ITV

Category: MAM

  • Ultrahuman unveils free Vision Cloud health tool

    Ultrahuman unveils free Vision Cloud health tool

    MUMBAI: Ultrahuman is giving health tech a major shot in the arm. The global wellness company behind the Ring Air has launched Vision Cloud, the world’s first free universal health interpreter, while expanding its Blood Vision service to over 60 Indian cities and 2,000 PIN codes.

    The double rollout marks a bold leap toward data-driven preventive healthcare. With its new partnership with Tata 1mg, Ultrahuman now offers doorstep sample collection, clinical-grade testing, and instant insights via its app, turning diagnostics into a seamless, smart experience.

    Blood Vision offers 15 curated test panels starting at just Rs 999, with options like the base plan covering 60 biomarkers and the premium plan analysing over 100 advanced health indicators across cardiovascular, metabolic, and longevity parameters.

    Unlike traditional lab reports buried in PDFs, results appear directly within the Ultrahuman app. Each marker comes with reference ranges, easy-to-understand explanations, and personalised lifestyle recommendations. The app also syncs with data from the Ultrahuman Ring Air, generating an AI-powered clinician summary, supplement guidance, and a unique “Blood Age” score.

    “Accessibility is at the heart of what we do,” said Ultrahuman CEO Mohit Kumar. “With Blood Vision and Vision Cloud, we’re making advanced health insights available to everyone, at home, at their fingertips, and without barriers.”

    The newly launched Vision Cloud takes things a step further. It allows users to upload past blood reports from any lab and instantly receive AI-driven interpretations, supplement suggestions, and actionable insights, all for free. The platform will soon expand to interpret reports from microbiome, MRI, CT scans, and even cancer diagnostics, paving the way for a unified health ecosystem.

    With Blood Vision already live in Saudi Arabia and the UAE, and launches in the UK and Australia on the horizon, Ultrahuman’s latest expansion signals a global push to make preventive health simple, connected, and accessible. From lab reports to life reports, Ultrahuman is clearly helping users see their health in high definition.
     

  • Fyers makes its winning move with American Gambits

    Fyers makes its winning move with American Gambits

    MUMBAI: Check, mate, and market ready! Fyers, India’s tech-driven brokerage and investment platform, has announced a strategic move of its own, becoming the title sponsor of the American Gambits, one of the most dynamic franchises in the Global Chess League.

    The three-year partnership brings together two worlds that thrive on foresight, discipline, and data-driven precision. The announcement, held in Bengaluru, also marked the unveiling of the team’s official jersey, in the presence of American Gambits co-owner Prachura PP; Fyers co-founder and CEO Tejas Khoday; and Fyers SVP and marketing head Lucky Saini.

    “Fyers embodies the same spirit that drives the American Gambits: strategic thinking, precision, and bold decision-making under pressure,” said Prachura PP. “This partnership is not just about sponsorship, but about shaping chess into a modern, data-driven, aspirational sport.”

    A chess enthusiast himself, Tejas Khoday drew parallels between the game and investing. “Every move in chess mirrors the mindset needed in trading, thinking ahead, assessing risk, and staying calm under pressure. This partnership celebrates that shared discipline and strategic intelligence,” he said.

    Adding to that, Lucky Saini noted, “Both chess and investing reward focus, timing, and calculated risk-taking. Through this partnership, we aim to inspire people to think strategically, both on the board and in the markets.”

    Team co-owner and cricketer R Ashwin welcomed Fyers to the Gambits family, calling the association “a step toward building a robust and inspiring ecosystem for the sport.”

    The Global Chess League returns for its third season in Mumbai from 13 to 24 December 2025, and with Fyers joining the Gambits, the game is about to get even more strategic, both on and off the board.

     

  • OpenAI tunes in Vasundhara Mudgil for India role

    OpenAI tunes in Vasundhara Mudgil for India role

    MUMBAI: From playlists to prompt lists, Vasundhara Mudgil is tuning into a whole new frequency. The former head of communications at Spotify India has joined OpenAI as India communications lead, marking a major career shift from music streaming to machine learning.

    Based in Mumbai, Mudgil will now lead OpenAI’s communications strategy in one of the company’s fastest-growing markets. Her role will focus on shaping the brand’s local voice, driving engagement, and aligning India’s narrative with OpenAI’s global mission.

    At Spotify, Mudgil was instrumental in crafting the brand’s story during its India launch and steering its communications for over seven years. She built a distinct local identity for the platform while ensuring its messaging struck the right chord with both listeners and media.

    Before her streaming stint, she headed communications at Intel India, where she drove brand messaging, managed external engagement, and navigated crisis communications. Her early career at Genesis Burson-Marsteller saw her managing high-profile clients across tech, telecom and media, steadily rising to associate partner.

    With nearly two decades of experience in reputation management and strategic storytelling, Mudgil brings both tech fluency and creative finesse to OpenAI’s expanding India team. Looks like OpenAI’s next big story in India is ready to be well-communicated, and perfectly composed.

     

  • CARS24 shifts gears, elevates Manoj Yadav as CBO

    CARS24 shifts gears, elevates Manoj Yadav as CBO

    MUMBAI: CARS24 is driving into its next growth lap with a familiar hand at the wheel. The autotech major has elevated Manoj Yadav as chief business officer for its India operations, tasking him with steering the company through its next chapter of scale, profitability and innovation.

    In his new role, Yadav will lead CARS24’s business strategy and execution across verticals, with a strong focus on sustainable expansion and customer trust.

    Yadav’s journey at CARS24 has been one of turning challenges into comeback stories. He took charge of the retail business during one of its toughest phases and led a full-scale rebuild, simplifying operations, rethinking assumptions and restoring accountability. The result was one of the company’s most remarkable turnarounds, bringing retail operations close to breakeven while launching innovations like the 30-day return policy and CARS24 care plus.

    Described as a systems thinker with a bias for action, Yadav is known for his clear-eyed leadership and knack for building scalable frameworks. His ability to unite teams around purpose has made him a key pillar in CARS24’s success story.

    “Manoj has consistently led with clarity and action,” said CARS24 CEO – India Himanshu Ratnoo. “From turning around retail to building scalable systems, his deep understanding of our operations and customers stands out. His experience will be pivotal as we enter the next phase of growth.”

    Reflecting on his new role, Yadav said, “Mobility transforms lives by creating access, opportunity and confidence. ‘Better drives, better lives’ is what inspires us, and I’m excited to carry that purpose forward.”

    Before joining CARS24, Yadav held leadership roles at Aditya Birla Sun Life Insurance and Idea Cellular, where he focused on marketing, digital alliances, and retail strategy.

    With Yadav in the driver’s seat, CARS24’s India business seems all set for a smooth, accelerated ride ahead.
     

  • Plush makes comfort a right, not a risk

    Plush makes comfort a right, not a risk

    MUMBAI: Now that’s a policy women can really get behind. Plush, the Chennai-based feminine hygiene brand, has launched India’s first-ever “Period Insurance,” a bold promise to make rash-free comfort a guarantee, not a gamble.

    Part of its spirited new campaign “Adjust Mat Karo, Plush Use Karo,” the initiative challenges the idea that discomfort is just part of the monthly routine. With every pack of Plush products, users now get “Period Insurance,” meaning first-time buyers can claim a refund if they experience rashes, irritation, or discomfort.

    “Periods already come with enough challenges. Women shouldn’t have to worry about their products adding to them,” said Plush co-founder Ketan Munoth. “With Period Insurance, we’re giving women the confidence to try Plush without hesitation. It’s about reassurance, trust, and comfort.”

    The process is refreshingly simple, every Plush pack includes a coverage card, and users can claim a refund by emailing care@plushforher.com if their first experience isn’t irritation-free.

    Plush’s campaign goes beyond a clever concept, it’s a cultural statement. By telling women to stop “adjusting” and start expecting comfort, the brand is aiming to normalise conversations around period care that prioritise well-being over endurance.

    To spread the message, Plush is amplifying the initiative through real user stories, on ground activations, and influencer collaborations, turning everyday experiences into authentic testimonials of comfort.

    With Period Insurance, Plush isn’t just selling pads, it’s underwriting confidence, one cycle at a time.
     

  • Trading gets a turbocharge with Sahi’s power move

    Trading gets a turbocharge with Sahi’s power move

    MUMBAI: Out with the old, in with the bold. Sahi is hitting refresh on India’s trading scene. The new-age broker has rolled out a high-octane digital video campaign, aptly titled “Aa gaya High Performance ka Zamaana,” calling on traders to dump laggy apps and step into a faster, sharper trading future.

    The campaign’s cinematic film captures that satisfying moment of hitting delete on cluttered setups and welcoming sleek, performance-driven tools. It’s a post-festive clean-up with a financial twist, mirroring the spirit of renewal, only this time, the clutter being cleared is digital.

    At the core of this push is Sahi Charts, the platform’s in-house, pro-grade tool that gives traders real-time insights, lightning-fast execution, and a clean, intuitive interface that helps them make smarter decisions, faster. The brand’s promise? To give traders clarity, confidence, and a competitive edge.

    And the numbers are backing it up. In just ten months, Sahi has clocked over 800,000 app downloads, with active traders growing 50 per cent month on month. Nearly one in five users has already executed more than 500 trades, while over half have crossed the 100-trade mark. All this while offering brokerage fees as low as Rs 10 per order, thanks to its AI-driven operations and lean business model.

    “Too many traders still rely on outdated tools that slow them down when it matters most,” said Sahi CEO Dale Vaz. “This campaign is our call to action, to empower traders with the speed and intelligence they need to compete today.”

    Head of brand Reedhi Mukherjee added, “The tools you use define your performance. With this campaign, we wanted to remind traders that it’s time to let go of what holds them back and embrace technology built for high performance.”

    With its slick visuals and sharp message, Sahi’s new campaign doesn’t just sell a product, it signals a mindset shift. For India’s trading community, the era of high performance isn’t coming. It’s already here. 
     

  • Swedish Consul celebrates nobel minds in Mumbai

    Swedish Consul celebrates nobel minds in Mumbai

    MUMBAI: It was a night where intellect met elegance as the Swedish Consul General, Sven Östberg, hosted an exclusive dinner reception in Mumbai to honour Nobel laureates professor James A. Robinson and professor David W.C. MacMillan. The distinguished duo were in the city to attend the Nobel Prize Dialogue, an event celebrating the power of knowledge and collaboration.

    Held at the Swedish Residence, the soirée sparkled with conversations that blended science, diplomacy, and culture. From academia to industry, the guest list featured an impressive mix of leaders who came together to celebrate the laureates’ remarkable contributions, from advancing our understanding of political and economic prosperity to groundbreaking work in chemistry and medicine.

    Adding gravitas to the evening, the Government of Maharashtra’s minister for marketing and protocol Jayakumar Jitendrasinh Rawal, extended a warm welcome to the guests. Nobel Foundation’s executive director Hanna Stjärne, followed with reflections on how scientific dialogue continues to shape solutions to the world’s most urgent challenges.

    The event was also attended by the Swedish Ambassador to India, Jan Thesleff, alongside industry stalwarts and members of the diplomatic corps. Hindi cinema’s swedish-born star, Elli Avram, added a dash of glamour to the intellectually charged gathering.

    Östberg, recalling his own stint as a Nobel attaché in Stockholm 25 years ago, shared how the experience deepened his belief in the values of innovation, fairness, and global cooperation, principles that, he noted, find strong resonance in a city like Mumbai.

    The evening concluded with a lively exchange with the laureates, where guests gained rare insights into their inspirations, journeys, and thoughts on how science continues to shape humanity’s shared future.

    Because when Nobel minds meet Mumbai’s spirit, the result is nothing short of brilliance.
     

  • Duroflex wakes up to a stress-free era with its new brand identity

    Duroflex wakes up to a stress-free era with its new brand identity

    MUMBAI: After six decades of helping India sleep better, Duroflex is now dreaming bigger. The homegrown sleep and comfort brand has rolled out a new identity and positioning ‘Designed to De-Stress’ reflecting a refreshing new chapter that’s all about easing the nation’s most common modern ailment: stress.

    In a country where work deadlines chase dinner tables and “rest” is often scheduled like a meeting, Duroflex’s new avatar puts stress relief at the centre of comfort. The rebrand marks the brand’s evolution from a maker of orthopaedic mattresses to a partner in managing the physical and emotional effects of daily stress.

    The repositioning stems from months of research, which found that stress is no longer a passing phase, it’s an everyday state. It manifests physically in fatigue, stiffness, and restlessness, robbing millions of Indians of deep restorative sleep. Duroflex aims to address this by moving beyond foam and fabric conversations to focus on how sleep itself can be a science-backed solution to stress.

    At the heart of this new era lies a refreshed logo and visual language, designed to feel light, fluid, and rejuvenating, a visual metaphor for the transition from tension to calm. The familiar red of Duroflex remains, but now with a brighter, more energetic tone that radiates optimism and vitality. Every curve and colour of the redesign echoes the brand’s promise: a stress-free, sensory reset.

    “For over six decades, Duroflex has led India’s sleep innovation story. This repositioning marks our next phase of consumer-first thinking,” said Duroflex Group CEO Sridhar Balakrishnan. “Stress has become the defining challenge of modern life. Our new identity is built around helping people restore balance through deep, restorative sleep. We’re no longer just a sleep-first company, we’re a comfort partner.”

    Echoing that sentiment, Duroflex chief marketing officer Ullas Vijay added, “The mattress category has long been obsessed with layers and materials, while consumers struggle with sleepless nights. ‘Designed to De-Stress’ gives them a reason to see Duroflex differently as a brand that works on what stress does to your body.”

    The ‘Designed to De-Stress’ campaign will roll out across digital, retail, and experiential touchpoints in the coming months. A new collection of stress-release sleep solutions from ergonomic mattresses to lifestyle-driven accessories will anchor the rebrand, available online at duroflexworld.com and at stores nationwide.

    By putting purpose before product, Duroflex is redefining what it means to rest. In a world wired with stress, the brand isn’t just promising better sleep, it’s inviting India to wake up refreshed, restored, and ready to take on the day.

     

     

  • Mumbai gets its haute moment as Galeries Lafayette opens in Kala Ghoda

    Mumbai gets its haute moment as Galeries Lafayette opens in Kala Ghoda

    MUMBAI: Mumbai’s luxury skyline just got its most fashionable new landmark. This Saturday, 8 November 2025, the iconic Galeries Lafayette, the Parisian temple of couture and culture throws open its gilded doors in the heart of Kala Ghoda, inside the restored Turner Morrison and Voltas House buildings. The debut marks the French retail legend’s first flagship in India, in partnership with the Aditya Birla Group, fusing 130 years of Parisian chic with Mumbai’s pulsating cultural energy.

    Spread across a sprawling 90,000 sq. ft., the flagship is more than a store, it’s a stage for style. Designed by London-based Virgile + Partners, the space blends art, architecture, and avant-garde retail. Expect over 250 global brands across couture, ready-to-wear, beauty, and accessories, including some of the most coveted names in fashion, curated for both men and women.

    From haute couture to streetwear, from skincare to fragrance, the store promises to be a fashion symphony under one roof, reflecting how India’s new luxury consumer moves seamlessly between tradition and trend.

    “India today is shaping a new global language of luxury, one defined by culture, confidence, and contemporary expression,” said Aditya Birla Fashion and Retail Limited CEO for international brands Sathyajit Radhakrishnan. “Galeries Lafayette Mumbai is designed for a generation of shoppers who seek experiences beyond the product where discovery, emotion, and design merge into a personal journey.”

    The flagship’s allure goes beyond racks and runways. Private lounges, concierge services, personal stylists, and rotating art installations turn shopping into an immersive experience. With its calendar of design-led events, Galeries Lafayette Mumbai positions itself not just as a retail destination, but as a cultural hub for the city’s creative class.

    For the French maison, this marks a defining chapter in its international expansion. For Mumbai, it’s a homecoming of sorts, a meeting of two worlds where the romance of Rue La Fayette meets the rhythm of Fort.

    Store address: Turner Morrison Building, 16 G Vaidya Road, Kala Ghoda, Fort, Mumbai.
    Timings: Open daily from 11 am to 10 pm.

    As the lights come up on this magnificent space, Galeries Lafayette Mumbai isn’t just opening a store, it’s opening a new chapter in India’s luxury story, one shimmering sequin at a time.

  • MiQ taps Ribhu Mishra to power up India revenue play

    MiQ taps Ribhu Mishra to power up India revenue play

    MUMBAI: MiQ is turning up the heat in India’s adtech arena, elevating Ribhu Mishra to vice president – Revenue, India, as it gears up for a high-growth 2026 fuelled by Connected TV, advanced data, and its new Sigma AI platform.

    In his new role, Mishra will steer revenue strategy, lead commercial teams, and drive market expansion across India. The move reinforces MiQ’s intent to strengthen its leadership bench and scale innovation in one of its fastest-growing markets.

    Mishra, who joined MiQ from Amazon India in 2024 as AVP of Revenue, has been instrumental in shaping the company’s go-to-market approach and driving client success stories across verticals.

    “India’s digital ecosystem is entering a new era, and the coming year will be pivotal for data-driven programmatic execution,” said MiQ India chief commercial officer Varun Mohan. “Ribhu has been a key player in our growth story, and with this elevation, we’re doubling down on commercial excellence and innovation.”

    Sharing his excitement, Ribhu Mishra said, “MiQ has built a reputation for innovation and impact, and I’m thrilled to lead our revenue function at such an exciting time. My focus will be on deepening partnerships, expanding markets, and driving sustainable growth.”

    With more than a decade in media, adtech, and digital transformation, spanning roles at Amazon and Appier, Mishra brings a wealth of experience to the table.

    For MiQ, the move signals more than just an internal milestone, it’s a strategic step toward solidifying its place at the heart of India’s programmatic advertising revolution.