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Mumbai: Ensuing a multi-agency pitch, NewU, the beauty retail business from the house of Dabur has partnered with Gurugram-based digital marketing agency Lyxel&Flamingo to handle an all-encompassing integrated...
Mumbai: Mosaic Wellness, a health & wellness start-up running digital health clinic platforms Man Matters and Bodywise, has strengthened its leadership team with the appointment of...
Mumbai: Publicis Groupe India on Wednesday announced the appointment of Amaresh Godbole as CEO of digital technology business. In this role, Godbole will be leading the digital experience...
Mumbai: Spinny, the retailing platform for pre-owned cars has brought Suvid Bajaj on board as head of marketing. Under Bajaj’s leadership, the marketing vertical will focus...
Mumbai: Driven by the belief that sport has the power to change lives, sportswear company adidas announced support for those women athletes who are breaking down...
Mumbai: Ahead of the 15th season of the Indian Premier League (IPL), homegrown electric scooter manufacturer Ather Energy has announced a multi-year partnership with the newly formed...
Mumbai: Publicis Groupe on Tuesday announced the appointment of Amit Misra as chief executive officer, MSL South East Asia, in addition to his current role as CEO, MSL South...
Mumbai: India ad spends are estimated to reach Rs 107,987 crore in 2022, growing by 22 per cent over last year, as per the GroupM futures report...
Mumbai: Homegrown crypto unicorn CoinSwitch has announced the appointment of R Venkatesh as senior vice president of public policy. Venkatesh will work on policy, regulation, and...
Mumbai: The Advertising Standards Council of India (ASCI) has declared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the...
Mumbai: Homegrown hair and skincare brand The Tribe Concepts has roped in actor Raashii Khanna as its brand ambassador. “Khanna shares like-mindedness with the brand and...
Mumbai: Online home service platform Urban Company has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account...
Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility...
Mumbai: In a strategic move, Honasa Consumer (HCPL) – the parent company of Mamaearth, The Derma Co and Aqualogica has acquired Bblunt, a premium hair care,...
Mumbai: To pay a tribute to relationships that have stood the test of time, electricals major V-Guard has amplified its communication on the occasion of Valentine’s...
Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head. In this role, Dey will shoulder the responsibility...
Mumbai: Auburn Digital Solutions, a full-service omnichannel digital agency has announced the appointment of Manish Kumar as AVP – client consulting and strategic initiatives. He will be...
Mumbai: To choose the right candidate this election season, FMCG company BL Agro through its signature brand Bail Kolhu, has announced the latest campaign #ChunoSahi, on...
New Delhi: Tata Sons on Monday announced the onboarding of former chairman of Turkish Airlines Ilker Ayci as chief executive officer and managing director of Air...
Mumbai: Public relations and social media agency Crosshairs Communication has bagged PR mandate for Ayurvedic wellness brand Life and Pursuits. As part of this association, the agency...
Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Varman M as general manager – media, research and corporate communications. In this...
Mumbai: Digital Refresh Networks, an integrated creative and digital marketing solutions company has won the digital mandate for Ganesh Grains. As part of the mandate, Digital...
Mumbai: Godrej Veg Oils, a brand of Godrej Industries has launched a new video under its ‘Sahi Shuruaat’ campaign. The video features Marathi film and theatre...
Mumbai: FCB Interface has announced the appointment of Aditi Patwardhan as the chief strategy officer, as a part of the agency’s reorganisation towards becoming future ready...
Mumbai: Political advertising and marketing case studies might be a bit of a bore for many. But once you pick up ‘Don’t Forget 2004 – Advertising...
Mumbai: With ad volumes of 5635.09 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fifth week of 2022 (29 January to...
Mumbai: Cars24, the homegrown e-commerce platform for pre-owned vehicles has launched its latest campaign ‘MRL Pass Toh Gaadi First Class’ featuring Indian cricketer MS Dhoni. The...
Mumbai: Love is in the air.. it is on your smartphone screen.. it is on the biggest hoardings, it is everywhere! It is that time of the year when romance...
Mumbai: Lifestyle and mobile accessories brand Mobilla has launched its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. Conceptualised by the internal creative team...
Mumbai: TotalEnergies brought Wavemaker India on board to produce and promote the launch of its new integrated marketing campaign for Hi-Perf lubricants. The campaign titled #LambaChalega features...
Mumbai: Homegrown personal care and haircare brand Arata has onboarded Bollywood actor Taapsee Pannu to promote its advanced curl hair styling gel. Known for her bold,...
Mumbai: In a bid to strengthen the strategy function for the Southern market, media agency Lodestar UM has appointed Vijayalakshmi Ramesh as head of strategy – South. In...
Mumbai: Made-in-India soft drink brand Thums Up has become a billion-dollar brand in 2021, announced The Coca-Cola Company, which owns the brand. “Our local Thums Up brand became a $...
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the USA. The...
Mumbai: Hockey India has announced the signing of Digital Latte as its new digital media agency for the management of its social media requirements. Digital Latte,...
Mumbai: Interactive Avenues – A Reprise Network Company, the digital arm of Mediabrands India has won the digital media duties of personal care & healthcare FMCG major...
Mumbai: Edtech major upGrad has summoned its original brand mascot- the ‘Donkey’ in its latest campaign. The ad film reinvents the ‘Donkey’ in a fresh avatar,...
Mumbai: Finacial services provider Ashika Group has appointed Vishesh Sharma as chief marketing officer (CMO). He will be based in Mumbai and report directly to Ashika...
Mumbai: American watches brand Esprit has launched a new campaign called ‘Redefine Time’ with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired...
Mumbai: Duroflex Group has announced the elevation of Mohanraj J as CEO of its omnichannel consumer brand – Duroflex. He takes over from Mathew Chandy who...
Mumbai: One of the biggest setbacks of the Covid-19 pandemic was the shutdown of educational institutions. Keeping this in mind, HDFC Life has unveiled a new brand...
Mumbai: Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. So Good is a plant-based beverage brand...
Mumbai: dentsuMB, the integrated communication agency from dentsu India, has won the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch...
Buying jewelry is an expensive decision. Therefore, it is important to ensure that you know what you are buying before giving any money out. Today’s market...
Mumbai: Cryptocurrency exchange Zebpay has appointed Lowe Lintas Bangalore to manage its creative duties. The scope of the agency primarily includes conceptualising the brand’s positioning and...
Mumbai: B2B e-commerce platform Arzooo has brought Anand Chandak on board as vice president – categories. With more than a decade-long experience in building e-commerce categories,...
Mumbai: Portfolio management firm Karma Capital has appointed Pitchfork Partners as strategic communication counsel for outreach for external stakeholders. The consultancy will spearhead communication for Karma Capital...
Mumbai: Over 6,000 complaints related to misleading advertisements were registered online by consumers on the government portal GAMA (Grievance Against Misleading Advertisements) in the past three...
Mumbai: Homegrown plant-based meat brand Blue Tribe has onboarded the celebrity couple Anushka Sharma and Virat Kohli as investors and brand ambassadors. The couple, in partnership with Blue...
Mumbai: Breakfast cereals manufacturer Kellogg India has announced the onboarding of Prashant Peres as managing director for the India and South Asia markets. In this role, Peres...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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