ITV

Category: MAM

  • Greaves drives EV adoption with Shriram Finance tie-up

    Greaves drives EV adoption with Shriram Finance tie-up

    MUMBAI: Greaves Electric Mobility is charging ahead in India’s EV revolution. The company has partnered with Shriram Green Finance, the EV financing arm of Shriram Finance, to make electric vehicles more accessible to drivers, entrepreneurs, and small businesses nationwide.

    The collaboration will provide customers with flexible loans covering up to 90 per cent of the vehicle’s cost, competitive interest rates, and customised repayment plans for GEML’s electric three-wheelers under the Greaves 3W brand and light commercial EVs (ELE).

    With a legacy spanning 165 years, Greaves continues to set industry benchmarks in performance and endurance. Its Greaves Eltra city xtra recently set a national record with a 324 km journey on a single charge, recognised by the India Book of Records, proof of GEML’s engineering excellence and real-world efficiency.

    “This partnership brings together our innovative EV portfolio and Shriram Finance’s extensive lending network to accelerate adoption across cities and states,” said a company spokesperson. Customers will benefit from over 500 PAN-India touchpoints, seamless dealer support, and access to clean, future-ready mobility solutions.

    Greaves Electric Mobility’s vision is clear: to outperform, outlast and outshine, while driving India toward a sustainable, self-reliant, and inclusive mobility future.

     

  • Lotte brings korean cool to India with new subak & shark ice candies

    Lotte brings korean cool to India with new subak & shark ice candies

    MUMBAI: From Seoul to your soul. Lotte India Corporation Ltd. is adding a dash of Korean fun to India’s freezer aisles with the launch of Subak and Shark, the country’s first-ever Korean-style ice candies.

    Following the success of the Lotte Krunch, India’s first Korean four-layered ice cream bar, the new duo marks another milestone in the brand’s playful innovation journey. Crafted for Indian palates and inspired by Korea’s pop imagination, Subak and Shark promise a multi-sensory experience that’s as refreshing as it is fun.

    Subak, meaning “watermelon” in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, all shaped like a watermelon slice. Shark, on the other hand, dives into a dual orange-strawberry fusion with a bold shark-shaped design, turning every bite into a burst of creativity.

    To amplify the launch, Lotte has rolled out a vibrant K-culture-inspired campaign built around the idea of “Refreshingly K-Cool”. The campaign channels the energy of K-pop and anime through ten digital assets that bring the whimsical Subak & Shark world alive.

    “Building on the success of Worldcone and Krunch, Subak and Shark represent Lotte’s next phase of innovation in India,” said Lotte India Corporation Ltd head of marketing Rishabh Verma. “These products fuse Korean imagination with Indian sensibilities to deliver a multi-sensorial snacking experience that’s modern, relevant, and deeply connected.”

    Lotte India senior brand manager Ankit Dubey added, “Subak and Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing moments online, or adults indulging in nostalgia, these products are designed to delight.”

    Priced at Rs 20 for a 75 ml pack, Subak and Shark will be available across 50,000 plus outlets nationwide, including modern trade stores, q-commerce platforms, general trade, and Havmor-exclusive parlours.

    With this launch, Lotte strengthens its leadership in India’s frozen treats segment, bringing the spirit of K-culture to every corner of the country, one refreshing bite at a time.

     

  • Jaro hits the learning road to Tier-II India

    Jaro hits the learning road to Tier-II India

    MUMBAI: Jaro Education is taking knowledge on tour, and it’s making all the right stops. The leading executive and higher education player is expanding into Tier-II cities, opening new counselling centres in Kolkata, Nagpur, Jaipur and Indore to unlock untapped potential beyond metros.

    The move is part of Jaro’s larger mission to democratise access to quality education and career guidance, shaping India’s vision of a Vikshit Bharat, a developed and skilled nation where opportunity travels as fast as ambition.

    “Over the years, we’ve seen extraordinary potential emerging from Tier-II cities. These regions are not just expanding markets; they represent the next wave of India’s talent,” said Jaro Education CEO Ranjita Raman “Our presence here will help guide learners towards programs that truly transform careers.”

    Echoing this, Jaro Education founder and managing director Sanjay Salunkhe added, “Talent exists everywhere, opportunity must too. Strengthening our network in these cities means investing in India’s future workforce.”

    With established centres already in Mumbai, Pune, Chennai, Hyderabad, Bengaluru, Gurugram, Noida, Delhi, Ahmedabad, Chandigarh, Lucknow and Kochi, Jaro has seen firsthand the drive of learners nationwide. The new hubs will offer personalised mentorship and industry-aligned career advice, turning aspiration into action.

    As Tier-II cities rise as hotspots of ambition and entrepreneurship, Jaro’s local approach bridges the gap between talent and opportunity, ensuring India’s growth story has no postcode barrier.

    Founded in 2009, Jaro Education partners with top global and Indian institutions including MIT IDSS, Wharton Interactive, Rotman, IIMs and IITs, offering 230 plus programs that have already empowered over 350,000 learners.

    With this expansion, Jaro Education isn’t just growing its footprint, it’s helping India learn its way to a brighter, Vikshit tomorrow.

     

  • Shalimar Paints steps up its game with Hero Floor Shield launch

    Shalimar Paints steps up its game with Hero Floor Shield launch

    MUMBAI: Shalimar Paints is giving dull floors a reason to shine quite literally. The 120-year-old paint pioneer has unveiled Hero Floor Shield, a water-based floor coating that blends beauty, durability and innovation through self-cross-linking emulsion technology.

    The newly launched coating doesn’t just dress up floors in style, it armours them. Designed for cement and concrete surfaces, Hero Floor Shield offers superior protection against fungal and algal growth, making it as practical as it is polished. With this, Shalimar Paints looks to add another feather to its long-standing legacy of transforming spaces across India.

    Available in three shades Golden Yellow, Terracotta, and Gun Grey, the coating lends a soft sheen finish that suits both minimalist and vibrant interiors. It’s highly washable, abrasion-resistant, and environment-friendly, making it a well-rounded choice for homes that want flair without fuss.

    “Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence,” said Shalimar Paints managing director and CEO Kuldip Raina. “Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty,” he added.

    What makes Hero Floor Shield stand out is its low VOC (Volatile Organic Compound) formulation, a non-flammable, eco-conscious product that supports healthier indoor air quality. It’s also built to withstand diverse Indian climates, drying efficiently under standard weather conditions of 30°C and 60 per cent relative humidity.

    Available in 1-litre and 4-litre packs, the coating maintains its efficacy for up to three years from the date of manufacture, a promise of reliability that goes beyond just surface-level appeal.

    With its combination of science, sustainability, and sheen, Hero Floor Shield marks Shalimar Paints’ latest stroke of brilliance, one that not only protects what’s underfoot but also elevates it to a statement of enduring style.

     

  • Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    MUMBAI: No filters, just formulas. Bioderma, the french skincare brand known for its dermatological expertise, has launched a new digital campaign titled ‘Glow with Science’: a fresh take on what it truly means to shine.

    In an age where social media filters promise instant glow-ups, Bioderma flips the narrative by focusing on radiance that’s rooted in biology, not illusion. The campaign spotlights the brand’s pigment bio foaming cream, positioning it as the go-to product for everyday clarity and care.

    “Glow with Science is more than a campaign, it’s a reflection of who we are,” said  NAOS India director – marketing, ecommerce & modern trade Roshan Kunder. “At Bioderma, science is always guided by empathy for the skin. True glow isn’t instant; it’s built through consistency, care, and understanding your skin.”

    Targeting gen z and millennial consumers who crave both authenticity and efficacy, the campaign transforms dermatological precision into relatable storytelling. It blends AI-led creativity with clinical credibility, turning complex skincare science into something visual, engaging, and easy to understand.

    The launch also coincides with Bioderma’s refreshed global packaging identity under its care-first vision, uniting science, skin, and sustainability. The new design embraces simplicity and eco-responsible materials, reinforcing the brand’s long-term commitment to mindful beauty.

    Unveiled across Youtube and Instagram, the campaign is being amplified through influencer collaborations and digital media partnerships. With Glow with Science, Bioderma bridges the gap between beauty and dermatology, proving that the best glow is the one built on understanding, not filters.

     

  • Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    MUMBAI: When tea meets tech, sparks fly. Tata Soulfull, the ‘better-for-you’ foods brand from Tata Consumer Products, has brewed up something fresh for chai lovers with its latest campaign ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’.

    At the heart of this campaign is a first-of-its-kind Whatsapp bot that lets consumers create personalised images and videos featuring Manoj Bajpayee, transforming a simple tea break into a shareable, star-studded moment.

    The launch also introduces Tata Soulfull no maida rusk, made with 16 per cent jowar and completely free of maida. The product offers a wholesome, less crumbly take on the traditional rusk, perfect for guilt-free dunking.

    Tata Soulfull CMO Rasika Prashant shared, “With ‘Tata ka rusk – Chai time with Manoj Bajpayee’, we wanted to go beyond a standard product launch. Rusk is a deeply habitual category, and changing that takes more than innovation, it takes interaction. The Whatsapp bot lets people not just try the product, but live the experience.”

    Supported by a 360-degree marketing push across digital and BTL platforms, the campaign blends nostalgia with new-age engagement. With Manoj Bajpayee’s charm and Tata Soulfull’s tech-driven creativity, chai-time just found its modern-day twist: personal, playful, and perfectly brewed for India’s homes.

  • Women take the wheel as ETO Motors powers Amaravati’s green drive

    Women take the wheel as ETO Motors powers Amaravati’s green drive

    The road to sustainability just got a lot more empowering. In a move that blends women power with green power, Hyderabad-based ETO Motors has signed an MoU with the Andhra Pradesh Capital Region Development Authority (APCRDA) to roll out a fleet of fully electric three-wheelers all driven by women across the capital region of Amaravati.

    The initiative, inaugurated by chief minister Nara Chandrababu Naidu, is part of Andhra Pradesh’s renewed vision to develop Amaravati as a model sustainable capital. The Chief Minister launched the new APCRDA headquarters while unveiling a series of infrastructure and connectivity initiatives designed to transform the region into a hub of smart, inclusive mobility.

    Commending ETO Motors’ efforts, Naidu said, “These women drivers will ferry passengers from nearby villages to the Capital Region, becoming financially independent and contributing to a cleaner, greener Amaravati.”

    And it’s not just about the environment, it’s about empowerment. Every woman behind the wheel has been trained, certified, and deployed under the programme, creating a blueprint for inclusive, sustainable growth that extends beyond transport.

    ETO Motors chief marketing officer Rajeev YSR said, “With a unified ticketing system, passengers can seamlessly travel across three-wheelers, buses, and cars for first-mile, middle-mile, and last-mile connectivity. Our goal is to build a fully electric fleet that connects the Capital Region quadrangle Gannavaram Airport, Vijayawada, Amaravati, and Guntur through clean, accessible transportation.”

    The rollout is ambitious. In its first phase, ETO Motors plans to deploy 300 electric three-wheelers, 100 electric cars, and 20 electric shuttle buses, integrating a multimodal network that’s both affordable and zero-emission.

    Beyond mobility, the programme is designed to generate employment and micro-entrepreneurship for women and marginalised communities ensuring that the transition to clean energy also drives social change.

    ETO Motors expressed its gratitude to the state’s leadership, including minister for MA&UD P. Narayana and APCRDA commissioner Sri Kannababu IAS, for their vision in enabling the project. The company’s senior leadership Bhaskar Ponnapula (director, ETO Group), Preethi Belinda Jasti (vice president of operations), and Nirmal (president, ETO Motors) were also present at the event.

    With e-rickshaws driven by women and powered by clean energy, Amaravati’s new mobility model isn’t just about getting from point A to B, it’s about moving towards a future that’s electric, equitable, and empowering. In this journey, Andhra Pradesh isn’t just going green, it’s going gracefully green.

     

  • Galeries Lafayette lands in Mumbai with massive bet on Indian luxury

    Galeries Lafayette lands in Mumbai with massive bet on Indian luxury

    MUMBAI: Mumbai will get its first luxury department store next month when Galeries Lafayette throws open the doors of its 90,000 sq ft flagship in the heritage Turner Morrison and Voltas House buildings at Kala Ghoda. The move marks the French retailer’s biggest bet yet on India’s exploding luxury market, forecast to hit $85bn by 2030.

    The partnership between the 130-year-old Parisian institution and Aditya Birla Fashion and Retail Limited (ABFRL), struck in 2022, brings more than 250 global luxury brands to five floors of meticulously restored colonial grandeur. London’s Virgile + Partners has designed the space to blend Parisian refinement with Mumbai’s architectural heritage.

    Aditya Birla group chairman Kumar Mangalam Birla called it “a coming-of-age moment for Indian luxury retail.” He pointed to India’s fastest-growing affluent population and a new generation of globally exposed consumers hungry for high-end experiences. “For the first time, India will welcome a luxury department store, housed in landmark real estate, executed with precision, and infused with the elegance of Indian sensibilities,” he said.

    Galeries Lafayette group executive chairman Nicolas Houzé described the Mumbai opening as “a defining moment” that brings together French heritage with India’s energy and cultural richness. The partnership with the Aditya Birla group, he added, gives the project “a particularly strong foundation.”

    To mark the occasion, both chairmen sailed from the Gateway of India aboard a flotilla of yachts for a celebration on the Arabian Sea—a suitably theatrical arrival for a brand built on spectacle.

    Beyond the merchandise, the flagship offers personal styling, private lounges, concierge services and curated cultural programmes. ABFRL, managing director Ashish Dikshit said the store aims to create “cultural experiences” that go beyond retail. “We are setting new benchmarks in assortment, service and experience,” he said.

    The store opens early next month at 16 G. Vaidya Road, Kala Ghoda. If India’s luxury trajectory holds, it won’t be the last of its kind. Mumbai’s moneyed set, it seems, is ready to shop like Parisians—without leaving home.

  • Sweet Truth serves nostalgia with festive desserts

    Sweet Truth serves nostalgia with festive desserts

    MUMBAI: This Diwali, Sweet Truth is sprinkling a little nostalgia on your plate! Rebel Foods’ indulgent dessert brand has launched its festive campaign, Back To Sweetness, celebrating the magic of togetherness with a delightful fusion of traditional Indian flavours and modern dessert craftsmanship.

    The limited-edition collection brings classic sweets to life in a distinctly Sweet Truth style. Highlights include the rasmalai cake (Rs 649), gulab jamun cheesecake (Rs 219), rasmalai jar (Rs 169), baklava (Rs 249), and mishti doi cheesecake (Rs 199). For gifting, the brand has introduced the Sweet Truth celebration gift box (Rs 699) and a charming Sweet Truth gift bag (Rs 29), perfect for sharing festive joy.

    “Back To Sweetness celebrates Diwali by reconnecting with our roots while offering something refreshingly new. By fusing Indian flavours with Western dessert styles, Sweet Truth helps people relive cherished memories and make new ones with every bite,” said Sweet Truth brand manager Aruj Garg.

    Available at over 370 locations nationwide, the collection is designed to make Diwali celebrations indulgent, nostalgic, and joyfully sweet.

  • Samarpan Health spotlights leadership driving excellence in mental health

    Samarpan Health spotlights leadership driving excellence in mental health

    MUMBAI: Samarpan Health, one of India’s leading mental health and rehabilitation organisations, is putting the spotlight on its core leadership and psychiatry teams, reinforcing its commitment to ethical, internationally benchmarked care.

    At the helm are chief operating officer Martin Peters, and chief clinical officer Obi Unaka both practising clinicians with decades of experience in mental health and addiction care across the UK, Asia, and the Middle East. They are joined by senior clinical psychologist Nikita Bhati and eminent psychiatrists Anu Kant Mittal and Priyanka Mahajan, forming a powerhouse team driving clinical excellence.

    Martin Peters brings over 30 years of experience in mental health, specialising in relapse prevention, crisis management, and transitional care, while overseeing Samarpan’s operations. Obi Unaka, with more than 25 years in psychotherapy, leads clinical strategy and supervises treatment programs, focusing on trauma, personality disorders, and substance use.

    Clinical psychologist Nikita Bhati adds depth with her expertise in trauma, dissociative disorders, and complex psychological cases, mentoring young psychologists and shaping therapeutic strategies. Complementing her are Anu Kant Mittal, with three decades of experience and leadership in psychiatric ethics and interventions, and Priyanka Mahajan, an adult psychiatrist specialising in personality disorders, ocd, and complex mood conditions, bringing both international and domestic expertise.

    “Dr Anukant and Dr Nikita bring immense experience and credibility, strengthening our multi-disciplinary team,” said Martin Peters. Obi Unaka added, “Their expertise and compassion will greatly benefit those we serve.”

    Together, Samarpan Health’s leadership and psychiatry teams, with over 90 years of combined global experience, are steering the organisation’s vision of transformative, client-centred mental health and addiction care, blending strategic foresight, therapeutic depth, and ethical integrity.