Connect with us
Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the...
Mumbai: toothsi, a D2C start-up recognised for its smile makeover products and services has named Vishwanath Shetty as its new vice-president of brand partnerships. With more...
Mumbai: Swiggy’s director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post....
Mumbai: Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (Teri), the not-for-profit, policy research organisation, as an outreach partner for World...
Mumbai: HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account...
MUMBAI: Britannia Industries has launched a new TVC for Britannia Cheese that talks about its protein rich nutritional qualities. Proteins are by far one of the...
Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital...
Mumbai: Sheela Foam Ltd’s consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands...
Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good...
Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India...
Mumbai: Edible oil major Adani Wilmar Ltd has announced that it will open for public subscription next week on 27 January and conclude on 31 January. ...
Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February....
Mumbai: Growth marketing and analytics company ET MediaLabs has announced its collaboration with Kapiva, a modern Ayurvedic D2C nutrition brand. The association will strengthen Kapiva’s performance branding...
Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with...
Mumbai: Bira 91 and earwear brand boAt have come together to launch an exclusive ‘Boom’ limited-edition collection of audio devices. The ‘Boom’ collection will be available exclusively...
Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up’s...
MUMBAI : Laying the groundwork for a long-term future in the EV business in India, LML Electric on Thursday announced a strategic partnership with Saera Electric...
Mumbai: Fashion clothing brand Levi’s has announced its partnership with Ritviz and Kayan for the India edition of its music enablement project – The Levi’s Music...
Mumbai: To celebrate the freedom of choice and expression, homegrown lifestyle social commerce platform Trell has announced its ‘Fashion Democrazy Sale’ which offers attractive discounts of...
Mumbai: Consumer food company LT Foods has announced the appointment of K Ganapathy Subramaniam as head of marketing. He will be responsible for developing and implementing branding and...
Mumbai: G2 Snacks, a new entrant in the FMCG industry from newspaper publication Lokmat, has named Agency09 as its creative agency, following a multi-agency pitch. The...
Mumbai: In these times of travel uncertainty with the third Covid-19 wave upon us, online travel platform EaseMyTrip has come out with a new television campaign...
Mumbai: Consumer electronics veteran Prasoon Kumar has joined B2B commerce platform Arzooo as vice president, strategy. Kumar has been at the forefront of leading distribution, sales...
Mumbai: With still some days to go for Valentine’s Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie...
Mumbai: Homegrown jobs and professional networking platform apna has announced the appointment of Shantanu Preetam as its first chief technology officer (CTO). As the CTO at...
Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a...
Mumbai: Onsurity, the tech-led monthly subscription-based employee health benefits platform has named Asleen Madhok as its public relations and corporate communications head. Madhok is a seasoned...
Mumbai: GoKwik on Wednesday announced the onboarding of Amazon’s Kunal Tiwari as its chief product officer. According to a statement, the company aims to expand its...
Mumbai: Zee Learn on Tuesday announced the appointment of Anish Shah as chief financial officer (CFO). Shah is a chartered accountant with more than two decades...
Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet – fruits and vegetables. Coming just a few months since...
Mumbai: Cryptocurrency exchange OKX on Tuesday announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency. This shift, as highlighted by the company’s name change from...
Mumbai: 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need...
Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has bagged full-funnel digital and performance marketing mandate for Organic Tattva, following a...
Mumbai: Ed-tech major upGrad on Tuesday announced the appointment of Sanjay Kumar who will spearhead the company’s new vertical of corporate affairs and public policy for...
Mumbai: Consumer data intelligence company Axis My India on Tuesday announced the constitution of a pioneering advisory board with IPG Mediabrands CEO Shashi Sinha and Madison...
MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” – Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans...
Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called ‘Extra In The Ordinary.’ Produced by Some Place Nice,...
Mumbai: Personal care brand Wow Skin Science has announced the appointment of Nikita Jaswaney as head of innovation, in order to strengthen its senior team. In...
Mumbai: Homegrown shared electric mobility company Yulu has brought Rupini Raman on board as head of human resources (HR). In this new role, her key responsibilities...
Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult...
Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero...
Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the ‘Digital Person of the Year’ award at the recently concluded India Digital Awards (IDA) 2022, organised...
Mumbai: m/Six, GroupM’s youngest outcome-based agency has announced the appointment of Sahil Sachdeva as the national digital head on Monday. He will be based out of...
Mumbai: Havas Media Group India on Monday announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. This new...
For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and...
Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According...
Mumbai: Imagine Marketing Pvt Ltd (IMPL, the parent company of boAt) has announced that it has signed a definitive agreement to acquire Singapore based KaHa Pte...
Mumbai: Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood...
Mumbai: Social media has been enjoying its all-time high for quite a while now. The outbreak of the pandemic further accelerated its growth due to the...
Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues. While statistics suggest that...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
This will close in 10 seconds
