Category: MAM

  • Vani Rane transitions  to JioStar as creative head of network branded content

    Vani Rane transitions to JioStar as creative head of network branded content

    MUMBAI: Vani Rane, has recently taken on the role of creative head for the expanded branded content vertical for the network at JioStar, following the merger of  the two media powerhouses – Disney Star TV India  and Viacom18 Media under the Reliance Industries umbrella.  With over 18 years of experience in content development and production, Vani is eager to leverage this new opportunity to push creative boundaries and deliver innovative content.

    Expressing her excitement about the transition, Vani stated, “My playground just got a whole lot bigger and better!”

    She is enthusiastic about leading a talented team, emphasizing that their collaboration will enable them to create compelling stories and branded content. The merger has opened up expansive possibilities for content creation, positioning the team to explore exciting new directions in both television and OTT platforms.

    Prior to her move to JioStar, Vani served as the creative Head at Viacom18, where she honed her skills in both fiction and non-fiction content development. Her impressive portfolio includes successful projects like Swipe Ride with Shruti Haasan and various brand partnerships across different media formats. Vani’s tenure at prominent companies such as Zee Entertainment, Zoom, Maxus ESP and Culture Machine further cements her reputation as a leader in branded content.

    With her new role, Vani aims to elevate JioStar’s content strategy, focusing on creative solutions and partnerships that resonate with audiences. 

  • Media Mastery: Nielsen launches a crucial planning guide for 2025-26

    Media Mastery: Nielsen launches a crucial planning guide for 2025-26

    MUMBAI: Media buyers, sellers, and anyone who’s ever struggled to untangle the intricate web of audience metrics, rejoice!

    Nielsen has just dropped its 2025 Upfront/NewFront Guide, a comprehensive playbook aimed at conquering the complexities of today’s media landscape. With its blend of actionable cross-media insights and forward-looking trends, this guide ensures you don’t just survive the 2025-26 planning season—you thrive.

    Did you know you’re spending 70 hours a week with the media?

    Yes, you read that right.

    Americans clocked an average of 10 hours a day across devices like TVs, radios, and smartphones in Q1 2024. While smartphones are hogging the spotlight with a 44 per cent growth in usage over two years, TV still holds its ground, commanding half of all media time.

    How do media professionals keep up? Nielsen’s guide decodes the numbers to help media buyers and sellers sharpen their strategies and negotiate effectively during Upfronts/NewFronts.

    Top media trends for 2025

    1. TV’s converging realities:
     The battle between linear and streaming is heating up! 88 per cent of U.S. viewers tune into TV monthly, with streaming taking a juicy 41 per cent share of total TV time as of October 2024. The takeaway? You need a dual approach to capture eyeballs.

    2. Profiles get personal:
    Forget bland demographics. Today’s advanced audience data digs deeper, enabling marketers to send targeted messages that stick. As Nielsen chief data & research officer Pete Doe aptly put it, “Behind the data, there are people in front of screens. Advanced Audience data can help you reach these people with the right message.”

    3. The digital dilemma:
    Rising ad spends and fragmented platforms demand a razor-sharp understanding of digital trends. Nielsen’s chief solutions officer for digital products Akhil Parekh nailed it, “With rising ad spend and an evolving media landscape, strong competitive intelligence is now essential for staying ahead and making data driven decisions.”

    What’s in It for you? Whether you’re a media buyer looking to maximise ROI or a seller hoping to stand out, the guide’s actionable insights give you the edge. From finding harmony between linear and streaming to leveraging cutting-edge audience profiling, Nielsen’s roadmap ensures you’re not left spinning in the media whirlwind.

    The 2025 Upfront/NewFront Guide isn’t just another boring report—it’s your secret weapon to winning the ever-changing media game. Ready to stop guessing and start dominating?

    Still want more? Dive into the full guide today at nielsen.com and transform the way you approach media planning.

  • Flick Studios ropes in  Ananta Gille as national creative director

    Flick Studios ropes in Ananta Gille as national creative director

    MUMBAI: Immersive content and virtual experiences film maker Flick Studios  has announced the appointment of Ananta Gille as its national creative director. Gille brings a wealth of experience and creativity to the role, having previously worked with prominent companies such as Pixadoo Visuals and Creative Factory Global.

    With a career spanning over a decade, Gille has worked on numerous high-profile projects, including the Khelo India Floor projection mapping, Burj Khalifa, Dubai projection mapping, and the Chess Olympiad 2022 opening ceremony projection mapping. His expertise in motion graphics, animation, and interactive experiences will be a valuable asset to Flick Studios.

    As national creative director, Gille will lead the creative team at Flick Studios, overseeing the development of innovative and engaging content for brands and platforms. His appointment is expected to drive the company’s growth and reinforce its position as a leader in the industry.

    Flick Studios is known for its cutting-edge technology and artistic vision, which enables the company to create immersive and interactive experiences that resonate with audiences. With Gille at the helm, the company is poised to push the boundaries of creativity and technology, delivering bold and ground breaking content that exceeds expectations.

    “Welcome Back Agent 007 Ananta Gille This will be new phase to the bigger things .You bring unmatched creativity and leadership to our team, and we can’t wait to see the magic unfold. Here’s to bold ideas and groundbreaking content ahead! “ said a grinning Flick Studios founder Robin Chauhan.

    Gille’s appointment is effective immediately, and he will be based in Mumbai, India.

  • Singapore Airlines steers sponsorship for F1 Singapore GP through 2028

    Singapore Airlines steers sponsorship for F1 Singapore GP through 2028

    MUMBAI: Fasten your seatbelts, because Singapore Airlines (SIA) isn’t just cruising past the chequered flag; it’s doubling down.

    The airline has committed to four more years as the title sponsor of the Formula 1 Singapore Grand Prix, cementing its partnership with one of the most anticipated events on the F1 calendar.

    Since first revving up as the title sponsor in 2014, Singapore Airlines has proudly supported this electrifying race for 11 years, and now, the track is set for an extension covering 2025 to 2028. The event will retain its full-throttle name, FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX, kicking off this year from 3-5 October at the iconic Marina Bay Street Circuit.

    This is no ordinary Grand Prix—it’s a spectacle.

    Imagine the roar of engines reverberating through Singapore’s city streets, illuminated by a stunning night-time skyline. It’s not just a race; it’s a showstopper that puts Singapore on the global map as a premier business and tourism hub. The event draws racing fans, tourists, and international businesses alike, creating an economic ripple effect that benefits SIA’s global network.

    What makes this partnership so special?

    Commenting on the renewed partnership, Singapore Airlines chief commercial officer Lee Lik Hsin said, “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline but also for highlighting Singapore’s position as a key global hub. This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore.”

    Meanwhile, Formula 1 chief commercial officer, Emily Prazer added, “We are delighted that Singapore Airlines will continue as the title sponsor of the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX. Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come.”

    Beyond the adrenaline rush, the race serves as a turbocharged driver for Singapore’s economy, attracting thousands of attendees and coinciding with major international meetings and events. For Singapore Airlines, the sponsorship isn’t just about brand visibility—it’s about showcasing Singapore’s excellence to a global audience.

    The renewed partnership promises to keep raising the bar. Whether you’re a racing enthusiast or a casual fan drawn by the glamour and glitz of the night race, the F1 Singapore Airlines Singapore GP guarantees high-octane drama, world-class entertainment, and Singapore’s signature hospitality.

    So, what’s not to love? Stunning night-time views, thrilling races, and a brand partnership that screams excellence. Mark your calendars for October 3-5, 2025, and prepare to witness Singapore Airlines fly high—both in the skies and on the track.

  • Bingo! Tedhe Medhe brings the swagger to Mahakumbh 2025

    Bingo! Tedhe Medhe brings the swagger to Mahakumbh 2025

    MUMBAI: Move over plain chips; Bingo! Tedhe Medhe is here to add some “Bhaukaal” (swagger) to your Mahakumbh 2025 experience. The brand’s Bhaukaal Lok experiential zone is set to dazzle the crowds with bold flavours, quirky vibes, and unforgettable fun.

    Designed to celebrate the essence of Uttar Pradesh—its vibrant culture, flavours, and spirit—this campaign positions Bingo! Tedhe Medhe as the ultimate “Son of the Soil” snack, connecting with consumers at a deeply regional level.

    What’s cooking at Bhaukaal Lok?

    Curious? You should be! Here’s what awaits you:

    BYOB (Bring Your Own Bingo!) Chaat Zone

    Get ready to redefine your snack time with a fusion of UP’s iconic chaat flavours and Bingo!’s signature variants—Masala Tadka, Chatpata Twist, and the brand-new Xtraa Teekha. Visitors can customise their chaat creations, served innovatively in Bingo! packs. Pro tip: Don’t forget to take a selfie before devouring it!

    Interactive content zone

    Ever wanted to create viral content? Now’s your chance. With quirky UP-themed props like gamchhas (towel), funky sunglasses, and cheeky dialogues, visitors can craft the perfect Instagram reel or TikTok moment. Just tag it with #BhaukaalLok to make sure your swagger reaches beyond the festival grounds.

    Bingo! bonfire

    Feel the heat—literally! Groove to the Bawaal Dhun, snack on fiery Xtraa Teekha flavours, and join the Tedhe Medhe Mandali for a night of epic fun. It’s a party where snacks meet swag.

    Speaking about the campaign, ITC Foods vice president & head of marketing – snacks, noodles and pasta, Suresh Chand said, “We are thrilled to be a part of Maha Kumbh 2025—a confluence of tradition, culture, and community. Through our unique experiential zone, we aim to bring an exciting twist to the festivities, blending the flavours and vibrancy of Uttar Pradesh with the boldness of Bingo! Tedhe Medhe.”

    Translation? They’re here to ensure your Kumbh experience is as fun and flavourful as their snacks.

    Where else will you find a bonfire dedicated to snacks, the chance to create viral content with gamchhas, and customised chaat that screams UP swagger?

    The campaign kicked off on 14 January and promises to run throughout the Kumbh festivities. Whether you’re a foodie, a social media buff, or just someone looking to soak in the festive vibes, Bhaukaal Lok has something for everyone.

    So, why settle for boring snacks when you can have Bhaukaal snacks? Head to Bingo! Tedhe Medhe’s Bhaukaal Lok at Mahakumbh 2025 and let your taste buds—and your Instagram feed—thank you later.

  • Zahid Gawandi joins hBits: Will the real estate game change forever?

    Zahid Gawandi joins hBits: Will the real estate game change forever?

    MUMBAI: hBits, India’s leading platform for investing in commercial real estate, has just made a big power move by appointing Zahid Gawandi as its director – brand & marketing.

    With over 20 years of marketing wizardry under his belt, Gawandi is all set to redefine hBits’ brand strategy and spearhead its market expansion. This appointment comes hot on the heels of the company’s impressive Rs 40 crore fundraise—talk about momentum!

    Gawandi isn’t just another marketing pro. He’s a brand guru with a track record that can rival a blockbuster movie. From launching Reliance Money to leading the rebranding of SBI Securities Ltd, Gawandi has done it all. He’s also dabbled in industries ranging from Fintech to FMCG to Automobiles.

    But wait, there’s more. Gawandi is no stranger to global markets, thanks to his time with advertising giants like Dentsu and Hakuhodo. Need more reasons to trust him? He’s a sought-after speaker, a business school faculty member, and even a jury member for prestigious marketing awards. Oh, and did we mention he’s also a marathon runner? Clearly, this man doesn’t know how to slow down.

    hBits is betting big on Gawandi’s knack for understanding consumer insights and his flair for crafting integrated marketing strategies. According to hBits founder & CEO Shiv Parekh, “With our recent Rs 40 crore fundraise, hBits is poised for exponential growth. Zahid’s strategic vision and expertise in marketing and brand building will be instrumental in positioning hBits as the preferred Proptech platform for fractional ownership of premium commercial real estate.”

    Gawandi plans to hit the ground running (literally, if his marathon habits are any indication). He will focus on:

    ●    Building integrated marketing strategies to enhance brand visibility.

    ●    Leveraging cutting-edge digital campaigns to attract clients.

    ●    Strengthening investor engagement through powerful product narratives.

    According to hBits co-founder Samir Bhandari, “Zahid’s extensive experience in BFSI, his grasp of global marketing dynamics, and his ability to inspire teams make him an invaluable asset to hBits. His marketing acumen will undoubtedly propel us toward even greater success.”

    If marketing were a race, Gawandi would already be at the finish line—probably wearing a medal. With him on board, hBits is ready to soar to new heights. Will he deliver a marketing masterstroke? 

  • Sula Vineyards gets high on  Q3FY 2025 revenues growth

    Sula Vineyards gets high on Q3FY 2025 revenues growth

    MUMBAI: Bacchus would surely approve. As would Dionsyus. One, the Roman, the other the Greek god of wine. Sula Vineyards informed the Bombay stock exchange on 14 January that its own brands are doing very well in Q3FY2025 thank you.

    Its Elite and Premium portfolio recorded a six per cent year on year growth, while iconic brands like The Source and Rasa showed double digit growth.

    Its wine tourism business too generated a fancy uptick, recording the highest ever Q3 revenue, led by higher spend per guest and strong occupancy rates.

    Sula said it was looking forward to the SulaFest in Q4 FY25 with acts such as Divine, Ritviz x Karan Kanchan, Oaff & Savera, When Chai Met Toast, Dualist Inquiry, and Madboy/Mink already booked for it. Advance ticket sales have been storog, and the company is looking forward to launch its Sula cans during the Sula Festival. 
     

  • How Life Insurance Provides Financial Security During Uncertain Time

    How Life Insurance Provides Financial Security During Uncertain Time

    Life is full of surprises. Some of them make us smile, like a promotion at work or a child’s first steps. Other things can catch us off guard – unexpected illnesses, sudden job loss, or the untimely passing of a loved one. These moments are reminders that uncertainty is a certain part of life. While we can’t predict what’s coming, we can definitely try to be prepared for it. One way is through life insurance – a quiet but powerful tool that ensures your family’s financial security when you need it the most.

    Safety net for loved ones

    Term insurance provides a safety net for your loved ones. In case of an unfortunate event, it provides a payout—known as the sum assured – to your family. This lump sum can cover immediate expenses such as medical bills, EMIs, daily living costs etc.

    More importantly, term insurance gives families time to adjust to their new reality without the added burden of financial worry. When a pivotal person is no more, bereaving family members can’t see the proverbial ‘bottom of muddy water’. They require time and support.

    To put that in context consider this example – A term insurance plan of ₹1 crore costs about ₹10,000 annually for a healthy 30-year-old. This small annual expense can secure a significant sum for your family, ensuring they’re protected even when if you are not around.

    Helping deal with job loss

    Today, disruption in jobs has become fairly common. The reasons are varied: evolving technology, global headwinds, and market movement, among others. This brings about the uncertainty of employment as a reality many face. A sudden job loss can disrupt even the most carefully planned finances. Life insurance with built-in savings or investment options, like endowment or ULIP plans, offers a dual benefit.

    Endowment plans combine life cover with a savings component, allowing you to accumulate wealth over time. During financially challenging periods, these savings can be used as a buffer.

    Similarly, ULIPs let you invest in market-linked instruments while offering life coverage. If you have built a good corpus in the lock-in period of 5 years, these policies can ensure you don’t have to dip into long-term savings or retirement funds during short-term crises.

    Health and rising medical costs

    In India, the cost of healthcare is rising rapidly. Room rates, consultation charges, medicines, diagnostic tests – these costs have risen for every imaginable healthcare-related service. Thus, a single hospitalisation can cost lakhs, leaving families drained financially. Life insurance policies with critical illness riders offer an added layer of protection. Some of these riders pay out a lump sum, directly on the diagnosis of a serious condition like cancer or heart disease without requiring hospital bills.

    To put this in context consider this – Adding a critical illness rider to your term plan might cost an extra ₹2,000 annually. But this small amount can provide coverage worth ₹10 lakh or more, helping you prepare for unexpected medical expenses without depleting your savings.

    Education and future goals

    For parents, their children’s education is often the top priority. Higher education, whether in India or abroad, is an expensive affair. Life insurance policies like child plans ensure that funds are available when they are needed most, regardless of life’s uncertainties.

    For instance, a policy maturing at your child’s 18th birthday can help pay for college fees, tuition, or even living expenses. By planning early, you can lock in affordable premiums and ensure your child’s dreams remain on track, no matter what.

    Tax benefits

    Life insurance isn’t just about protection; it’s also a tax-efficient investment. The premiums paid up to ₹1.5 lakh per year towards life insurance are eligible for deductions under Section 80C of the Income Tax Act, 1961. Additionally, if you have added a critical illness rider to your policy, you can claim an extra deduction under Section 80D of the same act. 
    Moreover, the proceeds received are also tax exempt subject to conditions under Section 10(10D) of the Income Tax Act, 1961.

    Emotional security

    Beyond numbers, life insurance offers something intangible but equally valuable: peace of mind. Knowing that your family will be financially secure, no matter what, allows you to focus on living life to the fullest. It’s not just about insuring your income; it’s about insuring your peace of mind.

    Take the case of Sunil, a 38-year-old software professional. He purchased a term insurance plan worth ₹1 crore when his daughter was born. Two years later, Sunil was diagnosed with a critical illness. His policy’s rider provided a payout of ₹15 lakh on the diagnosis, thus easing the financial strain on his family. Today, as Sunil continues to recover, he knows that his policy can secure his family’s future, come what may.

    Small steps for big security

    Securing your family’s financial future doesn’t have to be complicated. Start by evaluating your needs. Consider factors like your age, income, existing debts, and family goals. Choose a plan that aligns with your requirements and ensure timely premium payments.

    For young professionals, starting early means locking in lower premiums and higher coverage. For parents, child-specific plans provide targeted benefits. And for those nearing retirement, life insurance can supplement other savings, offering a comprehensive safety net.

    Uncertainty is a part of life, but it doesn’t have to define it. Life insurance offers a way to turn unpredictability into preparedness. By offering financial security during tough times, it allows you to focus on what truly matters – creating memories with your loved ones and living life without fear of the unknown.

  • Relaxo Footwears  steps up for Mahakumbh Mela 2025

    Relaxo Footwears steps up for Mahakumbh Mela 2025

    MUMBAI: It’s hoping to make the journey for pilgrims and devotees to the MahaKumbh Mela a little more easy and comfortable –  on the feet. Footwear maker Relaxo Footwears  has announced its robust participation in the mela where millions of pilgrims and devotees have congregated.

    Recognising the physical demands of this sacred journey, Relaxo is providing comfortable, reliable, and stylish footwear for pilgrims traveling long distances, often on foot. Through its popular brands—Bahamas, Flite, and Sparx—Relaxo aims to support attendees with footwear that combines comfort, durability, and contemporary style.

    With strategically placed stalls and kiosks throughout the mela grounds, Relaxo  is offering  a wide range of options at attractive prices, ensuring easy access for festival-goers.

    “The Mahakumbh Mela is a celebration of faith and resilience, and it holds a special significance for us. We honour the devotion of millions of pilgrims and understand that reliable footwear is crucial for a comfortable experience,” said Relaxo Footwears VP & marketing head Sachin Chhabra. “Our participation is our way of supporting their spiritual path with high-quality, affordable footwear, allowing them to focus on the divinity of the occasion.”

    Relaxo’s involvement extends beyond product sales; the company is engaging in initiatives aimed at enhancing the event’s infrastructure. This includes branding community touch points such as police stations and hosting experiential marketing activities throughout the mela grounds, effectively blending tradition with modern outreach.

  • Coca-Cola India promotes sustainability at Maha Kumbh with ‘Maidaan Saaf’

    Coca-Cola India promotes sustainability at Maha Kumbh with ‘Maidaan Saaf’

    MUMBAI: The Maha Kumbh 2025 in Prayagraj, a historic gathering of millions, isn’t just about spirituality this year—it’s also taking a giant leap towards sustainability.

    Enter Coca-Cola India, whose ‘Maidaan Saaf’ initiative is not only cleaning up the grounds but also cleaning up its image (quite literally).

    Swachh Kumbh initiative

    In partnership with PHD Rural Development Foundation (PHDRDF) and the Prayagraj Mela Authority (PMA), Coca-Cola India is turning waste into wonders, proving that recycling is more than just a buzzword.

    From 21,500 jackets made of recycled PET bottles to women’s changing rooms crafted entirely from multi-layered plastic waste, they’ve taken trash and turned it into treasure.

    When was the last time your jacket had a backstory?

    At this year’s Kumbh:

    . 21,500 recycled PET jackets were handed out to sanitation workers, boatmen, and waste volunteers.

    .10,000 jackets for sanitation workers championing the Swachh Kumbh initiative.

    . 10,000 life jackets for boatmen ferrying devotees across the river.

    . 1,500 jackets for waste management volunteers.

    Swachh Kumbh initiative

    These jackets don’t just look cool—they’re a walking billboard for the potential of recycling.

    Who knew trash could look so chic?

    Privacy is golden, especially at an event hosting millions. Coca-Cola has installed 1,000 changing rooms made entirely from recycled plastic along a 12 km stretch of the river ghats. But these aren’t your average cabins—each room is a work of art, featuring designs by Aravani Art Project, Gaysi Family, and Priyankar Gupta.

    The aim? To make visitors rethink waste, one colourful illustration at a time. Plus, let’s not forget—these rooms are designed to be ventilated and, of course, Instagram-worthy.

    What’s more innovative than a regular dustbin? A Reverse Vending Machine (RVM). Coca-Cola has installed these at railway stations, food courts, and hotspots around the city. Toss your PET bottle in, and voila, you’ve contributed to recycling on the go.

    And for those needing hydration on their spiritual journey, hydration carts are placed every 400 metres, complete with waste bins and creative artwork that screams, “Recycle Me!”

    PHDRDF CEO Vivek Vyas summed it up perfectly, “This partnership with Coca-Cola India embeds sustainable practices into the heart of the Kumbh. It’s a benchmark for a cleaner, safer, and eco-conscious future.”

    Meanwhile, Coca-Cola India VP Devyani Rana added, “With Maidaan Saaf, we aim to show that discarded items can be transformed into valuable resources, uniting millions of visitors in a collective mission to reduce waste.”

    If faith can move mountains, can it also move trash? Coca-Cola India, alongside its collaborators, is making a bold statement: sustainability isn’t a side gig—it’s the main act. By turning one of the world’s largest gatherings into an eco-friendly wonderland, they’re setting a benchmark for future events.

    If Coca-Cola can turn its packaging into life jackets and changing rooms, what can you do with your waste?