Category: MAM

Ramee Group of Hotels appoints Nandkishor Mahadik as director of sales

MUMBAI: Ramee Group of Hotels has announced the appointment of director of sales Nandkishor Mahadik, bringing over 16 years of hospitality experience and a 25-year career in sales to the organisation. His expertise spans revenue growth, sales strategy, and market expansion.

In his new position, Mahadik will be responsible for developing and executing sales strategies to drive revenue growth. He will oversee sales team operations across India, restructure processes, and introduce training and succession planning initiatives. Additionally, he will support the launch of new properties, leveraging market research to build business momentum.

Mahadik will work closely with the marketing team, providing market intelligence to strengthen brand recall among corporate clients, key stakeholders, and customers.

Mahadik said, “Ramee Group of Hotels is an exceptional organisation with a strong legacy and outstanding properties. I am excited to be part of this journey and collaborate with the talented professionals here to drive growth and elevate our brand’s presence in the midscale and upper midscale hospitality segment.”

A commerce graduate from the University of Mumbai, Mahadik brings a deep understanding of sales strategy and business development to his role.

Ramee Group of Hotels senior VP Saurabh Gahoi said, “We are delighted to welcome Mahadik to the Ramee Group family. His extensive experience, strategic acumen, and dedication to sales excellence make him an invaluable addition to our team. We are confident that his management will play a crucial role in driving our sales growth and strengthening our market position.”

March 25, 2025
Snickers Peanut Brownie debuts in India as the ultimate hunger fix

MUMBAI: Mars Wrigley India has introduced the all-new Snickers Peanut Brownie, an indulgent twist on its classic hunger-satisfying bar. Combining the rich, fudgy taste of a brownie with the signature Snickers blend of gooey caramel, crunchy peanuts, and smooth chocolate, this latest offering promises to elevate the hunger-fix experience for chocolate lovers across India.

To mark the launch, Mars Wrigley India has unveiled a humorous new TVC, conceptualised by DDB Mudra, capturing the chaos that unfolds when hunger strikes. Known for its iconic advertising, Snickers India has previously featured celebrities like Rekha, Sonam Kapoor, MS Dhoni, and Rohit Shetty. This time, the brand takes a fresh approach, playfully illustrating how the Snickers Peanut Brownie steps in as the ultimate rescue snack.

Set in a lively office environment, the TVC highlights the absurd lengths people go to when desperate for food, reinforcing the tagline Bhook mein kuch bhi mat kha. Kuch tasty kha. (Don’t eat just anything when you’re hungry. Eat something tasty.). The campaign takes the brand’s signature ‘You’re not you when you’re hungry’ messaging a step further by humorously depicting a hungry person transforming into an inanimate object a vacuum cleaner.

Mars Wrigley India strategic demand manager Himanshu Gupta shared his excitement about the launch, stating, “Snickers has always been the og hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the Snickers family. By bringing a taste from our global pantry to India, we’re staying true to our promise of delivering the tastiest hunger fix. After all, ‘You’re not you when you’re hungry,’ and the Snickers Peanut Brownie ensures you stay yourself in the most delicious way possible.”

DDB Tribal creative head Iraj Fraz commented on the unique storytelling approach, saying, “All through this project, making a vacuum cleaner play the main role has been both a challenge and a joy for us all.”

With this exciting launch, Snickers continues to cement its position as the ultimate solution for hunger cravings, ensuring that no one has to resort to desperate snacking again.

March 25, 2025
Ajay Gupte’s Wavemaker tops Warc’s agency effectiveness list

MUMBAI: Wavemaker India is riding high, clinching the top spot in the WARC 100 Most Effective Global Ranking 2025—pulling off a victory with the swagger of a Madison Avenue maverick.

As the advertising industry scrambles under the Competition Commission of India’s (CCI) watchful eye over alleged price-fixing allegations, Wavemaker has flipped a potential headwind into a jet stream of success.

Ajay Gupte, chief executive for south Asia, isn’t just celebrating—he’s making a statement. “Creativity powered by insight and innovation.” That’s not just a corporate tagline—it’s a battle cry.

The numbers tell a cracking story. Wavemaker Mumbai stormed to 115.3 points, blowing past global giants. More remarkably, it stands as the only Indian agency in the top 10—a statistical unicorn in a rankings table usually ruled by North American and European behemoths.

The global podium:

1) Wavemaker Mumbai, India (115.3 points)
2) Starcom Chicago, US (107.7 points)
3) Mindhare New York, US (78.4 points)

Even as the CCI probes alleged anti-competitive practices in the advertising world, Wavemaker has flipped the script—turning scrutiny into strategy. While some players glance nervously over their shoulders, Wavemaker is already sprinting ahead.

Chief client officer and office head, west, north & east Shekhar Banerjee, calls it a journey of “consistency, evolution and relentless focus. No 1 in 2023 #2 in 2024. Back to #1 in 2025.”

The WARC 100 isn’t just a list. It’s the Everest of media effectiveness rankings—stacked with the most impactful campaigns on the planet.

A massive shoutout to GroupM and Wavemaker India’s leadership for pushing boundaries on tech, measurement, full-funnel strategies and creativity.

While the industry introspects, Wavemaker accelerates.

March 25, 2025
Philips brings ‘Sleep Saviour’ to snooze-starved India, no yawns allowed

MUMBAI: Let’s face it-a good night’s sleep is the new luxury. And with over 104 million Indians battling Obstructive Sleep Apnea (OSA), according to AIIMS, the country has a serious sleep crisis on its hands. Cue Philips India, which is now slipping into saviour mode with its new nationwide campaign: Sleep Saviour.

Launched earlier this month, the campaign is Philips’ latest move to awaken India to the importance of sleep health-minus the snore-inducing jargon. The tech and healthcare giant is partnering with channel players and pharmacy chains across the country to help patients access sleep therapy on their own turf, especially those in tier two and tier three cities.

‘Sleep Saviour’ puts boots on the ground where they matter most: local chemists, trusted physicians, and even corner pharmacies that often double as lifelines in underserved areas. With FDA-approved wearable devices now making OSA screening more accessible, Philips plans to catch more patients before they fall through the cracks.

India’s growing problem with poor sleep quality isn’t just a wellness woe; it’s a full-blown public health concern. Yet, not every snorer in Bhopal or Bhagalpur has access to a top-tier sleep clinic. Philips is betting big that if the mountain can’t come to the med-tech, the med-tech should show up at the chemist with a solution.

Sleep might be for the weak, but the Sleep Saviour campaign is here to prove it’s also for the wise.

March 25, 2025
Raymond turns 100 in style, raises the bar with The Chairman’s Collection

MUMBAI: They say style never ages—clearly, neither does Raymond. The 100-year-old titan of Indian menswear just toasted its centennial with a bash that screamed old-world charm meets modern majesty. On 25 March 2025, under the golden hues of a champagne sundowner at The Atelier, Raymond dropped the curtain on its pièce de résistance: The Chairman’s Collection.

The evening, curated by luxury doyenne Nisha JamVwal, was less launch and more theatrical spectacle. Picture five dapper models strutting through Mumbai’s glitterati in silk shirts and velvety bandhgalas so rich they could pay your rent. Add an art installation dedicated to the regal bandhgala and you’ve got a tribute not just to tailoring—but to time itself.

“This is a milestone year for Raymond, and this limited edition of The Chairman’s Collection is our tribute to India’s rich heritage and craftsmanship. This impeccably styled collection – ranging from silk shirts to bandhgalas – exudes elegance and style, hallmarks of Raymond. As a homegrown Indian brand loved by millions, Raymond has crafted menswear offerings across price points for all occasions,” said Raymond Lifestyle Ltd chairman Gautam Singhania.

JamVwal, whose taste rarely misses a beat, added, “The grandeur and flamboyance of every piece were so striking that I was excited to showcase them to the city’s glitterati! I could see Gautam Singhania’s passion for perfection and artistic excellence reflected in the collection.”

The collection, which spans Raymond Ready-to-Wear, Park Avenue, and Ethnix by Raymond, offers a lush spread of opulence: silk shirts embroidered in gold and silver, bandhgalas channeling Baroque drama, and tuxedos sharp enough to cut through small talk at any gala. Think deep jewel-toned velvets, sculpted silhouettes, and enough zari to blind your Instagram followers.

The evening closed on a high note, with the audience sipping bubbly and basking in what can only be called India’s answer to Savile Row swagger. The Chairman’s Collection will soon hit select Raymond stores—and if the preview was any indication, men’s wardrobes are about to get a serious upgrade.

March 25, 2025
Big FM launches TheSocialStar podcast showcasing influencer journeys

MUMBAI: Big FM has introduced an exclusive podcast series, TheSocialStar, offering an inside look at the rise of India’s most influential digital creators. Hosted by RJ Megha, the talk show uncovers the strategies, challenges, and defining moments that shaped their success.

The first season features an impressive lineup, including Sonal Kaushal, Simran Balar Jain, Prince Gupta, Aditi Agrawal, Shivani Kapila, Sonika Khurana Sethi, and CA Twinkle Jain. Each episode takes listeners on an unfiltered journey through their early struggles, breakthrough moments, and strategies for building engaged communities and monetising their influence.

Blending radio with digital storytelling, TheSocialStar aims to inspire aspiring creators, brands, and marketers by providing valuable insights into the creator economy.

“As the creator economy continues to thrive, digital influencers have become powerful storytellers, shaping new trends and conversations. At Big FM, we have always championed innovation and adaptability and TheSocialStar is an extension of that vision. By bringing these incredible creators to our platform, we aim to celebrate their journeys while offering valuable insights for aspiring content creators and brands looking to navigate the digital space,” said Big FM COO Sunil Kumaran.

Strengthening its digital focus, Big FM seeks to connect with younger audiences through TheSocialStar. The podcast is now streaming on Big FM’s Youtube channel and major audio platforms, including Spotify, Apple Podcasts, Gaana, Jiosaavn, Wynk, Hungama, Google Podcasts, Saregama, and Amazon Prime Music.

March 25, 2025
Enamor slips into something strategic with Tilt as new brand partner

MUMBAI: In the high-stakes world of lingerie and lifestyle branding, there’s no room for saggy storytelling. Modenik Lifestyle’s premium innerwear label Enamor has tightened its creative corset by appointing Tilt Brand Solutions as its brand and communications agency of record. The announcement, made on 25 March 2025, follows a multi-agency pitch that clearly saw Tilt bringing both the brains and the bustier.

Enamor, launched in 2001 through a joint venture with French heritage label Barbara of Paris, has long stood at the intersection of fashion, function, and female empowerment. From introducing premium lingerie to Indian women to shaping conversations around comfort and confidence, the brand has always managed to stay a lace ahead of the game.

Now, with gen z entering the chat and consumer behaviour shifting faster than a Tiktok trend, Enamor is ready to refresh its tone, targeting a new wave of body-positivity-fuelled shoppers. And Tilt, with its sharp creative swagger and strategy chops, is stepping into the frame.

“Enamor has always been at the forefront, leading the charge with bold, unique narratives in the lingerie space. Today, as we embrace a new generation of consumers and a fresh wave of energy, we see that shift reflected in the culture. Tilt’s deep understanding of this dynamic space, combined with their strategic expertise and creative firepower, makes them the perfect partner to elevate Enamor. With their talent and acumen, we’re confident they will take the brand to new heights,” said Modenik Lifestyle Pvt. Ltd CEO Shekhar Tewari.

And Tilt’s top brass are clearly feeling the love. Tilt Brand Solutions CBO Hari Krishnan responded, “We are very excited to have won this mandate for Enamor. The brand’s ambitions provide us with a great opportunity to bring our experience and proven expertise in full-brained strategic thinking and impactful, engaging creative narratives to the forefront.”

From lace to legacy, this partnership aims to stitch together bold ideas and business impact. With Tilt now scripting the next chapter in Enamor’s story, don’t be surprised if your next scroll through Instagram feels a little sassier, sharper, and unmistakably Enamored.

March 25, 2025
Yokohama India launches No-Cost EMI plan for premium tyres

MUMBAI:Yokohama India has launched the Easy Drive No-Cost EMI scheme, making premium tyre upgrades more affordable for SUV and premium car owners. This initiative follows the company’s recent commencement of 20-inch tyre production in India.

To enhance accessibility, Yokohama India has partnered with Bajaj Finance Ltd. (BFL). Under this programme, customers can purchase 17-inch and larger tyres with a six-month no-cost EMI, starting from Rs 1,807 per month.

“The premiumization of India’s passenger car market is reshaping tyre preferences. Over a quarter of new vehicles now come equipped with 17-inch and above tyres, making larger, high-performance tyres essential for better handling, comfort, and safety,” said Yokohama India head of marketing Gaurav Mahajan. He further added, “By making premium tyres more accessible, we take another step forward in reinforcing our position as a brand that helps consumers get more from their motoring lifestyle.”

With this scheme, motorists can upgrade to Yokohama’s Advan, Geolandar, and Bluearth series tyres without any immediate financial burden. The Easy Drive EMI facility is available at Yokohama Club Network (YCN) stores and select key retail partners across India.

March 25, 2025
Bajaj Finserv Healthcare Fund: How megatrends and defensive investments can help navigate market crashes

Healthcare-related sectors can offer varied growth opportunities to investors because it blends both defensive and cyclical elements. Defensive stocks, such as pharmaceuticals and healthcare facilities, tend to see lower downside risk during economic downturns, as people continue to spend on essential medical needs. On the other hand, certain healthcare segments, like elective procedures and wellness products, show cyclical patterns and are influenced by economic conditions. This combination provides the potential to mitigate volatility risk while still allowing for growth during market upswings.

It is this balance that the Bajaj Finserv Healthcare Fund seeks to capture. The fund seeks to offer long-term growth potential and the ability to navigate market ups and downs through its forward-looking megatrends strategy.

The megatrends shaping healthcare investing

Megatrends are large-scale, long-term forces that shape societies, economies, industries, and cultures over decades. They can influence how people live, work, and interact. Unlike short-term trends or fads, megatrends evolve gradually but have significant and lasting effects.

The Bajaj Finserv Healthcare Fund follows such a megatrend-driven approach. The thematic equity fund invests in pharma, healthcare and allied companies. By focusing on major regulatory, economic, demographic, and social changes in these spaces, the fund seeks to invest in companies that could benefit from these structural shifts. Here are some of the megatrends that the fund focuses on:

. Regulatory megatrends: Governments across the world, including India, are increasing their focus on healthcare policies, insurance penetration, and drug pricing regulations. The push for affordable healthcare and evolving compliance norms can create new opportunities for companies that can adapt to these changes.

. Economic megatrends: Rising income levels, higher disposable income, and increasing healthcare spending are contributing to the growth of healthcare and allied sectors. The shift towards premium healthcare services and investment in healthcare infrastructure can drive demand across different healthcare segments.

. Demographic megatrends: India’s growing population, rising life expectancy, and increasing awareness of lifestyle diseases such as diabetes and heart conditions are driving of healthcare demand. An ageing population is expected to need more medical care, diagnostic services, and long-term treatment options, creating sustained opportunities in healthcare-linked sectors.

. Social megatrends: Awareness about health and wellness is increasing among Indian consumers. More people are seeking preventive healthcare, adopting healthier lifestyles, and investing in wellness solutions. The demand for organic nutraceuticals, fitness products, and traditional medicine is on the rise, creating new investment opportunities.

Opportunities across sectors

As India’s healthcare and related industries evolve, here are the sectors that can potentially offer long-term growth opportunities:

. Pharmaceuticals: The Indian pharmaceutical industry has been on a growth trajectory. The country positions itself as the ‘pharmacy of the world’, supplying medicines to both domestic and international markets. The government is also taking policy measures to encourage innovation and research and development in this space.

. Hospitals and healthcare facilities: Expanding healthcare infrastructure, growing medical tourism, and the rise of corporate hospital chains are creating growth opportunities. Medical infrastructure in India is growing, but there is significant scope for further expansion and increased rural penetration of quality healthcare. These can create long-term growth opportunities.

. Health insurance: The demand for health insurance is growing, but the sector remains underpenetrated. Government initiatives and private sector participation are expanding insurance coverage, making it an area of opportunity.

. Nutraceuticals: The rising focus on preventive healthcare has fuelled demand for nutraceuticals, including dietary supplements, functional foods, and herbal products. India’s rich tradition of Ayurveda and natural wellness practices provides additional avenues for growth.

. Diagnostic laboratories: The diagnostics sector is expanding, with increased demand for pathology and radiology services. Advanced testing technologies, home sample collection, and digital healthcare solutions are driving growth in this space.

. CRAMS (Contract Research and Manufacturing Services): India has emerged as a hub for pharmaceutical contract research and manufacturing, catering to global pharmaceutical and biotechnology companies. Cost efficiencies, skilled talent, and regulatory compliance make this sector suitable for investments.

Why invest in megatrends?

Megatrend investing offers a strategic approach to capturing long-term growth, diversification, and resilience by focusing on transformative global shifts. Here are some of its advantages:

. Long-term growth potential: Investing in megatrends aligns with structural shifts that may drive sustained growth over decades.

. Early-mover advantage: Identifying trends early can help investors tap into their growth potential before the market wakes up to it.

. Resilience to short-term volatility: Unlike cyclical trends, megatrends are driven by fundamental, lasting changes, enhancing their potential for recovery from economic downturns.

. Exposure to innovation: Investing in megatrends can provide access to cutting-edge technologies and disruptive business models.

. Global growth potential: Megatrends like demographic changes, digital transformation, and climate action are global, offering opportunities in different markets.

By leveraging opportunities created by megatrends, the Bajaj Finserv Healthcare Fund seeks to tap into healthcare-related sectors’ structural growth potential. Investors who find this strategy appealing can consider investing in this fund. You can invest via Systematic Invest Plan (SIP) or lumpsum. Investment options start at Rs. 500 for lumpsum and Rs. 500 and above with minimum 6 instalments in case of SIP.

March 25, 2025
Ensure Comprehensive Protection for Your Bike: Compare and Save on Bike Insurance Today!

If you qualify yourself as a bike enthusiast, your bike is definitely more than just a mode of transport for you. It is your passion, a hobby, and sometimes even your best pal. But have you ever stopped and wondered what would happen if something went wrong?

Whether it is a minor scratch or a major accident, the financial and emotional impact can be overwhelming. This is where the role of bike insurance comes in. It is not only a legal requirement, but a safety net that can save you from a financial burden that comes with peace of mind when you hit the road.

No matter where you use your bike. Be it for daily travel or weekend getaways, safeguarding your bike against unforeseen and unfortunate events like accidents, thefts, natural calamities, etc, is extremely crucial. But with so many options out there, how do you choose the right policy for you? Read on, so that you don’t settle for an inadequate policy or overpay for standard coverage when better options exist.

Understanding Your Needs: Getting Beyond Basic Coverage

Imagine you meet with an unfortunate bike accident where not only someone else’s bike, your bike is damaged too. A third party bike insurancewill only help you cover the costs of damages caused to third party and third party property. In such a case, you will have to bear the repairing expenses all by yourself.

Let’s face it: third-party insurance is the bare minimum. It’s like wearing a helmet without any other protective gear—you’re still exposed to a lot of risk!

Comprehensive bike insurance, on the other hand, is like wearing full protective gear: it covers not just third-party liabilities but also damages to your bike and comes with a lot of added benefits. Imagine, if you wake up one morning to find your bike has been stolen. Without comprehensive insurance, you’d be left with nothing but a police report and zero claim payout amount. But with the right policy, you will receive the predetermined IDV amount in case of insured bike theft.

The Art of Choosing the Adequate Bike Insurance Coverage

So how do you make a choice from several insurers and policies? Which insurance will help you save the most without compromising on safety? Should you buy a third party insurance or a comprehensive one? Let us answer these questions by addressing some factors to choose the right bike insurance policy and save on premium.

.Your Riding Style: If you’re a casual rider who only takes your bike out on weekends, you might not need as much coverage as someone who commutes on a daily basis. IRDAI has recently started to address these dynamic needs and has facilitated various measures such as Tech-based plans, such as Pay as You Drive, Pay How You Drive, etc.

.Your Bike’s Value: Imagine you have purchased your dream high-end bike and take a trip to the mountains. One wrong turn, your bike skids and is totally damaged. What now? If this thought scares you, you must make sure that you not only get a third party bike insurance but have an insurance that fully protects not only others, but you and your bike as well. Comprehensive insurance ensures that you’re covered for the full value of your bike in case of accidents, theft, natural calamities, etc.

.Including Relevant Add-Ons: Did you know over 13,000 two-wheelers were stolen in just two and a half years in Bengaluru? Or cities like Hyderabad are the most accident-prone cities in India…

If these unsettling numbers make your blood run cold and scare you, then you must definitely not just settle for a third party insurance and choose comprehensive protection for your bike. A comprehensive insurance with the most relevant add-ons can protect you from both theft and accident-related damage. Consider what additional features you need to enhance your policy coverage without breaking the bank and give you the best claim settlement amount.

Finding the Best Fit: How to Choose the Right Bike Insurance Cover?

Feeling stuck and overwhelmed with the number of bike insurance policies available? When it comes to purchasing the right bike insurance, it’s easy to feel overwhelmed by all the options available. But, with a little guidance, you can find a policy that fits your needs and saves you money. Here’s how you can do it:

Research your Way: Compare and Buy Two-Wheeler Insurance Online

Checking online reviews is a great place to begin the journey of buying a bike insurance policy. You can compare several plans offered by different insurers and choose the best policy that fits your budget using any aggregator website. Here you can compare premiums and features side by side, and also can see what other customers have to say about different insurers. It’s like asking friends for recommendations, but on a much larger scale. Apart from what others say, it is highly recommended to also check what all you need to protect and cover.

Hunt for Savings: Explore Discounts and Offers

Who doesn’t love saving money? Many insurers offer discounts that can reduce your premium costs. Some of the most common ways to save money before buying a bike insurance are:

. Invest in Long-term Policies: Opting for a long-term policy can save you from annual premium hikes and ensure continuous coverage without lapses. Moreover, if you are purchasing a new bike in India, it is mandatory to buy a 5+1 bike insurance policy. It offers 5 years TP (third-party) coverage and 1 year OD (own-damage) coverage.

. Install Safety Devices: Installing ARAI approved anti-theft devices can qualify you for additional discounts as you are eventually helping your insurer and reducing the risk of theft. You’ll be protecting your bike and saving on insurance premium.

. Maintain a Good Driving Record: Maintaining a good driving record can earn you a No Claim Bonus (NCB), which can help you reduce your premium by up to 50% over time. It’s a reward for being a responsible rider and having no claims in a policy year.

Renew Online for Convenience: Stay Compliant and Save Time

Renewing your policy online is quick and easy. It ensures you stay legally compliant and avoids potential penalties and premium hikes due to policy lapses. Most insurers offer seamless online renewal processes that can be completed in just a few minutes.

Use the Power of Comparison Tools: Evaluate Policies with Ease

Imagine being able to quickly compare policies and see which one provides the most comprehensive coverage for your bike’s age and usage that too at the best price. This is where a tool will come handy.

Comparison tools such as bike insurance premium calculator, can be incredibly useful for evaluating estimated premium cost for a particular bike model based on your specific needs. Buying bike insurance online will help you compare and see which policy offers the best value for your money. You must consider factors like coverage, inclusions, exclusions, premium costs, and add-on options. Therefore, comparing various policies is the easiest way to make an informed decision.

Here is what to compare to buy the right bike insurance:

. Coverage Type: Decide between comprehensive, third-party, and standalone own-damage policies based on your needs. Comprehensive policies offer the most protection, covering both third-party liabilities and damages to your bike at a decent amount.

. Premium Costs: Check and compare the premium costs of various insurers to find the best deal and the best coverage.

. Add-Ons Benefits: A comprehensive bike insurance provides all-round protection and better coverage using additional covers like zero depreciation cover, engine protection cover, and roadside assistance cover. These can enhance your policy scope even if they come at a little extra premium.

. Claim Settlement Ratio: Look for insurers with high claim settlement ratios, as they indicate reliability in processing claims.

. Network Garages: Check the number of cashless garages available in your location with each insurer for convenient repairs.

The Bottom Line: Protect Your Bike, Your Money, and Yourself!!!

In the end, bike insurance is about more than just complying with the law; it’s about protecting your financial well-being and enjoying your rides without worry. So, take a few minutes today to review your policy and make sure you have the coverage you need. Trust your wallet, your sanity, and thank us later.

March 25, 2025