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Mumbai: Audible, an Amazon company, and a global provider of spoken-word entertainment has announced the launch of two new ad films featuring TV actors Nakuul Mehta...
Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in...
Mumbai: The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone’s heart...
Mumbai: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during...
Mumbai: From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been...
Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of...
Mumbai: The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses....
Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir...
Mumbai: Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in...
Mumbai: Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses....
Mumbai: It is that time of the year when the wedding season plays out all over India. And amidst all the celebrations & planning around a...
Mumbai: LT Foods announced the appointment of Amit Mehta as the head of the convenience and health food business for the 70-year-old consumer food company. Mehta’s...
Mumbai: Sunaina Jairath has joined credit card payments app Cred as communications lead. Previously, Jairath was associated with Perfect Relations where she worked for more than...
Mumbai: Brand & communication consultancy Tilt Brand Solutions has brought on board Purvi Mistry as senior director – strategy. She will report to Gulshan Singh, Tilt’s...
MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas...
Mumbai: Parakh Group-owned Samrat, a brand known for its wide range of daily use consumption items, has announced Bollywood actor Kareena Kapoor Khan as its brand...
Mumbai: Niva Bupa Health Insurance Company Ltd (formerly known as Max Bupa Health Insurance Company Ltd) has announced a new brand campaign titled ‘Zindagi Ko Claim...
Mumbai: Mankind Pharma’s pregnancy detection brand Prega News has come up with a new campaign featuring brand ambassador Kajal Agarwal. The brand has launched two TVC’s...
Mumbai: Travelling is therapeutic as it liberates everyone from anything holding them back. From planning to booking to enroute the journey and to making lifelong memories...
Mumbai: Engine oil maker Mobil has come out with a new short film that celebrates the journey of a trucker. The film, titled “Sonu Tey Pappa...
Mumbai: Fan Anywhere, a start-up building the world’s first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital &...
Mumbai: Skore, the sexual wellness brand from TTK Healthcare has launched a campaign titled ‘Get Naughtier’. The campaign, conceptualised by Isobar, the dentsu India digital agency,...
Mumbai: Myntra has announced its foray into influencer-driven social commerce at scale, to cater to the evolving content consumption patterns and shopping preferences of consumers. As...
Mumbai: Taneira – the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing,...
Mumbai: Skincare brand Everyuth Naturals has made a strategic entry into the body lotions segment with its new range of body lotions. The brand has rolled out a...
Mumbai: Teachmint, an education infrastructure startup and teaching platform has launched its brand new campaign featuring Bollywood veteran Anil Kapoor. Centered around the idea of ‘Naye...
Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign...
Meta: SEO remains the bedrock of online visibility. If you want to be found by your ideal customers, here are B2B SEO tips to keep in...
Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more...
Mumbai: Y-Combinator-backed modern e-commerce fulfillment platform WareIQ has appointed Biswanath Dalai as head of sales. In this role, Dalai will be responsible for driving growth for...
Mumbai: Witzeal, a new-age gaming technology company has appointed PR and digital agency Kaizzen as its communications partner. According to a statement, the mandate encompasses providing...
Mumbai: Dermalogica, the professional skin care brand from the Hindustan Unilever portfolio has roped in leading film actor, and former Miss India Neha Dhupia, as its...
Mumbai: Savings app Magicpin has come up with a new commercial on the merits of choosing your neighbourhood retail store over online channels for a better...
Mumbai: Live shopping and conversational commerce are gaining popularity in India, with nearly nine out of 10 people saying they enjoyed the shopping experience, as per...
Mumbai: Tata AIG General Insurance has unveiled its new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Bollywood superstar Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem,...
Mumbai: User engagement and retention cloud CleverTap has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its...
Mumbai: Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020, according to Zenith’s Business Intelligence...
Mumbai: GroupM India has restructured its media buying function – Central Trading Group (CTG) and announced four key appointments to the leadership team. Pratik Rathod who...
Mumbai: Mondelez India’s iconic brand Cadbury 5 Star is back with a new campaign that extends its ‘Do Nothing’ proposition. Taking another step ahead, the brand...
Mumbai: Ed-tech is a trending buzzword today. It is simply a combination of education and technology, implying the augmenting of education using technology and digital tools....
Mumbai: Somany Ceramics Ltd has started its marketing campaign by collaborating for on-ground advertising for T20 and test series between India and New Zealand starting from...
Mumbai: Search engine optimisation (SEO) is the practice of improving your site’s data to increase its traction when people are looking for products or services that...
Mumbai: As the wedding season begins, Raymond has launched its latest ad titled ‘Think Weddings, Think Raymond.’ The campaign showcases the brand’s wedding collection, for the...
Mumbai: Marketing agency Sociapa has bagged a new project from the Bureau of Indian Standard (BIS). The agency will now be taking care of creative and...
Mumbai: “Real men don’t cry. Real men are tough, real men don’t seek help, real men are self-sufficient. Be strong. Be a man.” When it comes...
Mumbai: iProspect, a dentsu company, has announced that it has been named global media partner for all Kering brands. As the global agency of record, iProspect...
Mumbai: Homegrown premier fitness bike brand Tread.fit has rebranded itself as Cultbike.fit. The firm’s rebranding is a result of its acquisition by the fitness company, Cult.Fit. ...
Mumbai: Unilever PLC has agreed to sell its global tea business to CVC Capital Partners for $5.1 billion, concluding a process of reviewing and spinning off...
Mumbai: Homegrown full-stack agri-tech company DeHaat has announced the appointment of Rohit Sareen as senior vice president – Agri Output. An ex-banker turned agri-entrepreneur with strong...
Mumbai: Amidst the ongoing cricket fever gripping the country, Old Spice, the deodorant brand from P&G has come out with a new commercial revolving around the...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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