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Mumbai: dentsu India has announced the appointment of Arjuna Gaur as chief creative officer (CCO), dentsu Webchutney and dentsuMB. Both agencies are part of dentsu Creative...
Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised...
Mumbai: With the countdown begun for the ‘biggest advertising festival’ in the country (to be held 5-7 May), the ad world cannot seem to contain its...
Mumbai: With ad volumes of 5848.21, FMCG firm Hindustan Unilever Ltd (HUL) was the top advertiser in week 13 (26 March to 1 April), according to Broadcast...
Mumbai: MobiKwik has promoted its senior vice president – product Anshuman Misra to the new position of chief product and technology officer. This new announcement will...
Mumbai: Xiaomi India chief marketing officer Jaskaran Singh Kapany has moved on from the company. He had joined the Chinese smartphone company in April last year....
Mumbai: The managing director of BBH India, a Publicis Groupe company, Arvind Krishnan has decided to put in his papers. A BBH India spokesperson confirmed the...
Mumbai: Team Pumpkin, a 360-degree digital marketing agency has bagged social media and performance marketing mandate for a healthy foods brand The Rooted Company. The mandate...
Mumbai: Strategic Growth Advisors (SGA) has won the rebranding mandate for Happy Forgings. As a part of the mandate, the agency will craft the design and exclusive...
Mumbai: Diageo India’s flagship brand McDowell’s No1 Soda has announced its association with five IPL teams Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad,...
Mumbai: Glad U Came has bagged PR and communication mandate for Soch Group’s two ventures: This Or That and Not So Pink. The account was won following...
Mumbai: Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in...
Mumbai: Indian multinational conglomerate Tata Group has officially unveiled the Tata Neu super app in India. The app that attempts to take on the likes of...
Mumbai: Creator-led live entertainment commerce platform Roposo and actor Rana Daggubati on Thursday announced the launch of their co-created men’s grooming brand DCRAF. DCRAF is derived...
Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is...
Mumbai: British publishing company Pearson has launched a new ad film featuring its brand ambassador Vicky Kaushal. The recently launched ad film is conceptualised by the...
Mumbai: Digital marketing agency Schbang has promoted Aditya Mehendale as national creative director, according to his LinkedIn profile. In this new role, Mehendale will oversee the...
Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke.” The anthem comes as an addition to...
Mumbai: Rediffusion has fostered its creative leadership by elevating Pramod Sharma to the position of national creative director. He earlier served as executive creative director at...
Mumbai: FMCG brand Tops has roped in Bollywood actor Kareena Kapoor Khan as its new ambassador. Tops has also launched a new and exotic range of...
Mumbai: The biggest rivalry in advertising history is in full view once again as the two beverage giants PepsiCo and The Coca-Cola Company engage in an...
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global has bagged a 360-degree digital mandate for Oxemberg, a men’s fashion clothing brand from Siyaram. The digital...
Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be...
Mumbai: Carat India, the media agency from the house of dentsu India has announced the onboarding of Sayami Podder as associate vice president (AVP) – strategy. ...
Mumbai: After a combined 20 years at dentsu Webchutney, the former Webchutney CEO and CCO Gautam Reghunath and PG Aditiya are exploring their entrepreneurial sides with...
Mumbai: The recent advent of the metaverse—a continuous and virtual 3D world where users may interact with one another, hold meetings, and even shop for items—has...
Mumbai: After skipping the 2020 edition due to the Covid-19 pandemic, Ad Club Bangalore has announced that it will be holding the Big Bang Awards 2021 in...
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a ‘first-to-market addressable TV service.’ It would enable advertisers...
Mumbai: Chocolate major Mondelez India has added another product under its premium chocolate segment, Cadbury Dairy Milk Silk Bubbly Bubblegum. As the name suggests, this new...
Mumbai: Blue Vector on Tuesday announced the launch of a homegrown film agency Dot Films. The philosophy driving this venture is to create form-first audio-visual spectacles...
Mumbai: Following a multi-agency pitch, personal hygiene and wellness brand for women Imbue Natural has onboarded Gurugram-based digital marketing agency Lyxel&Flamingo to manage its media marketing...
Mumbai: Ogilvy India has announced the promotion of Prakash Nair to the position of president and head of the office, Ogilvy Gurugram. Nair takes over from...
Mumbai : It’s no secret that the Indian Premier League (IPL) is much more than just a show of the country’s love for the sport of...
Mumbai: Lucknow Super Giants (LSG) has announced Gigabyte Technology as its associate sponsor for IPL 2022. According to a statement, this partnership is a strategic win...
Mumbai: Auto major Škoda Auto India has unveiled an integrated campaign to promote the launch of its latest sedan Škoda Slavia. Crafted and executed by Publicis...
Mumbai: Digital marketing agency BC Web Wise on Monday announced major changes in its top management. The company has appointed Arijit Basu as VP – strategy &...
Mumbai: Amid the accelerating digitisation due to the pandemic, businesses are exploring the digital world. Companies are increasingly investing in digital strategies to stay relevant amid...
Mumbai: Leisure hospitality brand Sterling Holiday Resorts on Monday announced the appointment of Vikram Lalvani as the new managing director and CEO of the company, effective...
Mumbai: Hrishikesh Shende has joined Kolkata-based multinational conglomerate RP Sanjiv Goenka Group as its chief operating officer – sports, according to his LinkedIn update. In a...
Mumbai: SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) has appointed Madison Media as its media agency on record, following a multi-agency pitch. The mandate will be handled by Mumbai-based Madison Media Alpha. The agency...
Mumbai: Havas Creative Group India, the creative conglomerate of Havas Group India has named Samarpita Banerjee as director of marketing & communications. She will be based out of Mumbai and report to Havas Group India chief marketing officer Pritha Dasgupta. Banerjee will work across all agencies of Havas Creative Group India, including Havas Worldwide, Havas CX, Think Design,...
Mumbai: Consumer healthcare app PharmEasy has launched its latest campaign starring the new brand ambassador Aamir Khan in a quirky triple role of a delivery person....
Mumbai: Digital marketing and creative agency iCubesWire has bagged digital and social media marketing mandate for writing instruments brand Luxor. According to the mandate, the agency...
Mumbai: Pidilite Industries CMO Vivek Sharma has decided to part ways with the company, after a seven-year long stint. Sharma took to LinkedIn to announce his...
Mumbai: Kansai Nerolac Paints Ltd (KNPL) has appointed Anuj Jain as the Managing Director effective from 1 April 2022. Jain succeeds KNPL vice-chairman and managing director...
Mumbai: Liqvd Asia has bagged the social media mandate for Parle’s confectionery brands, under Parle Products, one of India’s leading FMCG companies. The agency will handle...
Mumbai: Global blockchain company Binance has partnered with The Recording Academy to become the ‘first-ever official cryptocurrency exchange partner’ for the 64th Annual Grammy Awards and...
Mumbai: Pest control and hygiene services company Rentokil Initial on Friday announced that Mark Gillespie, currently managing director, Rest of World region, will succeed Paul Cochrane...
Mumbai: Softline Womenswear, a fashion brand from the house of Rupa & Company has announced actor Kiara Advani as brand ambassador. As a part of the...
Mumbai: As the world accepts the ‘new normal’ and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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