Category: MAM

  • LeapX takes conversational AI tack with DAC platform for digital advertising

    LeapX takes conversational AI tack with DAC platform for digital advertising

    MUMBAI: AI-powered digital advertising solutions provider LeapX AI has unveiled DAC, a platform designed to simplify and transform the management of digital advertising campaigns through conversational AI.

    DAC allows marketing teams to manage complex, multi-platform advertising campaigns effortlessly, using natural language conversations with AI. Unlike conventional tools with rigid workflows, DAC adapts to the unique workflows of marketing teams, seamlessly integrating with existing knowledge systems to ensure alignment with brand guidelines and organisational practices.

    From crafting audience personas to optimising campaign performance, DAC streamlines every step of the advertising journey. By consolidating tasks into a single conversational interface, the platform eliminates the need for juggling multiple tools, significantly reducing repetitive workloads. Early adopters have already reported productivity gains of 50-60 per cent, underscoring DAC’s potential to revolutionize digital advertising.

    As marketing teams grapple with growing demands and tighter resources, DAC offers a timely solution by enhancing efficiency while maintaining high-quality outcomes. The platform’s accessible conversational interface democratises advanced AI capabilities, allowing all team members—regardless of expertise—to contribute effectively to campaign management.

    “Advertising today operates in a landscape shaped by rapid technological advancements, evolving consumer expectations, and relentless margin pressures,” said LeapX AI CEO Vishal Kumar.”DAC enables teams to manage multi-platform campaigns through simple conversations and automates intricate workflows that previously required specialised expertise. By leveraging natural language interactions, DAC empowers teams to focus on strategy and creativity while adapting to dynamic market conditions. Early adopters have seen transformative results with up to 60% gains in efficiency.”

    LeapX AI is collaborating with three design partners to refine DAC further, ensuring the platform evolves in response to real-world challenges. The vision is to bridge the gap between innovation and execution.

  • Ad Club Bangalore makes a big bang with the Big Bang Awards 2024

    Ad Club Bangalore makes a big bang with the Big Bang Awards 2024

    MUMBAI: The Advertising Club Bangalore hosted the grand finale of its flagship event, the Big Bang Awards 2024, at Sunburn Union, Koramangala, honoring the finest in creativity, media, and digital marketing. The winners of the awards were: 

    * Creative Digital Agency of the Year: Mindshare India
    * Design Agency of the Year: Freeflow Ideas
    * Healthcare Agency of the Year: Artiligence Pvt Ltd
    * Media Agency of the Year: Wavemaker India
    * Client of the Year: Mondelez India Pvt Ltd

    “Our digitally enabled judging process ensures complete transparency and allows us to invite experts nationwide to evaluate entries for innovation, creativity, and impact. We are deeply grateful to our exceptional jurors for their expertise and support, “said Big Bang Awards Committee chairperson Malavika R. Harita. 

    “This year, the Big Bang Awards attracted 600 entries from 58 agencies, representing 162 clients across 17 cities and seven states. The overwhelming response reflects the resilience, talent, and innovation of our dynamic industry. A heartfelt thanks to our partners and sponsors for making this event a grand success, ” The Advertising Club Bangalore President Laeeq Ali added.

    The Advertising Club Bangalore unveiled its new brand identity, embracing a bold direction for the future. Mirash Chandran, winner of the “LogoJam” challenge, was honored on stage with a cash prize of Rs 50,000.

    The evening kicked off with the inaugural Bang On Music Fest, where individuals and agencies showcased their creative talents through vibrant performances, adding an electrifying energy to the celebrations.

    The event was supported by an extensive list of partners, including: Times Network, Snapchat, ABP News, Mobavenue (gold partners), Radio City (radio partner), Signpost India (outdoor partner), Kingfisher Ultra, Salud, Roulette, Maverick & Farmer, Fireball, L’angoor (beverage partners)  and Tata Soulfull, Smoor, Plaeto, Artinci, Maverick & Farmer, MudCraft  (gift partners).

  • Archies-Magicpin partner to expand gifting to digital-savvy audience

    Archies-Magicpin partner to expand gifting to digital-savvy audience

    MUMBAI:  They have gifted a magical relationship to each other.  Gifting and social expression company Archies has partnered with hyperlocal discovery, delivery and savings platform Magicpin to create a seamless and impactful gifting experience. This collaboration leverages Archies’ legacy of thoughtful gifting with Magicpin’s robust digital ecosystem, targeting a wider, tech-savvy audience.

    Archies, with over 45 years of expertise in offering greeting cards, photo albums, perfumes, stuffed toys, and more, operates 325 exclusive outlets across 15 states and 66 cities. The brand has consistently evolved with modern culture and urbanisation, becoming synonymous with sentiment-driven gifting.

    Magicpin, with a user base exceeding 10 million across 20 cities, connects consumers with 275,000 plus retailers and 3,000 plus  brands across categories such as food, fashion, and entertainment. It processes over $3 billion in annual spending, offering substantial savings and rewards to its members.

    The collaboration aims to expand  Archies reach among Magicpin’s digitally-savvy audience as well as  enhance value for  the latter  which will be enriching its offerings for high-intent shoppers by adding a gifting option to its platform. .

    Archies executive director Varun Moolchandani said: “This collaboration allows us to engage with a dynamic audience, enhancing their gifting journey with our innovative offerings.”

    Magicpin, CXO of enterprise brands Naman Mawandia, highlighted the mutual benefits: “Our partnership with Archies reinforces our commitment to empowering businesses and customers. We are excited to offer additional savings to our users while helping Archies connect with a broader customer base.”

    The collaboration will feature seasonal campaigns and promotional activities to maximize impact during peak 
    gifting periods. Both brands aim to redefine the gifting experience by merging Archies’ expertise with Magicpin’s tech-driven marketing. Success will be measured through key performance indicators such as sales growth, customer engagement, and repeat purchases.

  • Banking to pharma: A marketing maverick takes helm at Sun Pharma

    Banking to pharma: A marketing maverick takes helm at Sun Pharma

    MUMBAI: After an 18-year whirlwind of success in banking marketing, Pulak Sarmah has made a bold leap into the pharmaceutical arena, becoming the head of corporate marketing & brand at Sun Pharma.

    Known for his strategic brilliance and brand-building acumen, Sarmah’s transition signals a pivotal moment in the marketing industry, blending two diverse worlds under the leadership of a proven marketing veteran. With Sun Pharma’s global ambitions in focus, his appointment is set to redefine the company’s brand narrative and solidify its position on the world stage.

    Sarmah began his professional journey in 2006 at Ogilvy & Mather in client servicing, setting the foundation for an illustrious career. Over the next 18 years, he rose through pivotal roles within the Kotak Group, showcasing his expertise in branding and communication. Briefly stepping away to fulfil a long-standing entrepreneurial dream, he ran a food joint named “Not Just Momos!” for a year. Returning to the corporate world, Sarmah served as Vice President of Brand and Corporate Communication at Kotak Mahindra Bank, where he was instrumental in defining the bank’s identity and spearheaded successful campaigns such as #IndiaInvited.

    His most recent position was executive vice president – brand, corporate communication, and consumer insights at Zurich Kotak General Insurance, where he spearheaded impactful marketing strategies, consumer insight initiatives, and brand-building efforts that set benchmarks in the industry.

    Sarmah expressed his enthusiasm for the new opportunity via a LinkedIn post, “Today, I embark on a new professional journey as head of corporate marketing & brand at Sun Pharma. Having spent the last 18 years building various brands within the Kotak Group, I am looking forward to this exciting opportunity at Sun Pharma. Thank you, everyone, for your love and best wishes.”

    At Sun Pharma, Sarmah will oversee corporate marketing and branding initiatives, leveraging his extensive experience to elevate the company’s global standing. His track record of delivering innovative campaigns and creating impactful brand narratives aligns seamlessly with Sun Pharma’s vision for the future.

  • Dettol Banega Swasth India campaign promotes hygiene at Maha Kumbh Mela 2025

    Dettol Banega Swasth India campaign promotes hygiene at Maha Kumbh Mela 2025

    MUMBAI: The Maha Kumbh Mela 2025, which commenced on 13 January 2025, with the Paush Purnima Snan and is set to conclude on  26 February 2025, aligning with Maha Shivratri, has transformed Prayagraj into a centre of devotion and public health efforts. Among the millions expected to gather for this event, an initiative to promote hygiene and health is taking centre stage.

    Reckitt, a health and hygiene company, is efforts to ensure this year’s Kumbh incorporates a strong focus on cleanliness and well-being through its campaign, Dettol Banega Swasth India (DBSI).

    DBSI has been a partner of the Kumbh Mela since 2016, contributing to the Ardh Kumbh and Magh Melas in Varanasi, Nashik, and Ujjain. This year, the initiative aims to reach an expected 45 crore devotees, incorporating hygiene practices into the cultural and spiritual activities of the event.

    The campaign, in collaboration with Global Interfaith Wash Alliance (GIWA), AJ Foundation, Plan India, and Jagran Pehel, aligns with the government of India’s Viksit Bharat @ 2047 vision. The focus is on encouraging handwashing practices, with soaps being distributed at food-serving areas. Devotees will be encouraged to wash their hands before and after meals, while 15,000 sanitation workers will participate in training programs and receive soaps to support hygiene efforts across the mela grounds.

    To address the scale of the event, health and hygiene volunteers will be present in all 25 sectors of the Kumbh. Kalpvasis, who stay for 45 days of the mela, will receive soaps and hygiene education. The campaign will also engage attendees through traditional performances like Nukkad Nataks to highlight the importance of handwashing in maintaining health.

    Reckitt – South Asia executive vice president  Gaurav Jain said, “At Reckitt, we believe that health and well-being of communities are the foundation of true progress. The Maha Kumbh Mela 2025 provides a unique opportunity to embed hygiene practices into one of India’s most culturally significant events. We are delighted to take ahead our long-standing partnership with the government of Uttar Pradesh and GIWA to reaffirm our commitment to Viksit Bharat @ 2047, ensuring that hygiene is the cornerstone of a cleaner, healthier India.”

    Parmarth Niketan Ashram, Rishikesh president, and Global Interfaith WASH Alliance, co-founder Swami Chidanand Saraswatiji said, “I have been associated with Banega Swasth India and thrilled to witness its impactful presence at Maha Kumbh Mela 2025. By leveraging engaging initiatives such as street plays, puppet shows, and distributing planters, we aim to empower individuals to become ambassadors of change, driving a collective movement towards a cleaner, healthier, and more sustainable society.”

    Plan India executive director Mohammed Asif stated, “Our collaboration with Dettol Banega Swasth India is a testament to the power of collective action in driving meaningful change in communities. At the Maha Kumbh Mela 2025, we are proud to contribute to this monumental effort to instil hygiene practices among millions of devotees. By reaching out to diverse communities, we are reinforcing the importance of hand hygiene and drive positive behavioural change for a healthier tomorrow.”

    AJ Foundation chairperson Bidhu Bhushan Panda said, “We are proud to collaborate with Banega Swasth India at the Maha Kumbh Mela 2025, amplifying critical messages on health and hygiene. As a vibrant celebration of unity and spiritual growth, the Maha Kumbh embodies humanity’s collective commitment to a healthier, more sustainable future. Together, we aim to inspire awareness, drive meaningful change, and leave a lasting legacy that resonates with all participants.”

    Jagran Pehel treasurer Sameer Gupta “Jagran Pehel is deeply honoured to support DBSI at Maha Kumbh 2025, the largest religious gathering in the world. Maha Kumbh Mela is not just a gathering; it is a profound celebration of faith, devotion, and unity. Through our far-reaching impact and meaningful advocacy, we are committed to uplifting the spirit of this sacred event and championing initiatives that enhance its purpose and legacy for millions of devotees.”

  • Joy n Crew strengthens leadership with former Cox & Kings executives

    Joy n Crew strengthens leadership with former Cox & Kings executives

    MUMBAI: As the world gets ready to rediscover the joy of exploration in 2025, Joy n Crew is gearing up to redefine premium travel experiences.

    In a bold move set to steer the company toward new horizons, the luxury travel brand has onboarded two stalwarts from the legendary Cox & Kings, signalling its ambition to lead the pack in an increasingly competitive travel industry.

    With a rich legacy of curating unforgettable journeys, Joy n Crew is now doubling down on innovation and customer delight. These strategic appointments not only fortify its leadership team but also pave the way for a transformative digital strategy aimed at enhancing its premium services.

    With a thriving customer base of 12,000 travellers, the company is set to inspire even more wanderlust while maintaining its reputation for excellence.

    This is more than just a leadership shuffle—it’s the beginning of a new chapter for Joy n Crew and its loyal explorers.

    Are you ready to join the expedition?

    Sangram Ghorpade, formerly senior vice president at Cox & Kings, assumes the role of CEO at Joy n Crew. With over two decades of experience, Sangram has a stellar track record, including spearheading Cox & Kings’ expansion into tier one and tier two cities. Under his guidance, the franchise network grew from zero to 170 outlets, driving 25 per cent year-on-year growth in sales and profits. Ghorpade’s leadership was pivotal in crafting innovative travel solutions and fostering long-lasting customer relationships.

    Speaking on his appointment, Ghorpade shared, “My passion for travel stems from its ability to create lasting memories and build meaningful connections. At Joy n Crew, we aim to deliver experiences that are both extraordinary and accessible. My strategy will focus on blending innovation with personalised service to grow our reach while remaining true to the ethos of thoughtful travel.”

    Abhinav Chandra, an accomplished service quality leader with 22 plus years of experience, will take on the role of chief service delivery officer in February 2025. During his tenure at Cox & Kings, Abhinav transformed service delivery by implementing six sigma methodologies and digital transformation strategies, earning accolades like the Pinnacle Star Award.

    Excited about his new journey, Chandra stated, “Joy n Crew is poised to redefine how we experience travel. I look forward to driving service excellence, building trust, and fostering innovation that enhances customer satisfaction. Travel is about the details, and I’m excited to ensure every touchpoint reflects the care and quality our customers deserve.”

    The appointments signal Joy n Crew’s commitment to redefining premium travel through innovation, strategic leadership, and customer-centric experiences.

    Joy n Crew founder, Pragya Adiraj expressed her enthusiasm, “Bringing Sangram and Abhinav on board marks a significant milestone for Joy n Crew. Both are seasoned leaders with a proven track record of delivering impactful results, particularly during their time at Cox & Kings. Their expertise, strategic vision, and customer-first approach align perfectly with our mission to make travel extraordinary. We are confident they will play a pivotal role in shaping the future of Joy n Crew and delivering unparalleled experiences to our customers.”

  • Media veteran Sulina Menon joins Rise India Chapter’s advisory board

    Media veteran Sulina Menon joins Rise India Chapter’s advisory board

    MUMBAI: Sulina Menon, a seasoned professional with over 37 years of experience in advertising and communications, has joined the advisory board of Rise India Chapter. Rise is a global organisation committed to fostering gender diversity in the broadcast and media technology sector, with initiatives such as its award-winning mentoring program, the Rise Awards, and the Rise Up Academy that inspires the next generation.

    Having served as a mentor at Rise for the past two years, Sulina expressed her excitement about contributing further to the organization’s mission to empower women and promote inclusivity. 

    She remarked, “Being part of this transformative journey is an honor.”

    Sulina’s career spans leadership roles across major advertising agencies, broadcasters, and brands, including Zee group, Carat Media, Cheil, Starcom, and Omnicom group. Her extensive portfolio includes work with globally renowned brands like Airtel, Gillette, Nestlé, Samsung, Dabur, and Levi’s, where she helped shape impactful brand strategies.

    An ICF-approved Grow More Coach, Sulina is also passionate about mentoring high-performing individuals and leaders, offering strategic counsel to help them overcome challenges and realize their potential. Known for her empathetic and intuitive coaching style, she combines deep industry knowledge with a results-driven approach to foster growth and innovation. She currently runs her own consultancy Media Power and has been doing so for the past three years or so. 

    As a new advisory board member, Sulina aims to leverage her expertise to further Rise’s mission of creating a more inclusive industry and inspiring the next generation of leaders.

  • Sunaina Jairath joins RPG group as VP – group brand & communications

    Sunaina Jairath joins RPG group as VP – group brand & communications

    MUMBAI: Communications professional Sunaina Jairath has been appointed as vice president – group brand & communications at RPG Group. In her new role, she will oversee brand management, corporate communications, CSR, employer branding, and reputation management.

    Sunaina brings extensive experience to this role, with a career spanning over two decades across diverse industries, including corporate communications, policy advocacy, marketing strategies, and social impact campaigns. She has previously held senior positions at organizations such as Bencos Research Solutions, Cred, Aliaxis, and Dentsu Creative, where she contributed to building robust communication protocols, spearheading digital campaigns, and mentoring cross-functional teams.

    A graduate of Delhi University with a Postgraduate diploma in communication from Xavier Institute of Communication, Sunaina is known for her leadership, strategic acumen, and expertise in branding, stakeholder engagement, and market intelligence.

    A big Calvin & Hobbes fan, the first things she looks out for in any newspaper is the comic strip. of her favorite characters And of course she loves her cuppa – nothing like coffee to freshen her up.

    She expresses  her enthusiasm for the new assignment:  “Excited to join RPG Group and contribute to its legacy through impactful branding and communications strategies.

  • Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo

    Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo

    MUMBAI:  Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will oversee the company’s beverages business in the region, focusing on unlocking growth opportunities and delivering value to consumers, communities, and stakeholders.

    He replaces George Kovoor senior vice-president & GM India beverage who has chosen to retire come 31 March 2025. 

    In his 19-year tenure at PepsiCo, Bhandari has held diverse leadership roles across India, Southeast Asia, and the Pacific. Most recently, he served as VP & chief growth officer for PepsiCo India, spearheading transformative strategies for its foods and beverages business in India, Bangladesh, Sri Lanka, and Nepal. Prior to this, he was general manager for the Philippines, Malaysia, and Singapore, managing both beverages and foods.

    Bhandari’s career highlights include launching e-commerce initiatives in Asia, turning around PepsiCo’s Thailand foods business, and leading the marketing strategy for iconic brands like Mountain Dew in India. His achievements have earned him accolades such as the PepsiCo Chairman’s Award in 2015.

    All that experience will be put to the test  in the coming summer as Reliance Industries which has resuscitated the Campa-Cola brand and has proved a price warrior renews its assault on the Indian soft drink market, possibly with a few new variants as well as deepening its distribution. At the same time, the Jubilant Bhartia group is pumping in Rs 12,500 crore in Coca-Cola Co’s main Indian bottler Hindustan Coca-Cola Beverages and acquiring a 40 per cent stake.

    An alumnus of the Indian Institute of Management (IIM), Indore, Bhandari expressed gratitude to PepsiCo leaders Eugene Willemsen and Jagrut Kotecha for this opportunity and acknowledged George Kovoor’s contributions in building a strong foundation for the business over the past three years.
     

  • In defence of L&T chairman SN  Subrahmanyan

    In defence of L&T chairman SN Subrahmanyan

    MUMBAI: Larsen & Toubro chairman SN Subrahmanyan  who expressed support for 90 hour workweeks for company employees, adding “how long can you stare at your wife?”  has  kicked up a storm. In fact, many would call it a violent typhoon.

    A simple statement like that has become fodder for debates on television which newsrooms, for want of better topics or developments to discuss,  have latched onto. As have so-called social media and celebrity influencers who know that what Subrahmanyan said can attract many more followers to their handles if they take a stand against him. Especially from the younger lot who can be influenced. Stand-up comics  have found his statement perfect to go witty or punny about. Of course, every one can crack up as Subrahmanyan has become every Tom, Dick , Harry, Larry, Jane, Cynthia, and  Joyce’s favourite  whipping boy.

    Respected industrialists like Harsh Goenka and Anand Mahindra have found a lot of fault with what Subrahmanyan  has advocated. They have been pretty vocal about it. But both inherited large corporations. Yes, they have grown them larger. But they did not have to do the grunt work that  Keshub Madhindra and Ramnath Goenka put in. The long hours, the hard toil. (I have no intention of hurting their sentiments. I am sure both Harsh and Anand worked hard too. However, the labour, the pain that an entrepreneur goes through when he’s starting up and growing  his enterprise is different.)

    Subrahmanyan  said what he did as an engineer, and as an excellent leader, what he does to excel. Students at the IITs and other engineering institutes slog their butts off .to get their degrees. That’s probably where Subrahmanyan got his work ethic from.  He works seven days a week – or may be eight, if it was possible to have those many in a week. That’s what’s made L&T a GOAT  in what it does, develop infrastructure and construct anything that’s challenging.  That ability has not come by chance, L&T folks work really hard.

    As do scientists. As do researchers. As do inventors. As do seriously-driven journalists  – online or TV –  who have a mission. As do zillions of GenZ  geeks and nerds or ingenious youth at startups who want to build their enterprises. In the Valley. In Bengaluru. In Hyderabad. 

    As do producers, writers  and online  video editors working in the movies or on television.

    These folks are so  deeply absorbed in the problem they want to solve, or the solution they want to get to, or the product they want to deliver – that time is of no consequence. They are driven. They are passionate. They take ownership of what they do. They are fortunate they love what they do. It is not a nine to five job that they are in.

    BTW, how many of you have family members who are gamers? 

    Do they have a schedule? 

     I rest my case. 

    They love what they do, and many have made millions of dollars out of being professional gamers. Yes, they live in their cocoons and are sometimes maladjusted  to  the so-called fake society. Where superficiality is the norm. 

    Hey, also what Subrahmanyan  said is nothing new.

    Do you remember what  the poet Henry Wadsworth Longfellow had penned almost a  century or so ago : 
    “The heights by great men reached and kept were not attained by sudden flight, but they while their companions slept, were toiling upward in the night.”

    Of course, he did not say that one needs to work seven days in so many  plain words.  But implied in that verse is the clarity that man or woman does not achieve greatness until she or he put their all into what they want to achieve.

    Do I work 90 hours a week? Well, heck I do. When the need arrives, I sleep four to five hours every night. And for months on an end.  Has that harmed or helped me? I love what I do so it does not seem like work at all. So, I guess it only helps me. 

    Lampoon me if you like. Troll me if you must. But I give my thumbs up to Subrahmanyan. 

    Just a little note of caution to  Subrahmanyan:  you could have gone a bit  easy when you spoke about “staring at the wife. “

    There’s a phrase that I keep in mind: “Hell hath no fury like a woman scorned.”

    I won’t ask Subrahmanyan how his spouse  reacted  when he got home that night of the conversation when he referred to “staring at the  wife.” 

    If they are a well-adjusted couple, who understand each other, probably there was no reaction or maybe a laugh from the wife as she gave it back to him playfully. 

    If their relationship is not sorted – like many an Indian marriage is not  (it’s a hollow marriage where the husband sleeps in a room and the wife in another and they quarrel all the time or give each other the cold shoulder) then he would have got hell.  And he might well still be getting it.

     I would like to believe that his  is the first type of marriage mentioned above. After all he is an engineer, and engineers calculate everything they do.

    Both he and his wife are probably having a sound sleep while a large part of corporate India, employees and the media rage  about the  “ninety hour work week” and about “not staring at the wife.”