ITV

Category: MAM

  • Taboola and Microsoft mark 10-year ad romance, dial up the partnership

    Taboola and Microsoft mark 10-year ad romance, dial up the partnership

    MUMBAI: Let’s face it, relationships rarely last longer than your last smartphone battery—but Taboola and Microsoft are proving to be the power couple of digital advertising, celebrating their 10 anniversary. That’s practically a century in internet years! And just when we thought this match made in ad-heaven couldn’t get any hotter, Taboola is dialling up the romance, now serving ads across even more Microsoft apps, including your trusty email companion, Outlook, and your favourite work buddy, Office 365.

    Taboola, known for turning ads into engaging conversations rather than annoying pop-ups, has long run ads on Microsoft’s digital giants like MSN, Edge browsers, and Windows experiences. MSN is already one of the world’s most visited news hubs, while Edge is that AI-powered browser we’ve all accidentally clicked on at least once—admit it, it happens.

    Now, Taboola extends its clever AI-powered tech to the Microsoft 365 productivity suite, giving advertisers an unprecedented opportunity to connect with nearly 600 million daily active users. Yes, that’s almost twice the population of the United States—daily! Taboola helps digital properties monetise better, and advertisers reach audiences who are actually awake and paying attention, a rare combo these days.

    “Reaching a decade serving ads with an industry leader such as Microsoft is an incredible milestone,” said Taboola CEO Adam Singolda. “Our collaboration has been established for the long-term, and on Taboola’s ability to help Microsoft provide richer experiences on its immensely popular digital properties. As we expand to offer advertising on additional Microsoft properties, we’re giving advertisers even more access to trusted, premium destinations that reach people across all different parts of their day as they’re actively engaged.”

    Ten years down the line, Taboola and Microsoft are still making sweet digital music together. How’s that for relationship goals in a world filled with Tinder swipes and 30-second Tiktok romances?
     

  • Honour India’s freedom fighters with these must-watch films and audiobooks

    Honour India’s freedom fighters with these must-watch films and audiobooks

    MUMBAI: Martyrs’ Day commemorates the valour of Bhagat Singh, Sukhdev Thapar, and Shivaram Rajguru, who gave their lives for India’s independence. Their unwavering defiance against British rule and deep commitment to the nation continue to inspire generations.

    To honour their legacy, here are six impactful audiobooks and films that bring their ideals, struggles, and sacrifices to life. This Shaheed Diwas, immerse yourself in these stirring accounts of India’s fight for freedom.

    To listen

    Why I Am an Atheist and Other Works (Audible)

    A compelling collection of Bhagat’s writings, offering a rare insight into his revolutionary mind. From challenging religious faith to defending his beliefs in the face of death, this audiobook sheds light on his intellect and unwavering spirit.

    Jail Diary of Bhagat Singh (Audible)

    During his final months, Bhagat penned thoughts on socialism, freedom, and revolution, drawing inspiration from Lenin, Tagore, and Ghalib. His diary presents a deeply philosophical and intellectual perspective beyond the legend.

    Without Fear (Audible)

    Authored by Kuldip Nayar, this audiobook explores Bhagat beyond his martyrdom his ideology, vision for an egalitarian society, and the betrayals that shaped his fate. A powerful listen that redefines his legacy.

    To watch

    The Legend of Bhagat Singh (Amazon Prime video)

    Starring Ajay Devgn, this gripping retelling follows Bhagat’s journey from witnessing the Jallianwala Bagh massacre to his fearless acts of defiance, culminating in his execution on 23 March 1931.

    23 March 1931 Shaheed (Amazon Prime video)

    Bobby Deol portrays Bhagat Singh in this powerful film that chronicles his response to Lala Lajpat Rai’s death, his ultimate sacrifice, and how it fuelled the independence movement.

    Rang De Basanti (Netflix)

    A modern-day tribute, this film follows a group of university students who, while portraying freedom fighters, realise their own role in fighting injustice today. Featuring Aamir Khan, it questions the true meaning of patriotism.

    This Martyrs’ Day, remember the heroes who shaped India’s destiny through these moving stories that continue to inspire.

     

  • Superkicks drops the mic, steps up game with Air.Wav on Air Max Day

    Superkicks drops the mic, steps up game with Air.Wav on Air Max Day

    MUMBAI: Ever wondered what your favourite sneakers would sound like if they had their own playlist? Probably cooler than your gym playlist. Thankfully, Superkicks is sparing us from guessing games by fusing sneakers and music with its new initiative—Air.Wav. Celebrating Air Max Day on 26 March 2025, Superkicks is making waves, or rather, “wav”-es, in a bold new way. Who said kicks were just for your feet?

    Air.Wav isn’t just another marketing gig; it’s a sonic celebration that connects the thump of sneaker culture with the rhythm of independent music. Superkicks, known for its street cred in streetwear, has elevated its game this year by creating an original track that personifies the pulse, innovation, and dynamic legacy of Air Max. Think of it as sneakers having their own soundtrack—without the awkward dancing.

    “Superkicks has always been more than just a retail space; it’s a community hub. We have sought to nurture street culture and independent music since day one. Through our co-sign platform, we have highlighted over 30 artists, giving them a platform to showcase their work. Air.Wav is a bold new step in our journey, and we’re excited to continue pushing boundaries and paving the way for global collaborations in the years to come,” says Superkicks CEO & co-founder Sangeet Paryani.

    Air.Wav cleverly blends the sonic concept of ‘airwaves’ with the legendary Air Max sneaker technology. Genius, isn’t it? At the project’s heart is a musical squad you wish you were cool enough to join: rappers RAK, Tienas, and Feni Fina, with beats crafted by visionary producers Dhiraaj and 3BHK. These artists merge hip-hop, baile funk, rap, and electronic textures, creating an immersive mix that could make even your grandmother tap her feet.

    Tienas spins intricate wordplay, RAK punches with lyrical storytelling, and Feni Fina storms the scene with fearless bars and distinctive sound. Producer Dhiraaj’s immersive soundscapes and 3BHK’s genre-defying beats elevate the track, making Air.Wav a delicious cultural cocktail you didn’t know you needed.

    Want more than just ear candy? Superkicks is releasing a short documentary shot at Subculture Studios in Khar, Mumbai, offering fans a peek behind the creative curtain. Interviews with the artists and Superkicks’ own Paryani spill the beans on how this groundbreaking track came to life.

    Oh, and did we mention the launch event? Iron Buzz Tattoo Studio will host an exclusive bash to celebrate the global drop. Expect first listens, visual treats, and a chance to rub shoulders with the creators—much cooler than your usual Thursday night plans.

    Superkicks is not just selling sneakers; it’s curating a culture where kicks meet beats and style meets sound.
     

  • Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D

    Adbhoot pulls out all the stops, gives bus stand a bridal makeover in 3D

    MUMBAI: Ever waited at a bus stop and wished for something more exciting than just another late arrival? Well, brace yourselves, Mumbaikars! Adbhoot just turned your mundane commute into a sparkling bridal affair. Forget plain old advertising—this is literally putting jewels on a bus stand! Intrigued?

    In a creative blitz, Adbhoot, the brainchild behind JGP Jewellers’ branding, has unveiled an extravagant 3D bus stop installation right opposite Plaza Cinema, Dadar West. Launched in March 2025, this head-turning, first-of-its-kind display boldly promotes JGP Jewellers’ exclusive wedding jewellery range, the dazzling ‘Shrungar Collection’.

    Designed to stun passersby into pausing their frantic rush, the installation transforms an ordinary bus shelter into a glamorous jewellery showcase featuring oversized 3D replicas of intricate bridal pieces. And as if oversized shiny jewellery wasn’t enough to stop traffic, the display also illuminates beautifully in the evenings. Who needs streetlights when you have sparkling diamonds?

    Adbhoot founder & creative director Vaibhav Pandit said, “It’s all about being original, and we’re fortunate to have a client that embraces bold creative ideas. Our objective was to highlight the ‘Shrungar Collection’ in a distinctive and innovative manner, and our team has successfully achieved that. We extend our gratitude to the talented artists at Signpost who crafted the stunning 3D jewellery props, as well as our client for allowing us the creative freedom to bring this vision to life.”

    Echoing the excitement, JGP Jewellers creative director Sanika Pednekar added, “We wanted to capture and showcase the rich beauty of our traditional wedding jewellery, and Adbhoot’s concept brought that vision to life. By designing a bus stop display that mirrors our in-store jewellery showcases, complete with 3D replicas, they have created a visually striking invitation for brides-to-be to explore our wedding collection. The final result is breathtaking and perfectly timed for the wedding season.”

    JGP Jewellers’ ‘Shrungar Collection’ is available exclusively across their stores in Maharashtra and Goa. So, brides-to-be, why window-shop when you can bus-stop-shop?

  • Tecno strikes partnership with KKR, knocks connectivity issues out of the stadium

    Tecno strikes partnership with KKR, knocks connectivity issues out of the stadium

    MUMBAI: Cricket fans, ever screamed ‘no signal!’ right as your favourite batsman hits a six? Frustrating, right? Well, fear no more! Tecno, the smartphone brand that refuses to drop the ball (or signal), has teamed up with Kolkata Knight Riders (KKR) to make sure fans stay plugged into the action. With the new #SignalJeetKa campaign, Tecno is promising a cricket season where the only thing dropping is the opposition’s wickets—not your connection.

    Announced on 19 March 2025, this electrifying collaboration aims to amplify the thrill of cricket through uninterrupted connectivity and state-of-the-art technology. Tecno’s sleek, powerful devices will ensure fans experience every boundary, wicket, and nail-biting super over without interruption. How’s that for a partnership?

    Tecno Mobile India CEO Arijeet Talapatra shared, “We’re excited to partner with Kolkata Knight Riders. Cricket is an emotion that unites millions, and it aligns perfectly with Tecno’s mission to empower India’s youth. Through our #SignalJeetKa initiative, we aim to ensure fans stay connected and never miss a moment of the thrilling action. Just as KKR gives their all on the field, we’re committed to delivering the best technology to keep fans at the heart of the game.”

    KKR’s iconic motto, #KorboLorboJeetbo, echoes Tecno’s own relentless ethos, ‘Stop At Nothing’. Both champion the spirit of hustle, teamwork, and cricket’s vibrant culture. Tecno’s advanced connectivity solutions reaffirm the brand’s commitment to keeping fans at the core of every cricketing moment.

    Knight Riders Sports CMO Binda Day added, “Technology is at the forefront of cricket’s growth, especially in India. Our partnership with Tecno is an opportunity to promote a seamless collaboration in this respect. At the Knight Riders, we believe in creating an immersive experience for our fans by bringing them closer to the game we love and that will be our aim through this partnership.”

    So, cricket enthusiasts, say goodbye to buffering and hello to cricketing clarity. Thanks to Tecno, the only thing missing signals this season will be opposing batsmen when KKR bowls.

  • Synology-Toshiba shake hands, put all their eggs in strategic basket

    Synology-Toshiba shake hands, put all their eggs in strategic basket

    MUMBAI: Ever heard of putting your data safely in a basket? Synology and Toshiba just agreed it’s safer to put their eggs—or rather, bytes—in one very secure basket. Think Batman and Robin, but for enterprise storage solutions. Yes, this duo is here to prove two heads (and a few terabytes) are indeed better than one.

    On 19 March 2025, Synology and Toshiba Electronic Components Taiwan Corporation formalised their long-standing collaboration by signing a memorandum of understanding (MoU). The agreement outlines plans for deepened cooperation, structured intellectual property management, and further market expansion.

    Why the big fuss? Because Synology and Toshiba have already been quietly revolutionising enterprise storage, enhancing system stability, and performance through shared tech initiatives. This MoU isn’t just paperwork—it’s a roadmap to making enterprise data storage cooler (and way more efficient).

    Toshiba’s storage products sales & marketing division general manager, Atsushi Toyama said, “Synology is one of Toshiba’s most significant and long-standing partners in the Asia-Pacific region. This collaboration enables us to leverage our combined expertise to create greater value for our customers.”

    Synology chairman & CEO Philip Wong added, “Toshiba has been a key strategic partner of Synology for years. We look forward to deepening our collaboration and delivering even more advanced storage and data management solutions that exceed our customers’ expectations.”

    So, enterprise customers, rest easy—your storage superheroes just teamed up officially. Batman and Robin? Old news. Synology and Toshiba? Now that’s a dynamic duo worth storing away.

  • Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    Fintech’s new sheriff: Shishir Kataria to spin Mobikwik’s marketing magic as AVP

    MUMBAI: Ever tried convincing your grandad to ditch cash for a flashy QR code? Imagine doing that for millions. Enter Shishir Kataria—the man who turned fashionistas into Tata Cliq loyalists and made cricket fans binge-watch IPL as if their lives depended on it. Kataria has swapped runway trends for digital wallets, joining Mobikwik as AVP of marketing, because, hey, why not make finance fun?

    “Excited to start my journey as AVP, Marketing at Mobikwik,” said Kataria. “Fintech in India has evolved rapidly, transforming the way we transact, save, and invest. As digital payments and financial inclusion accelerate, I look forward to be a part of this journey.”

    At Mobikwik, Kataria now oversees brand, social, content, design, and creative operations. Before diving headfirst into fintech, he dazzled at Tata CLiQ, masterminding the rebranding to ‘Tata Cliq Fashion’, making Gen Z’s heart skip a beat. His strategies boosted customer acquisition and squeezed costs tighter than a budget traveller in Mumbai.

    Previously at Disney+ Hotstar, he combined cricket and entertainment, launching hits like Hotstar Dosts during IPL 2021, resulting in a whopping 30 per cent subscription spike. At Disney Star, he made IPL even bigger, drawing a record-smashing 462 million TV viewers in 2019. How’s that for knocking it out of the park?

    Kataria’s marketing prowess doesn’t stop there. He once convinced parents across India that Complan Nutrigro could turn kids into geniuses and led sales teams in Tamil Nadu with more gusto than Rajinikanth fans on premiere day.

    Can Kataria now convince a billion people to swipe more, tap less, and never see their physical wallets again? Knowing his record, it seems he’ll be laughing all the way to the digital bank.

  • Cricket fans score with second screens: Glance report

    Cricket fans score with second screens: Glance report

    MUMBAI: Cricket enthusiasts across India are no longer content with merely watching the game—they’re demanding a richer, more immersive experience on their second screens. A new report from Glance, the world’s leading smart lock screen platform, has caught the digital behaviours of these sports-mad fans with their fingers firmly on their mobile devices.

    Released yesterday in partnership with InMobi Advertising and AppsFlyer, the Decoding Indian Cricket Fans report lays bare how cricket has become less about passive viewing and more about active engagement across multiple screens.

    During last year’s IPL tournament—a veritable religious experience for Indian sports fans—a whopping 120 million users turned to the Glance smart lock screen platform, driving engagement levels 2.4 times higher than normal periods. These smartphone-wielding enthusiasts spent 44 per cent more time consuming cricket-related content, generating an eye-watering 314 billion glances and 433 million taps.

    “At Glance, we’re reimagining how consumers interact with their daily devices such as mobile lock screens and connected TVs, transforming them into more engaging screens and smarter surfaces,” says InMobi and Glance chief marketing officer  Bikash Chowdhury clearly pleased as punch with the findings.

    While English dominated content consumption at around 81 per cent, regional languages are staging a remarkable comeback. Hindi led the vernacular charge at 36.22 per cent, followed by Tamil (25.31 per cent), Kannada (15.35 per cent), Marathi (12.13 per cent) and Telugu (10.99 per cent)—suggesting cricket’s appeal transcends linguistic boundaries.

    The report also reveals that 74 per cent of cricket content consumers use devices priced under Rs 30,000, making this a mass-market phenomenon rather than an elite pastime.

    Cricket season isn’t just about runs and wickets—it’s about apps and clicks too. Last year’s tournament saw Android app installs surge by a hefty 35 per cent from pre-season to peak, while iOS installations jumped 28 per cent.

    Gaming apps enjoyed click-through rates six times higher than normal periods, while home entertainment platforms saw rates 5.6 times higher. Cricket fans also proved themselves to be an advertiser’s dream, with 9.4 per cent more in-app clicks, 21 times higher video ad engagement, and full-screen interstitials delivering 13 times better performance than industry benchmarks.

    “The intersection of cricket and digital engagement has never been more powerful,” says AppsFlyer,  general manager Insea/ANZ Sanjay Trisal, clearly bowled over by the numbers. “This is a prime opportunity for brands—not just to reach audiences but to engage them meaningfully at high-intent moments.”

    For marketers looking to cash in on cricket mania, the report offers a clear message: start early, target multiple screens, and don’t retire once the tournament ends. Remarketing strategies should be timed according to category, with entertainment and food delivery apps performing best mid-season, while finance and investment apps hit their stride after the final whistle.

    As the report aptly concludes: “As with a good shot, timing is everything.”

  • Grapes Worldwide secures digital mandate for Livwell

    Grapes Worldwide secures digital mandate for Livwell

    MUMBAI: Grapes Worldwide has been awarded the digital mandate for Livwell. The Bangalore-based team will oversee the brand’s digital strategy, focusing on strengthening its online presence and refining its branding and positioning.

    Grapes Worldwide will manage Livwell’s comprehensive digital framework, including owned, earned, and paid media integration. With a strong emphasis on user engagement, the agency will also be responsible for UI/UX design, ensuring a seamless and visually appealing website experience.

    The partnership aims to expand Livwell’s reach, drive audience engagement, and create a deeper connection with consumers. By leveraging its expertise, Grapes Worldwide seeks to support Livwell’s long-term growth and market positioning.

    “Onboarding Livwell marks another significant milestone for us. This collaboration highlights our commitment to delivering impactful strategies that enhance brand presence and visibility.” Grapes Worldwide co-founder & global CEO Shradha Agarwal.

    “While selecting an agency, we sought a partner that truly understood our vision and brand ethos. Grapes Worldwide aligned perfectly with our objectives, setting a strong foundation for our communication strategy. We look forward to an exciting journey ahead to elevate our market presence.” Livwell co-founder & group CTO Vikas Dhar.

  • Havas gives CFO François Laroze global COO title

    Havas gives CFO François Laroze global COO title

    MUMBAI: Fresh from its debut on Euronext Amsterdam, advertising heavyweight Havas has beefed up the role of long-serving money man François Laroze, handing him the additional title of global chief operating officer alongside his existing chief financial officer duties.

    Having cut his teeth at the group since 2007, Laroze brings a wealth of experience and intimate knowledge of Havas’s inner workings to his expanded brief. As the newly minted COO of the freshly listed company, he will collaborate closely with the group’s executive committee to ensure the ambitious targets dangled before investors are hit both in the short and medium term.

    His marching orders include securing solid organic growth through the holy trinity of client retention, new business wins and in-business development – all while leveraging the group’s “converged” strategy. Laroze will also be tasked with fattening the profitability ratio through rigorous cost management and ensuring consistent cash flow generation.

    Havas  chairman & chief executive Yannick Bolloré lavished praise on his lieutenant: “François’ extensive experience and proven leadership make him the perfect choice to drive our transformative initiatives forward as a newly listed company. We are excited to witness the positive impact François will continue to bring to our organisation “

    For his part, Laroze appears eager to shoulder the additional responsibilities: “I’m thrilled about this new chapter and the opportunity to continue to contribute to Havas’ transformation journey and growth in an expanded role.”

    The move signals Havas’s determination to put its financial house in impeccable order as it navigates life as a standalone public company, with Laroze now wielding influence over both the purse strings and operational levers of the advertising group.