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MUMBAI: The festive revelry of Diwali has kicked off with Dhanteras, the first day of Diwali. The occasion is an anticipated affair for both brands and...
Mumbai: In a reflection of the changing media consumption habit and the surge both in digital consumption & advertising, 38 per cent of consumers shared that...
Mumbai: Kotak Mahindra Bank has rolled out a new campaign highlighting the reduced interest rates on home loans. The reduced interest rates beginning at 6.50 per cent per annum...
Mumbai: Voice-based proximity communication and payment service provider ToneTag has announced the appointment of Vigil M Thomas as its new human resources (HR) head. The appointment...
Mumbai: Indian online marketplace for furniture and home décor WoodenStreet has come out with its first celebrity television ad campaign called ‘Furniture Inspiring Connections,’ featuring actors...
Mumbai: Technology and artificial intelligence (AI) data solutions firm iMerit has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork Partners...
New Delhi: Havas Group India has announced a restructuring of its senior leadership team at Havas Worldwide (Creative) India to drive business growth, consolidate client management....
Mumbai: Durr India, a subsidiary of the Durr Group, a global mechanical and plant engineering firm with expertise in the fields of automation and digitization has...
The ed-tech sector in India is witnessing unprecedented growth owing to the accelerated adoption of technology. The pandemic further strengthened the trend, with schools, colleges, and...
Mumbai: Hindustan Unilever Ltd (HUL) was judged the Effie Client of the Year, while McCann Worldgroup India was named Effie India Agency of the Year in the latest edition of...
Mumbai: JK Super Cement has rung in the festivities with its Diwali campaign called Kare Har Raah Roshan #LightOfHappiness, by lighting up streets and chowks across eight states in India....
Mumbai: With ad volumes of 4257.91, FMCG major Hindustan Lever Ltd (HUL) continued to lead Barc’s top advertiser tally in week 42 (16-22 October). Reckitt Benckiser (India) Ltd...
Mumbai: DBS Bank India has unveiled a new pan-India brand campaign featuring brand ambassador Sachin Tendulkar. The campaign positions the bank as a reliable partner for...
Mumbai: Marketing & PR company Elysian Hues has announced the appointment of Shruti Kaushik as VP – marketing and PR. After gaining substantial work experience as...
Mumbai: The Blockchain and Crypto Assets Council (BACC), a part of the Internet & Mobile Association of India (IAMAI), has brought on board CoinSwitch founder and CEO...
Mumbai: Havas Media Group (HMG) India has won the integrated media mandate for both offline and online of local search engine Just Dial. In addition, HMG...
MUMBAI: In an industry-first innovation, Hyundai has sponsored Spotify’s popular playlist ‘Discover Weekly’ to drive awareness for the launch of the Hyundai i20 N Line. This...
Mumbai: The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday. August One Partners...
Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for the Indian team and represents...
Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy...
Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth. Kagalwalla joins the platform with over 15 years of marketing...
Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the...
Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour....
Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts...
MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the...
Mumbai: It’s never been a better time to be a shopper, given today’s buy-anywhere retail environment. It’s raining deals at stores, on social media, and inside...
Mumbai: Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador. The veteran actor will endorse the brand Amway and the...
Mumbai: Neeman’s, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah. The campaign...
Mumbai: Hercules, a homegrown bicycle brand from the stable of TI Cycles of India, has on-boarded Indian cricketer Rishabh Pant as its brand ambassador to promote...
Mumbai: GroupM India has announced the appointment of Ritika Taneja as head of e-commerce. In this role, Taneja will be leading the e-commerce product offerings to clients...
Mumbai: The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families...
Mumbai: RK Swamy Hansa Group on Wednesday named Neeraj Sangani as chief executive officer of its wholly-owned subsidiary Hansa Customer Equity Pvt Ltd. He will be...
MUMBAI: Mondelez India has brought back its Cadbury Celebrations initiative where it advertised not just for itself but also for thousands of small businesses across India...
Mumbai: When the BBC’s much-awaited ‘Seven Worlds, One Planet’ documentary series with the legendary David Attenborough was set to be released, the studio wanted to extend...
Mumbai: Popularity and excitement around IPL in India continue to grow year on year. This time, social chatter around the tournament grew by 33 per cent over...
Mumbai: Integrated marketing communications firm The Mavericks India has won the national PR mandate for B2B fintech startup, Razorpay. According to a statement, the mandate includes...
Mumbai: Zimmi.com, a global search engine hub that helps businesses connect with other businesses and organisations across the world has handed Pitchfork Partners its India mandate...
Mumbai: Digital agency Kinnect has bagged homegrown tyre brand Ceat Tyres’ digital media mandate. The account for the flagship company of the RPG Group was won...
Mumbai: This festive season, grooming brand Bombay Shaving Company (BSC) has renewed its focus on the Kolkata market with its new campaign – ‘Ebar Pujoy Kartiker Joy’ (Glorify...
Mumbai: Public relations digital agency Kaizzen has won the communications mandate for poker platform Mind Sports League. According to a statement, the mandate encompasses providing strategic...
Mumbai: Global user engagement and retention platform CleverTap on Tuesday added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as...
Mumbai: Homegrown programmatic ad-tech platform Xapads Media has announced the expansion of its offerings, international team, and client base in Indonesia. The company has also brought...
Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m. This year The AdClub has...
Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC...
Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing....
Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord...
Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth....
Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans. The new campaign launched on...
Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy...
Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North. In his new role, Singh will be responsible for...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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