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Mumbai: SugarBox’s marketing head Naarayan TV has joined IDFC First Bank as chief marketing officer (CMO), as per his LinkedIn profile. “As I begin my new...
Mumbai: Liquid detergent brand Godrej Ezee has joined hands with actor entrepreneur Gul Panag for its campaign ‘Ezee Hugs’ under which it helps underprivileged children prepare...
December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all...
Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers. The brand...
Mumbai: Hercules, the bicycle brand from the stable of TI Cycles of India has announced its partnership up with Dabang Delhi Kabaddi Club for the Pro Kabaddi...
Mumbai: Fyp, Neobank for teenagers has announced its association with the film ‘83’ for a cross-promotional deal. The film based on the historic 1983 World Cup win...
Mumbai: As the world gears up to celebrate Christmas, it will be just another day for thousands of underprivileged children who continue to struggle their way for...
Mumbai: “Yeh Covid na…2020 ghar mein, aur 2021 darr mein!” From uncertainty about going back to work to worrying about a new variant of Covid-19 that...
Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The...
Mumbai: Honasa Consumer Pvt Ltd (HCPL), the parent company of Mamaearth and The Derma Co, has acquired women-centric content platform Momspresso and associated influencer-engagement platform Momspresso MyMoney. According to...
Mumbai: Havas Group India chief strategy officer Neeraj Bassi has decided to move on from the network. He joined the network in April 2020 and was...
Mumbai: This holiday season, credit card bill payment platform Cred and Bollywood actor Deepika Padukone are set to add an extra dash of cheer to the festive...
Mumbai: Havas Media Tribes, the partnership between Havas Media Group India and Tribes Group, has rolled out a high decibel out-of-home (OOH) campaign for Swiggy Instamart....
Mumbai: Iodex, the pain relief brand from GSK has launched an Instagram Influencer campaign roping in personalities like VJ and actor Bani J and footballer Sunil Chhetri amongst others,...
Mumbai: Ed-tech company BYJU’S on Thursday announced the appointment of Himanshu Bajaj as head of business to lead its BYJU’S Learning Centre. BYJU’S Learning Centre offers...
Mumbai: What if Santa Claus took a break from deliveries and decided to search for a new gig this Christmas- Who would take over gift deliveries...
Mumbai: FMCG brand Mamaearth has launched a national television advertisement on Milky Soft Baby Care range featuring Shilpa Shetty Kundra. The TVC film conceptualised by Korra...
MUMBAI: Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two –...
Mumbai: FMCG major CavinKare, as part of its retail expansion plans, has announced its foray into the QSR segment with a new brand – Jango’z. Launching...
Mumbai: Homegrown electric scooter brand Ather Energy has announced two key appointments with an aim to strengthen its leadership team as the company embarks on its...
Mumbai: CupShup, a full-service agency has promoted Sourav Kumar to the position of co-founder. Prior to this, Kumar served as the growth head for over three...
Mumbai: Health and wellness start-up Mosaic Wellness on Wednesday announced the appointment of Sachin Singla as chief revenue officer. His duties include overseeing the growth function,...
Mumbai: Madison Media on Wednesday announced the appointment of Kumar Siddharath to lead its entertainment unit Mates. Mates now will be integrated within Madison Media and...
Mumbai: Homegrown English news app Inshorts came up with a creative on the app as a part of Cadbury’s ‘Cookie-Clipse’ campaign for its chocolate centre filled...
Mumbai: American watch brand Esprit is all set to strengthen its position in India and has appointed Bollywood actor Ananya Pandey as its celebrity brand ambassador....
Mumbai: Creative martech startup Wondrlab has conceptualised a new campaign for Chaayos to bring alive the brand’s proposition in a light-hearted manner. ‘Relax with Chaayos’ digital films depict...
Mumbai: Global integrated communications agency Zeno India announced the appointment of Ketan Pote in dual roles as head of the Mumbai office and the national practice lead- technology...
Mumbai: BasicFirst Inc, a Jharkhand Innovation Lab-selected ed-tech startup, on Tuesday announced the appointment of Ravi Kapoor as head of sales for its India operation. Kapoor...
Mumbai: Dentsu India has appointed Ramsai Suriyanarayanan as managing partner- trading, media. In his new role, Suriyanarayanan will lead media investments for Reckitt and play an integral role...
Mumbai: Homegrown higher edtech major upGrad announced on Monday that it will offer ‘online courses worth Rs 1.5 crore’ to the entrepreneurs pitching on Sony’s new...
Mumbai: Snacks major Bikano has announced the launch of three new products ‘Mexican Crunch’ and ‘Fun Sticks’ (two variants) to increase its market share and revenue stream...
Mumbai: Biscuit brand Britannia Good Day has revealed its new identity on Monday. The all-new Good Day biscuit design will sport different kinds of smiles- from...
Mumbai: Homegrown furniture and home products marketplace Pepperfry continues to strengthen its leadership team as it announced the appointment of Naveen Murali as vice president and...
Mumbai: Digital solutions agency and a part of the WPP Group, Mirum India has won the marketing automation mandate for homegrown jewellery brand – G R...
Mumbai: Real estate banking platform Indiassetz has named Kapil Mishra as its brand and creative consultant. In this role, Mishra will be overseeing marketing, social media,...
Mumbai: Crypto asset exchange ZebPay has brought Geetika Mehta on board as its chief human resources officer (CHRO). Mehta will take the lead on designing and...
Mumbai: Digital communication agency Hashtag Orange on Monday announced the appointment of P Sridharan Iyer as chief strategy officer. A brand strategist and communication veteran, Iyer has...
Mumbai: Twin Health has announced the appointment of Prabh Singh as the CEO for its India operations. The health tech firm had recently raised $155 million...
Mumbai: Global independent research firm RECMA has ranked Starcom India, part of Publicis Groupe India number one in new business in its ‘New Business Balance Report...
Mumbai: Parents undergo immense stress while preparing their kids for school and often end up putting their children under undue pressure. It is this thought, that...
Mumbai: Smartphones have become an integral part of our day-to-day lives. But, the excessive use of smartphones post-pandemic has also impacted human relationships. It is this...
Mumbai: According to recently released Broadcast Audience Research Council (Barc) data, Hindustan Lever Ltd was the top advertiser in week 49 (4 December to 10 December). The FMCG...
Mumbai: Only Much Louder (OML) has appointed Zoya D’Costa as campaign lead in the GCN (Global Creator Network) India team, as per her LinkedIn update. In...
Mumbai: magicpin, the online platform for discovery and savings in offline retail, has entered into a partnership with Republic Media to spread its message to a wider...
Mumbai: Homegrown social gaming platform WinZO is set to launch its multilingual brand campaign in close collaboration with Ogilvy chairman of Global Creative and executive chairman...
Mumbai: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has appointed Nitin Sabharwal as managing partner, North. He will also lead the...
Mumbai: AI-driven financial wellness platform CASHe is prepping up for its next phase of growth with a series of key leadership appointments. To this effect, the...
Mumbai: Hiveminds Innovative Market Solutions, a division of Madison World has opened a new office in Gurugram, announcing a formal expansion in Delhi-NCR. To head its...
Mumbai: Online fresh fish and meat e-com brand FreshToHome has announced its sixth-anniversary sale giveaway, wherein the brand will give away six gold coins each day...
Mumbai: Indian edtech giant BYJU’S is in advanced discussions to go public through one of Churchill Capital’s special-purpose acquisition companies (SPAC), Bloomberg News reported. BYJU’S has...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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