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Mumbai: ITC Foods’ Sunfeast Dark Fantasy Vanilla Fills crème biscuits were launched with the endeavour to bring the signature experience to the vanilla crème and dark...
Mumbai: Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof. The agency bagged the account in...
Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its...
Online Content Consumption has increased after the Worldwide lockdown in 2019, Audiences are enjoying watching movies and series online now more than in theaters and here...
Mumbai: Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022. Srikanth has over two decades of work...
Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman. The campaign, which is currently live across out of home and digital platforms,...
Mumbai: Meesho recorded 87.6 lakh orders on the first day of its festive season event, ‘Mega Blockbuster Sale.’ This is the highest number of orders recorded...
Mumbai: On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency,...
Mumbai: Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign, just in time for the ICC T20 Men’s World Cup. This...
Mumbai: Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by...
Mumbai: Flipkart is enabling a “sell-back program” ahead of the festive season. The programme offers a safe and convenient option to sell old phones to network...
Mumbai: With yet another Saturday upon us, it’s time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an...
Mumbai: Although an American brand, Colgate is the only brand in India purchased by more than half of all households. Another interesting fact about the brand...
Mumbai: Booking.com has launched the second edition of its award-winning “Booking Explorers” campaign with gen-z celebrity Shanaya Kapoor. The campaign aims to inspire everyone to rediscover...
Mumbai: India’s direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in...
Mumbai: In the hope to create awareness and ease the pressure faced by delivery executives of quick commerce who are tasked to complete their orders quickly,...
Mumbai: Global web3 social networking platform Taki has announced the launch of its Android app to further boost its expansion. This development comes at a time...
Mumbai: Under the Madbury campaign, Mondelez India has introduced two new limited-edition flavours created by the consumers. After winning consumer hearts throughout the country during the...
Mumbai: Siemens Digital Industries Software on Thursday announced the appointment of Mathew Thomas as the new country manager and managing director for India. Mathew succeeds Suprakash...
Mumbai: Wunderman Thompson India has announced the appointment of two senior hires for its Mumbai office. Rakesh Varma has joined as vice president & executive business...
Mumbai: PhonePe has launched an integrated multi-media brand campaign focused on tension-free motor insurance renewals. The campaign drives awareness around the benefits of renewing motor insurance...
Mumbai: Godrej Magic hand wash has announced actress Madhuri Dixit as the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash. The brand also launched a...
Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in...
Mumbai: Leo Burnett has once again won the Jim Beam global creative account. The account was won following a multi-agency pitch. The agency is tasked with...
Mumbai: Today, e-commerce, after a surge of investment and adoption during the pandemic, is finding its place in a world where in-person activities are resuming. GroupM...
Mumbai: The global leader in digital media quality, Integral Ad Science (IAS), on Wednesday announced a global partnership with purpose-led ad platform Good-Loop. The partnership will...
Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from...
Mumbai: Thought Blurb Communications, a full-service advertising and design agency helmed by Vinod Kunj, has announced the elevation of Renu Somani to national creative director. After...
MUMBAI: Mountain Dew brand has always focused on facing one’s fears to achieve exemplary results. Targeted at the youth of India, the beverage brand has unveiled...
Mumbai: MPL Sports, the official kit sponsor of the Indian Cricket Team, and the Board of Control for Cricket in India (BCCI) today unveiled the official...
Mumbai: GroupM’s media agency Wavemaker India on Tuesday announced Vishal Jacob as the chief transformation officer. Vishal will take on the additional responsibility in addition to...
Mumbai: Homegrown re-commerce marketplace, Cashify has appointed Subodh Garg as its first chief financial officer. The appointment of the new CFO would be a step toward...
Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro. Lava will soon commence...
Mumbai: Cricketer Rishabh Pant has signed with the agency Collective Artists Network for exclusive representation. The young star from Uttarakhand made his T20 international debut in...
MUMBAI: It’s no secret that we all age. But, with aging can come muscle loss, which can directly impact mobility, strength, energy and immune health. Starting...
Mumbai: TriVayu Media Works has announced the launch of its new customer success service portfolio. The services will be launched under a new brand called TMW:...
MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across...
MUMBAI: The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact...
New Delhi: Myntra has rolled out ‘Big Fashion Festival’ campaign for the upcoming festive season. The mega marketing campaign features Bollywood celebrities Ranbir Kapoor and Kiara...
Mumbai: BBH India, a Publicis Groupe agency announced the elevation of Priya Gurnani & Arvind Menon as executive creative directors. Priya and Arvind have been senior...
MUMBAI: Next by Rediffusion has roped in Asheesh Malhotra as its executive director. Asheesh joins the Rediffusion group from Dentsu. The launch of Next was announced...
Mumbai: Mindshare India, the flagship agency from GroupM, announced the appointment of Mausami Prasad as national head – strategy & insights. Mausami will be based out...
Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies...
Mumbai: Kaizzen has bagged the public relations mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group, for the upcoming Legends...
Mumbai: Indifusion, the Indo-western brand by Bestseller India has revealed its first brand campaign, “Flaunt your Indi”. An amalgamation of Indian tradition with international fashion is...
Mumbai: Ferrero’s Nutella announced the launch of its new campaign “Mornings taste better with Nutella” in India. The new television campaign highlights the happiness that Nutella...
Mumbai: Cadbury Dairy Milk has rolled out an all-new campaign in collaboration with Ogilvy. It urges people to treat and embrace others’ happiness and achievements with...
Mumbai: With yet another weekend upon us, in our latest ‘Weekend Unwind’ series, it’s time to take a peek into the mind of the head of...
Mumbai: The Internet and Mobile Association of India (IAMAI) and vCommission jointly organised the 8th edition of The India Affiliate Summit (IAS) 2022 on 14-15 September,...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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