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Mumbai: boAt has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that put the spotlight on GenZ and how they like to...
Mumbai: Pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and Actor Sharman Joshi have released their second ad film titled ‘Boombastic Car’ under...
MUMBAI: Logistics and grocery delivery app Dunzo’s head of brand Sai Ganesh has resigned. His next move is not known as of now. Ganesh joined the...
MUMBAI: After an eleven-year-long stint at the network, dentsu India chief client officer (CCO) Narayan Devanathan has resigned. Devanathan moves on from the agency to pursue...
Mumbai: Varanium Lifestyle’s D2C performance wear brand ENGN on Tuesday signed Esha Deol as brand ambassador. The brand has rolled out a year-long campaign #OwnYourGame featuring...
Mumbai: Adfactors PR on Wednesday has partnered with the Future Communicators Foundation, commonly known as FCF, to launch a four-year scholarship program. With this, Adfactors PR...
Mumbai: Bombay Shaving Company Women (BSC Women) has launched a bold & riveting digital campaign #SayYesToTheCup to drive awareness for menstrual cups and bring attention to...
Mumbai: An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following...
MUMBAI: Regional content and upskilling platform, Josh Talks has appointed Darpan Sah as vice president–YouTube. In this role, he will be leading the expansion of Josh...
Mumbai: World’s leading digital music company Believe India on Tuesday appointed Pitchfork Partners Strategic Consultancy LLP as its communication counsel. The agency will manage its brand...
Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social...
Mumbai: Veritas Reputation PR on Tuesday secured the mandate to handle all public relations activities of Cygnet Infotech. The mandate will cover strategic counsel, planning, media...
Mumbai: Omnichannel beauty company, SUGAR Cosmetics, announced on Tuesday the close of its $50 million Series D fundraise led by the Asia fund of L Catterton,...
Mumbai: AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards program...
Mumbai: Colgate-Palmolive India, the market leader in oral care on Tuesday released an inspiring true story of Kiran Kanojia, under its ‘Smile Karo Aur Shuru ho...
Mumbai: WATConsult, an Isobar Company and the globally awarded hybrid digital agency from dentsu India, has released the fifth report of WATInsights – digital commerce series....
Mumbai: HiveMinds Innovative Market Solutions, a unit of Madison World has won the digital marketing mandate for the investment platform Kuvera. HiveMinds also manages digital marketing...
Mumbai: Publicis Groupe-owned media agency Zenith India has retained the media business of Nestlé India, according to the company’s statement. The business was won in a...
Mumbai: Havas CX, the specialized customer experience unit of Havas Creative Group India, has strengthened its leadership team with key appointments to build on the vertical’s...
Mumbai: To mark World Milk Day 2022 on 1 June, Godrej Agrovet’s dairy brand Godrej Jersey has unveiled a new digital video (DVC) to launch an...
Mumbai: Food service company Jubilant Food Works Limited (JFL) announced on Monday the appointment of Sameer Khetarpal as chief executive officer and managing director of the...
Mumbai: Jubilant Foodworks on Monday reported 12.9 per cent increase in its revenue from operations at Rs 115.79 crore in the fourth quarter ended March 2022....
Mumbai: Sociapa has won the digital and creative responsibilities of Spectra Care’s French Essence. Speaking of this association, Spectra Care director Nidhi Gupta said, “Sociapa is...
Mumbai: Bangalore based brand advocacy platform, Socxo, has announced the launch of ‘Socxly’ in India. It is an organic social marketing platform for products and acts...
Mumbai: Lakmé Academy powered by Aptech has signed Bollywood actress Ananya Panday as the brand ambassador. The association comes after a long-standing relationship of the actress...
Mumbai: Art-E MediaTech on Monday has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s in a multi-agency pitch. In the official statement...
Less than a year since its launch in July 2021, Zepto – the newest kid on the quick commerce block, has been giving other established players...
Mumbai: Nykaa recently announced its financial results for the quarter and financial year ended 31 March 2022. The financial report highlights that FSN E-commerce Ventures, Nykaa’s...
Mumbai: Glad U Came becomes the first PR agency to announce period leaves for its menstruating employees on ‘Menstrual Hygiene Day’. With 90 per cent of...
Mumbai: Titan Raga has signed Alia Bhatt as its new ambassador. The onboarding of the vibrant actress also marks the launch of the brand’s new TVC...
It’s that time of the week again when we attempt to get to know the person behind the title a little better, by having them share...
Mumbai: Divya Batra has joined Haldiram Snacks as head of marketing. She took LinkedIn to share this news. Before joining Haldiram, Batra was associated with McCormick...
Mumbai: The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s...
Mumbai: As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion...
Mumbai: Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates...
MUMBAI: Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair...
Annalect India on Thursday announced the elevation of their executive leadership team in India. The company will be completing their 10-year milestone journey in India this...
Mumbai: Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media...
Mumbai: Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor. The four-day tournament is currently underway at MCA Stadium...
Mumbai: The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now...
Mumbai: Twitter’s former CEO Jack Dorsey has stepped down as a board member of the microblogging platform. Dorsey’s exit from the Twitter board means he no...
Mumbai: Digimaze has bagged the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement. Just Watches is the largest and...
Mumbai: An online platform HeyHey has collaborated as a technology partner with Olive Group of restaurants recently to showcase non-fungible tokens (NFTs) in the event christened...
New Delhi: Redcliffe Lifetech US and India unit Redcliffe Labs, on 26 May 2022 announced Ishaan Khanna as director – reproductive medicine and genetics. Ishaan is...
Mumbai: Dentsu India appointed Saagar Sethi as the president of its supply side management platform, Amplifi. Saagar stepped into the role in April 2022, as part...
Mumbai: According to a LinkedIn update, Google has appointed Durga Raghunath as head of news partnerships – India. Previously, she was the head of digital at...
MUMBAI: An Isobar company and the globally awarded hybrid digital agency from Dentsu India, WATConsult has bagged the creative and social media mandate for CarDekho, India’s...
Mumbai: The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has...
Mumbai: Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL....
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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