Category: MAM

  • Quest Retail appoints Rahul Shanker as group CEO

    Quest Retail appoints Rahul Shanker as group CEO

    MUMBAI: Quest Retail, a key omnichannel player in the beauty, fashion, and lifestyle sectors, has announced the appointment of Rahul Shanker as group CEO. Shanker will oversee the company’s four business verticals and its operations in India, Sri Lanka, and Bangladesh. Quest Retail’s brand portfolio includes notable names such as The Body Shop, Kiehl’s, Anastasia Beverly Hills, Kylie Cosmetics, Avon, and Max Factor.

    Shanker brings over two decades of experience in leadership roles across various sectors, having previously served as the CEO of Modicare, where he achieved over fivefold revenue growth. He has a demonstrated track record of turning around struggling businesses and driving profitability through strategic transformation
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    An alumnus of Amity University (MBA) and Sri Venkateswara College, Delhi University (BSc. Hons), Shanker has held CEO and MD roles since 2015. His extensive background spans prominent companies such as PepsiCo, Wrigley-Mars, Philips, and Avon, where he was instrumental in launching new products and executing high-impact marketing campaigns.

    With experience in both multinational and Indian firms, Shanker is recognised for his ability to set effective cost structures and innovate go-to-market strategies, making him a valuable asset to Quest Retail as it continues to expand its market presence.

  • Jaipur Rugs rolls  iconic Shyam Ahuja brand within its fold

    Jaipur Rugs rolls iconic Shyam Ahuja brand within its fold

    MUMBAI: It’s laying it on pretty  thick. Handmade luxury carpets maker Jaipur Rugs has bought over the iconic Shyam Ahuja brand in a move to revive its legacy as a global luxury name. This acquisition includes Shyam Ahuja’s personal collection and design archive, marking a strategic step for Jaipur Rugs to expand its influence in the premium rug market. Details of the transaction are not available, but estimates are that the value is in double digit crore. 

    Founded in 1963, Shyam Ahuja revolutionised Indian dhurries, introducing the flatwoven rugs to international markets and earning acclaim among A-list designers and global icons like Jacqueline Kennedy-Onassis and Gianni Versace. Known for its timeless designs, superior craftsmanship, and sophisticated use of colour, the brand became synonymous with understated elegance and quiet luxury. The brand was a big spender in print, especially publications, which reached out to the diaspora or international travellers. Many of the inflight magazines were their preferred partners. 

    Jaipur Rugs intends to honour the original vision of Shyam Ahuja while elevating its status on the global stage, according to its director Yogesh Chaudhary. Both Jaipur Rugs and Shyam Ahuja share a commitment to empowering artisans.

    Founded in 1978 by Nand Kishore Chaudhary,  who has even been labelled as the Gandhi of the carpet industry, Jaipur Rugs is India’s largest handmade carpet manufacturer, with over 40,000 artisans across 650 villages, 85 per cent  of whom are women. The company operates in 85 countries and has expanded to international showrooms in Milan, London, Singapore, and Dubai.

    Jaipur Rugs  artistic director Greg Foster  called the acquisition “a sleeping beauty we intend to revive with great respect,” citing the immense design archive and the brand’s cult status among collectors.
    The company plans to operate Shyam Ahuja as an independent entity with a distinct supply chain while continuing its retail presence through showrooms in India and globally. Further plans for the brand’s revival will be unveiled soon, promising to re-establish Shyam Ahuja’s position as a pioneer in luxury rugs.

    (Picture source: Jaipur Rugs website)

  • ITC Mangaldeep Integrates Augmented Reality for Maha Kumbh 2025 Experience

    ITC Mangaldeep Integrates Augmented Reality for Maha Kumbh 2025 Experience

    MUMBAI: It’s taking reality into another fragrant and spiritual dimension. ITC’s incense brand Mangaldeep has introduced 3D augmented reality to coincide with Maha Kumbh 2025. This innovative initiative allows devotees to immerse themselves in sacred rituals such as Shahi Snaan (royal bath), Deep Daan (lamp offering), and Aarti (prayer ceremony) from the comfort of their homes. You too can do so from where you are right now by clicking here.

    As the largest spiritual gathering on earth, occurring once every 12 years, the Maha Kumbh is expected to attract over 400 million devotees in 2025. Recognizing that many may be unable to attend in person, ITC Mangaldeep’s AR technology ensures that the transformative spirit of the event reaches a global audience.

    Through an exclusive AR experience, users can create personalised Maha Kumbh souvenirs and participate in virtual rituals while sharing their spiritual moments with loved ones. In addition, a hybrid Deep Daan ceremony will be held, where virtual offerings made by users will be physically taken to the Ganges each week, fostering a unique connection between the digital and physical realms.

    ITC matches & agarbatti division CEO  Gaurav Tayal stated, “The Maha Kumbh is a profound confluence of faith and tradition. Our AR initiative brings this sacred experience closer to millions, deepening the connection between innovation and spirituality.”

    ITC Mangaldeep’s commitment to integrating modern technology with ancient traditions positions it as a leader in transformative spiritual experiences, making access to the Maha Kumbh more inclusive than ever.

  • Motilal Oswal Group fights fraud with #YehConHai campaign

    Motilal Oswal Group fights fraud with #YehConHai campaign

    MUMBAI: Fraudsters beware. Motilal Oswal Financial Services (MOFSL) is hitting back hard at scammers with its bold new campaign, #YehConHai. Designed to expose con artists and protect investors, the initiative uses hard-hitting visuals and practical tools to arm people against fraudulent schemes.

    At the heart of the #YehConHai campaign are three gripping films inspired by real-life incidents. These narratives, including one featuring Motilal Oswal group chairman Raamdeo Agrawal dramatise common fraud tactics, from impersonation to high-pressure sales ploys.

    Speaking about the campaign, MOFSL group CMO Sandeep Walunj shared, “While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus-operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”

    In 2024 alone, bank frauds in India surged to Rs 139.3 billion, according to the Reserve Bank of India (RBI). With scammers using psychological manipulation to deceive even seasoned investors, the #YehConHai campaign couldn’t be more timely. By shining a light on the tactics used by fraudsters, Motilal Oswal is helping investors take control of their financial safety.

    Through extensive research, the campaign identifies key red flags that investors must watch out for:

    .  Pressure tactics to act quickly or make impulsive decisions.

    Guaranteed returns that sound too good to be true.

    .  Assurances of instant profits without risks.

    .  Requests for money transfers to unofficial accounts.

    Motilal Oswal has set up dedicated channels to help investors verify claims and avoid scams via email at fraudcheck@motilaloswal.com or WhatsApp on 97690 29197

    These resources offer a simple way to confirm the authenticity of individuals or offers.

    Motilal Oswal has already made significant strides in combating fraud. With the help of two specialised agencies, the Group has removed over 15,000 fake posts, videos, and apps, but the fight continues.

    The campaign’s engaging visuals have been crafted by a talented team led by MOFSL associate vice president- marketing, Anshul Srivastava and MOFSL associate vice president- marketing, Kartik Shinde.

    From sting operation concepts to impactful storylines, the #YehConHai campaign is a creative and educational response to a serious problem.

    Watch the Campaign Videos

    . Raamdeo Agrawal: Watch here

    . Ajay Menon: Watch here

    .  Nitin Shanbhag: Watch here

    Motilal Oswal’s efforts stand as a bold step toward empowering investors and ensuring their financial well-being. The question is, are you ready to spot the scam?

  • Jos Alukkas Reports 28 per cent surge in diamond jewellery sales, emphasises natural rocks

    Jos Alukkas Reports 28 per cent surge in diamond jewellery sales, emphasises natural rocks

    MUMBAI:  Natural is in. That is natural diamonds versus the lab-cultured diamonds. No further proof of that is needed than  jewellery retail chain Jos Alukkas sales graph which has seen a 28 per cent uplift in diamond jewellery sales, reflecting a growing consumer preference for high-quality, natural diamonds.

    The brand’s commitment to elegant designs and quality has propelled this growth, aided by a recent partnership with the Natural Diamond Council (NDC) to boost awareness about natural diamonds.

    The surge in sales signals a shift in consumer attitudes towards diamonds as symbols of personal style and sophistication. Key categories like engagement rings, wedding bands, and diamond necklaces have seen significant demand, driven by rising disposable incomes.

    Jos Alukkas Group managing director Varghese Alukkas stated:  “India has become the second-largest market for diamond jewellery. Our 28 per cent  growth this financial year underscores the emotional connection customers have with natural diamonds. Our collaboration with the NDC enhances our mission to educate consumers about their brilliance and heritage.”

    NDC managing director  India and the Middle East Richa Singh said that engaging content and workshops to elevate consumer understanding of ethical diamond sourcing were in the offing..

    Jos Alukkas  managing director John Alukkas highlighted the future potential of the diamond market in India, predicting a growth of 150 per cent to $18 billion in the next decade. He pointed to the brand’s goal of making natural diamonds more accessible through innovative designs.

    Managing director Paul J. Alukkas added that the company takes pride “in celebrating the legacy of natural diamonds and aims to build trust and admiration through our work with the NDC.”

    Jos Alukkas has been a prominent name in the jewellery industry for over six decades, offering quality gold, diamond, and platinum designs. The company operates over 60 showrooms and an online store, maintaining a commitment to quality and innovation.

  • Excitement soars for WPBL’s new digital campaign by Bijoy Shetty

    Excitement soars for WPBL’s new digital campaign by Bijoy Shetty

    MUMBAI: Pickleball fever has hit India, and there’s no turning back. Ahead of the highly anticipated inaugural World Pickleball League (WPBL), the league has launched an electrifying digital video campaign directed by the acclaimed Bijoy Shetty. This campaign sets the stage for a thrilling sportainment extravaganza, with the league kicking off on 24 January and running until 2 February 2025.

    The digital video campaign (DVC) captures the sheer obsession pickleball is stirring across the country. Known for his creative brilliance, Bijoy Shetty delivers a high-energy glimpse into the sport’s magnetic appeal and the excitement surrounding India’s first franchise-based pickleball league.

    Sharing his thoughts, Shetty said, “Creating something for a dynamic sport like Pickleball, which is taking the world by storm, was an exciting challenge. Inspired by the energy and enthusiasm of Pickleball players and its fans, I wanted the ad to capture the same thrill that drives this incredible sport. It was a joy to bring my own perspective to it, and I hope everyone enjoys the ad and the upcoming league as much as I enjoyed working on it. I know I’ll be on the edge of my seat watching the league unfold!”

    The campaign brilliantly portrays how pickleball is more than just a sport—it’s a phenomenon sweeping across courts, backyards, and communities. The narrative highlights how pickleball, much like cricket in India, has found its way into the hearts and daily lives of enthusiasts.

    The World Pickleball League will feature six competitive teams owned by corporate leaders and celebrities, along with a lineup of top Indian and international players. As pickleball continues its meteoric rise in popularity, WPBL aims to solidify India’s position as a key hub for the sport in Asia.

    WPBL co-founder & CEO, Gaurav Natekar expressed his excitement for the campaign and the league, “We are very excited about the DVC launch. What we wanted to capture is that the league is not only about serious Pickleball, featuring some of the best players in the world, but also about showcasing the fact that anyone, in almost any environment, can play Pickleball. That’s the beauty of the sport. And that’s what we aim to achieve with the World Pickleball League. We aim to bring people together through the sport, creating communities, and building a professional league that is commercially viable for all our stakeholders and partners.”

    Executive creative director of the campaign, Manav Parekh shared his perspective, “Pickleball is blowing up and for good reason! To show that obsession we turned to our childhood days for inspiration. Our obsession to play cricket anywhere and everywhere we could. Use anything as wickets and viola! Similarly, how would using anything/anyone as a Pickleball net look? That’s what this film is. The obsession with Pickleball is here and it’s only going to grow.”

    The league matches will take place at CCI Stadium, Mumbai, with live broadcasts on Sony Ten 2 and FanCode. Tickets are available through Swiggy Scenes, making it easy for fans to experience the action up close.

    For more content and updates, visit:

    1    Instagram: Instagram | The game that makes every heart go dink-dink is here with a league of its own. World Pickleball League in action from 24th January to 2nd February—live from CCI, Mumbai. Catch it on Sony Ten 2 and FanCode.

     

     

    2    YouTube: WORLD PICKLEBALL LEAGUE | 24TH DECEMBER TO 2ND FEB | AT CCI STADIUM

  • Effie India Awards 2025: Celebrating marketing brilliance on 24 January

    Effie India Awards 2025: Celebrating marketing brilliance on 24 January

    MUMBAI: Mark your calendars because this won’t be like your typical ordinary friday.

    The Effie India Awards, the nation’s most prestigious advertising and marketing event, will light up the industry on Friday, 24 January 2025, at 6:30 p.m. Hosted by The Advertising Club, this gala evening promises to celebrate innovative campaigns, impactful collaborations, and marketing brilliance.

    Effie Worldwide stands as the global gold standard for marketing effectiveness. These awards spotlight campaigns that work in the marketplace, recognising how advertising contributes to building brands. Unique in its approach, the Effie honours both agencies and clients, showcasing the collaborative spirit that fuels transformative results.

    For 23 years, the Effie India Awards have been a highlight of the advertising and marketing calendar, drawing over 1,200 industry professionals annually. Today, it is the second-largest Effie globally, with this year’s edition receiving a record-breaking 1,152 entries from 75 agencies, judged by an esteemed panel of 486 jury members.

    The Advertising Club president and Havas India group CEO, Rana Barua emphasised the event’s significance, “The Effie Awards are a celebration of marketing brilliance, where effectiveness meets innovation, and efficiency thrives through collaboration. Effie India stands as a beacon of excellence, recognising campaigns that go beyond expectations, forge new standards, and exemplify the true spirit of partnerships that drive impactful and transformative business success. I look forward to this year’s winning campaigns.”

    This year’s judging process combined online and in-person sessions across Mumbai, Delhi, and Bangalore, with round two introducing jury chairs for each session, a move widely appreciated by participants. The panel included 254 marketing professionals who meticulously assessed campaigns, ensuring only the best reached the final stage.

    Effie India Awards chairperson and The Horologists founder, Mitrajit Bhattacharya said, “Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIE India said, “It gives me great joy to host the 24th Effie India Awards Gala on the 24th of January. Celebrating the best work of the year with the people who create them is a huge high for all of us at the Effie India committee and The Advertising Club. A big thank you to 486 judges who judged a record-breaking (for a 12 month assessment period) of 1152 entries over three rounds of online and physical judging. In the round 2 judging that was physically held, we introduced a jury chair for each session of judging, which was hugely appreciated. I also thank each participating agency and client for their support.”

    The Effie India Awards 2025 promises to be a night of glamour, innovation, and celebration. Following the awards ceremony, attendees will enjoy cocktails and dinner, providing an ideal setting for networking and connecting with industry leaders.

    Effie India Awards co-chairperson and Eros Media World group CEO, Pradeep Dwivedi added, “It’s an honour to serve as the co-chairperson for Effie Awards India. This platform celebrates the power of creative thinking and measurable impact, which are the cornerstones of successful marketing. I look forward to collaborating with industry leaders to recognise and reward the campaigns that truly drive results and set benchmarks for excellence. I would also like to thank Effie Global for their steadfast support through the jury & award process.”

    With its legacy of inspiring excellence and innovation, the Effie Awards remain the most coveted honour for advertising and marketing professionals. Be part of this unmissable evening on 24 January 2025 and witness the campaigns that are redefining the industry.

  • Print leads jewellery ad spend as digital gains: Insights from 2024 report

    Print leads jewellery ad spend as digital gains: Insights from 2024 report

    MUMBAI: Print media isn’t ready to hand over its crown just yet. Despite the digital surge, print advertising still ruled the jewellery sector in 2024, capturing 73 per cent of total ad spend, according to Excellent Publicity’s Jewellery Ad Spend Report. Released in collaboration with data from TAM Media Research, the report unpacks how jewellery brands distributed their ad budgets across print, TV, radio, and digital platforms.

    Print remained the undisputed leader, with Titan Company claiming 11 per cent of print ad spend, followed by Malabar Group at 8 per cent and Kalyan Jewellers at 7 per cent. Regional publications were pivotal, with South Indian newspapers commanding 28 per cent of print investments. Eenadu topped the list, closely followed by The Times of India.

    Television, another heavy hitter, accounted for 45 per cent of the total ad spend, with general entertainment channels (GECs) leading the charge. News and sports channels captured 36 per cent and nine per cent, respectively. Indian cinema stardom played a big role here, with Janhvi Kapoor and Alia Bhatt boosting Kalyan Jewellers to the top TV advertiser spot, contributing 20 per cent of TV ad spend.

    Digital platforms made their presence felt, reflecting a shift in consumer behaviour. Display ads dominated with 87 per cent of digital ad volume, while video content contributed 13 per cent. Facebook led the digital pack, commanding 75 per cent of digital ad spend, followed by YouTube at 11 per cent. Notably, August Jewellery was the top digital advertiser, responsible for 34 per cent of the sector’s digital spend.

    Excellent Publicity co-founder & director, Vaishal Dalal noted the evolution, “Television, radio, and print media have always been reliable mediums for the jewellery industry’s advertising. However, the technological revolution has brought about a remarkable change in people’s content-viewing habits. This behavioural change has opened up new avenues of online advertising formats for brands to connect with their audiences. The jewellery sector is no exception, embracing digital media to stay relevant and engage with its target consumers. With the endless possibilities digital offers, the future holds immense potential for growth and innovation in this space.”

    The report highlighted regional nuances in advertising. South India contributed 28 per cent to the overall national ad spend, with North India leading at 30 per cent. Southern publications and Radio Mirchi emerged as key platforms for brands targeting specific demographics, especially in South India’s thriving jewellery market.

    As the wedding season draws near, jewellery brands are expected to ramp up advertising across traditional and digital platforms. With a mix of celebrity endorsements, targeted regional campaigns, and innovative digital formats, the sector is poised to capitalise on increased consumer demand.

    Read the full report at www.excellentpublicity.com

  • Q3 FY 2025: Hindustan Unilever Ltd & the art of growing steadily

    Q3 FY 2025: Hindustan Unilever Ltd & the art of growing steadily

    MUMBAI:  India’s leading FMCG company Hindustan Unilever Limited (HUL) has reported steady financial results for the third quarter (Q3) and the nine-month period ended 31 December 2024. With a strategic focus on premiumisation, innovation, and cost optimisation, HUL demonstrated resilience amidst market challenges and rising input costs.

    Q3 2025 ended 31 December 2024, saw HUL record a total income of Rs 16,050 crore, a 1.7 per cent  increase from Rs 15,781 crore in the same quarter of the previous year. Its revenue from operations stood at Rs 15,559 crore, driven by solid performances in  the home care and food categories. Profit before exceptional items and tax remained steady at Rs 3,474 crore even as net profit rose 2.1 per cent to Rs 2,989 crore as against Rs 2,925 crore in Q3 2024. 

    Operating expenses were well-managed at Rs 12,576 crore, indicating efficient cost control. Home care vertical was a stellar performer with revenue climbing Rs 5,739 crore, with segment profit at Rs 1,086 crore, underscoring its role as a key growth driver. The beauty and well being vertical also saw revenues swelling to Rs Rs 3,556 crore, although profits declined slightly to Rs 1,018 crore due to higher input costs. And the food segment was a steady performer awith revenue at Rs 3,745 crore and proft as Rs 755 crore. 
    Ice-cream business
    On a nine month basis, HUL’s total income reached Rs 48,159 crore, up 1.9 per cent  from Rs 47,266 crore in the corresponding period of the previous year. Revenue from operations stood at Rs 46,759 crore, showcasing steady consumer demand. Profit before tax grew to Rs 11,053 crore, while net profit increased by 6.1 per cent  to Rs 8,196 crore. The home care category recorded a nine month revenue of Rs 17,143 crore, supported by premiumisation and product innovation. The beauty & well being vertical generated Rs 10,258 crore, benefiting from a focus on personal care products while the foods tranche delivered consistent revenue of Rs 11,398 crore, reflecting effective competitive pricing strategies. 

    During the quarter, HUL split its beauty & personal care division into two new segments—beauty & wellbeing and personal care—to enhance strategic focus and operational efficiency. Prudent management of raw material costs and advertising expenditure helped mitigate the impact of rising input costs and currency fluctuations.  A continued shift towards premium product offerings in home care and beauty & wellbeing bolstered overall performance. 

    Additionally, it got clearance from its board  (based on the recommendation of the independent and audit committees) to dissect the ice-cream business from HUL and fuse it with its wholly owned subsidiary Kwality Wall’s (India) Ltd. Following this, Kwality Walls will issue shares to all the HUL shareholders in a 1:1 ratio.. The ice-cream business had a turnover of Rs 1,595 crore in the year ended 31 March, 2024, that is 2.7 per cent of HUL’s turnover, and it has some great brands in Cornetto, Magnum and Kwality Walls. The demerger creates a leading ice-cream company listed on the stock exchange which will be given wings to fly with a separate managed allowed to focus on its growth. 

    The demerger followed a decision by Hindustan Unilever’s parent company in the UK to carve out its ice-cream business into a separate company. The rationale behind this separation was that in ice-cream has a different operating model, including differentiated infrastructure for supply and distribution, capital allocation needs, distinct channel landscape and go- to-market strategy. minimalist

    HUL also announced that it has agreed to acquire  90.5 per cent of the Rs 500 crore turnover  Uprising Science Pvt Ltd – which is behind the Minimalist hair care and skin care products range.  The HUL board agreed to a price tag of Rs 2,670 crore at a pre-money enterprise valuation of Rs  2,955 crore (and a primary infusion of Rs  45 crore) for the acquisition of the shares from  the sellers which include co-founders Mohit Kumar Yadav and . Rahul Yadav,  Peak XV Partners Venture Investments VII, Surge Ventures II, and Twenty Nine Capital Partners (General Partner). The transaction is expected to be completed in Q1 of FY 2026. Following that, HUL will acquire the remaining 9.5 per cent of Uprising’s  equity within two years.

    Minimalist will join the portfolio of brands in HUL’s  beauty & wellbeing division led by executive director Harman Dhillon. The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL. 

  • Call for entries: 15 IAA Olive Crown Awards celebrates sustainability

    Call for entries: 15 IAA Olive Crown Awards celebrates sustainability

    MUMBAI: Can creativity save the planet? The India chapter of the International Advertising Association (IAA), in collaboration with the Asian Federation of Advertising Associations (AFAA), has opened the call for entries for the 15 edition of the Olive Crown Awards. These prestigious awards honour creative excellence in sustainability communication, celebrating work that inspires positive change.

    Now in its 15 year, the Olive Crown Awards continue to grow in influence and stature. Speaking about this milestone, IAA president Abhishek Karnani remarked, “We are delighted that the Olive Crown Awards are now in their 15th year. These awards salute creative excellence in communicating sustainability and are a very meaningful set of awards. The awards have grown in stature year on year and, in fact, won the IAA recognition from Earthday.Org, the largest environmental movement in the world.”

    True to its mission, the Olive CroThe creatives for this campaign were designewn Awards invite entries from across India, Asia, and Europe, fostering a global platform for creativity that champions sustainability. What’s more, there are no entry fees for this initiative, making it an accessible opportunity for creators everywhere.

    Olive Crown Awards chairman Surinder Chawla added, “We are very happy to receive entries from all over India as well as from countries across Asia as well as Europe. Run as a cause, there are no entry fees for this initiative.”

    The deadline to submit entries is 10 February 2025. Participants can share their submissions via the official awards website: https://ocawards.awardor.com.

    The creatives for this campaign were designed as a labour of love by The Garage Worldwide Team, Rujvi Sankpal – Visualiser, Aman Vashisht – Senior Copywriter & Raj Nair – CCO.

    With sustainability taking centre stage in global conversations, awards like the Olive Crown Awards serve as a powerful reminder of the role creativity can play in driving environmental change. Will your ideas inspire the next wave of action?

    Submit your entries now and join the movement to spotlight creativity that matters.

    IAA