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Mumbai: Taproot Dentsu’s former executive vice president & head of office – Delhi & Mumbai, Abhinav Kaushik has joined FCB India as president. Kaushik made the...
Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch. To...
Mumbai: Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik...
Mumbai: Xanadu Realty, a business accelerator firm, has onboarded K.N. Swaminathan as the chief financial officer to strengthen its leadership team. An industry veteran, Swaminathan has...
New Delhi: OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a...
Mumbai: Vadilal Industries announced the appointment of Mullen Lintas Delhi as the creative agency for its global brand campaign. They will be responsible for Vadilal Ice...
MUMBAI: Wunderman Thompson India has announced the appointment of Jyoti Mahendru as its new chief people officer, effective 1 August 2022. Mahendru will be responsible for...
Mumbai: Madison World’s unit, Madison Media Ultra, on Monday, has been appointed to handle the traditional and digital media mandate for the client, including TV, print,...
Mumbai: Battlegrounds Mobile India (BGMI), the Indian version of PUBG Mobile from Korean game maker Krafton, has been removed from both Apple and Google app stores...
Mumbai: Aiming to bring a change in the industry, the International Advertising Association India Chapter held a change summit titled ‘Voice of Change: Gender Portrayal from...
Mumbai: The six-month-long ‘#ItsNotOk’ campaign by News18 Network and Truecaller has reached approximately 1.65 billion users on digital platforms with a message to call out harassment...
MUMBAI :With yet another Saturday upon us, it’s time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an...
Mumbai: Marking the occasion of Raksha Bandhan, Manyavar announced the launch of two television commercials highlightings its new campaign #RakhiKaBroCode. The campaign is designed by creative...
Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024....
MUMBAI: Taproot Dentsu’s executive vice president & head of office – Delhi & Mumbai, Abhinav Kaushik has stepped down from his role at the agency. Having...
Mumbai: Digital-first marketing solutions provider IdeateLabs has announced that Dr. Bhaskar Das has joined the company as chairman. He will be mentoring the senior leadership team...
Mumbai: WATConsult, a hybrid digital agency owned by Dentsu Creative India, has won the online reputation management and social listening mandate for OLX Autos. Following a...
The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
Mumbai: Publicis Groupe India has won the FMCG major PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process. With this development,...
Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday. Marking the occasion, the communication...
Mumbai: Mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as its brand ambassador. The brand will feature the actress in its...
Mumbai: Zee Entertainment Enterprises Limited (Zeel) on Thursday announced the launch of its brand solutions vertical Zee Brand Works. Zee Brand Works team will work with...
Mumbai: The leading exhibition company, Ace Exhibitions, has handed over its PR mandate to Adgcraft for it’s upcoming international event, ‘The India Industrial Manufacturing Mega Expo...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
Mumbai: International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on the 29 July at ITC Maratha, Andheri, Mumbai. The...
Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch....
Mumbai: Nikon India on Wednesday appointed First Partners as its brand communications (PR) consultancy. The mandate spans strategic counsel, media relations and integrated campaign management for...
Mumbai: Media agency Dentsu X India, on Wednesday, won the media mandate for Tata 1mg – India’s largest digital healthcare platform. Dentsu X will oversee the...
MUMBAI: Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as vice president of client success at Gurgaon. Arora is a digital...
Mumbai: Volvo Car India has announced the launch of its first-ever electric vehicle in the Metaverse called ‘Volvoverse.’ The campaign launch is conceptualised by Mindshare India....
Mumbai: Nikon India on Tuesday announced that it has on-boarded magnon eg+ as its creative and digital partner. The account was won after a multi-agency pitch...
Mumbai: WhatsApp has launched a user-safety campaign titled “Scam Se Bacho,” which will come to life through a music video. The campaign aims to create awareness...
Mumbai: Social media company ShareChat which was founded back in 2015, became a unicorn in April 2021. It has raised several funding rounds over the years,...
Mumbai: XtraCover, a new-age e-commerce platform catering to the lifecycle management services of smartphones and other electronic devices, has announced the appointment of Anirudh Singhania as...
Mumbai: Tata Nexarc on Tuesday announced the appointment of Kapil Ohri as head of performance marketing and customer success. He brings over 15 years of experience...
Mumbai: Two of The Zoo Media Network’s agencies, FoxyMoron and The Rabbit Hole, have won the creative and branded content mandate for its flagship products, “Kingfisher...
Mumbai: The leading insurance aggregator, RenewBuy, has signed Maverick India as its digital and creative partner. The agency will be responsible for managing brand’s engagement, digital...
Mumbai: Eve World’s ‘coto’ has partnered with leading influencer marketplace Collective Artists Network’s BigBang.Social (BBS) to offer early access to their strong, incredible base of female...
Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his...
Mumbai: Global trade association ESOMAR has released its annual ranking of the Global Top 50 Insights Companies for 2022. The global top-50 companies grew by a...
Mumbai: Pinterest has partnered with India’s leading influencer marketing and creator management agency, WhizCo, for onboarding and managing content creators on the platform and helping build...
Mumbai: Animation brands have seen a considerable increase in the last three years. Animation is booming as a result of technological advancements and improved internet access....
Mumbai: Tata Sampann has launched a new campaign called # JaiseNatureNeBanaya, which features Bollywood actor Manoj Bajpayee in a TV commercial. Crafted by Ogilvy, the campaign...
Mumbai: The crypto ecosystem in the country has once again come under the scanner after finance minister Nirmala Sitharaman stated in Parliament recently that the Reserve...
MUMBAI: Publicis Groupe’s strategic communications and engagement firm, MSL India has announced three key leadership appointments, including MSL Bengaluru lead, head of Talent & Culture, and...
MUMBAI: GroupmM’s Wavemaker has bagged the media account for Truecaller. The account was won following a multi-agency pitch. The pitch includes all 360 degree-media services. Previously,...
Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all India rank. Bachchan...
MUMBAI: Dentsu Creative India has announced the appointment of Sudhir Das as executive creative director (ECD). He will report into Dentsu Webchutney & dentsuMB chief creative...
Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its...
Mumbai: Web3, blockchain, and metaverse are three concepts that are generating a lot of buzz and enthusiasm in the domain of business technology right now. There...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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