ITV

Category: MAM

  • Maruti Suzuki rolls out “More Power to Your Play” campaign for Brezza

    Maruti Suzuki rolls out “More Power to Your Play” campaign for Brezza

    MUMBAI: Rev your engines because Maruti Suzuki has just turned up the heat on the roads with the launch of its “More Power to Your Play” campaign for the Brezza. Starring none other than Indian cinema Gen Z sensation Kartik Aaryan, the campaign promises a heady mix of style, power, and unmissable swagger.

    With over 12 lakh units sold, Brezza reigns supreme as India’s highest-selling compact SUV, and now it’s back with a bang to showcase why it’s the go-to choice for those who live life on their terms.

    Aaryan, thrilled about his association with the Brezza, shared, “The  Maruti Suzuki Brezza perfectly mirrors the spirit of today’s youth who believe in making their own rules.  What drew me to this campaign was how authentically it captures the pulse of young India. The powerful  1.5L engine combined with features like HUD display, 360 view camera, 6-speed automatic transmission  with paddle shifters, etc makes the Brezza a perfect partner for those who love to live life in their own style.  The campaign’s essence, ‘More Power to Your Play,’ truly resonates with my belief in living life authentically.”

    Maruti Suzuki India senior executive officer, marketing & sales, Partho Banerjee added, “We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan’s  dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories.”

    He further added, “Since its inception, Brezza has established itself as India’s Highest selling compact SUV1 with over 12 Lakh units sold. Notably, over 36 per cent of our customers are first-time buyers, demonstrating  Brezza’s strong appeal and value proposition among young aspirational Indians.”

    The Brezza isn’t just any SUV—it’s a tech powerhouse. Highlights include:

    . 40 connected features to keep you in sync with the road and beyond.

    .  SmartPlay Pro+ infotainment system for an immersive experience.

    .  360-view camera and head-up display for an edge in city or off-road adventures.

    .  Electric sunroof because, hey, who doesn’t love a bit of sunshine?

    And let’s not forget the driving options: 6-speed automatic transmission with paddle shifters or a smooth 5-speed manual transmission.

    If you’re thinking, “Isn’t this just another car ad?”, think again. This campaign merges high-energy visuals with compelling storytelling, showing Aaryan in his element—confident, playful, and ready for adventure. It’s like an Indian cinema blockbuster but with horsepower.

    This integrated campaign will roll out across TV, digital, outdoor, and social media, ensuring the Brezza’s bold personality reaches every corner of the country. And with over 36 per cent of Brezza buyers being first-timers, Maruti Suzuki is betting big on this SUV to continue redefining the compact SUV segment.

    The Brezza promises more than just power—it’s your ticket to style, adventure, and tech-savvy drives. So, are you ready to give your play some power? The Brezza sure is.

  • Mukesh Garg named managing director for Ramboll India

    Mukesh Garg named managing director for Ramboll India

    MUMBAI: Ramboll has announced the appointment of Mukesh Garg as its new managing director for India, effective 1 January 2025. A dynamic leader with 26 years of experience, Mukesh is set to bring his tech-savvy vision and transformational leadership skills to the forefront of Ramboll’s India operations. But wait, there’s more—he’s also juggling this role alongside his current position as senior director, head of technology operations in Ramboll Tech. Talk about multitasking!

    Garg is no stranger to Ramboll. Joining the company in February 2020 as IT director, he quickly made his mark by leading the company’s Global IT transformation. By April 2024, he took on the mantle of senior director, technology operations, showcasing his flair for tech and leadership.

    But Garg isn’t just a tech guru. With 18 years of senior global leadership experience across companies like Larsen & Toubro Infotech, AstraZeneca, and Flextronics Technologies, he’s an all-rounder. He’s built global capability centres (GCCs), simplified business processes, and run large-scale programs—all with a knack for fostering collaboration. Essentially, he’s the kind of person you’d want steering the ship when navigating the turbulent seas of today’s business world.

    Ramboll group chief people officer Lone Tvis couldn’t be more thrilled about the appointment, “I’m delighted that Mukesh has agreed to take on the role as managing director for India in addition to his current role. With his leadership skills, strategic vision, and contributions towards building an organisation fit for the future, I know he is the right person for the job. I’m confident that with his strong international leadership background and diverse business experience, he will contribute to making Ramboll an attractive workplace, a collaborative business, and a true partner for sustainable change for our clients.”

    That’s a glowing endorsement if there ever was one. But what does Garg have to say about this exciting new chapter? In his own words, he expressed pride in his journey at Ramboll and a deep commitment to fostering an inclusive, innovative environment, “It has been a pleasure working with great colleagues in Ramboll for the past five years. I’m proud to be working for a foundation-owned, globally integrated company with strong values, and it will be my endeavour to create an enabling and engaging environment where our bright minds can thrive. I look forward to advancing the global vision of becoming an outstanding business and a talent powerhouse of global capabilities.”

    Ambitious, isn’t he? But with Garg’s track record, we wouldn’t bet against him pulling it off.

    In a world where innovation and sustainability are no longer optional, Garg’s leadership could be the game-changer Ramboll needs.

  • Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    Fujifilm India’s heartfelt ad shines light on breast cancer awareness

    MUMBAI: Fujifilm India has unveiled its latest brand film, Maa’s Fight Through My Eyes, under the Stories of More Smiles series, leaving viewers deeply moved. This impactful campaign, set in rural West Bengal, tells the real-life success story of a breast cancer survivor, beautifully narrated through her daughter’s perspective.

    But wait, why should you care? Because this isn’t just another ad—it’s a compelling blend of technology, empathy, and a call to action for early cancer detection.

    The film stems from Fujifilm India’s breast cancer awareness initiative “Find It Early, Fight It Early”, which combines ground-level campaigns with state-of-the-art mammography technology. If you’ve ever wondered how healthcare innovation can create life-changing impacts, this ad serves as the perfect answer.

    Shot against the bustling and vibrant backdrop of Berhampore, West Bengal, the film brings to life the journey of a cancer survivor and her family. As her daughter recounts the emotional highs and lows, viewers see the unwavering dedication of two compassionate medical professionals, Paromita and Ipsita, who symbolise hope in the face of despair.

    The narrative showcases Fujifilm’s advanced diagnostic solutions, enabling early detection and precise treatment, which transformed the survivor’s life. It’s not just about a medical journey—it’s about resilience, human connection, and the unshakeable spirit of a mother and daughter.

    The story concludes on a high note, with the survivor dedicating her second chance at life to raising awareness about breast cancer, handing out pamphlets, and inspiring women to prioritise their health. What’s more inspiring than that?

    What makes this film stand out? Well for starters, the film is directed by Ranvir Kumar Suman and produced by Seaface Films, this project involved over 80 crew members, ensuring every detail of the survivor’s journey was authentically captured. Took over three days to shoot across seven locations, the film doesn’t just tell a story—it transports you straight to the heart of West Bengal. And last but not the least, the project used Fujinon Premista Cine lenses, adding cinematic brilliance to its emotional narrative.

    Fujifilm India MD Koji Wada shared his thoughts, “At Fujifilm India, we are committed to delivering innovative products and solutions that embody our Group Purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This brand film reflects our commitment to creating awareness about early detection and showcasing how our innovative solutions can make a real difference. Fujifilm’s advanced diagnostic imaging solutions, combined with the dedication of healthcare professionals, continue to redefine patient care across the country. This brand film aims to inspire millions, shedding light on the importance of empathy, expertise, and innovation in the fight against breast cancer.”

    Fujifilm India vertical head of corporate communications & CSR, Abhi Shekhar Singh added, “At Fujifilm India, our actions are in line with our group purpose of Giving Our World More Smiles. This is the second ad film under Stories of More Smiles which continues to tell the stories that should matter for the society for a social good. Shot over a span of three days across seven locations, the film navigates the truth of the story and every aspect of what happened in the journey from diagnosis to post-recovery in the family of a breast cancer survivor. The film reflects the real ethos of Fujifilm India as a healthcare brand which revolves around empathy and service to the society.”

    Breast cancer remains one of the leading health concerns worldwide, but early detection can save lives. Fujifilm’s campaign doesn’t just raise awareness—it puts actionable steps into the hands of viewers. With initiatives like these, reluctance turns into resilience, and hesitation transforms into hope.

    Isn’t it time to act now, for yourself and your loved ones?

  • C Com Digital teams up with Rushi Ventures to redefine F&B branding

    C Com Digital teams up with Rushi Ventures to redefine F&B branding

    MUMBAI: In a move that promises to revolutionise its online presence, Rushi Ventures Pvt Ltd (RVPL) has joined hands with C Com Digital, a global full-service techno digital marketing agency. The partnership will drive digital transformation across RVPL’s diverse food and beverage portfolio, including celebrated brands Rushi Fudzs, Mumbai Bowls, and Say Yummee.

    From its humble beginnings in 1993 as ‘Udipi Refreshment’, founded by Sham Shinde, RVPL has grown into a multi-brand enterprise. Now under the leadership of Siddhartha Shinde, the company blends a legacy of excellence with a flair for innovation. C Com Digital will spearhead digital campaigns, social media management, and strategic print marketing to amplify RVPL’s reach and resonance across Mumbai and Thane.

    Here’s a quick rundown of the brands set to sizzle in the spotlight:

    . Rushi Fudzs: A tribute to Mumbai’s soul food-think vada pav and dabeli with a dash of modern charm.

    . Mumbai Bowls: Customisable meals in a bowl, curated for the Gen Z crowd and corporate hustlers.

    . Say Yummee: A vibrant QSR offering everything from pav bhaji to pasta, created to delight Millennials and Gen Z alike.

    Each brand brings a unique flavour to the table, and C Com Digital’s job is to ensure they shine brighter in the crowded F&B market.

    RVPL’s MD, Siddhartha Shinde expressed his enthusiasm for the collaboration, “At RVPL, our journey has been fuelled by a passion for food, a legacy of excellence, and a belief in constant innovation. Partnering with C Com Digital marks a new chapter, allowing us to engage with audiences in meaningful ways. Their expertise will be pivotal as we expand our footprint and bring our unique offerings to more customers.”

    Meanwhile, C Com Digital founder & director Chandan Bagwe shared his vision, “Rushi Ventures is a remarkable blend of legacy and modernity in the F&B space. This partnership is an opportunity to craft dynamic, data-driven strategies that will elevate their brands, ensuring they stay relevant and top-of-mind in an increasingly digital world.”

    C Com Digital’s strategy will focus on expanding brand visibility, boosting customer engagement, and data-driven storytelling.

    Through creative campaigns, precision targeting, and relentless innovation, C Com Digital aims to establish RVPL as a leader in the F&B industry. With a legacy that began in 1993 and a vision that looks far into the future, the partnership is set to cook up something truly spectacular.

  • Big Bang Social launches Linkit: The ultimate creator’s tool

    Big Bang Social launches Linkit: The ultimate creator’s tool

    MUMBAI: Attention creators! Managing multiple links has just levelled up.

    Big Bang Social (BBS), powered by Collective Artists Network, has launched ‘Linkit’, a revolutionary feature combining collaboration opportunities, creator tools, and community-building under one seamless roof. Oh, and the cherry on the top– it’s completely free.

    With the creator economy booming, juggling endless links, social handles, and affiliate profiles is no joke. Swoops in Linkit: a sleek, customisable link-management tool built specifically for creators. Think of it as the “link-in-bio” on steroids. Want to simplify your online presence? Showcase your portfolio? Drive sales? Linkit’s got you covered.

    Picture a beautifully designed hub where creators can organise all their links in one place, whether for social media bios or personal branding. With custom backgrounds, QR codes, and images, Linkit doesn’t just let you share links – it lets you make a statement.

    Are you a creator monetising your craft? With Linkit, you can easily display products, services, or affiliate links and track performance with real-time analytics. Yes, creators – this means you can finally know exactly which link gets the clicks and which one needs a glow-up.

    Let’s be honest: creators have enough on their plate, from content brainstorming to editing marathons. Simplifying link management shouldn’t be another stress point. But Linkit isn’t just about convenience; it’s about supercharging your presence online.

    Collective Artists Network co-founder & CRO Sudeep Subash said, “We’re excited to announce Linkit as part of our ongoing commitment to provide the best tools available for creators. By combining collaborations, creator tools, and a community-driven platform, Big Bang Social is bringing a much higher degree of convenience to the creator experience.”

    In just two weeks since launch, over 1,000 creators have adopted Linkit. Popular users have already created stunning profiles like these:

       https://creator.bigbang.social/khushifitx

       https://creator.bigbang.social/aditikapur

    Are you next to join the party?

    You can grab Linkit as part of the Big Bang Social app, available now:

       Apple: Big Bang Social – App Store

       Android: Big Bang Social – Google Play

    If you’re a creator, ask yourself: why settle for outdated link tools when Linkit can do so much more? Say goodbye to clunky link trees and hello to a sleek, creator-first experience.

  • Kellanova’s Sonam Pradhan’s date with the Tata Mumbai Marathon

    Kellanova’s Sonam Pradhan’s date with the Tata Mumbai Marathon

    MUMBAI: We normally see her on stage dressed to the T like a corporate executive presenting or taking part in panel discussions around digital marketing and spends. But there’s another side to Kellanova head media & digital marketing Sonam Pradhan: she loves to run, she’s an avid marathoner.

    And boy did she run at the twentieth Tata Mumbai Marathon which finished just a couple of days ago. When she crossed the finishing line, she had covered the full distance of the marathon – the full 42.195 kilometres. Kudos to her as many other media professionals ran only seven kilometers, or 10 kilometres, or the half marathon.

    Which is what she had been doing so far and she expressed that on Linkedin: 
    “Finish the race, Never the run.Completed My First Full Marathon! 42.2 kilometres  taught me discipline, resilience, and the power of consistency—lessons I carry into every aspect of life and work.She came. She ran. She conquered.”

    We don’t know what her timing was like, but completing the marathon is no easy task and only a few million  worldwide have managed to go  the distance. For not only does it require physical strength and stamina, but it also calls for a lot of get-go spirit, the never-say-die attitude even if it feels like you are going to. Some say, the thirty fifth kilometre is when the body wants to give up and that’s when you have to draw up on your reserves –  even if you have ran out of them – and go on. Once the thirty seventh  kilometre is crossed, the legs tend to move forward on their own.

    As they did for Sonam.  And the following five kilometres were a cinch for her!

    More power to this marketing & media professional!

  • Akshat Arora takes on role of marketing director at Third Wave Coffee

    Akshat Arora takes on role of marketing director at Third Wave Coffee

    MUMBAI: Akshat Arora has stepped into the position of marketing director at Third Wave Coffee, effective January 2025. With over 13 years of experience in brand management and client relations, he brings expertise in digital marketing, e-commerce, influencer partnerships, and experiential marketing to the team.

    Arora holds an MBA in marketing from Symbiosis Institute of Management Studies and a bachelor’s in business economics from Maharaja Agrasen College. His previous roles include leading marketing efforts for Tim Hortons India, where he served as head of marketing and product, and driving digital initiatives at Bisleri International. He also served as Reliance Brands (Steve Madden)-marketing head and Jaguar Land Rover marketing manager for around three years each.

     Said Third Wave Coffee CEO Rajat Luthra: “Akshat’s extensive experience and innovative approach to business strategies makes him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat’s leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.”
     
    “Third Wave Coffee has already defined India’s coffee culture with its specialty coffee offerings and customer-first approach. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee,” said Arora.

    In his new role, Akshat will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels and strengthen the brand’s competitive edge in an increasingly dynamic market. His appointment comes at an exciting juncture as Third Wave Coffee celebrates the milestone of opening its 125th cafe and continues its expansion across India, reinforcing its leadership in the specialty coffee sector.

    (Updated 21 January 2025 with inputs from Third Wave Coffee.)

  • Somnath Saha picked as MD of EssenceMediacom, south Africa

    Somnath Saha picked as MD of EssenceMediacom, south Africa

    MUMBAI: GroupM has has promoted Somnath Saha to managing director of EssenceMediacom, south Africa, effective January 2025.

    Saha, a two-time Cannes award winner and the most-awarded executive at GroupM, will leverage his data-driven expertise to drive client growth and talent development.

    “I’m honored to lead EssenceMediacom, addressing the convergence of media and data to reach client objectives,” said Saha. “I look forward to creating an inspiring and innovative work environment that makes our clients and people proud.”

    GroupM sub-Saharan Africa CEO Claudelle Naidoo welcomed Saha’s appointment, stating: “Somnath brings a wealth of experience in solving complex client challenges and converting them into growth opportunities, marking an important milestone in our journey to deliver greater value and growth to our clients.”
     

  • Rajeev Singh appointed leader for transportation & mobility at Publicis Sapient

    Rajeev Singh appointed leader for transportation & mobility at Publicis Sapient

    MUMBAI: Rajeev Singh has announced his new role as leader for the transportation & mobility industry across EMEA and APAC at Publicis Sapient. In this position, he will focus on developing strategic visions and driving profitable growth within a rapidly transforming sector. 

    His leadership will focus on leveraging Publicis Sapient’s Speed capabilities—strategy, product, experience, engineering, and data & AI – to support clients’ digital transformation journeys.

    Rajeev brings extensive experience, having previously served as consumer industry leader at Deloitte Asia Pacific. With a strong background in automotive and consumer sectors, he is well-equipped to facilitate large-scale digital transformations and explore new business opportunities.

    He holds an MBA in operations management from SP Jain Institute of Management & Research and a bachelor’s degree in mechanical engineering from the College of Engineering, Pune.

    Excited about his new journey, Rajeev expressed gratitude for the support received during his transition and looks forward to leading innovation in tech-driven transportation solutions.

  • Riya Arora gets managing director’s post at Inspirational group

    Riya Arora gets managing director’s post at Inspirational group

    MUMBAI:  Riya (Rani) Arora has been appointed as the managing director of Inspirational group, bringing 27 years of extensive experience as a global leadership development and communications consultant. In her role, she will manage a wide range of leadership interventions across various sectors, including financial services, IT, FMCG, automotive, and manufacturing.

    Riya, who previously served as the director for inspirational development group’s India office, holds a marketing degree and several certifications, including executive coaching, MBTI, DiSC, NLP, and assessment centers certification. She also possesses an honors diploma in information systems management.

    Before her current role, Riya enjoyed an 11-year tenure at Capgemini (formerly Kanbay), where she created communication strategies and led comprehensive leadership development programs globally. Her final position was as the global head of assessment and development centers, where she oversaw programs across the US, UK, Singapore, Australia, and India.

    As an independent consultant, she has collaborated with high-profile clients such as Barclaycard, World Bank, and Bajaj Auto, delivering customized leadership interventions. Riya’s earlier career included managing a computer academy and teaching French.

    Beyond her professional commitments, Riya is an ardent follower of Sri Sri Ravishankarji and a daily practitioner of Sudarshan Kriya, advocating the importance of well-being in personal and professional settings.