percentage of the funds generated out of sales will go to the Athletes Fund’, the company said. A”Go for Gold” concert with performances from Bollywood artists will also be held as part of this drive.

    The campaign will have a presence in the online space too with athletes getting active on social networking platforms and updating their fans on their practice sessions and preparations on a regular basis.

    As part of the campaign, the athletes will also walk the ramp in fashion shows. Official team apparel and a”Go for Gold” merchandise launch are being planned later next year. This range of”Go for Gold” Olympic 2012 merchandise will be available in organised retail stores all over India.

    A farewell dinner will be hosted for the Indian Olympic Squad. Autographed”Go for Gold” merchandise from this event will be auctioned and the proceeds of the sales will go to the Athletes Fund.

    Percept is also planning to launch a range of Olympic medals as part of the merchandise range. It will be created using the images of the top 10 Olympic stars who have brought glory to our country.

    Percept has also tied-up with tour operators to ensure special packages for Indian travelers visiting Olympics 2012 in London. Fan Parks will be set for sporting enthusiasts, wherein they get a chance to watch the games from close quarters.

    Percept joint managing director Shailendra Singh said,”This campaign is an opportunity to engage 1.3 billion Indians into the Olympic flavor. This campaign will be spread across the country and enable maximum participation from citizens all over. Our athletes have brought great accolades for us in the past and we are looking forward to them to make a clean sweep of the gold rush in the forthcoming Olympics. We as a country are proud of our squad and together wish them all the best for the games.”
     

  • Spatial Access appoints Harsha Joshi as CEO

    Spatial Access appoints Harsha Joshi as CEO

    MUMBAI: Spatial Access Solutions has appointed Harsha Joshi as its chief executive officer.

    Joshi moves in from Madison where she was the COO, media buying and content. 
     
    With 15 years of experience in media buying, Joshi will be responsible for growing the international business at Spatial. She will report to Meenakshi Menon (Madhvani), founder and managing partner.

    Commenting on Joshi‘s appointment, Menon says, “Harsha has vast experience in media buying and buying audits. Her knowledge and experience will be of use to expand the business to other nations. She will be responsible for buying for all Indian clients and developing international business.”

    Joshi started her career in 1991 at Mudra‘s media department after which she worked with Trikaya Grey, Rediffusion-Y&R and JWT.

  • Titan assigns its digital duties to 22feet

    Titan assigns its digital duties to 22feet

    MUMBAI: Titan has assigned its digital duties to 22feet, an independent digital solutions provider.

    The mandate was awarded following a multi-agency pitch. 
     
    22feet managing partner Vineet Gupta said that the agency will be setting up a dedicated hub that will work with Titan. This will be done to make sure that the brand has a strong web presence and the products get a smooth rollout across India and international markets.

    The hub will be led by 22feet business lead Ramraaj Raghunathan. This is aimed to give the brand flexibility and localise it to be relevant across all its international markets.

  • Grey wins creative duties of S Kumar’s Belmonte

    MUMBAI: Grey Worldwide has been assigned the creative duties of S Kumar‘s menswear brand- Belmonte. The account was won following a multi-agency pitch.
     
    The win has been confirmed by officials at Grey Worldwide.


    In January 2011, S Kumar Nationwide appointed Cartwheel Creative for its World Player Business and now Grey Worldwide has been added to the group’s roster agencies.

  • Mudra Max appoints Subhashish Sarkar as SVP for Outdoor

    Mudra Max appoints Subhashish Sarkar as SVP for Outdoor

    MUMBAI: Mudra Max has appointed Subhashish Sarkar as senior vice president for its outdoor division.

    Sarkar will be heading Mudra Max OOH, North and East and will report directly to Mudra Max -OOH president Mandeep Malhotra.

    Prior to this, Sarkar was with Percept as business director North and East.

    Sarkar comes with over 17 years of experience in Outdoors. His initial years spanning ten years were spent in various positions in the Selvel Vantage Group, across Kolkata, Mumbai and New Delhi.
     
    Sarkar’s next stint was at Outdoor Advertising Professionals (OAP) in 2005 where he was credited with winning the Seagram’s (now Pernod Ricard India) OOH business and other major businesses during his tenure till 2010, before moving on to Percept Out Of Home.

    Mudra Max-OOH president Mandeep Malhotra said, “With Subhashish, we have a seasoned outdoor professional with experience in the Delhi market. His knowledge and professionalism will surely help us deliver superior OOH planning solutions to our clients.

    Sarkar has worked on various categories such as Auto, FMCG, Alcohol, Consumer Durables, Banking and Finance, Real Estate. Some of the notable brands he has worked on include Panasonic, Nestle, Bacardi and Daikin.

    “Along with strengthening the OOH team in North & East, he will also be working closely with other Mudra Max units integrating some really good work for our clients.
    We welcome him on board and wish him a long and successful inning”, Malhotra added.

    Sarkar stated, “It‘s great to be working for Mudra Max-OOH and their impressive clientele. I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region.”

  • Eleven Brandworks ropes in Sampada Chaudhari as COO

    Eleven Brandworks ropes in Sampada Chaudhari as COO

    MUMBAI: Full-service advertising agency Eleven Brandworks has appointed Sampada Chaudhari as its chief operating officer. She will be responsible for running the agency and leading new business initiatives.

    Chaudhari joins Eleven Brandworks’ Mumbai office after a 12-year stint at Lowe Lintas. Her last role as vice president – business development included founding and running the business development and growth practice for the company. She also oversaw a few corporate initiatives, including PR and agency participation in Effectiveness awards.

    Chaudhari began her career with Grey Worldwide (Trikaya Grey then), over 13 years ago as management trainee. She later moved to Lowe Lintas, working in cross functional roles. Over the years, she has worked with several leading brands and companies including Marico, Proctor & Gamble, Johnson & Johnson and Unilever.
     
    With a multi-disciplinary business background, Chaudhari brings with her rich experience across media, account management, planning, knowledge management, brand management and business development.

    Chaudhari says, “Eleven Brandworks has a dynamic, young, and talented team with hunger for growth and great work. It is a refreshing opportunity for me to nurture, build and grow Eleven Brandworks.”

    Eleven Brandworks director Puneet Kapoor adds, “We see Sampada playing a pivotal role with our current set of clients, apart from leading the new business initiative.”

    Eleven Brandworks is based out of Mumbai and Gurgaon and handles clients such as Bloomberg UTV, Archies, Hallmark, Brand Capital, Homex and Imagine TV.