ITV

Category: MAM

  • LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    MUMBAI: LG Electronics India has turned up the volume on social responsibility with its latest campaign, ‘Life’s Good When Life’s Shared’. The company has launched a compelling video urging young people to step up and embrace the life-saving power of blood donation. In a world where hashtags trend and causes go viral, LG is bringing an important message to the forefront—your small act of kindness can mean the world to someone in need.

    The campaign video captures the energy and optimism of youth, painting a picture of camaraderie and selflessness. It highlights how donating blood is not just an individual act but a community-driven movement that saves countless lives. Because nothing says ‘I care’ better than giving a literal part of yourself to help another.

    Featuring today’s socially conscious generation, the video opens with a powerful call to action, emphasising the vital role of blood donation in fostering community spirit. Through engaging visuals and a narrative that pulls at the heartstrings, it showcases how small acts of kindness can transform lives. The campaign jingle, a vibrant blend of uplifting beats and an infectious hook, makes sure the message lingers long after the video ends.

    A robust digital strategy is in place, leveraging influencers, user-generated content, and social media activations to encourage participation. The campaign invites individuals to take a pledge to donate blood, creating a movement that extends beyond the digital sphere and into real-world impact.

    The campaign video is part of LG’s mega blood donation drive, covering 69 cities across India. Over two months, LG will set up 400 blood donation camps in collaboration with trusted NGOs and blood banks, ensuring safety and efficiency throughout the process. Over the years, LG has successfully mobilised thousands of donors, proving that CSR activity is more than just an activity—it’s a commitment.

    With ‘Life’s Good When Life’s Shared’, LG continues to walk the talk, using its influence and storytelling prowess to inspire tangible change. Blood donation isn’t just a one-time gesture—it’s an ongoing movement, and LG is making sure it stays at the forefront of public consciousness.

    For more information on the campaign and how to participate, visit: LG Blood Donation

  • Reliance’s Campa Cola secures major IPL deal, setting stage for summer cola wars

    Reliance’s Campa Cola secures major IPL deal, setting stage for summer cola wars

    MUMBAI: Reliance Consumer Products’ Campa Cola has secured the co-presenting rights for this year’s Indian Premier League (IPL) for nearly Rs 200 crore, reports The Economic Times. The deal marks one of the tournament’s most visible sponsorship positions, previously held by Coca-Cola’s Thums Up. However, Indiantelevision.com sources informed us that the actual figure is about 50 per cent  higher than what The Economic Times estimated. 

    The acquisition signals Campa’s national ambitions, as the brand prepares for its first summer of pan-India competition in the cola market. Reliance is also planning to debut advertising for its sports drink Spinner and RasKik Gluco Energy, both priced at Rs 10, during the tournament.
    Spinner, co-created with former Sri Lankan cricketer Muttiah Muralitharan, has separately partnered with five IPL teams – Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians. Meanwhile, Coca-Cola will maintain its partnerships with Chennai Super Kings and Kolkata Knight Riders.

    The combined advertising revenue from television and OTT platforms for IPL 2025 is expected to rise by 8-10 per cent over last year to approximately Rs 4,500 crore, according to media buying executives quoted by the newspaper.

    The tournament, scheduled from 21 March to 25 May, coincides with peak summer sales period, which typically accounts for over 50 per cent of annual soft drink sales

    Tata Motors remains the title sponsor, having retained the rights for five years for Rs 2,500 crore, making it the tournament’s most valuable sponsorship deal to date.

  • Love and offers are in the air for brands this Valentine’s Day

    Love and offers are in the air for brands this Valentine’s Day

    MUMBAI:  Cupid’s arrow  is getting ready to strike again this  14 February.  From candlelit dinners to surprise proposals, romance is in the air as India marks another Valentine’s Day with both traditional gestures and modern twists. It’s hearts and flowers  that are exchanging hands as Valentine’s day returns in style. India’s romantics are bringing out the chilled champagne and wrapped chocolate boxes as they  prepare to celebrate love’s special day as Valentine’s celebrations begin. 

    And brands are tracking the mushiness that’s pouring out: from solo travel rewards to luxurious getaways, brands across India are crafting innovative Valentine’s Day campaigns that are celebrating both romance and independence this February.

    Cadbury is leading the charge with a tempting Turkish holiday promotion for purchases above Rs 850, whilst confectionery rival Hershey India is taking a more emotional approach with its “Sometimes, Love Sounds Like…” campaign, featuring six short films celebrating everyday expressions of love.

    For those seeking culinary indulgence, Social outlets are offering retro-themed celebrations with KitKat-infused desserts and attractive “1+1” beverage deals. ITC Sunfeast Baked Creations is unveiling a limited-edition collection starting at Rs 179, featuring specialities like chocolate heart bento cakes and strawberry noir pastries.

    Fashion retailers are joining the celebration, with Pantaloons offering Rs 1,000 off on purchases above Rs 3,999, while Relaxo footwear is presenting tiered discounts up to 20 per cent across its brands. Beauty giant Nykaa’s “Pink Love Sale” is promising up to 60 per cent discounts on premium brands through 16 February.
    In a refreshing twist, redBus is celebrating singlehood with its “Sabse Single Kaun?” campaign, offering the winner free lifetime solo travel. Similarly, boAt and Flipkart Minutes are partnering with actor Arjun Kapoor for a witty campaign targeting singles, promoting noise-cancelling headphones as the perfect escape from Valentine’s Day festivities.

    FNP’s “Pyaar Aisa Karo” campaign is emerging as a marketing triumph, attracting 165 brand partnerships within 48 hours, demonstrating how the season of love is evolving into a significant retail opportunity across sectors.

    Says a marketing consultant: “Normally, Valentine’s Day only works for certain product categories and services in terms bumping up sales. This year, however, there’s a lot of optimism around as the government has given a heavy income tax incentive in the hope consumers will pump the extra savings back into the economy.”

    It’s  the consultant’s job to see  the cup as  half full, not half empty. 

    We shall only know if love triumphed, or the pocket did – a few months down the line.  Until then, fall in love, or at least enjoy the feeling of being in love with YOURSELF!

  • ITC Mangaldeep distributes 100,000 jalbattis at Mahakumbh

    ITC Mangaldeep distributes 100,000 jalbattis at Mahakumbh

    MUMBAI: Incense sticks are a part of most Indian’s daily worship rituals. Whether in temples or at home, the beautiful perfume that permeates the place lends to a calmness of the spirit. ITC’s Mangaladeep has been among the more favoured national incense brands in the Maha Kumbh 2025.

    As part of its activities, ITC Mangaldeep has introduced a unique and innovative offering, Mangaldeep Jalbatti, an underwater incense stick designed to honor the sacred rivers while preserving their sanctity. The total number of jalbattis distributed has been increased to a whopping 100,000 from 10,000 after witnessing a huge demand among the devotees. 

    Crafted from alum (phitkari) powder, a traditional water purifier, Jalbatti dissolves in water upon contact, contributing positively to water quality. By incorporating Jalbatti into their offerings, devotees can now uphold their devotion while ensuring that the rivers remain as pure as their faith.

     As the world’s largest spiritual congregation, Maha Kumbh 2025 in Prayagraj continues to stand as a proud testament to India’s deep-rooted spiritual traditions.

    Millions of devotees have been gathering at the Triveni Sangam, the confluence of the sacred Ganga, Yamuna, and Saraswati rivers, to partake in rituals such as Ganga aartis, shahi nnaans, and deep daans, all symbolising their profound reverence for these ancient rivers. 

    ITC Mangaldeep has been an integral part of this devotion, enhancing spiritual experience through various initiatives. 

    Through this initiative, ITC Mangaldeep has  reinforced its commitment to enabling devotion and empowering devotees by blending tradition with meaningful impact. As millions take their holy dip at the Triveni Sangam, jalbatti serves as an emblem of devotion that not only honors but also safeguards the sacred waters

  • Rishabh Pant strides back to adidas as campaign face

    Rishabh Pant strides back to adidas as campaign face

    MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front foot. Now, the dynamic wicketkeeper-batsman is back with adidas, as the sportswear giant signs a multi-year partnership with the Indian cricket star. This collaboration sees Pant rejoin adidas’ elite athlete roster, which already boasts names like Jude Bellingham, Noah Lyles, Kuldeep Yadav, and Nikhat Zareen.

    Pant, who previously partnered with adidas from 2016 to 2019, returns to the fold, further strengthening the brand’s deep-rooted legacy in Indian cricket—one that has seen collaborations with legends like Sachin Tendulkar and Rohit Sharma. With his never-give-up attitude and unwavering self-belief, Pant perfectly embodies the adidas ethos of resilience and excellence.

    Adidas India general manager Neelendra Singh said, “At adidas, we stand by athletes through every high and low, supporting their journey to greatness. Rishabh’s fearless spirit and dedication to the game make him a perfect fit for our brand. We are thrilled to have him back in the adidas family.”

    Pant said, “adidas is a brand I have always admired. We share a vision of inspiring athletes and pushing boundaries. I look forward to this journey, empowering the next generation and making a lasting impact in the world of sports.”

    With a history of championing top athletes across cricket, football, athletics, and tennis, adidas continues to be at the forefront of sporting excellence. The addition of Pant to its roster reaffirms its commitment to shaping the future of Indian sports, ensuring the next generation has the support they need to dream big and play bigger.
     

  • GroupM India appoints Vipasha Bhuptani as national head of communications planning

    GroupM India appoints Vipasha Bhuptani as national head of communications planning

    MUMBAI: GroupM India has appointed Vipasha Bhuptani as national head of communications planning. She joins from Mindshare, where she held a similar role for over three years.

    Bhuptani brings 17 years of experience across advertising, marketing and communications to her new position. Her career includes significant stints at leading agencies including Leo Burnett Orchard, Ogilvy & Mather and Saatchi & Saatchi UK, where she worked with major brands across India, Southeast Asia, and Central and  Eastern Europe.

    At Ogilvy, she notably led the strategic repositioning of Asian Paints and helped drive growth for Unilever’s Red Label tea brand. Her work has earned recognition through various awards including Effie India, Effie Asia Pacific and WARC.

    Prior to her time at Mindshare, Bhuptani served as head of strategic planning at Leo Burnett Orchard, where she worked with clients including Ensure, Ola, DBS Bank and Bajaj Allianz.

  • Coca-Cola reports strong quarter as Maaza joins billion-dollar brand club

    Coca-Cola reports strong quarter as Maaza joins billion-dollar brand club

    MUMBAI: The fizz in the Coca-Cola Co continues to be strong. It has reported a six per cent  rise in  its latest quarterly revenue to $11.5 billion in the period to 31 December 2024, with Indian beverage Maaza becoming its 30th billion-dollar brand. Thums Up and Sprite are the other Indian brands in the billion dollar club.

    The company saw unit case volumes increase by two per cent  in the fourth quarter of 2024, while full-year volumes grew one per cent, driven by strong performance in India, Brazil and Mexico.

    “In India, our business rebounded nicely during the quarter and we grew volume. We recruited consumers with innovative marketing campaigns that link Coca-Cola with music, Sprite with travel and Thums Up with movies”, said  The Coca-Cola Co chairman and CEO James Quincey.

    The company’s digital transformation in India added approximately 440,000 outlets to its customer platforms in 2024. The beverage giant also completed a significant refranchising of its Indian bottling operations, recording net gains of $303 million for the year.

    Chief financial officer John Murphy, following a recent visit to India, said: “The Indian market has got a tremendous amount of runway ahead. We believe that the Jubilant group coming in is going to add tremendously to our abilities to continue to step change our execution in the marketplace”.

    The Coca-Cola Co has been facing intense competition in the Indian marketplace which is only going to multiply with Reliance Industries putting all its might behind the Campa Cola brand to crack open the soft drink market for itself. Price has so far been the pivot which has seen its brands Campa Cola corner 10 per cent plus shares in certain markets where launches have been made 
     

  • Honeywell-AM Green partner to propel India’s sustainable aviation fuel

    Honeywell-AM Green partner to propel India’s sustainable aviation fuel

    MUMBAI: The future of clean energy just got a serious power boost! Honeywell and AM Green have signed a memorandum of understanding (MoU) at India Energy Week 2025, laying the groundwork for a game-changing initiative that could catapult India into the global spotlight for sustainable aviation fuel (SAF), green methanol, and carbon capture solutions.

    This partnership is all about big ambitions—reducing crude oil import dependence, helping shipping companies adopt low-emission fuels, and giving airlines the tools to meet Corsia mandates for low-carbon, drop-in fuel replacements. Simply put, it’s a serious play to decarbonise aviation and shipping while reinforcing India’s energy security.

    The Honeywell-AM Green alliance will assess the techno-economic feasibility of producing SAF from ethanol, green methanol from various CO₂ emission sources, and green hydrogen. But beyond the buzzwords, what does this really mean? Think next-gen fuels, fewer emissions, and a cleaner planet—all made possible with a combination of cutting-edge technology and forward-thinking strategy.

    Honeywell, known for its carbon capture wizardry and ethanol-to-jet innovation, joins hands with AM Green, an emerging leader in green hydrogen and ethanol production. Together, they’re building an ecosystem that directly supports India’s SAF blending mandates and positions the country as a global green fuel export hub.

    Honeywell India president Ashish Modi emphasised the larger vision behind this move, “The collaboration with AM Green will help advance India’s low-carbon economy and create an ecosystem that supports the government’s SAF blending mandates, positioning India as a global leader in alternative fuel innovation. By combining Honeywell’s proven carbon capture technologies and ethanol-to-jet solution with AM Green’s expertise in green hydrogen and ethanol production, we will pave the way for a sustainable future and reinforce our commitment to environmental stewardship.”

    Meanwhile, AM Green co-founder & group president Mahesh Kolli highlighted the scale of their clean energy ambitions, “We are delighted to partner with Honeywell, one of the world’s largest technology companies shaping the future of energy. This partnership demonstrates AM Green’s emerging leadership position as a global clean energy transition solutions platform while contributing to India’s ambition of emerging as an exporter of reliable, sustainable, and lowest-cost green molecules and its derivatives, accelerating industrial decarbonisation globally.”

    For the aviation and shipping sectors, this means a real path to net-zero. But there’s an even bigger win here—Indian farmers stand to benefit significantly. By creating demand for ethanol feedstocks, this partnership supports rural economies and aligns with India’s national green hydrogen mission to boost green hydrogen production via green methanol for both domestic and export markets.

    The feasibility study is set to wrap up by mid-2025, marking a crucial milestone in India’s journey toward large-scale decarbonisation. If successful, this initiative could redefine India’s role in global clean fuel production, solidifying its position as a pioneer in sustainable aviation and shipping solutions.

  • Tata Mutual Fund’s ‘Sahi Investment Plan’ campaign champions smart investing

    Tata Mutual Fund’s ‘Sahi Investment Plan’ campaign champions smart investing

    MUMBAI: Investing can be confusing. Markets rise, markets fall, and panic often follows. But Tata Mutual Fund has a simple mantra for financial success—stick to the plan! With its latest campaign, ‘S.I.P – Sahi Investment Plan’, Tata Mutual Fund aims to educate investors on the power of systematic investment plans (SIP) and how staying consistent, no matter the market mood swings, is the key to long-term wealth creation.

    According to AMFI data, SIP registrations have surged by 26 per cent between April and December 2024, proving that more investors are warming up to mutual funds. However, while enthusiasm is great, discipline is even better. Many investors let short-term market fluctuations shake their confidence, often leading them to abandon SIPs at the worst possible time. Tata Mutual Fund wants to change that by reinforcing one golden rule—stay invested and trust the process.

    To drive home the message, Tata Mutual Fund has launched three lighthearted ad films, each featuring relatable characters facing investment doubts but ultimately realising that SIPs are their financial best friend. Whether it’s planning for a child’s future, dealing with stock market stress, or worrying about market ups and downs, the campaign’s tagline—‘Sahi Investment Plan matlab SIP in mutual funds for different market conditions’—encourages investors to commit to their financial journey, rain or shine.

    Tata Asset Management CBO Anand Vardarajan said, “The increase in SIP registrations is encouraging, but market volatility often makes investors second-guess their decisions. Our campaign is designed to reassure them that SIPs work best when they’re left to do their job over time. The benefits of rupee cost averaging and compounding are too powerful to ignore.”

    Tata Asset Management head of marketing Ashish Pawar added, “We wanted this campaign to be fun, engaging, and relatable. Many investors hesitate when markets fluctuate, so we created stories that reflect these real-life dilemmas in an entertaining way. The message is clear—SIP is the ‘Sahi Investment Plan’ for achieving long-term financial goals.”

    Produced by Broomsticks Productions, the campaign is tailored for millennials and gen-z investors—a growing audience seeking financial stability with minimal fuss. The films are being broadcast across social media, OTT platforms, and digital channels to ensure maximum reach and impact.

    With ‘S.I.P – Sahi Investment Plan’, Tata Mutual Fund continues its commitment to investor education and financial literacy, ensuring individuals make informed decisions that lead to a secure financial future.

    Watch the Campaign in Action

     
     

  • Bandhan Life and Havas CX India launch bold, witty insurance campaign

    Bandhan Life and Havas CX India launch bold, witty insurance campaign

    MUMBAI: Life insurance and laughter don’t usually go hand in hand-until now. Bandhan Life, in collaboration with Havas CX India, has flipped the script on traditional financial planning with an entertaining new campaign designed to simplify life insurance and make securing one’s future feel less like a chore and more like a smart (and slightly amusing) move.

    The campaign, rolling out just in time for India’s peak insurance season (February–March), strategically taps into the heightened demand for financial security and tax-saving solutions. By blending humour, cultural quirks, and everyday scenarios, Bandhan Life is on a mission to prove that life insurance doesn’t have to be daunting—it can be as easy (and satisfying) as haggling for a good deal on a Mumbai auto ride.

    Why now? Because timing is everything. Life insurance sales in India hit their peak during tax season, with consumers scrambling to make smart investment choices while maximising benefits. Bandhan Life’s campaign ensures it meets consumers right where they are—with engaging, relatable storytelling that turns financial jargon into lighthearted, real-life moments.

    Financial planning can feel like deciphering an ancient script—full of tax laws, fine print, and complicated clauses. This campaign aims to change that. Through a series of short, witty films, Bandhan Life demystifies the fine print and makes policy benefits crystal clear. From an art connoisseur looking for a deal to a future-predicting parrot and a haggling commuter, each story serves as a reminder that securing your future is easier than you think.

    Bandhan Life’s mission is simple—help consumers move beyond last-minute tax-saving panic and towards strategic, long-term financial security. Whether it’s guaranteed returns, wealth creation, or tax benefits, the campaign urges customers to step into their nearest Bandhan Bank branch and take control of their financial future with confidence.

    Bandhan Life head of marketing Akhil Almeida summed it up, “Financial planning shouldn’t feel like an emergency-especially during tax season. We wanted to create something that makes life insurance approachable, empowering, and even a little entertaining.”

    Havas CX India head of creative Ashu Mhatre added, “Bandhan Life understands its customers deeply. This campaign taps into those everyday Indian behaviours-the art of bargaining, the love for a good deal, and the need for financial security-all wrapped in a humorous, engaging format.”

    The campaign will run across digital platforms, OTT channels, and social media, ensuring maximum reach and engagement. Designed to resonate with both first-time buyers and seasoned investors, it invites everyone to think beyond tax season and make smarter financial decisions.

    Bandhan Life and Havas CX India are here to remind everyone that life insurance isn’t just about checking a box—it’s about securing your future, stress-free. And if you can laugh a little while doing it, even better.