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Mumbai: Fashion fabrics and apparels brand Siyaram Silk Mills Ltd (Siyaram’s) has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater...
Mumbai: The Gurugram office of L&K Saatchi & Saatchi has announced the onboarding of Amitabh Sreedharan as vice president. In this role, he would report to...
Mumbai: Finance minister Nirmala Sitharaman on Tuesday presented the Union Budget 2022 in Parliament. The minister said that the country is set to clock an economic...
Mumbai: Internet commerce platform Meesho in its latest campaign highlights a budget shopper’s eternal dilemma of ‘Loon Ya Na Loon.’ The campaign continues to underline the...
Mumbai: Digital advertising is expected to equal if not surpass TV advertising by 2023, according to findings in dentsu digital advertising report 2022 unveiled on Tuesday....
Mumbai: Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst...
Mumbai: Publicis Health has announced the appointment of Anindya Banerjee as head of creative. He will report to Publicis Health senior VP Dorelle Kulkarni. In this...
Mumbai: With Valentine’s Day just around the corner, home-grown men’s grooming essential brand The Man Company has come out with a heartwarming campaign celebrating little gestures...
Mumbai: Hero Lectro, the e-cycles brand of Hero Cycles has unveiled its brand film for its cargo variant with the tagline ‘Badhao Tarakki Ki Raftar’. With...
MUMBAI: PepsiCo-owned international brand Quaker has launched a new TVC Campaign – ‘Fuel For The Real Fit’ to inspire consumers to have Oats as part of...
Mumbai: The India chapter of the International Advertising Association (IAA) has extended its Olive Crown brand to raise awareness about the global cause to save our...
Mumbai: Rediffusion has announced the onboarding of Dhanwinder Singh as client servicing head and said he will lead one of the two business groups at the...
Mumbai: WPP on Monday announced the appointment of Simon Dingemans to its board as a non-executive director, with immediate effect. He is associated with the global investment...
Mumbai: Publicis Groupe India has elevated Roopesh Pujari to the position of chief technology officer. In this role, he will steer the development of all technology...
Mumbai: Sleepy Owl, a Delhi-based D2C company in the innovative coffee space, has announced the appointment of Aseem Sood as vice president of sales. His appointment...
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: South Asia’s pre-eminent awards for Creativity, Media and Communication, ABBY’s has joined hands with The One Show, the globally prestigious award program in advertising, design...
Mumbai: Hindustan Lever Ltd (HUL) was once again the top advertiser in the third week of 2022 (15-21 January). As per data released by Broadcast Audience Research Council...
Mumbai: Liqvd Asia has announced the appointment of Anish Varghese as its chief creative officer. In this role, Varghese will be responsible for accelerating Liqvd Asia’s...
Mumbai: In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative. Paul will be...
Mumbai: Data-driven analytics and brand consulting company Kantar has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research...
Mumbai: Homegrown home furnishing brand OMA Living has named Dr Mahendra Singh Bhadouria as the chief executive officer. Bhadouria will be responsible for the entire GTM,...
Mumbai: OMD Mudramax, part of the DDB Mudra Group, has launched Bingo, India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients....
Mumbai: Auto major Kia India on Friday announced the onboarding of MyungSik Sohn as chief sales officer (CSO), with immediate effect. Sohn has been associated with...
Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film...
Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence. The company’s chief growth officer...
Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle,...
Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent,...
Mumbai: Homegrown beauty and personal care brand Plum on Thursday announced that it has signed actor Mithila Palkar as its first-ever brand ambassador. Starting her acting...
Mumbai: Outbrain, a recommendation platform for the open web, on Thursday announced the onboarding of Mehul Rao as head of engage in India. Rao, who previously...
Mumbai: Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has been recognised as the fastest-growing brand in brand strength amongst...
Mumbai: The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the...
Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious. ...
Mumbai: Pixis (formerly known as Pyxis One), a provider of contextual codeless AI infrastructure for complete marketing optimisation, on Thursday named Neel Pandya as chief executive...
Mumbai: Ogilvy has promoted Arvind Srivastava to the position of chief strategy officer of Ogilvy Asia. He succeeds Benoit Wiesser, who will be relocating to Europe....
Mumbai: Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, has created the #BanoKhudSeBehetar campaign, featuring Hrithik Roshan, for Lupin’s...
Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand. “Our young, dynamic, and agile team’s synergies...
Mumbai: Astral Ltd’s adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand – Bondtite. The TVC is conceptualised by The Womb...
Mumbai: Reminiscing the yesteryears of India’s redefining moments, food company Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the...
Mumbai: The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came...
Mumbai: Real estate company Embassy Group has roped in L&K Saatchi & Saatchi as its creative partner. The agency would begin its partnership with the real estate...
Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head – marketing, corporate communications and CSR. In this role, Kapoor will...
Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO). In this role, Mehrotra will be responsible for leading the...
Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers...
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the appointment of Parthasarathy Mandayam (Maps) as GroupM South Asia’s chief strategy officer (CSO) and...
Mumbai: Work from home (WFH) was perhaps the most common outcome worldwide for offices amid a coronavirus-ridden world. We went from being paranoid about Covid-19 and...
Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which...
Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his...
Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’ Timex believes that every watch has a...
Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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