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Category: MAM

  • Sony Sports Network-Akon drop the beat on “Iss Baar Drugs Ki Haar”

    Sony Sports Network-Akon drop the beat on “Iss Baar Drugs Ki Haar”

    MUMBAI:  Drugs might give you a fleeting high, but can they match the adrenaline rush of a game-winning goal or a last-second slam dunk?

    Sony Sports Network is stepping back into the ring with a knockout move—this time, they’ve got global music icon Akon in their corner! The five-time Grammy nominee is bringing the beats to the battle, lending his track Akon’s Beautiful Day (Konvict Kulture / 9122 Records) to the third phase of “Iss Baar Drugs Ki Haar”. The game plan? Crystal clear: Ditch the drugs, pick up a ball, and play for the win—because real champions choose sports, not shortcuts!

    The “Iss Baar Drugs Ki Haar” campaign has already struck a chord with millions, and now, Akon’s anthemic song adds a fresh wave of energy to the movement. The latest campaign film, featuring a dynamic montage of Indian sports icons, reinforces how sports provide a healthier, more fulfilling path for young minds. Inspired by the uplifting beats of Akon’s track, the campaign aims to guide the youth away from drugs and towards a life of passion and purpose.

    Sony Pictures Networks India CRO – distribution & international business and head – sports business, Rajesh Kaul shared his enthusiasm for the campaign, “‘Iss Baar Drugs Ki Haar’ is more than just a campaign; it’s a mission. Having a powerhouse like Akon join us amplifies our message tenfold. ‘Akon’s Beautiful Day’ perfectly encapsulates the spirit of choosing sports over harmful distractions.”

    Akon, known for hits that have transcended generations, expressed his excitement about the collaboration, “Music has the power to change lives, and I am grateful that my song can contribute to such an important cause. The world needs love and positivity, and if Akon’s Beautiful Day can inspire even one person to make the right choice, it’s a blessing.”

    The song’s inspiring message and powerful beats seamlessly align with the campaign’s mission. Akon’s Beautiful Day serves as the perfect backdrop to the stories of athletes who have harnessed the power of sports to transform their lives. This collaboration underscores the belief that sports are not just a game; they are a way of life, fostering discipline, perseverance, and resilience.

    Sony Sports Network has amplified the campaign across its platforms, reaching over 16 million+ social media followers. The movement continues to spread far and wide, with previous films from the campaign racking up impressive engagement numbers.

  • Kaizzen talks policy as consultancy expands with public affairs vertical

    Kaizzen talks policy as consultancy expands with public affairs vertical

    MUMBAI: Kaizzen is turning up the volume in the policy world! The award-winning communications consultancy has unveiled its new Public Affairs Advisory Services, a move designed to help businesses and institutions navigate India’s ever-shifting regulatory landscape.

    In a world where policies change faster than social media trends, Kaizzen’s latest expansion is all about giving businesses the right playbook to engage with policymakers, track legislative shifts, and build narratives that matter. The new vertical will cover everything from stakeholder mapping and government engagement to policy advocacy and crisis management.

    “India is on the fast track to becoming the world’s third-largest economy, and smart policy engagement is the key to sustainable growth. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, industry experts, and policymakers to shape the future,” said Kaizzen founder & CEO Vineet Handa.

    To lead the charge, Kaizzen has onboarded two policy heavyweights. Jitendra Lall steps in as senior director, armed with 27 years of experience in compliance, business continuity, & policy advocacy. Joining him is Kalyan Ranjan, a veteran with over three decades of expertise in public affairs, corporate communications, & sustainability.

    Ranjan, known for his “Together, we grow” philosophy, is optimistic about the road ahead. “Our goal is to create a dynamic platform that fosters meaningful stakeholder engagement, aligned with the government’s vision to enhance ease of doing business,” he said.

    With this bold expansion, Kaizzen is not just advising on policy—it’s shaping the conversation. Businesses, take note: the future of public affairs just got a whole lot smarter!

  • Good Glamm group’s Priyanka Gill gets luxurious with lab-grown diamonds

    Good Glamm group’s Priyanka Gill gets luxurious with lab-grown diamonds

    MUMBAI: Priyanka Gill is hoping that women’s love for shiny rocks will turn into a massive business. The former partner at Kalaari Capital and founder of the Good Glamm group has just launched her new venture CoLuxe with the ambition to become Indi’s best -loved-lab grown diamond (LGD)  and gemstone jewelry omnichannel brand. 

    She has the wherewithal to make it work what with all the experience she has gained  in scaling up the Good Glamm group. 

    Coluxe is expected to go live with its online lab grown diamonds by May 2025 followed a little later by a physical store, is what Gill told the Mint.

    According to Gill, there’s a lot of headroom for growth in diamonds as their purchase is a faction of the amount of money spent on buying gold every year. The company will offer contemporary designs focusing on collections built around the classic suite of jewellery, from solitaire rings, pendants, earrings, tennis bracelets & necklaces to thematic collections around the zodiac, gifting and manifestation and the iconic cult Coluxe  signature pieces.

    She added that Coluxe is going to be a Pan-India Brand: The first national LGD jewellery brand with a strong retail and digital presence. Other points working in its favor include: 

    Technology-Driven Experience: AI-powered virtual try-ons, multi-setting designs, and personalised jewellery experiences. 

    Ethical & Sustainable Luxury: High-quality LGDs, responsibly sourced and crafted. 

    High Trust Brand: Focus on building the brand through certification, consumer education across all touchpoints and offering certification, traceability, and client-friendly returns & exchange policies 

    Omnichannel Approach: Seamless integration across flagship stores and digital platforms.

    What should also work in her favour is the tax relief that finance minister Nirmala Sitharaman has provided to those with salaries below Rs  the 12 lakh  ceiling.  

    Some of the zillions of people who are benefiting from this move could get into the mood to buy diamonds. 

    Could we call this a case of timing it right?

  • TheSmallBigIdea Celebrates 11 Years of Success

    TheSmallBigIdea Celebrates 11 Years of Success

    MUMBAI: TheSmallBigIdea, a Mumbai-based digital agency, recently marked its eleventh anniversary. Founded by Harikrishnan Pillai and Manish Solanki, the agency has grown into a debt-free, independent business with over 300 employees, a multi-country presence, and a portfolio featuring prominent global brands and celebrities.

    Specialising in content marketing, social media management, web and app development, SEO, influencer marketing, and performance marketing, the agency serves clients across media, entertainment, travel, FMCG, and commerce sectors. Key clients include Zee, Disney, Marvel HQ, Sony Pictures, and Alt Balaji.

    Reflecting on the journey, Pillai expressed excitement for future milestones, stating, “Mazzaq Mazzaq main Abdul Razzaq ho gaya…Super stoked to have completed over 4000 days of entrepreneurship with Manish Solanki  Not one to bask in past glory, we’re already planning what’s next.”

    The agency continues to prioritise delivering creative ideas and seamless execution, along with unwavering client commitment.

  • Gaurav Gupta rides in as TVS Motor two-wheeler India biz president

    Gaurav Gupta rides in as TVS Motor two-wheeler India biz president

    MUMBAI:  Two and three wheeler maker TVS Motor Co, has announced the appointment of Gaurav Gupta as president of its India two-wheeler (ICE and EV) business. Gupta will be based in Bengaluru and report to K.N. Radhakrishnan, director and CEO of TVS Motor Co.

    With over three decades of experience across key markets including India, China, Dubai, Indonesia, Vietnam, and the Asean region, Gupta is expected to play a significant role in strengthening the company’s position.

    Said Radhakrishnan: “Gaurav brings valuable experience and expertise to TVS Motor. The company is on a steady growth trajectory, delivering results ahead of the industry. Under his leadership, we are confident of further bolstering our market presence and setting new benchmarks.”

    Before joining TVS Motor, Gupta served at MG Motor India for over six years, holding roles such as deputy managing director and chief growth officer. He was instrumental in establishing the company’s commercial operations in India.

    Gupta has also held leadership roles as managing director of Bridgestone Tire Indonesia and various positions at General Motors across Asia-Pacific, including as managing director of its operations in Indonesia and Vietnam.
    A physics graduate with an MBA, Gupta has a keen interest in travel, technology, philanthropy, and golf.

  • Hindustan Media Ventures to invest in emerging companies across diverse sectors

    Hindustan Media Ventures to invest in emerging companies across diverse sectors

    MUMBAI: It’s getting hungry to foray into new areas.  Hindustan Media Ventures Limited (HMVL) has announced strategic investments totalling over Rs 65 crore across four promising companies in sectors ranging from sexual wellness and sports to manufacturing and food technology. The move aims to leverage the company’s media assets while supporting the growth of these emerging businesses.

    Investment Details:
    Neema Consumer Global Pvt Ltd (“NotShy”)
    HMVL will invest up to Rs 7.01 crore in NotShy, a direct-to-consumer (D2C) sexual wellness brand launched in July 2024. The company, which currently operates through its website and other marketplaces, previously conducted business through Neema Sales LLP. The investment will be in the form of equity shares or convertible preference shares, with the final shareholding determined upon conversion.

    Atlanture Sports Pvt Ltd
    An emerging sports and entertainment company offering sponsorship consulting, event management, and broadcast production services, Atlanture was incorporated in February 2020. HMVL has approved an investment of up to Rs 21.02 crore. The company recorded revenues of Rs 2.31 crore in FY23 and Rs 2.46 crore in FY24.

    Lord’s Mark Industries Ltd (LMIL)
    Founded in the late 1990s by Sachidanand Upadhyay, LMIL operates in sectors including MedTech, LED-Solar solutions, and paper manufacturing. HMVL has approved an investment of up to Rs 31.22 crore, acquiring 0.42 per cent  equity in the initial tranche, with additional shareholding determined at the deal closure. LMIL reported a turnover of Rs 422 crore in FY24.

    Cutting Edge Software Pvt Ltd (“EazyDiner”)
    EazyDiner, a food-tech platform founded in 2014, helps users discover and book restaurant tables. HMVL, already holding a 0.64 per cent stake, will invest an additional Rs 6.01 crore to increase its equity by 0.30 per cent. The company posted revenues of Rs 66.49 crore in FY24.
     

  • Is It Time to Renew Your Car Insurance? Key Factors to Consider Before You Renew ?

    Is It Time to Renew Your Car Insurance? Key Factors to Consider Before You Renew ?

    Renewing your car insurance policy is essential to remain financially secure against unforeseen events like accidents or theft. With the convenience of online car insurance renewal, the process has become faster and more accessible. However, many car owners overlook critical factors during renewal, leading to unnecessary costs or inadequate coverage. This blog highlights key considerations for a smooth and informed car insurance renewal experience.

    Why Timely Renewal is Essential?

    Driving without a valid car insurance policy is illegal and exposes you to significant financial risks. Under the Motor Vehicles Act 2019, driving without insurance attracts penalties of up to INR 2,000 for the first offence and INR 4,000 for subsequent offences, along with possible imprisonment of up to 3 months. However, suspension of the driving license is not explicitly stated as a penalty for this violation. Beyond legal issues, an expired policy leaves you unprotected against damages to your vehicle or third-party liabilities, creating potential out-of-pocket expenses.

    The Ideal Time to Renew

    Renewing your car insurance within the last 45 days of its validity is advisable to avoid lapses. This window gives you ample time to review your current policy, compare alternatives, and make any adjustments based on your current needs. If you miss the renewal deadline, insurers typically offer a grace period of 15 to 30 days. The 90-day period generally applies to retaining the No Claim Bonus (NCB), not the grace period itself. Keep in mind that renewing during the grace period may attract additional charges.

    Key Factors to Consider Before Renewal

    Renewing your car insurance is a vital step in ensuring uninterrupted financial protection and compliance with legal requirements. To make the most of your renewal, it’s essential to evaluate various aspects of your policy to secure comprehensive coverage that suits your current needs.

    1. Review Your Current Policy

    When opting for online car insurance renewal, renewing the same policy without reviewing the details is tempting. However, your coverage needs may have changed over time.

    What to Do:

    ●  Check the existing policy’s coverage, including third-party liability and comprehensive benefits.  
    ●  Assess whether the add-ons you previously selected are still relevant to your current situation. For instance, a Passenger Cover may not be necessary if you travel alone.

    2. Insured Declared Value (IDV)

    The IDV represents the maximum amount your insurer will pay if your car is stolen or totalled. A lower IDV reduces your premium but may leave you underinsured, while a higher IDV increases the premium unnecessarily.

    What to Do:

    ●  Use a car insurance calculator to Understand that IDV is calculated based on standard depreciation rates set by the Insurance Regulatory and Development Authority of India (IRDAI). Policyholders can only select from a range of values within the insurer’s preset guidelines.

    3. No Claim Bonus (NCB)

    The NCB is a discount offered for every claim-free policy period, potentially reducing your premium by up to 50%. Many policyholders forget to apply this during renewal.

    What to Do:

    ●  Confirm that your NCB has been transferred or applied correctly. Keep in mind that the maximum NCB discount of 50% is typically applicable after five consecutive claim-free years. NCB cannot be transferred during mid-policy renewals or grace periods.

    4. Compare Policies Online

    Sticking with your current insurer without exploring alternatives may result in missed opportunities for better coverage or lower premiums.

    What to Do:

    ●  Compare different online car insurance renewal options from various insurers. Look for discounts, better add-on covers, and customer service reviews.

    5. Add-On Covers

    Add-ons such as zero depreciation, engine protection, and roadside assistance offered by insurers can significantly enhance your car insurance policy by providing additional financial security.

    What to Do:

    ●  Evaluate the relevance of each add-on based on your current needs and driving habits.  
    ●  Remove add-ons that no longer align with your requirements to avoid unnecessary costs.  
    ●  Remember that certain add-ons, such as zero depreciation, are typically available only for vehicles up to 5-7 years old.

    6. Update Personal Information

    Outdated personal details, such as an old address or phone number, can lead to complications during claim settlements.

    What to Do:

    ●  Ensure your details are updated during the renewal process.

    Benefits of Renewing Car Insurance Online

    Renewing car insurance online offers several advantages, including:

    ●  Convenience: The process can be completed in a few clicks without physical paperwork or visits.  
    ●  Cost Savings: Online platforms often provide exclusive online savings.  
    ●  Transparency: You can compare policies, add-ons, and premiums before deciding.  
    ●  Quick Assistance: Insurers like Bajaj Allianz General Insurance Company provide 24×7 call assistance and instant updates via SMS, ensuring seamless claim support.

    Tips to Save Money on Your Renewal

    Saving money on your car insurance renewal doesn’t have to mean compromising on coverage. By being proactive and making informed decisions, you can reduce costs while maintaining comprehensive protection.

    1.  Choose Higher Deductibles: Opting for a higher voluntary deductible can lower your premium. It will also increase your out-of-pocket expenses during claims.  
    2.  Install Anti-Theft Devices: Many insurers offer discounts for cars equipped with certified anti-theft systems.  
    3.  Leverage NCBx: Maximise your NCB to reduce premium costs.  
    4.  Opt for Online Policies: Direct-to-customer digital insurers often offer better rates.

    Common Mistakes to Avoid

    ●  Ignoring Policy Details: Renewing without reviewing coverage may result in paying for unnecessary features.  
    ●  Forgetting Add-On Relevance: Continuing with irrelevant add-ons increases your premium without added value.  
    ●  Delaying Renewal: Missing deadlines could lead to policy lapse, legal issues, and higher costs.  
    ●  Overlooking Discounts: Many miss out on offers that could reduce renewal costs.

    Final Thoughts

    Renewing your car insurance policy is a critical step in ensuring financial protection and legal compliance. By choosing online car insurance renewal, you not only simplify the process but also unlock opportunities to customise your coverage to fit your needs.

    Take the time to review your existing policy, compare options, and make necessary adjustments to maximise benefits and minimise costs. A little attention to detail can go a long way in ensuring peace of mind and hassle-free driving.

    *Standard T&C Apply

    Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

    Claims are subject to terms and conditions set forth under the motor insurance policy.

  • Dhaval Masrani gets new role as sales head – general trade at Wipro Yardley

    Dhaval Masrani gets new role as sales head – general trade at Wipro Yardley

    MUMBAI: Dhaval Masrani has got the new position of head of sales for general trade (GT) for Wipro Yardley. With over 15 years of extensive experience across media planning, brand management, and FMCG marketing, Masrani brings a wealth of expertise to the role.

    Masrani has a distinguished career in leading Indian brands and driving their growth by challenging market conventions. He has played pivotal roles in marketing strategy, product innovation, and go-to-market execution across several sectors.

    Prior to his new role, Masrani served as marketing manager at Wipro Yardley for over six years, where he spearheaded successful campaigns and category expansions. His previous experience includes leadership stints at JK Helene Curtis, where he revitalised Park Avenue’s deodorant and soap lines, and Ruchi Soya Industries, where he led strategic initiatives for Nutrela.

    He also contributed significantly to Zydus Wellness, managing key brands such as Sugar Free Gold and ActiLife. His early career involved media planning roles at Mudra Communications and Madison Communications, handling major accounts like Reliance ADAG and P&G.

    Masrani holds an MBA in Marketing from Narsee Monjee Institute of Management Studies and a bachelor’s degree in Mechanical Engineering from MS University. He is currently pursuing a strategic digital marketing programme at Cambridge Judge Business School in collaboration with UpGrad, underscoring his commitment to staying ahead of evolving business trends.

  • Budget boost to ad industry: WRM’s Shrenik Gandhi foretells the future

    Budget boost to ad industry: WRM’s Shrenik Gandhi foretells the future

    MUMBAI: Like many others before him,  Shrenik Gandhi, co-founder &  CEO of White Rivers Media (WRM), has predicted a significant uptick in advertising expenditure across consumption-driven sectors following the latest Union Budget announcement. With the government providing income tax relief up to Rs 12 lakh, Gandhi anticipates a ripple effect benefiting both brands and advertisers.

    He remarked, “With more disposable income in the hands of consumers, ad spends are expected to see a positive uptick, particularly in consumption-driven sectors from the salaried class.”

    Sectoral Impact on Ad Spends

    The overall advertising market is projected to witness a 10 per cent growth, driven by increased discretionary spending. Gandhi highlighted key sectors likely to ramp up marketing investments:
    * Retail & E-commerce: Boosted by increased purchasing power, aggressive online and offline campaigns are anticipated.
    * Automobiles: Higher disposable incomes often translate into greater car and two-wheeler sales, prompting auto brands to invest more in promotions.
    * Real Estate: With improved affordability, developers are expected to push marketing efforts for mid-income housing projects.
    * Consumer Electronics & Smartphones: This segment is poised for heightened promotional activity.
    * Travel & Hospitality: Financial ease could drive a surge in both domestic and international travel advertisements.
    * Fintech & BFSI: Additional savings may lead to increased interest in investments and insurance products, encouraging BFSI companies to up their advertising budgets.

    Digital advertising, already experiencing robust growth, is expected to accelerate further as brands seek to capture positive consumer sentiment. Gandhi concluded that the budget’s impact on the advertising landscape signals a promising year ahead for the industry.

  • Patanjali Foods recognised as Great Place to Work for in 2025

    Patanjali Foods recognised as Great Place to Work for in 2025

    MUMBAI: For all those who have been critical of the Swami Ramdev-Balkrishna Shroff-run Patanjali Foods, here’s some news for you. 

    The FMCG  has been certified as a Great Place to Work for 2025, marking its fourth consecutive year receiving this prestigious recognition. The company has also been ranked among the top 50 large organisations in India’s Best Workplaces in Manufacturing 2025 by Great Place to Work, India.

    Yes, it may have run into controversy because of certain advertising and promotion practices but like some multinationals which have gone for Great Place to Work certification it too has been annually going  for the same and come out with flying colours. 

    The accolades highlight Patanjali Foods’ ongoing commitment to fostering an inclusive, supportive, and positive work culture for its employees. 

    Great Place to Work is a global authority on building and recognising high-trust, high-performance workplace cultures.