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Mumbai: Homegrown savings and investment app Jar has onboarded Initiative Media, the full-service media arm of Mediabrands India as its media agency on record, following a...
Mumbai: India’s online beauty and personal care market has witnessed a boom due to a shift in consumers’ buying behaviour during the Covid-19 pandemic. The estimated...
Mumbai: dentsu on Thursday announced the appointment of industry veteran Sunil Lulla as consultant advisor for India, effective 4 April. He will work with the business...
Mumbai: Investment platform Upstox (also known as RKSV Securities India) has launched its Indian Premier League (IPL) 2022 campaign called ‘Own Your Future.’ The marketing campaign...
Mumbai: Audio streaming platform Spotify India has rolled out a new multilingual campaign to leverage the ongoing Indian Premier League (IPL) season. The marketing campaign has been...
Mumbai: Western wear fashion brand Madame has signed on Tara Sutaria as the face of the brand. As a part of the association, the Bollywood actor...
Mumbai: Consumer goods major Procter & Gamble (P&G) India said it has become ‘plastic waste neutral’ in the past FY, April 2021–March 2022. The company made...
Mumbai: Preschool chain Mindseed has announced its association with Infectious Advertising as creative partner. Mindseed’s objective is to introduce parents to the ‘truly personalised’ learning experience...
Mumbai: DDB Mudra Group on Thursday announced the onboarding of Anand Murty and Mehak Jaini as strategy chiefs of DDB Mudra and 22feet Tribal Worldwide, respectively. ...
Mumbai: As the country gears up for the much-awaited cricket season, chocolate brand Cadbury Dairy Milk has partnered with Mumbai Cricket Association (MCA) to celebrate and...
Mumbai: Matrimonial platform IITIIMShaadi.com has announced Indian filmmaker Karan Johar as its brand ambassador. As a part of the association, the portal will release a series...
Mumbai: Internet commerce platform Meesho has onboarded Debdoot Mukherjee as chief data scientist to oversee the company’s efforts to make its e-commerce marketplace smarter and more...
Mumbai: Celebrity endorsements saw a 44 per cent rise in 2021 as opposed to 2020, according to the data released by AdEx India, a division of...
Mumbai: WATConsult, an Isobar company & hybrid digital agency from dentsu India has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip...
Mumbai: Cricket and Bollywood celebs continue to rule the roost when it comes to brand endorsements in the country, as indicated by data & insights company...
Mumbai: Consumer technology company udChalo has appointed Deep Ajwani as its new chief marketing officer. In this new role, Ajwani will oversee the planning, development and...
Mumbai: Fitness technology company GOQii Inc on Tuesday announced that it has raised $10 million in an extended series C equity round of funding from Animoca...
Mumbai: Logicserve Digital on Tuesday announced the appointment of Anand Bhadkamkar as group CFO and president – strategy. In this role, Bhadkamkar will report to Logicserve founder...
Mumbai: With a host of fantasy cricket platforms heating up the battle in lead up to the 15th edition of the Indian Premier League (IPL), homegrown...
Mumbai: Viral Fission’s content arm Studio TBH has announced its collaboration with Mumbai Indians. This partnership aims to engage with the gen-z audience through relatable, wholesome, and trendy...
Mumbai: Following the launch of its latest brand film conceptualised by Havas Worldwide India (Creative), neo-banking company Stashfin has further consolidated its relationship with Havas Group...
Mumbai: Wunderman Thompson Kolkata on Tuesday announced the onboarding of Ayan Banik as senior VP – brand strategy. In this role, he will report to Wunderman...
Mumbai: Indian Premier League (IPL) is undisputedly the most captivating and prominent cricket league in India and a handful of other countries. Thanks to its growing...
Mumbai: Ceramic wall and floor tile manufacturing company Somany Ceramics has roped in L&K Saatchi & Saatchi as its creative agency of record. The agency will...
Mumbai: The Abby Awards Governing Council on Monday announced three names from the global advertising industry as jury chairs. This year, industry members Menno Kluin, Aricio...
Mumbai: Tourism and events company Visit Victoria has extended its partnership with Lintas Live for the communication and PR responsibilities over the period of next two...
Mumbai: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as a communication partner for the cricket team’s creative mandate for Tata Indian Premier League (IPL) 2022....
Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company has promoted its executive vice president Harsh Shah to...
Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years...
Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 – ‘Cred: Play it different.’ And this time the brand does...
Mumbai: Muthoot FinCorp, a non-banking financial company and flagship entity of Muthoot Pappachan Group has announced that it will continue as the title sponsor of Royal...
Mumbai: Jewellery brand Mia by Tanishq has announced its partnership with music festival Bacardi NH7 Weekender for the event to be held on 26 March in Pune....
When was the last time you saw an ad featuring not one, not two, but three mainstream male actors in the kitchen, donning aprons to cook...
Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at...
Mumbai: Pre-owned automobile platform Olx Autos has partnered with media giant Star Sports which is set to broadcast Tata IPL 2022 from 26 March. The partnership...
Mumbai: The year 2021 saw a resounding comeback for sports sponsorships and media deals, as compared to 2020 when the pandemic took over. The size of...
Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This...
Mumbai: ReshaMandi, a homegrown digital ecosystem for natural fibre supply chain has appointed Ritesh Kumar Talreja as chief financial officer. In his new role, Ritesh will...
Mumbai: Ahead of the first match to be played for the much anticipated Tata Indian Premier League (IPL) 2022, interior infrastructure company Greenply Industries has announced...
Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled ‘Love the Way You...
Mumbai: In a significant move, ed-tech major Byju’s has become the official sponsor of the Fifa World Cup Qatar 2022. Through this partnership, the company will...
Mumbai: Celebrating cricket fervour and further setting the tone for the T20 season this year, homegrown earwear brand boAt has partnered with four IPL teams –...
Mumbai: Rainshine Entertainment’s brand solutions arm has conceptualised and produced Maruti Suzuki’s first long format fiction series “Ek Extra Mile.” The project is supported by dentsu...
Mumbai: PDS, a design-led sourcing, manufacturing and supply chain platform has announced the onboarding of Saurabh Saxena as group chief information officer (CIO). The appointment further...
Mumbai: Ticketing and entertainment platform BookMyShow has been appointed as the exclusive ticketing partner for the 15th edition of the Indian Premier League (IPL), slated to...
Mumbai: With the evolving sports eco-system in India and its exponential growth, Havas Media Group India on Thursday announced the relaunch of Havas Sports & Entertainment,...
Mumbai: The Central Consumer Protection Authority (CCPA) has taken umbrage at GlaxoSmithKline-owned toothpaste brand Sensodyne for misleading advertisement. The consumer protection body has ordered discontinuation of...
Mumbai: Intimate wear brand Zivame has announced the launch of its digital show titled “Unhooked,” which aims to strengthen the brand promise of delivering body confidence...
Mumbai: dentsu Asia Pacific on Wednesday announced the appointment of Christina Lee as chief technology officer (CTO), effective 4 April. In her role, Lee will be...
Mumbai: Ed-tech major upGrad’s latest digital film features actor Amitabh Bachchan in his 70’s popular persona of the ‘Angry Young Man.’ Conceptualised by upGrad’s creative agency...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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