Category: MAM

  • MiQ appoints Addy Cutts as commercial director for southeast Asia

    MiQ appoints Addy Cutts as commercial director for southeast Asia

    MUMBAI: Programmatic advertising company MiQ has named Addy Cutts as its commercial director for Southeast Asia. In this newly created role, Cutts will lead the firm’s regional commercial operations and drive market expansion.

    Cutts joins MiQ with over two decades of experience in technology and digital advertising across the UK and Singapore. He previously served as regional director for JAPAC at Oracle Advertising, where he managed revenue growth and market strategy across Southeast Asia, India, ANZ, Thailand, and Japan.

    His career includes executive positions at Visual DNA and Lonely Planet, as well as involvement with First Party Capital. He has also served on the board of IAB Southeast Asia and India.

    “I’m thrilled to join MiQ, who are certainly not your average programmatic media partner,” said Cutts. “What really sets them apart is their tangible commitment to fostering a culture of transparency, trust, and collaboration.”

    MiQ APAC CEO Jason Scott said: “Addy’s appointment reflects our commitment to attracting the best minds in the industry. His understanding of the media landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients.”

  • Tuco Kids appoints former Curefit executive as co-founder

    Tuco Kids appoints former Curefit executive as co-founder

    MUMBAI: Children’s personal care brand Tuco Kids has appointed Chanakya Gupta as co-founder, bolstering its leadership following a £1.6 million seed funding round led by Fireside Ventures and Whiteboard Capital.

    Gupta joins from Curefit, where he served as business head of play and CHRO. His 23-year career includes senior roles at Flipkart, where he spearheaded strategic partnerships and launched initiatives including the D2C brand accelerator Flipkart Boost. He previously spent a decade at Hindustan Unilever, managing retail partnerships and soap brand development.

    Founded in 2023 by Aishvarya Murali, Tuco Kids produces natural personal care products for children aged 3-12, including soaps, lotions and deodorants. The company emphasises environmental responsibility, using reclaimed plastic for all packaging.

    The brand retails through major e-commerce platforms including Amazon, Flipkart and Nykaa, alongside quick commerce channels. The recent funding round was led by Fireside Ventures and Whiteboard Capital.
    “His expertise in scaling consumer businesses will be invaluable as we expand our presence,”  said Murali of the appointment.

     

  • Fedex delivers a big hit with cricket-themed ad campaign

    Fedex delivers a big hit with cricket-themed ad campaign

    MUMBAI: When it comes to logistics, some deliveries are best left to the pros, especially if your courier of choice happens to be a cricketer! That’s the cheeky premise behind Fedex’s latest brand film, The Shipment, created by Saatchi & Saatchi India. Starring Joburg Super Kings’ Faf du Plessis, Devon Conway, and Sibonelo Makhanya, the campaign blends humour with purpose to showcase Fedex’s reliability. Through their comically flawed delivery attempts, the ad underscores the logistics giant’s commitment to empowering SMEs with seamless global shipping solutions.

    “Fedex plays a vital role in empowering SMEs,” said Fedex vice president of marketing and air network for middle east, Indian Subcontinent, and Africa Nitin Navneet Tatiwala. “With our speed, expertise, and global reach, entrepreneurs can trust us to deliver their products seamlessly.”

    Saatchi & Saatchi India, no stranger to cricket-themed storytelling, crafted a campaign that blends sports fandom with brand messaging in a way that sticks. “We threw out over 20 ideas before locking in the final three,” said Saatchi & Saatchi India chief creative officer Rohit Malkani. “From start to finish, it was an absolute riot! Roopali’s direction and Aman’s music were the perfect finishing touches.”

    Saatchi & Saatchi India head of north and east Hindol Purkayastha added, “Cricket fans remember content that stands out. This campaign isn’t just engaging, it’s delivering results in international markets. And we’re just getting started!”

    Blending cricket, comedy, and commerce, the ad highlights how Fedex is the go-to logistics partner for South Africa’s small and medium enterprises (SMEs). The film follows an ambitious SME owner, Sibusiso, who struggles to get his products delivered on time. Enter three Joburg Super Kings (JSK) cricketers, each attempting bizarre, unconventional shipping methods—with predictably disastrous results. Whether it’s hurling packages like a fast bowler or getting creative with unorthodox deliveries, the message is clear: some things are best left to the experts.

  • Valentine’s Day spending rebounds in India

    Valentine’s Day spending rebounds in India

    MUMBAI: Well, well, just as we were getting cynical about love and that romance is on the way down here is some contrarian news from affiliate network Admitad. According to data provided by it, the worst is behind  us and love is blossoming; couples have returned to gifting with consumption rising  15 per cent during Valentine’s Day (VD) week. 

    Analysis of over 500,000 orders revealed an average spend of Rs 2,000, with mobile devices accounting for more than half of all purchases. Hotel bookings surged 20 per cent as couples opted for weekend getaways, whilst food delivery orders rose 15 per cent. Fashion items dominated gift choices at 25 per cent  of purchases, followed by cosmetics at 15 per  cent and electronics at 12 per cent. The most dramatic growth came in flowers and luxury goods, which saw sales spike 89 per cent and 67 per cent  respectively compared to non-holiday periods.

    Digital-savvy shoppers maximised value, with 20 per cent claiming cashback and 12 per cent  using promotional codes. Affiliate stores influenced over a quarter of purchases, whilst online media recommendations drove 15 per cent  of sales.

    The strong performance marks a sharp reversal from 2024’s 10 per cent  decline in Valentine’s spending, suggesting renewed consumer confidence in Asia’s third-largest economy.

  • Tax Planning Made Easy: How to Use Income Tax Slabs to Calculate and Save Taxes

    Tax Planning Made Easy: How to Use Income Tax Slabs to Calculate and Save Taxes

    Tax planning is challenging, especially when required to deal with new and old regimes, income tax slabs, deductions and exemptions. Understanding these is crucial to saving income, minimising tax payments and managing finances. Leveraging all of these with the right ITA sections can help to identify the right income tax slab and the tax saving possibilities. Scroll down to learn in detail about what we just discussed.

    Understanding Income Tax Slab

    In India, income taxes are categorised into slabs. These involve different income ranges, and accordingly, income tax rates are devised that the earners must pay. The income tax slab system ensures tax rates are in accordance with the income of individuals, ensuring fair taxation across the nation. These tax slabs witness periodic revisions as well to keep up with the progressions. 

    Income Tax Rates Based on Tax Slab

    Let’s have a comparative view of both old and new tax regimes. These are applicable to HUFs and individuals. Here is how it goes:

    Taxable Income

    Old Tax Regime

    New Tax Regime

    Earnings up to INR 2.5 lakh

    Exempted from tax payment

    Exempted from tax payment

    Income range between INR 2.5 to 3 lakh

    5% tax

    Exempted from tax payment

    Income range between INR 3 to 5 lakh

    5% tax

    5% tax

    Income range between INR 5 to 6 lakh

    20% tax

    5% tax

    Income range between INR 6 to 9 lakh

    20% tax

    10% tax

    Income range between INR 9 to 10 lakh

    20% tax

    15% tax

    Income range between INR 10 to 12 lakh

    30% tax

    15% tax

    Income range between INR 12 to 15 lakh

    30% tax

    20% tax

    Income above INR 15 lakh

    30% tax

    30% tax

    Calculating Income Tax Using Tax Slab

    To calculate the income tax, gain information on different factors to consider and accordingly follow the steps:  

    Step 1

    Include the variety of taxable incomes that need to be considered. They include the income from:

    1. Salaries and pensions are to be detailed in Form 16 when filing the taxes.  
    2. Capital gains such as mutual funds, stocks and real estate  
    3. Leasing, renting or selling a residential property  
    4. Business, professions or freelancing and side hustles 
    5. Other sources such as dividends, gifts, FDs, saving bank accounts, gambling, pension after pensioner’s death and rental income from properties used for non-residential purposes 

    Step 2

    Eliminate the incomes that fall into the tax exemptions category. It is to be done by subtracting from the gross income. Examples include conveyance allowance, agriculture income and transfer allowance.

    Step 3

    Check and calculate the deductions to reduce taxable income. Examples include PPF, ELSS, life insurance plans and others.

    Step 4

    Based on the above-mentioned considerations and calculations pertaining to the reductions and deductions, taxpayers can calculate the Net Taxable Income. Accordingly, check the income tax slab to find the appropriate amount to pay.

    Saving Tax 

    The tax exemption and deduction categories allow income to be saved from tax. Here are its components to know for strategic planning:

    Employer’s Contributions to Pension Schemes 

    The employer’s contribution to the Provident Fund (PF) is tax-exempted for up to INR 7.5 lakh per year. The employee’s contribution is taxable but is also eligible for deduction under Section 80C in the old tax regime. However, this is not valid with the new tax regime. Concerning the National Pension Scheme (NPS), the employer benefits from tax exemption under Section 80CCD(2). It also holds the same limit of INR 7.5 lakh per year.

    Reimbursed Incomes

    The reimbursements from the employer obtained as a component of CTC or salary are tax-free. However, submitting the proofs and necessary bills is essential. The reimbursements include phone and internet, driver’s salary, fuel, travel, periodicals, books and others.

    Home Loan Interest for Let-Out Property

    The interest on home loans submitted for let-out properties can be deducted from taxable income. It reduces the tax liability and can be benefitted under Section 24(B) of the Income Tax Act. Additionally, for these properties, the Government allows the deduction of both principal and interest, thus reducing the taxable income and, subsequently, the income tax slab. Be informed on how to calculate income tax to understand the savings.

    Other Tax Saving Possibilities

    More options are available under special conditions. Know them here to identify the additional possible benefits:

    1. Gifts up to INR 50,000  
    2. 33.33% or INR 25,000 deduction on family pension (whichever is less)  
    3. Up to INR 5 lakh on receivings from voluntary retirement under Section 10(10C) 
    4. A gratuity of up to INR 20 lakh under Section 10(10) 
    5. Daily allowance when the workplace is different than the usual  
    6. Tour, travel and conveyance allowance for official purposes, along with the transport allowance for specially-abled  
    7. Leave encashment amount of up to INR 25 lakh under Section 10(10AA) (applicable on leaving the job)  
    8. Non-taxable requisitions for official purposes, which include company provided laptops, interest-free salary loans, medical facilities and others 

    Summing Up

    Mastering the income tax slab system is essential for effective tax planning and savings. It helps to plan the strategies for income diversification and allocation to benefit from tax deductions and exemptions. The different tax saving aspects as per the new income tax regime are covered in the article. Do connect with the expert for informed decision-making and more details.

    FAQs on Income Tax Slab

    Q1. What are the sections that allow exemptions on income tax?

    Multiple sections allow tax exemptions in diverse areas. These include Section 80C, 80D, 80E, 80G, 80TTA, 87A and others.

    Q2. Which income tax regime is better?

    The new income tax regime is better if total deductions are lower than INR 1.5 lakhs. However, the old income tax regime is better for total deductions over INR 3.75 lakhs.

    Q3. What is the surcharge amount?

    Apart from the Income Tax, the surcharge amount needs to be paid if the total income exceeds INR 5 million.

  • Vikatan website blocked; MD B Srinivasan to take legal action if he fails to get block removed

    Vikatan website blocked; MD B Srinivasan to take legal action if he fails to get block removed

    MUMBAI: Tamil media publication Vikatan managing director B Srinivasan was a little taken aback when on 15 February his website became inaccessible to him and the 80 lakh readers who access it daily. A notice displayed on the home page said the website had been blocked  as per the direction of law enforcement agencies. 

    On what grounds? 

    Well, the publication had put out what it considered a harmless political satirical cartoon on 10 February, which depicted prime minister Modi in chains alongside US president Trump . This apparently upset BJP Tamil Nadu president K Annamalai who filed a formal complaint with the ministry of information & broadcasting (MIB) and the Press Council of India, claiming the cartoon was objectionable on 15 February. 

    By 6:00 PM that evening, Vikatan’s website became inaccessible to many users, though the organisation received no immediate explanation for the outage.Since then, the website either has taken forever to open or when it does, it says it is an insecure website and a security risk. 

    The 99-year-old publication, which has a history of standing up to government pressure, promptly sought clarification from the ministry of electronics and information technology (MeitY) and the National Informatics Centre (NIC) regarding the domain blockage. Officials from the Press Bureau of India also visited Vikatan’s registered office to enquire about the print availability of Vikatan Plus, which was confirmed to be a digital-only publication.

    The MIB subsequently informed Vikatan about an upcoming inter-departmental committee meeting under the IT Rules, 2021, scheduled for 20 February to review the blocking of content. While granting Vikatan until this date to prepare their response, the ministry maintained that the emergency blocking orders would remain in effect.

    Vikatan has stated it will present its case at the hearing and is prepared to pursue legal action if the decision conflicts with press freedom principles. The publication cited its long history of speaking truth to power, noting previous instances of government action, including being shut down by the British in 1942 and having its editor imprisoned in 1987.

    The case has drawn significant attention as it may set a crucial precedent for media freedom in India, with Vikatan emphasising the need for transparency in actions against media houses.

    The blocking has drawn widespread condemnation from political leaders across party lines. Tamil Nadu chief minister M.K. Stalin, along with prominent figures including MDMK general secretary Vaiko, actor Kamal Haasan, and author Arundhati Roy, have denounced the action as an attack on press freedom.

    Said: Srinivasan  “For over a century, Vikatan has been a steadfast advocate for freedom of expression and has consistently upheld journalistic integrity.”

  • Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign

    Vikrant Massey flips into Campus Activewear’s ‘Move Your Way’ campaign

    MUMBAI: Campus Activewear has taken its ‘Move Your Way’ campaign to the next level, and this time, Vikrant Massey is flipping the script—literally. The leading sports and athleisure footwear brand launched the second leg of its blockbuster campaign, reinforcing the message of embracing authenticity and moving through life with confidence.

    The campaign film doesn’t just talk about individuality—it throws it into a boardroom, flips it mid-air, and lands it right into the heart of self-expression. The film opens with Massey coolly pacing through a high-stakes business meeting. Investors dangle tempting offers—equity, a sports car, a penthouse, even cryptocurrency. But Massey, unfazed, lets his actions do the talking. He executes a flawless backflip in the middle of the room, stylishly nods to his Campus shoes, and drops the iconic line: “Damn good shoes, Yaar!” The investors are left stunned, and the message is crystal clear: When you move your way, the world moves with you.

    Campus Activewear CIO Prerna Aggarwal highlighted the deeper philosophy behind the campaign, “Our ‘Move Your Way’ campaign celebrates authentic self-expression, a journey we began with our first film in November. This second film further emphasises our commitment to this philosophy, reflecting our belief that staying true to oneself unlocks greater opportunities.”

    Massey echoed the sentiment, saying, “Authenticity has always been one of the greatest treasures I believe in, and I’m thrilled to partner with a brand that not only champions this belief but also mirrors my own journey of embracing individuality. Today’s youth are a force to be reckoned with – they are creative, driven, and unique, yet equally committed in pursuing the journeys that align with their values.”

    Moonshot co-founder Devaiah Bopanna shared insights on the creative direction, “Contributing to a brand with such a storied legacy, yet one that’s evolving to meet modern cultural trends, is a rare and exciting opportunity. The brief was all about connecting the dots between the brand’s core belief and cultural insight, all while pushing the creative envelope.”

    The digital-first campaign targets Gen Z audiences where they spend most of their time—on OTT platforms, social media, and youth-centric digital touchpoints. By strategically leveraging digital channels, Campus Activewear aims to inspire young consumers to embrace their individuality and express themselves through fashion.

    With bold storytelling, a charismatic brand ambassador, and a message that hits home, Move Your Way isn’t just a campaign—it’s a movement. And if Vikrant Massey’s backflip is anything to go by, this is only the beginning.

  • Incred Group acquires Arrow Capital, expands middle east presence

    Incred Group acquires Arrow Capital, expands middle east presence

    MUMBAI : Incred Group has acquired Dubai-based Arrow Capital (DIFC), a premier financial services firm known for its expertise in wealth management, investment advisory, & asset management. Founded in 2016 & regulated by the DFSA, Arrow Capital’s capabilities perfectly complement Incred’s vision for international growth, strengthening its foothold in the middle east.

    With this acquisition, Incred Global Wealth, which operates in Dubai, Singapore, & London, will now manage assets exceeding $2 billion, a significant milestone for the firm.

    Incred Group founder & CEO Bhupinder Singh commented, “This acquisition enhances our global capabilities, especially in the middle east & Africa, allowing us to serve our clients with greater expertise & depth.”

    Arrow Capital CEO Rohit Nanani added, “Joining Incred offers us the opportunity to expand our service offerings & strengthen our client relationships.”

    Incred Global Wealth CEO Srikantan Selvamani emphasised the middle east’s potential as a rapidly growing wealth market, with plans for expansion & further platform development in the region.

    This strategic move accelerates Incred’s growth across wealth management, investment banking, & asset management, reinforcing its position in the global financial services sector.
     

  • Adidas kicks off game-changing campaign to back athletes with encouragement

    Adidas kicks off game-changing campaign to back athletes with encouragement

    MUMBAI: Adidas has launched a bold new chapter in its global brand campaign, reaffirming its commitment to reducing negative pressure in sport and championing the power of encouragement. Featuring India’s cricketing elite, the campaign aims to foster a culture where support, not criticism, fuels an athlete’s journey.

    New global research has laid bare a troubling reality—four in five athletes endure unhelpful sideline behaviour, often leading them to abandon their sport altogether. Adidas is stepping in with a clear message: positivity matters. The campaign, ‘You Got This’, underscores the transformative power of encouragement in sports, proving that a well-timed word of support can turn self-doubt into confidence.

    Set to launch ahead of the ICC Champions Trophy 2025, the campaign film stars India’s cricketing stalwarts—Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, and Virat Kohli. Adding an emotional punch, the film features a reimagined version of I’m Sticking With You by The Velvet Underground, produced by James Blake, capturing the essence of unwavering support from the sidelines.

    Beyond the film, Adidas is introducing its sideline essentials, a toolkit offering practical guidance on how coaches, parents, supporters, and teammates can encourage athletes and help them thrive. This initiative stems from Adidas’ global study on the sideline effect, which examines the impact of both positive and negative sideline behaviours on athletes’ performance and mental well-being.

    Adidas India GM Neelendra Singh reinforced the brand’s commitment to athlete support, stating, “At Adidas, we have always stood by our athletes, both on and off the field. Recognising that pressure is an inherent part of sport, our ‘You Got This’ campaign aims to inspire positive influence on every pitch, track, and court. A simple gesture of encouragement can transform self-doubt into confidence.”

    The campaign will roll out across multiple media platforms worldwide, amplified further through retail activations that drive home Adidas’ mission: to make sports a space where encouragement outshines negativity. Because, in the end, a little bit of belief—especially from the sidelines—can change the game.

  • Himalaya Babycare champions shared parenting at Maha Kumbh 2025

    Himalaya Babycare champions shared parenting at Maha Kumbh 2025

    MUMBAI: Parenting is a two-player game, yet mothers often bear the brunt of it alone. Himalaya Babycare decided to change the rules at Maha Kumbh 2025, launching the ‘Prepare Your Baby Bag’ campaign to advocate for shared parenting and challenge outdated norms. With over 500 baby bags donated to orphanages, this initiative was more than just a fun challenge – it was a step toward redefining caregiving in India.

    At the heart of the campaign was an interactive booth where parents took on the ‘Prepare Your Baby Bag’ challenge – a timed activity where they raced to pack a baby bag with Himalaya Babycare essentials like baby soap, oil, wipes, lotion, and powder. The challenge wasn’t just about speed; it sparked conversations about equal parenting and the importance of fathers taking an active role in childcare.

    Those who completed the challenge didn’t just walk away with bragging rights; they received complimentary product samples, ensuring they experienced the trusted care of Himalaya Babycare firsthand. In a heartwarming extension of the initiative, these carefully packed baby bags were donated to orphanages, reinforcing Himalaya Babycare’s commitment to nurturing all children, regardless of circumstance.

    Commenting on the campaign, Himalaya Wellness Company director – babycare, Chakravarthi N V shared, “The Maha Kumbh Mela brought millions together, making it the perfect platform to inspire positive change in parenting dynamics. Parenting is a shared journey, yet in many households, childcare responsibilities are often seen as the primary responsibility of mothers. Through this campaign, we encouraged fathers to share the load and embrace equal parenting, thereby creating a supportive environment for families across India.”

    To spread the message further, Himalaya Babycare leveraged social media platforms like Instagram, Facebook, and Youtube, ensuring the campaign resonated across urban and rural India. With content available in Hindi, the initiative successfully reached diverse communities, reinforcing the message that parenting is not a solo act—it’s a duet.

    With a perfect mix of fun, education, and social impact, Himalaya Babycare’s ‘Prepare Your Baby Bag’ campaign proved that changing the world starts at home – one shared responsibility at a time.