ITV

Category: MAM

  • Amrut launches premium whisky at Hyderabad airport

    Amrut launches premium whisky at Hyderabad airport

    MUMBAI: This one is for those enjoy their single malts. Amrut Distilleries has introduced Kadhambam, a premium whisky exclusively at GMR Hyderabad Duty Free stores in Rajiv Gandhi International Airport.

    The whisky, bottled at 50 per cent ABV, is unique for being aged in four different casks – ex-bourbon, rum, ex-Oloroso sherry and brandy. The name “Kadhambam” means “mixture” in Tamil, reflecting its complex ageing process.

    “Kadhambam exemplifies our craft and innovation,” said Amrut Distilleries managing director Rakshit N Jagdale. “This launch reflects our ambition to expand Amrut’s presence in travel retail.”

     Monika Alcobev – Amrut’s distribution partner – managing director and chief executive Kunal Patel, noted the growing global recognition of Indian whiskies. “Kadhambam’s distinct blend is the perfect addition to GMR Hyderabad Duty Free’s exclusive offerings,” he said.

    Amrut defines the Kadhambam whisky as follows:

    Nose : Rich and floral, honeyed, nutty, new oak, vanilla, lifted fruit aromas of citrus and tropical fruits

    Taste : Candied fruits, subtle oak with a light dusting of peat and integrated spice

    Finish : Warming and complex with a dry, long finish

    A bottle of 700 ml of the bourbon is available at Rs 13,000 on the online Hyderabad Airport store.

  • Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    Senco Gold & Diamonds celebrates silent love with ‘Expressions of Love’

    MUMBAI: Love doesn’t always need grand gestures or poetic speeches. Sometimes, it’s in the quiet moments—a knowing glance, a gentle touch, a smile that says everything. And this Valentine’s Day, Senco Gold & Diamonds, one of India’s leading jewellery brands, is celebrating those beautiful silences with its latest campaign, ‘Expressions of Love.’

    Ever exchanged a look across the dinner table that said a thousand words? Or shared a moment with a loved one where no words were needed? That’s the essence of ‘Expressions of Love’. This heartwarming campaign highlights the subtle, unsaid ways we express love, seamlessly tying them to Senco’s exquisite jewellery—timeless pieces that symbolise these cherished moments.

    Senco’s Valentine’s collection introduces three distinct lines:

    1.  Facets of Love Collection – Because love is a layered masterpiece, just like these finely crafted designs that reveal something new with every glance.

    2.  Berry Lovely Collection – Bursting with playful charm and vibrant hues, this collection is as sweet and delightful as that first spark of romance.

    3.  Ice Cube Collection – Edgy, bold, and effortlessly cool—perfect for those who like their love with a side of confidence and flair.

    “At Senco Gold & Diamonds, we believe love is best expressed in the little things—shared glances, quiet gestures, and timeless jewellery that becomes a part of your story. ‘Expressions of Love’ isn’t just about celebrating romance; it’s about commemorating every form of love, from familial bonds to friendships that stand the test of time.” said Senco Gold & Diamonds director Joita Sen.

    With over 85 years of craftsmanship and trust, Senco Gold & Diamonds continues to create jewellery that isn’t just ornamental-it’s storytelling in gold and diamonds. This campaign invites customers to find the perfect piece that doesn’t just enhance their beauty but also reflects their most cherished emotions. Because let’s be honest, sometimes a solitaire speaks louder than words!

    So, whether you’re the grand romantic or the silent smiler, there’s a piece in this collection just for you.

  • Rohit Raikwar roped in as GM -Paytm Ads

    Rohit Raikwar roped in as GM -Paytm Ads

    MUMBAI: Rohit Raikwar has been appointed as general manager at Paytm Ads. He moves from Disney+ Hotstar where he was agency lead.

    In his new role at Paytm, Raikwar will be based in Mumbai. He brings over 15 years of experience in digital advertising sales and revenue generation across leading media companies.

    Prior to Disney+ Hotstar, Raikwar held senior positions at Times Internet, ESPN, Network18 (Moneycontrol), Sify Technologies and India Today Group Digital. He is an MBA in marketing and advertising from IBS Bangalore.

     

  • Narendra Modi logs into AI future at Paris summit with Macron

    Narendra Modi logs into AI future at Paris summit with Macron

    MUMBAI: India’s tech diplomacy got a high-tech twist as prime minister Narendra Modi landed in Paris to co-chair the artificial intelligence (AI) Summit alongside French president Emmanuel Macron. The summit, a hotspot for world leaders, tech moguls, and policy architects, is tackling the biggest brain-busting questions around AI and how to harness its potential while keeping the digital genie from wreaking havoc.

    With AI rapidly reshaping industries from healthcare to defence, Modi’s presence at the summit signals India’s growing role in global tech governance. The discussions are expected to focus on ethical AI development, regulatory frameworks, and ensuring the technology doesn’t widen economic and social gaps. Amid growing concerns over deepfakes, job disruptions, and data privacy, the summit aims to establish a blueprint for responsible AI innovation.

    Beyond the tech talk, Modi and Macron are set to discuss India-France collaborations across aerospace, defence, and energy sectors. With joint ventures already in the works from Rafale jets to nuclear reactors the visit is expected to reinforce the strategic ties between the two nations.

    As AI continues to reshape the world at breakneck speed, the Paris summit is more than just a meeting of minds; it’s a race to ensure that intelligence, artificial or otherwise, serves humanity rather than outpaces it.

  • AMFI makes waves at Maha Kumbh 2025 with high-impact OOH campaign

    AMFI makes waves at Maha Kumbh 2025 with high-impact OOH campaign

    MUMBAI- As millions gather for spiritual renewal at Maha Kumbh 2025, another powerful message is flowing alongside the sacred rivers’ financial literacy. The Association of Mutual Funds in India (AMFI), in collaboration with Laqshya Media Group, has launched a high-impact out-of-home (OOH) campaign to bring its ‘Mutual Funds Sahi Hai’ message to over 40 crore attendees.

    Leading the campaign is the fully branded Ganga Gomti Express, a train that connects Prayagraj and Lucknow, turning daily commutes into a moving billboard for mutual funds. At Varanasi Airport, AMFI’s branding dominates departure halls, boarding gates, and arrival exits, ensuring high visibility among domestic and international travellers. Along major pilgrimage routes, billboards at Lahurabeer Crossing, Pandeypur Flyover, and Lohta Highway reinforce the message, integrating financial awareness with the event’s cultural and spiritual essence.

    AMFI chairman Navneet Munot, stated, “Maha Kumbh is a confluence of tradition and spirituality, much like mutual funds represent the confluence of faith and discipline in financial planning. Through this campaign, we aim to empower individuals with financial literacy, helping them understand the long-term benefits of investing.”

    AMFI chief executive Venkat N Chalasani said, “Our goal is to make financial planning as accessible and relatable as possible. Through culturally relevant messaging and strategic activations, we want to inspire people to take charge of their financial future.”

    Laqshya Media Limited COO Amarjeet Hudda said, “We’ve deployed a mix of static and mobile OOH formats at key transit points and city landmarks, ensuring AMFI’s message seamlessly integrates with the Maha Kumbh experience. This is not just branding—it’s about meaningful engagement.”

    By blending storytelling with strategic media placement, AMFI is setting a new benchmark in experiential OOH marketing. With the Maha Kumbh drawing millions seeking enlightenment, this campaign ensures that attendees leave not just with spiritual fulfilment, but also with practical financial insights to shape a more secure future.
     

  • Rashmi Shetty launches Cohort Communicationz to redefine PR & branding

    Rashmi Shetty launches Cohort Communicationz to redefine PR & branding

    MUMBAI: The world of communications just got a new player, and this one means business.

    Rashmi Shetty, a communications industry heavyweight with over two decades of experience, has officially launched Cohort Communicationz, a full-service agency dedicated to public relations, digital & influencer marketing, media buying, and content writing. More than just a PR firm, Cohort Communicationz is set to be the matchmaker between brands, influencers, and audiences who share common values and aspirations.

    As founder & CEO, Shetty aims to bridge the ever-widening gap between corporate and personal branding. Whether it’s a startup looking to make noise or a seasoned executive wanting to build a strong personal brand, Cohort Communicationz promises to deliver tailored, result-driven strategies that go beyond visibility and foster meaningful connections.

    If experience could be bottled and sold, Shetty would have a bestseller. Her career spans leadership roles at top agencies and corporations, including co-founding Storytellers 101, serving as senior account director at Edelman India, and handling PR & internal communications for Maharashtra and Goa circle at Bharti Airtel. This extensive expertise allows her to craft integrated communication strategies that make an impact where it matters most.

    “Cohort Communicationz is born out of the vision to bridge the gap between brands, businesses, individuals, and the audiences they need to connect with,” said Shetty. “In today’s crowded digital and media landscape, it’s not just about visibility—it’s about relevance, authenticity, and engagement. That’s where we come in.”

    What sets Cohort Communicationz apart? Cohort Communicationz is a 360-degree brand powerhouse. By leveraging digital innovation, influencer partnerships, and compelling storytelling, the agency aims to redefine the way brands and individuals engage with their audiences. Whether it’s CXOs, founders, professionals, or businesses, the goal remains the same: build credibility, create influence, and drive growth through strategic, high-impact communication.

    The agency will offer both personal and business PR services, ensuring that every client’s unique story gets the attention it deserves. Expect thoughtful narratives, compelling campaigns, and digital-first strategies designed to cut through the noise and make an impact.

    For those looking to take their brand to the next level, Cohort Communicationz is now officially open for business.
     

  • Sonam Chopra elevated to vice president, talent acquisition at Morgan Stanley

    Sonam Chopra elevated to vice president, talent acquisition at Morgan Stanley

    MUMBAI: Sonam Chopra, a seasoned HR professional with over a decade of experience in talent acquisition and human resource management, has been appointed vice president, talent acquisition (non-technology) at Morgan Stanley.

    Having been with Morgan Stanley for over seven years, Chopra previously served as director, talent acquisition, and talent acquisition lead, where she played a pivotal role in developing recruitment strategies, identifying top-tier talent, and aligning HR initiatives with business goals.

    Before joining Morgan Stanley, she held leadership positions at Blend Financial Services, where she managed HR operations for a global workforce, and AIMS International, where she specialised in executive search for BFSI and e-commerce sectors. Her extensive experience also includes leadership hiring across industries such as IT, infrastructure, real estate, and commodity trading at Positive Moves.

    In her new role, Chopra will lead strategic talent acquisition initiatives, drive diversity and inclusion efforts, and continue enhancing Morgan Stanley’s employer brand to attract top talent in the financial sector.

    Expressing her excitement about the new role, Chopra shared, “I look forward to shaping the next phase of talent acquisition at Morgan Stanley and continuing to build a strong, dynamic workforce aligned with the firm’s vision.”

  • Paytm travels further with Agoda for seamless hotel bookings

    Paytm travels further with Agoda for seamless hotel bookings

    MUMBAI: Booking a dream stay is now just a tap away, as Paytm Travel has partnered with Agoda to offer seamless hotel bookings directly through the Paytm app. This collaboration marks a major expansion for Paytm Travel, which already provides flight, bus, and train bookings, now giving users access to Agoda’s extensive portfolio of accommodations across India and international destinations.

    By integrating Agoda’s vast selection of hotels, resorts, and budget stays, Paytm Travel is positioning itself as a one-stop solution for travel needs, offering exclusive deals, seamless itinerary management, and cost-effective travel options. Frequent travellers and businesses looking for a streamlined experience will benefit from this partnership, which simplifies both booking and payment processes.

    Paytm Travel, CEO, Vikash Jalan stated, “This partnership strengthens Paytm Travel’s position as a comprehensive travel platform, ensuring users have access to quality accommodations with affordability and convenience at the core. Our goal is to make travel planning seamless, and Agoda’s expertise allows us to enhance that experience for millions of users.”

    Agoda, chief commercial officer, Damien Pfirsch said, “By joining forces with Paytm Travel, we’re making it easier for Indian travellers to explore the world at the best prices, with a hassle-free booking and payment experience.”

    With Paytm Travel’s IATA accreditation, customers can expect a trusted, secure, and reliable booking experience, complemented by perks like free cancellations, instant refunds, travel insurance, and exclusive discounts through Paytm’s banking partnerships. 

  • Sujata Dwibedy & Jose Leon assigned leadership roles at dentsu

    Sujata Dwibedy & Jose Leon assigned leadership roles at dentsu

    MUMBAI: Two arrows have left the quiver of dentsu india. The goal is that the duo will enhance the business at the leading Indian agency and drive it into its next phase of growth. Sujata Dwibedy has been named CEO, dentsu x, while Jose Leon has taken on the role of CEO, retail media business. Both executives will report to dentsu, CEO-media for south Asia, Anita Kotwani.

    Sujata, who brings 26 years’ experience in strategy, planning, research, buying and innovation, will steer dentsu x towards integrated excellence across media, technology and creative services. her appointment is seen as a key move to forge transformative partnerships and deliver outstanding client outcomes.

    Jose, with a strong background in deep tech, commerce and digital consulting – including previous leadership roles at global digital platform companies – will lead the retail media business. his role is expected to enhance dentsu’s retail media offerings by delivering tech-driven, personalised campaigns that combine consultation, implementation and activation at scale.

    dentsu, CEO for south Asia, Harsha Razdan said the new appointments reflect dentsu india’s relentless pursuit of excellence and its commitment to staying ahead of industry trends, positioning the network for further innovation and market leadership.