Category: MAM

  • Unlock Better Breathing: How Stress Relief Boosts Respiratory Health Naturally

    Unlock Better Breathing: How Stress Relief Boosts Respiratory Health Naturally

    Most of us breathe without a second thought, but for millions of people across this world, every breath reminds them of the struggles that their lungs must endure. We normally consider mental health as abstracted from our physical health but it is actually your feelings and level of stress that make the difference in this world about your lungs and the respiratory system. And when chronically suffering respiratory conditions, like Asthma, COPD (chronic obstructive pulmonary disease) or Chronic Bronchitis occur, a little sign of stress or anxiety seems to really make their struggle to breathe all the worse. 

    According to the recent IPSOS global survey on World Mental Health Day 2024, 53% of city dwellers in India reported stress levels so high that it impacted their daily lives. Stress can cause inflammations and deteriorated lung function. Apart from inflammations, the chest tends to become tight, and flare-ups happen frequently. Mental strain can make the management of Asthma, and Chronic Bronchitis exacerbated.

    Stress: A Silent Trigger for Respiratory Disorders

    When we are stressed, the body releases hormones like cortisol, which would make the airways contract and cause them to be even more inflamed and produce higher mucus rates. For asthmatic patients, this will lead to worsened wheezing, tightening in chest, and inability to breathe to its full capacities, hence triggering an asthma attack. Patients suffering with Chronic Obstructive Pulmonary Disease (COPD) would experience poor breathing. It makes it painful to breathe in and out as the airways contract around lung muscles. Eventually, requiring enhanced effort and concentration while breathing, leading to anxiety-led panic attacks.

    Chronic Obstructive Pulmonary Disease (COPD) is ranked as one of the most potent killers in the world, and World Health Organization (WHO) in 2021 reported 3.5 million deaths as a result of this disease. Stress could exacerbate the chronic bronchitis with persistent coughing, increased mucus production, and more congested airways. This vicious circle starts with anxiety and stress leading to physiological response which, in turn, worsens the underneath problems of our lungs.

    Nature-Based Solutions for Alleviating Respiratory Distress 

    The above-mentioned underlined symptoms could be managed and this vicious cycle of stress and respiratory problems can be broken. Lifestyle changes form the best method to reduce stress and put less pressure on our heart and lungs. By adopting healthy dieting, regular exercises, quitting smoking and practices like mindfulness, yoga, or deep breathing exercises to manage stress. Along these lifestyle modifications, herbal medications can provide great results in treating respiratory illnesses. Research cites that Phyto-actives (high-potency plant extracts), offer an all-round holistic and natural solution, to improve respiratory virus illnesses. 

    Clinically tested PhytoAdvance Technology further enhances the therapeutic activity of these plant bioactives, which have shown efficacy in reducing lung inflammation and making it healthier without any side effects. Natural ingredients such as Turmeric, Amla, Ginger, Pomegranate, Black Pepper, Mulethi, and Tulsi in these plant extracts possess anti-inflammatory properties that detoxify the respiratory system to enhance immunity within the body and help protect the lung against viral respiratory infections.

    This over-the-counter supplement, PhytoRelief-Plus, combines these powerful Phyto-actives in a form that also reduces chronic coughing, chest congestion and irritation in the throat. The medicated lozenges work in harmony with the body to provide natural relief and support upper respiratory health during episodes of chronic coughing and irritation. Immunity-boosting ingredients enhance the body’s defense mechanism and enhance ease of breathing as well as comfort with PhytoRelief-Plus immunity lozenges.

    PhytoRelief-Plus is not a cure for the respiratory conditions like Asthma, or Chronic Bronchitis; however, it is a natural nontreatment approach in reducing symptoms. As a supportive therapy in nurturing the body’s natural healing process, it acts as a lifestyle supplement that helps to efficiently manage chronic cough and discomfort caused by respiratory issues.

    Boost Your Respiratory Health with the Power of 7 Phyto-actives

    Managing chronic lung conditions often begins with an understanding of the relationship between stress and respiratory conditions. Stress itself is not the core cause of Asthma and Chronic Bronchitis, though it can exacerbate symptoms, making it harder to breathe. Nevertheless, ways to reduce stress, such as by practicing relaxation techniques, can be extremely important, but then incorporating natural remedies like Phyto-actives (high-potency plant extracts) can enhance relief and support for the lungs.

    Living with chronic respiratory issues isn’t easy. The good news, however, is that with a holistic approach-championing both the physical and psychological aspects of lung health-you can break the vicious cycle of stress and respiratory discomfort. Incorporating lifestyle changes, stress management practices, and incorporating some natural supplements into your life makes it easier to breathe more comfortably and maintain control over your respiratory health.

    In terms of lung health, it’s not just managing the symptoms but also trying to understand the deeper connection between body and mind. But when this is approached as a comprehensive care, we all can ensure our breaths are a little easier, even amidst life’s stresses.

  • Gayatri Yadav roped in as  group CMO and EVP at Reliance Industries

    Gayatri Yadav roped in as group CMO and EVP at Reliance Industries

    MUMBAI: Veteran marketing leader Gayatri Yadav has joined Reliance Industries Limited as group chief marketing officer (CMO) and EVP, strategic initiatives, chairman’s office. In this role, she will collaborate closely with Mukesh Ambani, Nita Ambani, Isha Ambani, Akash Ambani, and Anant Ambani to drive brand innovation and strengthen consumer engagement.

    Gayatri, who brings over three decades of diverse experience, has held prominent positions across FMCG, media, and investment sectors. Her career includes key roles at Procter & Gamble, General Mills, and Star India, where she spearheaded major marketing strategies. Most recently, she served as CMO at Peak XV Partners (formerly Sequoia India & SEA), leading its rebranding and digital growth initiatives.

    Reflecting on her journey, Gayatri expressed gratitude for past opportunities and highlighted her excitement to contribute to Reliance’s growth-driven vision, stating: “What is good for India is good for Reliance.”

    Beyond her corporate roles, Gayatri holds board positions at Paani Foundation, United Way Mumbai, and PRS Legislative Research, underscoring her commitment to social impact.

  • Anchor Oral Care expands in Odisha, signs Archita Sahu as brand ambassador

    Anchor Oral Care expands in Odisha, signs Archita Sahu as brand ambassador

    MUMBAI: A campaign as refreshing as that first morning brush is what happens when a beloved brand and a cultural icon join forces. Anchor Oral Care is making big waves in Odisha by appointing renowned Odia actor Archita Sahu as its brand ambassador. This move signals Anchor’s deep commitment to the region, strengthening its market presence and reinforcing its position as a leader in oral care.

    Odisha has always been a priority for Anchor, and this latest step underscores its dedication to meeting the evolving oral care needs of Odia families. With Sahu—a household name known for her credibility, cultural connection, and widespread appeal—leading the charge, Anchor Oral Care is ready to win even more smiles across the state.

    To celebrate this milestone, Anchor Oral Care has rolled out two brand-new campaigns, ensuring a powerful brand message that resonates with Odia consumers.

    “Laal. Kamaal. Bemisaal.” – This campaign spotlights Anchor Red Toothpaste, a trusted herbal formulation with 10 Ayurvedic benefits and 6 core Ayurvedic ingredients. The TVC captures a fun yet relatable shopping moment, demonstrating why this toothpaste is the top choice for stronger teeth and healthier gums.

    “Naye Zamane Ki Nayi Suraksha” – Featuring Sahu, this campaign highlights the importance of complete oral care for the modern Odia family. It positions Anchor Oral Care as a scientifically advanced, ethically conscious brand, promising whiter, stronger, and healthier teeth with its 100% vegetarian formulations.

    Anchor Consumer Products director Karan Shah expressed his enthusiasm for this strategic move, “At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. Odisha is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Archita Sahu marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across Odisha. These initiatives will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of Odia consumers.”

    Adding to this, Anchor Consumer Products creative director Kunal Shah provided insights into the campaign’s vision, “With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with Odia consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health.”

    Sahu shared her excitement about this partnership, “I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor’s dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey.”

    Beyond the TVCs, Sahu will actively participate in digital campaigns, in-store promotions, and consumer engagement events, further deepening the brand’s reach across Odisha. Her real-life personality and strong cultural resonance make her the ideal ambassador to foster genuine connections with consumers.

    Odia consumers have long shown a strong preference for herbal and natural oral care products, making Anchor Red Toothpaste the perfect choice with its unique blend of six Ayurvedic ingredients. With an ever-growing demand for high-quality, trusted oral care solutions, Anchor Oral Care is poised to become a household name in the state, delivering effective and innovative solutions tailored to Odia families.

    Through this expansion, Anchor Oral Care is setting new benchmarks in oral hygiene, proving that a smile isn’t just about teeth—it’s about trust, tradition, and a touch of modern science.

  • Dr Agarwals Eye Hospital: Eyeing clever marketing with Sachin Tendulkar

    Dr Agarwals Eye Hospital: Eyeing clever marketing with Sachin Tendulkar

    MUMBAI: When you want to be heard, either do it subtly when there’s pin drop silence or yell out loud when others are also yelling to be heard over the cacophony of sound. Or you can take the middle path: be loud where it’s needed and subtle where it is not.

    Which is what Dr Agarwal’s Eye Hospital has done. Chief marketing officer Ayushman Chiranewala – of Titan Watches fame – has gone in for one big personality – the silky-smooth batsman Sachin Tendulkar and you can’t get louder than that while positioning in the consumer’s mind.

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    In one of the ads in a plane, Glenn McGrath features where he is seen arguing about a decision which had gone in his favour and against Sachin in one of their cricket encounters in Australia. Sachin tells Glenn he should get his eyes checked. Which Glenn refuses saying his eyes are perfect. In comes a lady co-passenger interrupting them and informing Glenn that the seat he was occupying was hers. Glenn responds by saying it’s 3D; the lady says it is 3B. That’s a cue for Sachin to take him to Dr Agarwal’s Eye Hospital for an eye check-up. And the message if you don’t get yourself checked in time,  you will repent  later!

    The second spot has Sachin’s doppelganger first fawning over him and then being venerated by a fan when the master-blaster is actually standing in the same lounge. The fan continues to be all over the duplicate even when Sachin clears his throat to alert him that he is the real thing.  When a bell boy informs Sachin that his car has arrived, it jolts the fan. Then comes the message: “When you develop cataract, your vision gradually deteriorates! Visit Dr Agarwals eye hospital!”

    Clearly, this is funny humor done seriously and it sticks in your mind. And for a serious affliction: eye vision loss and going for a hospital visit to possibly get it repaired or healed. The message is hammered home very, very loudly and clearly. Care for your eyes when you have the time, otherwise you will really have to take care of your eyes!

    “Agarwal’s hospitals number 200 in 10 countries with its doctors serving  two million patients annually and performing  200,000 surgeries,” says Chiranewalla. “This journey of bringing world-class eye care to everyone’s doorstep wouldn’t have been possible without your trust and support. Our commitment remains the same: making eye care accessible, affordable, and exceptional for every individual. Join us in celebrating this milestone as we continue to expand our vision of creating healthier communities!”

  • Vidunit & Duolingo’s ‘Vaati Coming’ smashes records with 150 million views

    Vidunit & Duolingo’s ‘Vaati Coming’ smashes records with 150 million views

    MUMBAI: When pop culture meets purpose, the internet takes notice. Vidunit just pulled off a marketing coup with Duolingo’s Tamil language launch campaign, “Vaati Coming”. In just four days, the campaign clocked 150 million views, skyrocketing app downloads and proving that hyper-localised content is the future of influencer marketing.

    Forget generic ads—Vidunit went all in. The campaign roped in 150 influencers across long- and short-format content, from daily vlogs and web series to fitness hacks, gaming marathons, cooking demos, and comedy sketches. The goal? Make learning Tamil as exciting as Pongal celebrations. And speaking of Pongal, the campaign was timed perfectly with the festival, injecting an authentic, festive vibe that made the message stick.

    Vidunit didn’t just pick creators at random. It used data-driven insights to onboard high-engagement influencers, ensuring content would go viral. The campaign’s success wasn’t just about numbers; it was about relevance. The strategy involved repurposing influencer videos into Instagram reels, Youtube stories, and community posts, giving the campaign an extended lifespan.

    The results? Over 20 creators hit one million views within 24 hours, proving that hyper-local, culturally rich storytelling resonates stronger than generic advertising.

    Duolingo India regional marketing director, Karandeep Singh Kapany praised the campaign’s ability to break barriers, “Duolingo has always believed in making language learning accessible and fun, and the Tamil launch campaign embodies that vision perfectly. Vidunit’s innovative approach ensured the campaign resonated with Tamil-speaking audiences and created an emotional connection through relatable and authentic content.”

    Vidunit founder & CEO Sourabh Kumar highlighted the power of pop culture in marketing, “At Vidunit, we take pride in our expertise in multi-language campaigns, and ‘Vaati Coming’ is a testament to our team’s dedication and precision. Our strong relationships with creators, deep understanding of Tamil content trends, and data-driven strategy helped us execute this massive campaign, boosting Duolingo’s reach while celebrating the essence of Tamil culture.”

    Vidunit and Duolingo just rewrote the rulebook on influencer marketing. If this campaign is any indication, the future of marketing is hyper-local, highly engaging, and irresistibly fun.

    Watch the campaign film here: 

  • Digi Yatra flies high with 10 million downloads

    Digi Yatra flies high with 10 million downloads

    MUMBAI: Digi Yatra is flying high! The Self-Sovereign Identity (SSI)-based platform, powered by facial biometric technology, has hit a major milestone with 10 million app downloads, firmly establishing itself as the new frontier in seamless, contactless air travel. Launched in December 2022, Digi Yatra has already streamlined over 45 million journeys across 24 airports in India, bringing a world of convenience to travellers.

    This surge in popularity is a clear indicator of how well the platform has been received, offering not just privacy protection but a swift, hassle-free experience. With an impressive 30,000 daily app downloads, Digi Yatra is already setting benchmarks in the travel tech space.

    Digi Yatra Foundation CEO Suresh Khadakbhavi said, “The 10 million milestone reflects the trust users have placed in us. We’re excited for what’s next, including breaking down language barriers with support for 22 Indian languages and launching international pilots with e-passports.”

    2025 looks even brighter as Digi Yatra plans to extend its global footprint, with upcoming collaborations set to revolutionise international travel as well.

  • Santoor’s Maha Kumbh OOH blitz: A divine fusion of purity & tradition

    Santoor’s Maha Kumbh OOH blitz: A divine fusion of purity & tradition

    MUMBAI: The Maha Kumbh, a grand spectacle of devotion and spirituality, witnessed a marketing marvel as Laqshya Media Group rolled out a meticulously planned Out-of-Home (OOH) campaign for Santoor. Over a period of three months, the campaign seamlessly merged spiritual tradition with modern branding, ensuring that millions of devotees and travellers were immersed in Santoor’s message of purity and nourishment.

    Santoor’s ‘Sangam’ campaign, rooted in the essence of haldi-chandan, resonated deeply with attendees, aligning perfectly with the sacred confluence of the Ganga, Yamuna, and Saraswati rivers at Prayagraj.

    Executing an OOH campaign at the Maha Kumbh isn’t just about putting up billboards; it’s about understanding human movement, behaviour, and engagement patterns. With precision planning, Laqshya Media positioned Santoor’s branding at high-impact locations, ensuring unmatched visibility. The larger-than-life billboards, adorned with vibrant Santoor imagery, not only enhanced brand recall but also mirrored the spiritual sanctity of the event.

    As the Kumbh unfolded, the campaign became an omnipresent visual experience, embedding itself into the consciousness of millions. Whether it was pilgrims seeking divine blessings or first-time travellers navigating the grandeur of the event, Santoor’s presence was felt everywhere.

    Wipro Consumer Care & Lighting SVP, S. Prasanna Rai expressed his excitement, stating, “The Kumbh Mela offers unparalleled reach, and with the right messaging, can significantly enhance brand perception. Our Santoor Kumbh campaign, which integrated our ingredient messaging with the concept of ‘Sangam,’ aligned perfectly with the event. Laqshya, our strategic media partner, helped amplify the Santoor message manifold by plugging the contextual message at the relevant places, touching millions of consumers.”

    On the execution front, Laqshya Media Ltd COO Amarjeet Hudda remarked, “Executing an OOH campaign at the Maha Kumbh requires a deep understanding of audience flow, contextual messaging, and strategic placement. We took on this challenge with a mission to ensure Santoor’s presence was not just seen but truly experienced. The overwhelming response reaffirms our belief in the power of impactful outdoor advertising in a cultural spectacle of this magnitude.”

    The campaign seamlessly blended age-old rituals with modern marketing, proving that outdoor advertising, when executed with purpose and precision, can leave an indelible mark—even in the most spiritually charged settings. 

  • GS Caltex India’s #GaadiKeDoctor returns, honouring mechanics as best friends

    GS Caltex India’s #GaadiKeDoctor returns, honouring mechanics as best friends

    MUMBAI: What’s the one relationship more reliable than a GPS signal in a tunnel? The bond between a car and its mechanic! As GS Caltex India celebrates 15 years in the country, it brings back its highly successful #GaadiKeDoctor campaign for a fourth edition, this time with an evolved message—mechanics aren’t just vehicle doctors, they are “Gaadi Ka Best Friend”.

    This year’s campaign shifts gears by portraying mechanics not just as problem-solvers but as trusted companions who keep vehicles running smoothly for years. Much like a best friend who always has your back, a mechanic ensures a car’s heart—the engine—beats strong, mile after mile.

    Coinciding with GS Caltex India’s Foundation Day on 2 February, the company continues its tradition of celebrating Mechanic’s Day, reinforcing its commitment to the community that keeps India moving. With a presence in both B2B and B2C markets, this campaign extends beyond appreciation—it highlights how mechanics serve as guardians of a vehicle’s long-term well-being.

    At the heart of the campaign is an emotionally charged yet humorous film that perfectly captures this transition. The story follows a car owner who feels disconnected from his beloved vehicle. Friends try to help, but the real hero—a mechanic—steps in, effortlessly restoring the car’s performance and the owner’s emotional connection.

    The message? Mechanics don’t just fix engines—they mend relationships between man and machine. And at the centre of this expertise? Kixx Engine Oil, the go-to choice for mechanics ensuring engines run at peak performance.

    GS Caltex India VP-marketing K Madhu Mohan shared his thoughts, “As we celebrate 15 years in India, this campaign reflects how the relationship between mechanics, vehicle owners, and their vehicles evolved. A mechanic is no longer just a ‘doctor’ fixing breakdowns—he is a best friend, ensuring a vehicle runs smoothly for years to come. This campaign is our tribute to the mechanics who make every journey safer and every vehicle stronger.”

    Adding to this, GS Caltex India senior marketing manager Rajeev Dusa noted, “When we first conceptualised ‘Gaadi Ke Doctor,’ our goal was to highlight how mechanics do more than just fix cars—they nurture the long-term relationship between a vehicle and its owner. This latest edition beautifully captures that message, reinforcing that mechanics are the true protectors of our journeys.”

    The #GaadiKeDoctor campaign will be launched across digital platforms, social media, and mechanic networks in regional languages, ensuring the message reaches mechanics and vehicle owners across India. Through storytelling, testimonials, and interactive content, GS Caltex continues to deepen its engagement with the mechanic community, reinforcing its brand commitment to trust, expertise, and superior vehicle care.

    Want to see how a mechanic becomes a vehicle’s best friend? Watch the campaign film here: 

  • Bhavin Mukund Mehta takes charge as vice-chairman of Pharmexcil

    Bhavin Mukund Mehta takes charge as vice-chairman of Pharmexcil

    MUMBAI: The Indian pharmaceutical industry just got a major upgrade! The Pharmaceuticals Export Promotion Council of India (Pharmexcil) has named Bhavin Mukund Mehta, Kilitch Drugs (India) Limited wholetime director, as its new vice-chairman. With over 25 years of industry experience, Mehta’s leadership is set to supercharge India’s global pharmaceutical exports.

    A deal-making, strategy-shaping, market-expanding powerhouse, Mehta has not only catapulted Kilitch Drugs onto the global stage but also reinforced its domestic stronghold. Now, at Pharmexcil, he’s gearing up to break new ground, fuel innovation, and champion MSMEs—because, let’s face it, even the biggest industry players were once small businesses with big dreams.

    Mehta’s association with Pharmexcil isn’t new—he’s practically been its MVP for years. Back in 2012, he was appointed as the chairman of the Exhibition Committee by the Ministry of Commerce, where he didn’t just organise trade events—he launched IPHEX, India’s largest pharmaceutical export exhibition, proving that India’s pharma game isn’t just strong, it’s global.

    From negotiating high-stakes trade deals to ensuring Indian pharma gets its well-deserved global spotlight, Mehta has been the industry’s go-to expert. His latest appointment as vice-chairman of Pharmexcil? Just the logical next step in his mission to put Indian pharma on every international shelf possible.

    Expressing his gratitude, Mehta said, “I am truly honoured to be appointed as vice-chairman at Pharmexcil. While promoting the growth of pharmaceutical exports, I am also committed to promoting the growth of MSMEs within India’s pharmaceutical sector, which plays a vital role in enhancing global health. Together, we will work to unlock new opportunities, drive innovation, and strengthen India’s position as a leader in pharmaceutical exports worldwide.”

    Mehta isn’t just about business—he’s got the credentials to back it up. He holds a post graduate diploma in management from S.P. Jain Institute of Management, Mumbai, and a bachelor of pharmaceutical sciences from the University of Mumbai. His unique blend of technical knowledge and business acumen has been instrumental in navigating regulatory landscapes, executing expansion strategies, and driving pharmaceutical innovations.

    With his appointment, Pharmexcil is set for a dynamic shift, championing not just large-scale pharma players but also boosting MSMEs that form the backbone of India’s pharmaceutical ecosystem.

  • Danube Properties hosts roadshow in Pune to built ties with Indian investors

    Danube Properties hosts roadshow in Pune to built ties with Indian investors

    Mumbai: Danube Properties, recently hosted an exclusive roadshow in Pune, Maharashtra, aimed at fostering stronger connections with Indian investors and expatriates. The event showcased the developer’s premium property portfolio in the UAE, underscoring its commitment to expanding its footprint in the Indian market.

    At the roadshow, Danube unveiled its latest campaign, “Danube Hai Na!!”, which highlights over 40 exclusive amenities across its projects. The campaign focuses on intelligently designed living spaces, with standout features like 24/7 Doctor-On-Call services, reinforcing the company’s dedication to convenience and holistic living. The slogan, “Whatever convenience you think of, it’s there in Danube’s projects,” reflects the developer’s aim to blend luxury with practical, resident-focused solutions.

    Danube Group, founder and chairman, Rizwan Sajan said, “India remains a key focus area for us, and the roadshow is designed to bring Dubai’s world-class real estate closer to Indian investors and expatriates,” he stated, further promoting Danube’s affordable yet luxurious offerings in Dubai’s thriving property market.

    The event also served as a platform to recognise Danube’s Channel Partners in India, offering attractive incentives for their sales achievements. It highlighted the growing interest among Indian investors in Dubai’s real estate, particularly in Danube’s projects, which are renowned for their strong launch-to-delivery ratio.

    With the UAE’s Golden Visa programme opening doors to long-term residency and property ownership, the event emphasised the potential of Dubai’s real estate as a lucrative investment opportunity. Danube’s properties offer an impressive return on investment of 6-10%, along with flexible payment plans, making them particularly appealing to Indian investors.

    Pune was strategically chosen for the roadshow due to its dynamic business environment, flourishing IT sector, and active investor community. The event forms part of Danube’s ongoing efforts to expand its presence in India and connect with investors seeking high-quality, affordable homes in Dubai.