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Mumbai: The Online Service industry is on a continuous upward path. This industry today contributes as much as eight per cent to the GDP of a...
Mumbai: SaaS-based logistics start-up Pickrr has announced the appointment of Sandeep Dinodiya as the senior vice president and head of engineering. In this role, Dinodiya will...
Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January. ‘’I am...
Mumbai: HomeTown, the flagship store of Praxis Home Retail Ltd and a home solutions brand has announced its annual marketing campaign ‘Mano Ya Na Mano’ for...
Mumbai: While there is a PhonePe Insurance campaign for Hindi-speaking markets, talking to South India meant starting with a fresh slate for the online insurance brand. After...
Mumbai: Homegrown feminine hygiene and intimate skincare brand Sanfe is now foraying into the beauty category by the name – Sanfe Beauty. The brand has launched...
Mumbai: Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as a senior account director – ORM. With this strategic appointment, the agency is...
Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. There is also a growing trend of ads and...
Mumbai: Leading edtech companies under the aegis of Internet and Mobile Association of India (IAMAI) on Wednesday announced the formation of the India EdTech Consortium (IEC)....
Mumbai: Crypto exchange and unicorn CoinDCX has announced the appointment of Divakar Prayaga as senior vice president and head of information security. Prayaga will play a...
Mumbai: Tasva, a new men’s ethnic wear brand by Tarun Tahiliani and Aditya Birla Group has launched its latest campaign ‘Sada Mast Raho.’ The campaign, conceptualised by...
Mumbai: Fintech start-up Khatabook has announced the appointment of Gaurav Shahlot as head of product. He will also be a part of the core leadership team...
Mumbai: Ed-tech start-up and online mentoring service Intercell – Virtual Mentor Network announced on Wednesday that it has onboarded Abhishek Verma to its leadership team as...
Mumbai: Hindustan Unilever Ltd’s (HUL) Horlicks Women’s Plus has launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin-D deficiency and bone...
Mumbai: Starting the year with a ‘masaledaar’ twist, Kurkure has unveiled a film featuring Bollywood actor Akshay Kumar and actress Samantha Ruth Prabhu. This film is...
Mumbai: Cuticura, a beauty and personal care brand from Cholayil has launched a new television commercial for its “no-gas” deodorant range with Smart Perfume Burst –...
Mumbai: Simplilearn, the digital-skills bootcamp has announced the launch of its latest brand campaign #JobGuaranteed focussing on Simplilearn’s ‘Job Guarantee’ programs that assure a job upon...
Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers,...
Mumbai: CleverTap, the user engagement and retention cloud, has announced that Jayant Kshirsagar joined its leadership team in the role of senior vice president of marketing....
Mumbai: LenDenClub, a peer-to-peer (P2P) lending platform, has handed over its digital marketing mandate to Chimp&z Inc, a digital agency from the house of Merge Infinity...
Mumbai: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has awarded its...
Mumbai: Homegrown jobs and professional networking platform apna has announced the appointment of Ronak Shah as the head of data. Shah is apna’s first data leader...
Mumbai: Sanjay Mishra has joined the Arzooo team as vice president of business development after seven years with Reliance Jio and its new retail arm, Jio...
Mumbai: Gozoop Group has announced the appointment of Samrat Bedi as chief executive officer of Gozoop Group in India. He will be based in Mumbai and...
Mumbai: Every year, tax season is a time when discussions around how, where, and when to save taxes gain momentum. These conversations often tend to be...
Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired...
Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign. Claim...
Mumbai: Online travel company MakeMyTrip has announced the appointment of Sameer Bajaj as head of corporate affairs and communications. A multifaceted corporate communications and corporate affairs...
Mumbai: Independent advertising agency Network Advertising has won the integrated mandate for two Mankind Pharma brands – AcneStar and Health Ok. “We have been looking for...
Mumbai: More than two-thirds (68 per cent) of Gen Zs and over half (58 per cent) of millennials have ordered products directly from brands in the past...
Mumbai: British multinational education company Pearson on Monday announced Bollywood actor Vicky Kaushal as its new brand ambassador. With this, the London-headquartered learning company aims to step up...
Mumbai: upGrad for Business, the B2B arm of ed-tech major upGrad, has onboarded Work Better CEO Swapnil Kamat and his team to strengthen its enterprise learning...
Mumbai: Art community and ticketing platform Skillbox has brought Roydon Bangera on board as division head – West and head of brand partnerships. In his role...
Mumbai: Havas Group India has announced the appointment of Sumeer Mathur as national planning head and managing partner, Havas Worldwide India – the creative agency of...
Mumbai: PepsiCo India has announced the promotion of George Kovoor as senior vice president (SVP) – beverages. He is a PepsiCo veteran, having completed 28 years...
Mumbai: International menswear brand Peter England from Aditya Birla Fashion and Retail has launched an exclusive campaign for the upcoming Pongal festival. Encapsulating the essence of...
Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform. The campaign...
Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent...
Mumbai: Leveraging the surge in popularity of video games, Taco Bell, a Mexican-inspired restaurant brand has partnered with Microsoft’s Xbox to offer consumers a chance to win “Age...
Mumbai: The FMCG sector happens to be one of the toughest and volatile categories to succeed, often regarded as modern branding’s birthplace. The FMCG market in...
Mumbai: New year, new products, new campaigns – the party of 2022 seems to have only begun for Dizo, the first brand from the realme TechLife ecosystem....
Mumbai: FarEye, a global SaaS platform transforming last-mile deliveries, has announced the appointment of Manoj Rathi as its chief financial officer. Rathi brings over 27 years...
Mumbai: Creative agency Sociowash has resumed its mandate of social media marketing for the voguish theatre circuit, Cinépolis. With the onset of the pandemic, as the...
Mumbai: Plant-based nutrition brand Plix has announced the onboarding of Krithika Sriram as chief growth officer. In this role, Sriram will spearhead growth, drive the go-to-market...
Mumbai: Uncafe, a boutique restaurant, has entrusted Isobar, the creative experience agency from the house of dentsu India, to design the identity for its newly launched...
Mumbai: Onsurity, a tech-led monthly subscription-based employee health benefits platform, has launched its first digital campaign that focuses on the ‘#GiftOfSurity’ for SME work families. The...
Mumbai: Homegrown platform-first creative martech start-up Wondrlab has crafted HealthifyMe’s ‘It’s time to Healthify’ campaign, as a part of its new year communication. Featuring Bollywood star...
Mumbai: Reliance General Insurance Company (RGICL) has launched its new digital campaign #CarKaYaar to reinforce its brand positioning as the ‘Friend in Need’ for car insurance...
Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will...
Mumbai: Eggoz, a Gurgaon-based integrated farmer egg brand has appointed Samarth Wadhwa as the company’s new head of marketing. Wadhwa carries nine years of experience in...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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