Category: MAM

  • Vaynermedia Australia hires Denny Handlin to lead creative evolution

    Vaynermedia Australia hires Denny Handlin to lead creative evolution

    MUMBAI: If there’s one thing Vaynermedia Australia knows how to do, it’s making waves. Now, the agency is set to make an even bigger splash with the appointment of Denny Handlin as its new executive creative director. With Handlin at the helm, the agency is doubling down on its mission to redefine integrated, social-first marketing across Australia and the Asia Pacific region.

    Handlin brings an enviable track record, having held leadership roles at Clemenger Group, Meta, and most recently, Tiktok ANZ, where he was head of global business marketing. From steering high-impact campaigns to leading powerhouse creative teams, he has built a reputation for crafting consumer-first strategies that deliver real business impact.

    Speaking about his new role, Handlin said, “I couldn’t be more excited for this new chapter at Vaynermedia, partnering with world-class clients to put social at the centre of everything we do. The team here is already known for its innovative, creative thinking, and I can’t wait to get started and push the boundaries of what’s possible in this space.”

    Reflecting on his time at Tiktok, he added, “I’ve called Tiktok my home for nearly five years, and I’m incredibly grateful for the opportunities I’ve had there. I’ve worked with an immensely talented team and am proud of what we’ve built together. I truly wish them all the best.”

    In his new role, Handlin will report to Australia country manager Karen Coleman and Vaynermedia’s head of creative for the Asia Pacific region Woei Hern Chan.

    “Denny brings the best of both worlds—a rare blend of big-agency creative expertise and deep platform experience. We’re in our next phase of growth, evolving beyond just great creative and media to a truly integrated, social-first approach that drives business results. Denny is not only an exceptional creative leader but also a builder of high-performance teams and culture—exactly what we need to shape what’s next,” said Coleman.

    With Vaynermedia charging full speed ahead into its next growth phase, Handlin’s appointment signals a commitment to pushing creative limits and delivering marketing that doesn’t just exist in the social space but dominates it.  

  • FCB Group India locks in Hariharan Nurani as CFO amid growth surge

    FCB Group India locks in Hariharan Nurani as CFO amid growth surge

    MUMBAI: When an advertising powerhouse is on a roll, it needs a finance maestro to keep the momentum steady. Ropes in Hariharan Nurani, the newly appointed chief financial officer of FCB Group India, tasked with ensuring the agency’s continued financial success as it scales to new heights.

    Nurani steps into his role at a time when FCB Group India is riding a wave of growth, with major business wins and a sharpened creative focus defining its trajectory. His appointment signals the company’s commitment to financial agility, operational excellence, and strategic expansion.

    With a career that reads like a ‘who’s who’ of the Indian media industry, Nurani has held key financial roles at Ogilvy, Mudra, and GroupM. He has spent years fine-tuning his expertise in financial planning, risk management, and profitability strategies—making him the perfect navigator for FCB’s ambitious journey.

    “FCB in India is on an incredible growth trajectory—we witnessed a remarkable surge in revenue and new business wins last year, setting the tone for the new-age agency we are building. Hari’s financial leadership is pivotal as we scale with agility and sharpen our creative and business impact. His expertise will be instrumental in driving our next phase of expansion, ensuring that we continue to push boundaries and redefine what’s possible in this dynamic industry,” said FCB Group India & south Asia CEO Dheeraj Sinha.

    Nurani, equally enthusiastic about the new chapter, shared his excitement, stating, “I’m truly excited to join FCB Group India at such a dynamic time in its journey. As the agency evolves into a future-focused powerhouse driven by creativity and innovation, this opportunity was one I couldn’t resist. I look forward to contributing to its ambitious growth plans and strengthening the financial framework to fuel its next chapter.”

    With this strategic hire, FCB Group India is ensuring that its financial playbook is as sharp as its creative one. As the agency continues its ascent in India’s advertising landscape, Nurani’s expertise will be crucial in keeping its balance sheet as compelling as its campaigns.

  • Eris Lifesciences strengthens pulse with Murari Ranganathan’s appointment

    Eris Lifesciences strengthens pulse with Murari Ranganathan’s appointment

    MUMBAI: Eris Lifesciences is set to beat stronger in the cardiometabolic space with the appointment of Murari Ranganathan as president, cardiometabolic business. Stepping into the Mumbai office, he will spearhead the company’s Anti-Diabetes and Cardiology divisions, two of Eris’ flagship verticals.

    Eris Lifesciences chairman and managing director Amit Bakshi said, “Murari’s expertise will be invaluable in strengthening our position in the cardiometabolic segment. We’re thrilled to have him on board and look forward to the milestones ahead.”

    On his appointment, Ranganathan said, “Eris Lifesciences is the youngest player among the top 20 pharmaceutical companies in India, and its dynamic, entrepreneurial culture is truly inspiring. I look forward to working with the team to set new benchmarks in disease management and patient care.”

    Ranganathan brings over two decades of industry experience, having previously served as commercial director at Abbott India Ltd, where he led women’s health, metabolics, and international business. His career spans leadership roles at Baxter, Novo Nordisk, and Torrent Pharma, and he holds a Postgraduate Diploma in Marketing from St. Joseph College of Business Administration, Bangalore.

    With this strategic move, Eris Lifesciences is set to fortify its presence in one of India’s fastest-growing healthcare segments, keeping its commitment to innovation and patient well-being at the heart of its expansion.

  • Harman International appoints Manish Saraswat as national sales manager

    Harman International appoints Manish Saraswat as national sales manager

    MUMBAI: Harman International has appointed Manish S. as the national sales manager – Recording & Broadcast. With extensive experience in sales and business development within the broadcast and media industry, he is set to contribute significantly to the company’s growth.

    His past experience includes key roles at, Srsg Broadcast India Pvt. Ltd as national business manager, business manager, & area manager, Rohde & Schwarz as manager, Visual Technologies India Pvt. Ltd as senior sales executive, Cat 5 Broadcast as various roles in the industry.

    Manish holds a Master of Business Administration (MBA) in Marketing & IT from ABES Engineering College (2006–2008) and a Bachelor of Computer Applications from Institute of Management Studies (IMS), Ghaziabad (2003–2006).

    His appointment marks a strategic move for Harman International as it continues to expand its presence in the recording and broadcast sector.

  • Boult cranks up the volume with 80db Communications as PR partner

    Boult cranks up the volume with 80db Communications as PR partner

    MUMBAI: Boult is dialling up its communications game with the onboarding of 80db Communications as its strategic PR partner to sharpen its brand messaging, boost visibility, and drive consumer engagement. If Boult is turning up the decibels, 80db Communications is ready to ensure the world hears every beat loud and clear.

    Known for its cutting-edge innovation, sleek designs, and pocket-friendly pricing, Boult has carved a space for itself in India’s booming wearables market. As competition intensifies, the brand is turning to 80db Communications to fine-tune its media outreach and craft a robust integrated communications strategy that resonates with its growing consumer base.

    “We are excited to partner with 80db Communications at a pivotal time in our growth journey,” said Boult founder & CEO Varun Gupta. “Their expertise in shaping impactful brand narratives will help us foster deeper connections with our consumers.”

    With a strong track record of elevating brands in India’s dynamic consumer tech space, 80db Communications is set to bring its storytelling prowess to Boult’s marketing symphony.

    “Boult has established itself as a strong player in India’s audio and wearables industry. We look forward to leveraging our expertise to amplify their brand story, drive visibility, and enhance engagement with key stakeholders,” said 80db Communications co-founder & joint managing director Abhilasha Padhy.

    With this partnership, Boult aims to further solidify its brand identity while keeping its pulse on India’s evolving wearable tech landscape. 

  • Tata Capital opens digital doors wider with accessibility upgrade

    Tata Capital opens digital doors wider with accessibility upgrade

    MUMBAI: In a groundbreaking move, Tata Capital has redefined digital inclusivity by becoming the first financial services firm to enhance its website with accessibility features tailored for differently abled individuals. This initiative underscores the company’s commitment to ensuring seamless access to financial services for all.

    Tata Capital chief operating officer for digital & marketing Abonty Banerjee stated, “At Tata Capital, we are committed to fostering an inclusive digital environment that ensures equal access to financial services for all users. This initiative reflects our dedication to leveraging technology to remove barriers and empower individuals.”

    The upgraded website now features an accessibility menu designed to cater to diverse user needs. With reading assistance for the blind and improved readability for visually impaired users, the platform ensures that financial services are just a click away for everyone regardless of ability.

  • Amit Doshi to join PhonePe as CMO

    Amit Doshi to join PhonePe as CMO

    MUMBAI: He’s put himself in for challenging yet exciting role. Former Britannia Industries CMO Amit Doshi is set to join PhonePe as Chief Marketing Officer. His getting connected to PhonePe comes at a time when the fintech has drawn a line to go for public offering.

    Over the years , Amit has worked with brands such as Lenovo , Perfetti Van Melle  where he left an indelible mark by expanding the reach and sales of the brands under his remit.

    At Britannia he had oversight over  the biscuits, crème wafers, and salty snacks categories.   His appointment at PhonePe will see him drive the  company’s expansion strategy, positioning him to lead impactful marketing and brand-building efforts.

  • Jejurikar of M&M is CEO of the year at glittering Forbes India Leadership Awards 2025

    Jejurikar of M&M is CEO of the year at glittering Forbes India Leadership Awards 2025

    MUMBAI: The Forbes India Leadership Awards 2025 culminated in a grand ceremony at the Jio World Convention Centre, Mumbai, where the country’s top leaders were honoured for their innovative and transformative leadership and contributions to their industries and the nation. 

    The first awards of the evening celebrated breakthrough innovations and stellar achievements: 

    * Emerging Innovator Award: BugWorks Research, with Dr Anand Anandkumar, Dr V Balasubramanium and Dr Santanu Datta remarking, “Innovation isn’t just discovery; it’s impact.” 

    *  Outstanding Startup Award: BrowserStack. Recipients Ritesh Arora and Nakul Aggarwal noted, “We power half the world’s airlines, banks, and tech firms.” 

    * Icons of Excellence: Ajay Singh of SpiceJet and Katrina Kaif of Kay Beauty were honoured, with Singh saying, “We started SpiceJet against all odds,” and Kaif emphasising, “If you enter business, you must have something unique to say.” 

    Fireside Chat – Katrina Kaif on Business and Branding: Katrina Kaif, in conversation with Naini Thaker of Forbes India, talked about her journey from Bollywood to the boardroom, underscoring the importance of inclusivity and self-expression in branding.  

    Business & Economy Panel: This segment featured robust discussions on the economic outlook and key business strategies: 
    * Leaders like KVS Manian, Rajesh Jejurikar, and Madan Sabnavis explored topics ranging from global trade challenges to growth projections and the role of MSMEs in job creation. 
    *  A standout quote from Rajesh Jejurikar: “The world needs India more than India needs the world.” 
    Final Set of Awards and Closing Highlights: The ceremony recognised outstanding leaders: 
    *  Icons of Excellence: Jay Shah, Chairman of ICC; Shyam Srinivasan, Veteran Banker; and Mohit Joshi of Tech Mahindra were honoured. 
    *  Promising Startup: Presented to Minimalist, received by Rahul Yadav and Mohit Yadav. 
    * Regional Goliath: Presented to MTR Foods, received by Sunay Bhasin and Sanjay Sharma. 
    * Grassroots Philanthropists: Rizwan Koita and Rekha Koita of Koita Foundation. 
    *  Climate Warrior: Presented to Indra Water, received by Amrit Om Nayak and Krunal Patel. 
    * Turnaround Star: Presented to Indian Hotels Co Ltd (IHCL), received by Puneet Chhatwal. 
    * Next-Gen Entrepreneur: Varun Jaipuria of Varun Beverages. 
    * Institution Builder: Ashish Dhawan of Central Square Foundation and Ashoka University. 
    * Entrepreneur of the Year: Supam Maheshwari of FirstCry. 
    * CEO of the Year: Rajesh Jejurikar of Mahindra & Mahindra. 

    “These are tricky times, when great leaders and transformational leadership are needed more than ever. These are people who seize the day. Today, we have a hall full of people who seize the day, and we are here to raise a toast to them,” said Suveen Sinha, Editor, Forbes India. 

    The event concluded with a grand finale that included a celebratory toast and a group photo of all the winners, embodying the spirit of collaborative success and leadership. 

    Special thanks were extended to partners Federal Bank, KIA, Indiqube, Rajasthan Tourism, and Reliance Industries for their support in making the event a success. 

  • Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign

    Aditi Rao Hydari and Siddharth Star in L’Oréal Paris’ latest digital campaign

    MUMBAI: L’Oréal Paris launches a new campaign with Aditi Rao Hydari and Siddharth, combining charm with expert haircare.

    In the video, Siddharth playfully references his 2003 film Boys while discussing the challenges of an oily scalp caused by dirt and sweat. Aditi steps in to introduce L’Oréal Paris Hyaluron Pure Shampoo, enriched with salicylic acid and hyaluronic acid to cleanse and refresh the hair. Their light-hearted exchange and effortless chemistry bring a fun touch to the campaign.

    L’Oréal Paris India general manager Dario Zizzi said, “Siddharth’s energy and humour perfectly complement Aditi’s elegance, making this campaign both engaging and informative. We are committed to offering scientifically advanced solutions for real hair concerns.”

    The advert has quickly become a social media hit, with fans praising the couple’s engaging presence. This campaign reinforces L’Oréal Paris’ reputation for combining star power with innovative beauty solutions. 

  • AI Writes, brands shine as 0101.Today unveils 121 Comms for marketers

    AI Writes, brands shine as 0101.Today unveils 121 Comms for marketers

    MUMBAI: In the fast-scrolling world of digital marketing, brands battle to create content that cuts through the noise. Enter 121 Comms, the latest AI-powered tool from 0101.Today, designed to revolutionise how businesses craft marketing messages across email, WhatsApp, SMS, and RCS effortlessly, instantly, and with precision.

    For years, data-driven marketing has helped brands understand consumers, yet the content itself often lags behind. 121 Comms changes that by generating hyper-personalised, high-impact copy in seconds. Marketers simply input key details like category, medium, objective, brand, tonality, and specific instructions and the AI takes over, delivering content that is tailored, brand-aligned, and conversion-focused. Whether it’s a crisp SMS or a detailed email, the tool adapts dynamically to ensure the message hits the right note.

    0101.Today managing partner Ajay Verma believes this tool is a game-changer. “Marketers have access to vast amounts of data, but crafting impactful, brand-consistent content at scale remains a challenge. With 121 Comms, we bridge this gap bringing speed, accuracy, and engagement together in a way that feels effortless.”

    What sets 121 Comms apart is its industry-specific intelligence. Trained across eight verticals including fashion, BFSI, tech gadgets, media, and F&B, the tool understands nuances in tone, from playful to professional, conversational to luxury. Plus, it’s completely free, with no sign-ups, no lead captures, and no hidden costs, just pure AI-driven content creation at marketers’ fingertips.