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Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental...
Mumbai: Crayons Advertising has signed on with Croma to manage the creative requirements. Crayons will lead the business mandate from its Delhi and Mumbai offices. “Crayons...
Mumbai: There has been an increasing awareness of the metaverse recently. It was revealed in Wunderman Thompson Intelligence’s latest survey ‘New Realities: Into the Metaverse and...
The 15th edition of Goafest has seen interesting conversations on day one. Sugar Cosmetics co-founder and chief executive officer Vineeta Singh was part of the biggest...
Mumbai: Goafest 2022 kicked off with a bang after a two-year pause at Goa’s Grand Hyatt Hotel on Thursday, featuring some of the industry’s brightest minds...
Mumbai: Anuradha Agarwal has joined Amazon as CMO and director of user growth, according to her LinkedIn profile update. She was previously associated with Disney Star...
Mumbai: Mindshare and Bennett Coleman and Company Limited (BCCL) bagged Media and Publisher Abby awards at Abby 2022 held at Grand Hyatt, Goa on Thursday. Mindshare...
Mumbai: DViO Digital has won the digital creative mandate for fintech company Razorpay. Razorpay enables traditional companies as well as start-ups to start accepting online payments...
Mumbai: Clevertap has brought Honey Bajaj on board as senior vice president (SVP) and global chief of consumer experience. Bajaj is a design strategist, an innovation...
Mumbai: Mercer|Mettl, the global leader in talent acquisition and skill assessment has appointed Vineet Singh as chief marketing officer (CMO) to lead its marketing and customer...
Mumbai: Mylo’s has launched its new digital campaign recently to celebrate mother’s role as ceo– chief everything officer. Every mom is a CEO, in charge of...
Mumbai: The edtech learning platform, Unacademy has launched its new campaign celebrating motherhood titled ‘Meri Pehli Academy’. The film commemorates the role of every mother as...
Mumbai: Travel app ixigo has announced the onboarding of Rahul Gautam as group chief financial officer. He will replace former group CFO Ravi Gupta, who has...
Mumbai: DDB Mudra Group has appointed Aniruddha Deb as executive vice president and head of business – North. In his new role, Aniruddha will lead the...
Mumbai: Fashion and beauty destination Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This brand campaign focuses on the unexplored side of millennial...
Mumbai: Edtech firm, upGrad’s latest campaign focuses on the importance of upskilling across tech domains for working professionals. It is a digital-first, gender-specific micro-targeted campaign. The...
Mumbai: BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India – Heinz Tomato Twizt. The campaign is inspired by...
Mumbai: The Abby Awards governing council has appointed three more international jury chairs to top off the power-packed jury panel this year. The new additions are...
Mumbai: Tanishq has launched its latest campaign ‘The Interview’ ahead of Mother’s Day. Conceptualized by Tanishq and Talented, the two-minute slice of life film attempts to...
Mumbai: pTron India has unveiled a new brand logo and announced a new bold and futuristic brand identity that will be strengthening the vision of its...
Mumbai: Lowe Lintas has announced the appointment of Shayondeep Pal as a regional creative officer. Pal will work out of the agency’s Bangalore office and manage...
Twitter is likely to charge costs for commercial or government users, Tesla’s CEO Elon Musk revealed in a recent twitter post. He also highlighted that Twitter...
Mumbai: Sportswear major Nike India has onboarded Siddhant Narayan as its marketing head. Prior to this, Narayan was chief marketing officer at Chinese smartphone brand OnePlus...
MUMBAI: Brand X “launches heart-warming video dedicated to all ‘Super Moms’” blares an accessories brand campaign…“Celebrating the superstar mothers”, says another. “Dedicated to mothers who like...
The digital petcare platform Supertails has partnered with Amazon Prime Video for the OTT launch of the Tamil film Oh My Dog, starring Arun Vijay and...
Mumbai: Consumer foods company LT Foods’ flagship brand Daawat has launched a new communication to celebrate ‘Biryani’ in Eid. The new Eid TVC aims at positioning...
Mumbai: Over-the-counter brand Revital H has launched a campaign called #NekiEbadat to celebrate the month of Ramadan. Muslims fast the entire duration of Ramadan which can...
Mumbai: Adani Wilmar Ltd announced the acquisition of several brands including Kohinoor brand – domestic (India region) from McCormick Switzerland GMBH for an undisclosed amount. The...
Mumbai: The integrated marketing and communications agency Pink Lemonade Communications has announced the launch of India’s first user-generated content platform, also known as UGC studio. User-generated...
Mumbai: Britannia Bourbon onboards a new gen-Z BFF gang with three of India’s U19 Cricket World Cup champions – captain Yash Dhull, opener Harnoor Singh, and...
Mumbai: Goafest returns back once again! For advertising and media businesses, it is one of the important celebrations. 15 years of Goafest is truly a special...
Mumbai: Women’s wellness, nutrition and beauty brand Chicnutrix has roped in Bollywood actor Shilpa Shetty Kundra as its brand ambassador. This association also marks the launch...
Mumbai: The Abbys award governing council has assembled a power packed jury chair, rounding it out with five more industry veterans. They include Carlton D’Silva, Paresh...
Mumbai: To embrace the imperfection of a mother on this Mother’s Day, Mankind Pharma brand Prega News has launched a new campaign called #SheIsImperfectlyPerfect. The video...
Mumbai: The champions of the inaugural edition of the Indian Premier League (IPL) Rajasthan Royals have attracted investment from US athletes basketball player Chris Paul and...
Mumbai: Ozone, in partnership with Dentsu Impact has launched its latest campaign called ‘Hum Sab Sambhal Lenge.’ While most German kitchen hardware brands want us to...
MUMBAI: The sports sponsorship market is booming. Never before has more money been pumped into marketing sporting events, athletes and sports teams- globally as well as...
Mumbai: There are a million things that retailers need to do every day. From creating strategies for attracting new customers to finding ways to retain old...
The largest community management application MyGate has launched a quirky campaign – Knock Knock Stories. It is another addition to MyGate’s portfolio of unique digital campaigns...
Mumbai: The Board of Control for Cricket in India (BCCI) has announced the release of request for quotations (RFQ) for title sponsorship rights For Women’s T20...
Mumbai: Homegrown digital agency SoCheers has bagged the creative and digital marketing mandate for Keya Foods, an FMCG company that has the widest range of international...
Mumbai: Probiotic food company Yakult Danone India has announced the appointment of Hiroshi Hamada as managing director effective 4 April. Hamada took charge from Minoru Shimada...
Mumbai: Adland rolled out the green carpet at the 12th edition of the Olive Crown awards hosted by the India Chapter of the International Advertising Association...
Mumbai: FMCG major Hindustan Unilever Ltd (HUL) has become a Rs 50,000 crore turnover company, the first pure FMCG firm to achieve this milestone. The company’s...
Mumbai: The growth marketing partner for digital brands DCMN has announced the expansion of its insights capabilities in India. To help oversee the new expansion, DCMN...
Mumbai: Searching for products and finding the best results on Amazon is a child’s play these days. However, brands often resort to a focused keyword strategy...
Mumbai: New age content house Pippip Media has announced the onboarding of Cannes Lions winning filmmaker and ad-man Pranav Harihar Sharma as partner and showrunner of...
Mumbai: Smartphone brand Vivo on Thursday released a new brand film in India titled ‘Live the Joy.’ The two-minute video sheds light on the purpose of...
Mumbai: Advertisers increased their advertising and media investments in 2021, as lockdown restrictions in many markets started to ease, with further investment in digital platforms. Digital...
Mumbai: In March this year, India completed a year of double-digit wholesale price inflation (WPI inflation). This is the sixth occasion when inflation has remained over...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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