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Mumbai: Budweiser 0.0 has announced the launch of its new campaign called ‘Made Over Nights’ featuring actor Siddhant Chaturvedi. Through the campaign, the brand aims to celebrate...
Mumbai: Wunderman Thompson India bagged a Grand Prix for ‘Good’ for “The Lost Daughters,” in addition to winning a ‘Glass Spike’ for the same campaign at...
Mumbai: Packaged beverage brand PaperBoat has roped in The Script Room as its creative agency. The mandate comes with creative duties round the year. As part...
Flamingo, the flagship consumer healthcare brand from Ascent Meditech has been ramping up its marketing efforts as it looks to tap into a younger consumer demographic....
Mumbai: Hansgrohe India, a manufacturer of bathroom and kitchen fittings has appointed PR Pundit as its strategic communications partner. The mandate is aimed at strengthening awareness...
Mumbai: Good dogs can make bad decisions. With this thought in mind, Future Generali India Insurance (FGII) has launched a digital campaign called ‘Oh My Dog!’...
Mumbai: Nobel Hygiene, a private manufacturer of disposable hygiene products has announced the appointment of Lara Balsara to its board of directors. Balsara brings to the...
Mumbai: Messaging platform Gupshup has unveiled its new brand identity at the Mobile World Congress in Barcelona. The rebranding consists of new logo colors, revised brand...
Mumbai: Hero MotoCorp has announced the onboarding of Reema Jain as chief information and digital officer to lead the technology driven business transformation. She will report...
Mumbai: Home decor brand Pure Home+Living has assigned its digital, brand and performance marketing duties to Ants Digital. The agency will strategise to enhance the brand’s...
Mumbai: Ed-tech major Byju’s on Thursday announced the appointment of Mani Bansal and Maneesh Agrawal to lead key technology functions, in an effort towards strengthening its...
Mumbai: Pixis, a California-based technology company that provides contextual codeless AI infrastructure for demand generation and marketing optimisation has announced the appointment of Rashii Prabhakar as...
Mumbai: Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima...
Mumbai: ITC’s luxury brand of handcrafted chocolate creations Fabelle has awarded its creative mandate to Mullen Lintas. The agency will help the brand shift the perception...
Mumbai: Global brand and customer experience agency VMLY&R on Wednesday announced the appointment of Pooja Jauhari as chief executive officer, VMLY&R India across its group of...
Mumbai: Flipkart’s social commerce platform Shopsy has rolled out its latest campaign called ‘It happens only on Shopsy’ with Bollywood actor Sara Ali Khan. The campaign...
Mumbai: Group health insurance provider Loop announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth. Building on this...
Mumbai: Publicis Groupe India has brought Lalatendu Das on board as CEO of Performics India. Das joins the company after almost ten years with McKinsey, where...
Mumbai: Taiwanese tech giant Asus India has released a new brand campaign called #WhoWatchesTV to showcase its latest innovation of portable TV viewing experience. The brand campaign is aimed...
Mumbai: Transak has announced that it is launching its full suite of services to India with the roll-out of UPI payment integration on platforms including Metamask,...
Mumbai: Former Turkish Airlines chairman Ilker Ayci has declined Air India’s MD and CEO offer, weeks after appointment. In a statement, Ayic said his appointment was ‘coloured’...
Mumbai: Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance on Tuesday announced that it has roped in Bollywood actor Vidya Balan...
Mumbai: With only weeks to go for the first match of the IPL 2022 season, insurance firm Acko Insurance has inked sponsorship deals with two more...
Mumbai: Creative-tech and digital-first marketing agency DViO Digital has been onboarded as the digital creative and social media marketing partner for ZebPay – a homegrown platform for...
Mumbai: Wieden+Kennedy (W+K) on Tuesday announced the appointment of Santosh ‘Paddy’ Padhi as chief creative officer (CCO) for India. W+K has been established in Delhi since...
Mumbai: Ashneer Grover, the co-founder of financial technology firm BaharatPe has resigned from the company’s board as managing director and chief executive officer on Tuesday. In...
Mumbai: Filter Coffee Co, an integrated digital marketing agency has announced its acquisition of the digital marketing and creative mandate for Waffle Mill. The agency will...
Mumbai: Ahead of the International Women’s Day, chocolate brand Hershey India has amplified The Hershey Company’s #HerShe campaign to recognise, honour and uplift women through activations...
Mumbai: On the occasion of World Tailor’s Day on 28 February, Siyaram’s Silk Mills has unveiled a new campaign celebrating the hard work that tailors do....
Mumbai: Rimo Bose is associated with TCL India as the head of PR & communications department. She commands over six years of experience in the field...
Mumbai: KFC fans and Biryani lovers in the country are in for a tasteful treat as Colonel Sanders grants their wishes in true KFC style –...
Mumbai: Premium sports travel and experiences platform DreamSetGo have expanded its portfolio of partners becoming the official travel agent of the much-awaited ICC Men’s T20 World Cup...
Mumbai: Viral Pitch, an influencer marketing, research and analysis platform has announced partnering with Lotus Herbals, a beauty brand catering to complete beauty, skin, body and...
Mumbai: Asia’s higher ed-tech major upGrad has signed actor Amitabh Bachchan as its official brand ambassador. As a part of the partnership, the actor will be...
Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general,...
Mumbai: Growing older comes with pre-conceived notions of ‘acting your age’ that one has been societally conditioned towards. But it is indeed the moments of letting...
Mumbai: Hamdard Laboratories (medicine division) has launched its national campaign ‘Sehat Hai To Watan Hai’ to India’s armed forces and police for their selfless service round the...
Mumbai: ABP Studios’ produced docu-series “Mukhyamantri” premiered on Bengali on-demand video streaming platform hoichoi on 25 February. The docu-series is directed by the famous Bengali director...
Mumbai: Homegrown FMCG brand Mamaearth has launched its latest national television advertisement for its new Ubtan Face Wash, featuring Shilpa Shetty Kundra. The TV commercial highlights...
Mumbai: Let’s start by understanding NFTs. The acronym NFT stands for “non-fungible token.” This signifies that it’s a one-of-a-kind code that can’t be substituted with anything...
Mumbai: With ad volumes of 4940.43 (against last week’s 5080.24), FMCG firm Hindustan Unilever Ltd (HUL) was once again the top advertiser in the seventh week...
Mumbai: Taneira – the women’s ethnic wear brand from Titan – the Tata Group company has announced the appointment of Ambuj Narayan as chief executive officer. Narayan...
Mumbai: In a significant step towards the agency’s growth strategy, Interactive Avenues – a Reprise Network company has welcomed Juin Chakraborty into the fold. She joins...
Mumbai: FMCG personal care brand Wow Skin Science has appointed Gurpinder Singh Walia as the senior vice president – offline sales. He will be heading the...
Mumbai: A wealthy businessman dies, leaving his most prized possession- a smartphone – behind as inheritance. But much to the frustration of his family, he leaves...
Mumbai: As the home to nearly 68.89 million active direct-to-home (DTH) subscribers, India has witnessed significant growth in DTH advertising. With this top DTH service providers...
Mumbai: Homegrown debt platform CredAvenue has appointed Pitchfork Partners as its strategic communication counsel. Pitchfork Partners will use its expertise in reputation management and image building to...
Mumbai: London-headquartered global communications company WPP on Thursday announced its 2021 preliminary results with the full year and Q4 financial highlights. The full year continuing operations reported...
Mumbai: Ingka Group-owned home furnishings retailer Ikea on Thursday announced the appointment of Susanne Pulverer as its first woman chief executive officer and chief sustainability officer...
Mumbai: Snack and packaged food manufacturer Bikano has launched a new TVC highlighting the difference between any plain bhujia and Bikano’s bhujia. The new ad spot conveys the brand’s message in...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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