Category: MAM

  • Industry gathers to remember their Bhaskar Da

    Industry gathers to remember their Bhaskar Da

    MUMBAI:  Friends, colleagues, and admirers gathered on the evening of 24 January  to celebrate the life of Dr Bhaskar Das, fondly known as BD or Bhaskar Da, at a packed remembrance ceremony at the Nehru Centre in Mumbai. The atmosphere resembled a rock concert, as people stood shoulder to shoulder to honour the “rock star” of the media industry, in the words of media veteran Meenakshi Menon.
     

    A striking photograph of BD captured his essence—an effortlessly stylish presence, his T-shirt radiating understated luxury, hair tousled as if by a breeze from a southern French beach, and his insouciance evident in every detail.

    The evening highlighted BD’s extraordinary ability to forge deep connections. As his brother Sanjay Das shared, “Bhaskar had an incredible gift for bringing people together.”

     

    Dr Bhaskar Das

    Despite being a deeply private individual, BD had an innate knack for shining a spotlight on others, learning about their lives, families, and struggles, all while keeping his own life in the shadows, highlighted Meenakshi.

    The venue was emotionally charged – some shared their loss, some shared how Bhaskar Da had helped them unexpectedly and expecting nothing in return. Many attendees shared stories of his thoughtfulness and the genuine care he extended to everyone, regardless of their stature. Bhaskar Da was a people’s person in the truest sense—interested not in what he could gain but in what he could learn from others.

    “BD’s ability to make friends and influence people was unmatched,” noted one attendee. “He was a friend to all and an inspiration to many.”

    Bahskar Das with his better wide Shiomashuklla das

    The remembrance ceremony was as vibrant and heartfelt as the life BD lived—an event he would have undoubtedly approved of. As those closest to him bid farewell, they reflected on his enduring wisdom and generosity.

    “Farewell, my friend,” wrote Meenakshi. “You will live on in our hearts and through the advice you shared. You will be remembered always.”

     Bhaskar Da would have liked it if people celebrated his life, rather than mourn his loss or his passing. He lived a full life, like he used to say: “I’d rather have life in my years, than years in my life.” 

    While, we would have liked him  to have both, he  chose the first. We appreciate and respect his choice Bhaskar Da.  Thank you for the wonderful  legacy of relationships, warmth, and a life well-lived that you have left behind. Cheers!.

  • Mangalam Organics unveils “Fragrance Missiles, Locked & Loaded!” campaign

    Mangalam Organics unveils “Fragrance Missiles, Locked & Loaded!” campaign

    MUMBAI: What happens when you mix a dash of humour with innovation? You get a marketing masterpiece that makes you chuckle while leaving a lingering impression—quite literally!

    Mangalam Organics has launched its bold and witty outdoor advertising campaign, “Fragrance Missiles, Locked & Loaded!”, to spotlight its iconic CamPure cone-shaped camphor freshener.

    Rolling out on Republic Day, this campaign brings a fresh breeze to advertising, quite like the product itself. Packed with humour and eye-catching visuals, the campaign promises to make urban audiences look up—both literally and metaphorically.

    The campaign redefines outdoor advertising with its clever storytelling centred around the cone shape of CamPure. Forget mundane billboards—these designs are packed with topical humour and light-hearted content, ensuring passersby stop, smile, and connect with the brand.

    Mangalam Organics has strategically placed these billboards in high-traffic areas across major Indian cities, aiming to target key consumer hubs. Each visual playfully ties into the “Fragrance Missiles” theme, likening the freshener to a weapon of choice against stale air and unpleasant odours.

    Speaking about the campaign, Mangalam Organics director shared, “We wanted to break free from the traditional and deliver something that sparks joy. Our CamPure freshener is not just a product; it’s a symbol of innovation, freshness, and a little fun. By highlighting its unique cone-shaped design, we aim to create a memorable and impactful connection with our audience. After all, who doesn’t need a smile during their daily commute?”

    The “Fragrance Missiles” campaign not only reinforces CamPure’s leadership in the camphor freshener category but also adds a playful twist to the brand’s personality. With topical jokes and innovative visuals, the campaign ensures maximum engagement and brand recall.

    But clever storytelling isn’t just about laughs. It’s a reminder of Mangalam Organics’ commitment to pushing boundaries in advertising. By blending creativity and product innovation, the company sets a new benchmark for outdoor campaigns that truly resonate.

    So, the next time you spot a CamPure billboard, stop for a moment and take in the humour. Because in a world of stale advertising, Mangalam Organics just launched a “fragrant missile” that hits right on target.

  • McDonald’s India (N&E) brings unity, joy, and tasty deals this Republic Day

    McDonald’s India (N&E) brings unity, joy, and tasty deals this Republic Day

    MUMBAI: What’s better than celebrating Republic Day with friends, family, and a side of deliciousness? McDonald’s India (North and East) is here to make your Republic Day festivities extra special with irresistible deals and a dash of fun that will leave you smiling from ear to ear. Adding some zest to the patriotic celebrations, McDonald’s is rolling out mouthwatering offers alongside metro jingles that will keep you humming while commuting.

    From now until 31 January 2025, you can indulge in your favourites at a steal. Order any of these combos—two McAloo Tikki burgers, two Veg Surprise burgers, two Chicken Surprise burgers, or two Pizza McPuffs—and you’ll get a beverage on the house! Whether you’re dining in or swinging by for a quick bite, this offer promises a hearty celebration for both your appetite and your wallet.

    That’s not all! McDonald’s India (N&E) has added an extra dose of cheer to your Delhi metro rides. Catchy jingles playing on the violet line metro combine Republic Day vibes with McDonald’s fun, brightening your daily commute. These joyful tunes will have you tapping your feet and craving your favourite burger in no time.

    McDonald’s continues to be a go-to destination for memorable moments, bringing people together over delicious meals. This Republic Day, the iconic brand celebrates not just unity but also the little joys that make the day special—whether it’s the perfect burger, a free beverage, or a tune that puts a smile on your face.

    To make the most of these festive offers, you will need to visit your nearest McDonald’s outlet or tune into the jingles on Delhi metro’s violet line. Let McDonald’s add some flavourful happiness to your Republic Day celebrations!

     

     

  • Neha Bahl Gujral joins Apple India as partner marcom lead

    Neha Bahl Gujral joins Apple India as partner marcom lead

    MUMBAI: Who wouldn’t fall for the temptation of the juicy apple?  Especially when it’s the most valued firm in the world. 

    So, it’s very understandable why marketing veteran Neha Bahl Gujral has taken on a new role at Apple India as partner marcom lead, effective January 2025. With over 17 years of extensive experience across global brands, start-ups, and award-winning campaigns, Gujral’s appointment underscores her expertise in brand strategy, communications, and marketing innovation.

    Gujral’s career highlights include a recent tenure as CMO and head of communications at Savills India, where she served from April 2024 to January 2025. Prior to that, she was the IMC Head for flagship and wearables at Samsung Electronics, where she drove impactful campaigns and business growth for the mobile business for nearly two years.

    Her earlier experience includes serving as head of consumer brand and marketing at HP, where she increased brand saliency and achieved record consumer business growth through strategic marketing interventions in the PC arena. Gujral also led marketing efforts at National Geographic, earning numerous industry awards such as the Abbys, Kyoorius, and Promax Asia.

    As founder and CEO of Exclamation Point, she provided start-ups like The Moms Co. and Lifelong Online with comprehensive marketing strategies, helping them establish strong brand foundations. She has also held key roles at Microsoft, InterGlobe Technology Quotient, and Webchutney, showcasing her versatility in managing integrated marketing campaigns and building impactful brand narratives.

    Gujral is an alumna of Mica, Ahmedabad, and holds a bachelor’s degree in business administration (marketing) from the Indian Institute of Learning and Management. Known for her strategic acumen, creativity, and leadership, Gujral continues to shape the landscape of marketing in India.

    Her appointment at Apple India signals an exciting chapter in her career as she contributes her expertise to one of the world’s most iconic brands.

  • Krishnarao Buddha bids farewell to Parle Products, looks ahead to new beginnings

    Krishnarao Buddha bids farewell to Parle Products, looks ahead to new beginnings

    MUMBAI: Even the best of friends must part at some stage. Parle Products  senior category head – marketing Krishnarao Buddha  has announced his departure from the company after a remarkable tenure of nearly 24 years where he built up various categories for one of India’s top biscuit and confectionery firms. .

    Reflecting on his journey, Buddha described his time at Parle as a deeply meaningful chapter in his career, marked by growth, challenges, and unforgettable memories.

    In a heartfelt message, Buddha expressed his gratitude to the organisation, which he described as more than just a workplace—a family that fostered his personal and professional evolution. He highlighted the mentorship, collaboration, and camaraderie that defined his experience, saying, “I’ve had the privilege of working alongside passionate and dedicated colleagues who became lifelong friends. The impact of this journey will stay with me forever.”

    During his tenure, Buddha contributed to the company’s success through innovative marketing strategies and was part of a team committed to excellence. While excited about the opportunities ahead, he acknowledged the bittersweet nature of bidding farewell to familiar faces, shared victories, and the camaraderie that made his time at Parle so special.

    Looking forward, Buddha expressed optimism and enthusiasm for the next phase of his career, promising to embrace new opportunities and challenges with gratitude and determination.

    “Stay tuned—this is just the beginning,” he concluded, leaving a sense of anticipation for his next professional endeavour.

  • Leo Burnett, Mondelez, & Ogilvy grab top honours at Ad Club’s Effies 2024

    Leo Burnett, Mondelez, & Ogilvy grab top honours at Ad Club’s Effies 2024

    MUMBAI: It was a noisy, raucous evening to say the least with agency executives screaming, blowing hard into their whistles, cheering as award after award was announced.  But the Ad Club Mumba’s Effie Awards also left behind a lot of happy faces at the Sea Lawns at the Taj Land’s End Hotel in Mumbai’s Bandra suburb  on the evening of 24 January .

    Team Ogilvy

    The winner of the Grand Effie for 2024 was Leo Burnett India for their work on Acko General insurance. The agency along with McCann Erickson definitely deserved another award: that of being the loudest bunch in the evening.

    The brand that walked away  with the client Effie of the year was Mondelez India which is the third consecutive year it has managed this feat. Kudos to it for creating memories for siblings, for special occasions with its confectioneries, chocolates  along with its agencies.
     

    Team mondelez

    The agency of the year was shockingly grabbed by Ogilvy India. It looked to be nowhere in the running. But it made a last minute dash taking home enough golds and silvers towards the last batch of awards to win the prestigious accolade. All in all it was a glorious memorable evening for Ogilvy India’s creative god Piyush Pandey who hesitatingly walked towards the stage amidst the melee of young executives who made a run for the stage when master of ceremonies Brian Tellis announced it as the winning agency .

    The highlight of the evening was a tribute to Bhaskar Da or Dr Bhaskar Das or BD which was offered by Ad Club president Rana Barua. What was great was the noisy crowd went completely silent when Rana spoke about what made Bhaskar Da so special and his long association with the Ad Club and the media industry as a whole. A short film by Pradyuman about Bhaskar Da with Tellis providing the voice over moved Rana to tears as he finished his tribute. 

    The Effie India awards stand out as a unique celebration of creativity, strategy, and effectiveness, recognised not just by industry peers but also by clients and academics. This year, the awards attracted 1,152 entries from 75 agencies, affirming Effie India’s position as the second-largest Effie globally in terms of participation.

    With a rigorous judging process involving 486 jury members, including 254 marketing professionals, the evaluation took place across Mumbai, Delhi, and Bangalore, ensuring top-notch standards for this year’s campaigns.

    The Advertising Club president and  Havas India group CEO Rana Barua remarked, “The Effie India awards exemplify the power of strategic creativity and impactful storytelling. With over 1,152 entries, this year continues to set benchmarks for the industry. Congratulations to all winners for their innovative campaigns that resonate deeply with audiences and drive measurable impact. These awards reflect the collaborative brilliance of our industry.”

    Effie India awards chairperson Mitrajit Bhattacharya  noted, “The evolution of the Effie India awards over the past 23 years is incredible. The awards not only celebrate creativity but also showcase the collaborative efforts from 75 agencies and 486 experts on the jury. It’s inspiring to see the industry push boundaries with remarkable campaigns that deliver tangible outcomes. Thank you to the jury and participants for making this edition memorable.”

    Effie India awards co-chairperson Pradeep Dwivedi  added, “The Effie India Awards have become a cornerstone of the advertising and marketing landscape, uniting the best minds in the business. Congratulations to all the winners for pushing the limits of creativity and strategy. Your work inspires and shapes the future of brand communication.”

    Globally recognised, the Effie Awards honor brands, agencies, and marketers that excel in driving business growth and delivering impactful campaigns.

    To go through the list of the winners of the various Effie awards click here

    To take a look at the total points tally of the client of the year click here. 

    To take a look at the total points tally of the agency of the year click here 

    (When the window pops up, you can zoom in on the pdf file to see the results)

  • Dinesh Karthik-Dipika Pallikal shine in Mia by Tanishq’s Valentine film

    Dinesh Karthik-Dipika Pallikal shine in Mia by Tanishq’s Valentine film

    MUMBAI: Can love be wrapped in a small box and topped with diamonds? For Dinesh Karthik and Dipika Pallikal, it certainly can. In the latest Valentine’s Day campaign by Mia by Tanishq, the real-life power couple brings their enchanting chemistry to life, showing how thoughtful gestures transform ordinary moments into extraordinary memories. The heartwarming film blends romance and humour with a dazzling twist, perfectly capturing the spirit of modern love.

    The film opens on a delightful note with Karthik, apron-clad and brimming with charm, narrating Pallikal’s morning routine in his signature commentator style as he carries a breakfast tray. Beneath the cloche lies not just breakfast but a Mia Toi-et-Moi ring. The surprise sparks a tender moment as Dinesh transitions from playful commentator to doting husband, delivering a heartfelt Valentine’s proposal.

    Pallikal, never one to be outdone, matches his wit with her own cheeky humour. The moment culminates in warmth and smiles as Dinesh slips the dazzling ring onto her finger, celebrating their love with understated elegance and playful joy.

    Known for their unwavering love and shared success, Karthik and Pallikal embody the contemporary relationship values that Mia by Tanishq champions—celebrating individuality while cherishing togetherness. Their dynamic chemistry inspires viewers to embrace Valentine’s Day as a time to appreciate partners for their love, support, and understanding.

    Speaking about the campaign, Mia by Tanishq business head Shyamala Ramanan said, “At Mia, we believe love is woven into the fabric of everyday moments, the whispered promises, the thoughtful gestures that speak louder than words. This Valentine’s Day, we celebrate the beauty of these delightful surprises and the joy of gifting through our heartwarming film featuring Dinesh Karthik and Dipika Pallikal. Just like their story, we hope every Mia piece you gift your partner becomes a romantic gesture that echoes in their heart, a love that grows brighter with each passing day.”

    To make this Valentine’s Day truly memorable, Mia by Tanishq has launched Cupid Edit 3.0, a stunning collection of 40 versatile jewellery pieces inspired by the multifaceted nature of love. With its innovation, elegance, and sentiment, the collection is designed to be the perfect gifting option for every phase and form of love.

    Famous Innovations (south) CCO George Kovoor praised the duo’s on-screen magic, saying, “Every year, couples strive to make Valentine’s Day unforgettable. This year, Dinesh Karthik and Dipika Pallikal provide them the perfect inspiration. DK transforms a simple gesture into an extraordinary memory by gifting Dipika a stunning Mia diamond ring. Together, DK and Dipika not only make this Valentine’s Day film exceptional but also beautifully embody everything Mia represents in their own unique and heartfelt way.”

    The campaign, produced by Dark Horse Media and directed by Mayur Goel, seamlessly aligns with Mia’s mission to celebrate love in all its authenticity.

    Watch the film: 

  • Liberty General Insurance inspires with heartfelt Republic Day brand film

    Liberty General Insurance inspires with heartfelt Republic Day brand film

    MUMBAI: What does liberty mean to you? Is it a carefree laugh, a bold decision, or the courage to follow your dreams? This Republic Day, Liberty General Insurance brings these interpretations to life in a stirring brand film that explores the essence of freedom through the eyes of everyday Indians. As the nation commemorates its 76 Republic Day, the campaign delivers a poignant reminder: liberty is as personal as it is profound.

    The film opens with this simple yet thought-provoking question—”What does Liberty mean to you?”—and seamlessly weaves together the responses of individuals from diverse backgrounds. A child dreams freely, a doctor dedicates herself to saving lives, a retired army officer embodies preparedness, a gen z individual celebrates self-expression, and a common man holds onto timeless values. These authentic moments converge to reflect how liberty shapes lives in myriad ways.

    Speaking on the launch, Liberty General Insurance CEO & whole-time director, Parag Ved shared the ethos behind the film, “At Liberty General Insurance, liberty is not just a word; it represents our promise to empower people to live without fear or hesitation. This film is a reflection of the values we stand for—providing our customers with the confidence and peace of mind they need to embrace life’s opportunities. Our aim is to remind everyone that liberty is deeply personal yet collectively significant, and through our reliable services, we strive to honour this belief every day.”

    The campaign acts as a tribute to the spirit of independence and aligns seamlessly with Liberty General Insurance’s mission of delivering trust, empowerment, and reliability. Its relatable narrative and heartfelt storytelling leave viewers reflecting on how freedom influences their lives, encouraging them to embrace liberty in their unique ways.

    As brands scramble to make an emotional connection during national celebrations, Liberty’s thoughtful approach stands out. By focusing on personal stories that resonate universally, the film moves beyond mere symbolism to truly connect with its audience.

    From inspiring confidence to fostering peace of mind, Liberty General Insurance continues to empower individuals through its dependable services. This Republic Day brand film serves as a reminder that freedom is not only the foundation of democracy but also a deeply personal journey.

    Watch the brand film here: 

  • Culinary tourism redefines Indian vacations, reveals Godrej Food Trends Report

    Culinary tourism redefines Indian vacations, reveals Godrej Food Trends Report

    MUMBAI: Food and travel are officially the ultimate power couple.

    As National Tourism Day approaches, the Godrej Food Trends Report 2024 has spotlighted culinary tourism as the driving force behind a revolution in Indian travel. No longer a side dish to the main event, food has claimed centre stage, transforming vacations into unforgettable, flavour-filled journeys.

    In 2024, Indians travelled more frequently and for longer durations, with vacation spending surging nearly 25 per cent. A significant chunk of this increase was fuelled by travellers seeking unique and immersive culinary experiences that connected them to local cultures. Whether exploring bustling spice markets or learning time-honoured recipes from community experts, food became the heartbeat of modern Indian vacations.

    The Godrej Food Trends Report 2024, curated by Godrej Vikhroli Cucina with insights from over 190 food experts, revealed the top culinary trends shaping Indian travel:

    1. Street food and market tours

    With 94.1 per cent of experts highlighting their popularity, vibrant food streets and spice markets emerged as must-visit attractions. From the zesty flavours of pani puri to the aromatic whiffs of garam masala, travellers immersed themselves in the diverse culinary fabric of India.

    2. Culinary site tours

    Nearly 92.3 per cent of experts predicted continued interest in these immersive experiences, where travellers visited tea estates, artisanal cheese hubs, and other production sites. These tours offered behind-the-scenes glimpses into the craft of food making, adding an educational edge to the journey.

    3. Home dining experiences and local expertise

    Around 87.5 per cent of experts noted a surge in travellers booking home dining experiences. These intimate interactions with local experts allowed visitors to learn traditional cooking techniques, taste signature regional products, and gain a deeper appreciation for India’s culinary heritage.

    “Food is no longer just a part of the travel experience, but its very essence,” said A Perfect Bite Consulting MD & the annual report editor Rushina Munshaw Ghildiyal. “Today’s travellers are not just seeking destinations but connections—immersive, authentic experiences that allow them to explore the heart of a place through its culinary heritage. Whether it’s walking through vibrant spice markets, learning traditional recipes from local experts, or savouring unique regional flavours, food has become the bridge that links people to cultures and stories,” she elaborated.

    This surge in culinary tourism isn’t just reshaping Indian vacations; it’s creating opportunities for local communities and small brands to showcase their culinary culture. From bustling street vendors to small-scale producers, the movement is helping amplify India’s rich food heritage on a global stage.

    As the country celebrates National Tourism Day, travellers are invited to embrace the fusion of food and travel—a blend that promises to redefine how people experience culture and destinations in the years to come.

    The Godrej Food Trends Report 2024 is available for download at www.vikhrolicucina.com.

  • Sunil Gupta lectures AI’s transformative role at IAA Conversations

    Sunil Gupta lectures AI’s transformative role at IAA Conversations

    MUMBAI: Artificial intelligence isn’t just a buzzword anymore—it’s shaping the way industries think, act, and innovate. At the recent IAA Conversations in Mumbai, Harvard Business School Edward W. Carter professor of business administration, Sunil Gupta delved into AI’s transformative power in marketing, branding, and beyond. The event, titled ‘Marketing in the Age of AI’, was moderated by VML India CEO and an IAA Mancom member, Babita Baruah and organised in association with Harvard Business School.

    The session kicked off with Gupta highlighting the disruptive nature of AI and how businesses across sectors are adapting to leverage it. “Almost every business, not just advertising, is thinking about AI and how it will affect their operations,” he noted.

    He outlined three ways AI is transforming industries:

    1    Augmenting and automating tasks to increase efficiency.

    2    Expanding and growing capabilities with innovative tools.

    3    Disrupting and experimenting, encouraging businesses to push creative boundaries.

    Gupta cited tech giants like Facebook and Google, explaining their use of AI to automate ad creation, audience targeting, and budget allocation.

    Gupta emphasised the unprecedented access to consumer data in today’s digital age. “It’s not just about what they buy or search for. It’s also about what they do on social media or why they contact a call centre,” he observed.

    AI, he argued, offers the ability to synthesise qualitative and quantitative data to create a 360-degree view of consumers. It enables brands to map customer journeys, uncover pain points, and even predict behaviours. “AI can act as a smart research assistant, helping brands connect the dots across vast datasets,” he added.

    Gupta also introduced the concept of synthetic consumers, personas created using past data to simulate market research scenarios. This approach offers quick insights at early product development stages.

    Gupta didn’t shy away from discussing the hurdles of AI adoption. “The use of AI will increase competition as it lowers entry barriers, making it easier for anyone to experiment and innovate,” he said.

    However, he flagged the risk of short-term thinking in advertising. “With AI’s ability to experiment and fine-tune ROI, there’s a danger that brands might focus too much on immediate results and lose sight of long-term brand building. And advertising is all about building brands,” he cautioned.

    Addressing how organisations should approach AI, Gupta urged companies to embrace the technology actively. “You can’t learn to swim by watching someone else. You need to dive into the pool yourself,” he remarked.

    He recommended dedicating time to understanding AI’s potential and limitations, noting that no technology has ever reduced workload—it has only shifted it. “Jobs don’t go away, tasks do. AI will eliminate non-value-added tasks, allowing professionals to focus on more impactful work,” he asserted.

    On a closing note, Gupta reminded attendees of the importance of starting with the problem, not the technology. “Sometimes, we get so caught up in the technology that we forget the problem we’re trying to solve,” he said, adding that copyright and IP protection will remain critical concerns in an AI-driven world.

    IAA India Chapter president, Abhishek Karnani underscored the event’s relevance, “At the India Chapter of the International Advertising Association (IAA), we take pride in being the only body in the industry that brings together creative agencies, media agencies, and media under one roof. This year, our focus is clear—Conversations, Skilling, and Artificial Intelligence—all aimed at preparing us for the opportunities and challenges ahead.”

    Organised with support from Free Press Journal as the presenting partner, the IAA Conversations event highlighted the intersection of technology, creativity, and strategy, offering a forward-looking perspective on how AI is reshaping industries.