ITV

Category: MAM

  • The Indian Garage Co teams up with Warner Bros for superhero chic

    The Indian Garage Co teams up with Warner Bros for superhero chic

    MUMBAI: The Indian Garage Co (TIGC) has struck a deal with Warner Bros Discovery Global Consumer Products (WBDGCP), unleashing a new collection that’s a proper mash-up of superhero swagger and cartoon capers. It’s aiming to tickle the nostalgia bone of Gen Z, blending iconic characters with modern street style.

    Think Batman’s brooding aesthetic mixed with Looney Tunes’ lunacy, and you’re halfway there. The collection spans everything from DC superhero streetwear to Tom and Jerry’s playful designs, all aimed at the fashion-forward youth who want to wear their fandom on their sleeves – literally.

    Take a look:

    * DC Super Hero Collection: Embrace the power of Superman, Batman, The Flash, and Wonder Woman with high-quality DC Super Hero-inspired streetwear.
    * Batman Collection: Dark, minimal, and Gotham City inspired aesthetics for fans of the Dark Knight.
    * Superman Collection: Bold, powerful, and statement-making styles infused with strength and heroism.
    * Cartoon Network Collection: Nostalgic yet fashionable classics for those who love timeless characters.
    * Looney Tunes Collection: Fun, graphic-heavy streetwear featuring Bugs Bunny, Daffy Duck, and more.
    * Tom and Jerry Collection: Playful yet sophisticated styles that capture the timeless antics of this beloved duo.

    TIGC founder & chief executive Anant Tanted is quite kicked up about the partnership. “We’re pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers. This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the GenZ audience. We believe this collection will resonate with fans and fashion-enthusiasts of all ages, offering a fresh and exciting way to express their love for these timeless stories.”

    The collection boasts a smorgasbord of apparel, including comfy tees, polo shirts, shorts, jogger pants, and co-ord sets. It’s a proper wardrobe refresh for anyone wanting to inject a bit of cartoon chaos into their style.

    TIGC, established in 2012, has grown into a Rs 400 crore enterprise, with ambitions to hit Rs 1,500 crore in the next five years. It’s operating under a House of Brands  format, with menswear, womenswear, and plus-size menswear all under one roof. The aim is to be the go-to for gen-z fashion, and with this new collection, the company might just achieve it.

  • Uberoi ascends to Google APAC, taking vendor partner reigns

    Uberoi ascends to Google APAC, taking vendor partner reigns

    MUMBAI: Tanveer S. Uberoi, a seasoned Google stalwart, has hopped over to Singapore to take on the role of director of vendor partner management sales for APAC. After nearly a decade navigating the labyrinthine Indian market, he’s now tasked with supercharging the region’s small and medium-sized business (SMB) ecosystem.

    Uberoi’s LinkedIn profile reads like a Google career highlight reel, with stints as director of mid-market sales and director of agency partnerships and sales, all within Google customer solutions (GCS). Before his Google days, he was cutting deals at Times Network and IMG.

    His time at IMG saw him rubbing shoulders with the big leagues, handling sponsorship sales for the IPL, ATP 250 (Chennai Open), and Lakme Fashion Week. He even dabbled in naming rights, commercialising projects like the Rapid Metro in Gurgaon. It’s a proper sports and entertainment extravaganza.

    Before IMG, Uberoi was spinning tunes at Fever 104 FM, where he was responsible for commercialising on-air inventory and developing sponsorship properties. And before that, he was flexing his marketing muscles at LG Electronics, managing brand portfolios and handling hefty marketing budgets. It’s safe to say he’s seen a bit of everything.

    Now, at Google APAC, he’s tasked with partnering with key vendor partners to grow the SMB scene.

  • Chloë Sevigny stars in Ecco’s ‘Icons That Last’ campaign for Ss 2025 collection

    Chloë Sevigny stars in Ecco’s ‘Icons That Last’ campaign for Ss 2025 collection

    MUMBAI: Ecco, has announced Chloë Sevigny as the face of its new Spring/Summer 2025 campaign, ‘Icons That Last’. A trailblazer in fashion, film, and culture, Sevigny embodies the essence of the collection, which is all about timeless style and enduring design.

    Empowered, fearless, and unapologetically original, Sevigny has carved a career on her ability to defy trends and set new ones. Her unique approach mirrors Ecco’s philosophy of creating designs that stand the test of time, combining uncompromising comfort with effortless style.

    The campaign, shot by renowned photographer Brianna Capozzi at a striking brutalist villa in Los Angeles, features Sevigny showcasing the collection’s standout pieces. From the athletic Ecco Biom C-Trail sneakers to the sculptural Ecco Sculpted Alba sandals, and the sleek Ecco Pot bag, Sevigny redefines the brand’s latest icons with her signature edge.

    The campaign also sees Sevigny debuting a fresh evolution of the Ecco Biom C-Trail ballerinas, created in collaboration with long-term creative partner, Natacha Ramsay-Levi. Sevigny has been spotted wearing these off-duty in New York, further proving that true icons are lived in, not just seen.

    The collection also introduces the bold Ecco Sculpted Alba 65 sandals, featuring Ecco’s revolutionary Fluidform Direct Pu injection technology for comfort and movement. Other key pieces include the elegant Ecco Margot ballet pumps and a range of functional yet chic bags, including the versatile Ecco Pinch crossbody and a modern take on the classic Hobo.

    With designs crafted for women who move, create, and lead with purpose, Ecco’s Ss 2025 collection celebrates women who set their own pace. In ‘Icons That Last’, Sevigny doesn’t just wear Ecco; she owns it.

  • ITC Masterchef Creations and RCB serve up the ultimate match-day feast for IPL 2025

    ITC Masterchef Creations and RCB serve up the ultimate match-day feast for IPL 2025

    MUMBAI: As IPL 2025 gears up, ITC Masterchef Creations returns as the official gourmet food partner for Royal Challengers Bangalore (RCB) for the third year in a row, bringing match-day dining to a whole new level. This season, the collaboration introduces a delectable, elevated food experience with the launch of ‘The Royal Platter’ a gourmet twist on traditional match snacks.

    This innovative platter offers an indulgent yet refined approach to stadium food. Featuring fire-grilled, slow-marinated kebabs, it’s designed to keep fans satisfied without the greasy overload.  ‘The Royal Platter’ includes a mix of smoky, succulent kebabs such as Chicken Tangdi, Murgh Malai Tikka, Chandi Tikka, and the vegetarian-friendly Veg Galouti and Paneer Dhungar, served with tangy mint chutney and masala onions.

    For the ultimate culinary experience, fans can also savour Pav Burgers, onion Kulcha Dabeli, and crunchy Mini Samosas, along with refreshing beverages like Jamun Kala Khatta, Masala Shikanji, and Guava Chilli Juice.

    “Every IPL season, we push the envelope on match-day snacking, and this year, we’re bringing an all-new gourmet range to the table,” said ITC Masterchef Creations. “ ‘The Royal Platter’ redefines what fans can expect from stadium food, offering indulgence with sophistication, just like the game itself.” 

  • Bhilwara Sur Sangam tunes up for twelfth year, promising classical music gold

    Bhilwara Sur Sangam tunes up for twelfth year, promising classical music gold

    MUMBAI: Delhi’s Kamani Auditorium is gearing up for a musical event, as the 12th edition of Bhilwara Sur Sangam rolls into town on 2-3 April 2025. LNJ Bhilwara group is pulling out all the stops for this annual classical music fest, promising two nights of pure, unadulterated musical magic.

    Forget your pop divas and rock gods, this is a celebration of India’s rich classical heritage, featuring a line-up that’ll have even the most tone-deaf listener  tapping their feet. Day one kicks off with Purbayan Chatterjee’s sitar wizardry, followed by the legendary Sajan Mishra and Swaransh Mishra’s vocal prowess. Day two keeps the tempo high with Prattyush Banerjee’s sarod skills and Ulhas Kashalkar’s soulful vocals. It’s a proper symphony of strings and voices.

    LNJ Bhilwara group chairman  Ravi Jhunjhunwala is delighted to be keeping the classical flame alive. “India boasts a wealth of cultural and musical heritage, which is exceptionally diverse and has evolved over centuries. Through Bhilwara Sur Sangam, the LNJ Bhilwara Group showcases its commitment, year after year, to preserving and promoting Indian classical music. We are proud to once again bring together some of the most illustrious musical maestros under one roof, continuing our tradition of celebrating the timeless beauty of Indian music and ensuring that it resonates across generations.”

    Bhilwara Sur Sangam, in essence, is a yearly bash for the classical music aficionados, a place where legends and rising stars share the stage. It’s a chance to hear the real deal, the kind of music that’s been passed down through generations.

  • PivotRoots snags Bindu’s digital account, aiming to fizz up national expansion

    PivotRoots snags Bindu’s digital account, aiming to fizz up national expansion

    MUMBAI: Bindu, the South Indian jeera fizz sensation, has tapped PivotRoots, a Havas company, to handle its digital marketing, as it sets its sights on national domination. The company is aiming to turn Bindu into the “OG” of jeera beverages, and it is bringing in the big guns to make it happen.

    With India’s beverage market set to explode in 2025, Bindu is looking to ride the wave, and PivotRoots is tasked with crafting a multi-platform digital strategy to make it the go-to jeera drink. It is talking “culturally attuned, digital-first” approaches, which is marketing speak for “we’re going to get down with the kids.”

    Bindu Jeera Fizz  director of marketing Megha Shankar says: “Bindu has been a beloved name in South India for years, celebrated for its rich legacy and authentic taste. As a proud Make in India brand, we are now set to expand nationwide, introducing Jeera Fizz to a wider audience while staying true to our roots. Our focus is on bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers. With this partnership, we aim to create engaging narratives that drive strong consumer connections and establish Bindu as the go-to choice for Jeera beverages across India.”

    PivotRoots co-founder & chief commercial officer Hetal Khalsa is equally enthusiastic: “We are excited to collaborate with Bindu and bring its legacy to a larger audience through strategic storytelling and digital innovation. Our goal is to reshape perceptions, deepen consumer engagement, and position Bindu not just as a beverage but as an essential part of everyday moments across India.”

    Bindu’s portfolio is more than just jeera fizz. The company has everything from ginger and lime sodas to fruit juices and even potato chips. It’s even dabbling in energy drinks, because why not? It’s a proper beverage bonanza.

    The agency aims to leverage content, emerging digital channels and product trials to get Bindu known and consumed across the nation. It’s a proper fizz-fest brewing.

  • Milestone Systems’ revenue zooms as video tech takes a giant leap forward

    Milestone Systems’ revenue zooms as video tech takes a giant leap forward

    MUMBAI: Milestone Systems is making waves, and it’s not just because of its video tech, it’s also because of the numbers that are stacking up! The company, known for turning video footage into powerful data, has just delivered a standout 2024, outpacing the market with an impressive 18.7 per cent growth in net revenue, which hit a cool DKK 2 billion.

    If that sounds impressive it’s because it is, Milestone has doubled its revenue since 2020. And the growth doesn’t stop there. Earnings (EBIT) for 2024 reached DKK 106.8 million, confirming that Milestone is more than just a tech player, it’s a tech titan on the rise.

    Milestone chief financial officer Lars Larsen was understandably pleased. “This is a very satisfying result, underscoring the resilience and strength of our business,” he said, no doubt relishing the company’s ability to thrive despite global turbulence.

    But Milestone didn’t just grow financially 2024 was also a year of major technological expansion. By acquiring Briefcam, a leader in video analytics, and Arcules, a cloud-based platform, the company strengthened its product offerings, preparing for the next frontier in video technology. These acquisitions are expected to bring even more flexibility and power to Milestone’s solutions, allowing customers to turn video into actionable insights like never before.

    The company’s commitment to innovation didn’t stop there. A massive 23 per cent of Milestone’s revenue, DKK 478 million, was poured into research and development, an increase of 34 per cent compared to 2023. This is no mere token effort; it’s a clear signal that Milestone is doubling down on its technological edge.

    Looking ahead to 2025, Milestone has big plans to expand even further. “Our priorities are clear,” says Milestone Systems CEO Thomas Jensen. “We’ll integrate Briefcam and Arcules seamlessly, expand our market presence, and continue to lead the charge in responsible innovation.”

    One of the key milestones in this journey? Project HAFNIA. Launched just last month, it’s a collaboration with Nvidia to create a privacy-compliant data platform. This new platform will provide access to data and help train AI models, all while ensuring that the data is ethically sourced and anonymised. The ultimate aim? To build the world’s first anonymised and annotated visual data library platform, creating a future-proof solution for AI training.

     

  • Asian Paints launches Aks-e-Kashmir edition to honour Kashmir’s artistic legacy

    Asian Paints launches Aks-e-Kashmir edition to honour Kashmir’s artistic legacy

    MUMBAI: In a celebration of Kashmir’s rich cultural heritage, Asian Paints has launched a special festive edition of its Apex Ultima Weatherproof pack, aptly named ‘Aks-e-Kashmir’. The pack, released just in time for Eid, encapsulates the beauty and tradition of Kashmir, blending art with cutting-edge performance.

    The ‘Aks-e-Kashmir’ pack beautifully showcases the iconic symbols of the valley, such as the tranquil shikaras of Dal Lake, the vibrant tulip gardens, intricate pashmina embroidery, and the region’s renowned botanical gardens. It also features elements of Kashmir’s rich history, including the famous kahwa vessels, mughal baari, and the delicate saffron flowers. Every detail of the design pays homage to the valley’s artistic legacy, drawing inspiration from its traditional textiles and detailed woodwork.

    “Kashmir is more than a place  it’s a feeling, alive in its stories, colours, and traditions that reflect resilience, beauty, and heritage,” said Asian Paints MD & CEO Amit Syngle. “With the Apex Ultima ‘Aks-e-Kashmir’ special edition pack, we are not only celebrating the region’s culture and craftsmanship, but also honouring the spirit of its people, their perseverance, and the legacy they continue to build.”

    The ‘Aks-e-Kashmir’ edition is a fusion of artistic elegance and the superior weatherproof protection Apex Ultima is known for. The paint has been engineered to withstand India’s extreme weather conditions, ensuring that homes remain beautiful and durable.

    “Apex Ultima is engineered to shield homes from India’s extreme weather conditions ensuring that every home’s beauty and durability is maintained, “Syngle continued. “By bringing together strong performance with the artistic essence of Kashmir, this special edition pack captures the unique blend of strength and elegance that defines the valley’s cultural spirit.”

    Through this special edition, Asian Paints continues its tradition of celebrating India’s diverse heritage with limited-edition packs. With ‘Aks-e-Kashmir’, the brand not only offers protection but also shares the enduring beauty of Kashmir’s stories and craftsmanship.

    Watch the ‘Aks-e-Kashmir’ video here, 

  • Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    Media maverick Shashi Sinha launches Omark, aiming to revolutionise luxury OOH

    MUMBAI: Shashi Sinha, a seasoned media heavyweight with a CV longer than a cricket pitch, has launched his own venture, Omark Media Solutions Pvt Ltd after a whirlwind stint at Laqshya Media Group and Adani Airport Holdings. He’s promising to shake up the out-of-home (OOH) advertising game, focusing on “premium, precision-driven” ad placements for luxury brands.

    Sinha’s has had stints at giants like Bennett Coleman and Co. Ltd. (Times Group), DNA, and Kagiso Media. He’s a man who’s seen it all, from print to radio to digital, and now he’s bringing that wealth of experience to his own show.

    His latest gig at Laqshya Media Group saw him as chief business officer, overseeing media and advertising at Cochin and Noida International Airports. Before that, he spent nearly four years at Adani Airport Holdings, where he honed his skills in everything from sales presentations to strategic planning.

    But it’s his time at Laqshya Hyderabad Airport Media that really stands out. He took a loss-making venture and turned it into a profit machine, earning himself a reputation as a turnaround wizard. “Having got an embattled business… as CEO in April 2015, [I] have driven this loss making business into a profitable one,” he boasts on his Linkedin profile.

    Now, with Omark, he’s aiming to create a “unique space for premium brands to thrive.” He’s talking about harnessing technology and passion to craft ad placements that are as exclusive as a Savile Row suit.
    Whether Omark will live up to the hype remains to be seen. But one thing’s for sure: Sinha’s got the experience and the swagger to make a splash in the luxury OOH market. 

  • Gostops ‘ April Fools’ prank pay to stay, get paid to leave!

    Gostops ‘ April Fools’ prank pay to stay, get paid to leave!

    MUMBAI: Gostops, pulled off an ingenious April Fools’ prank that had netizens in stitches. Their ‘Reverse Hostel’ campaign promised an irresistible deal pay Rs 500 to check in, get Rs 700 when you leave essentially making travel not just affordable but profitable! The longer you stay, the more you earn. Who wouldn’t want an all-expenses-paid adventure?

    Ofcourse, it was all in good fun. The campaign, a classic April Fools’ joke, struck a chord with India’s Gen Z travellers, who love quirky, offbeat experiences. Social media erupted with reactions, with many wishing it were real.

    But beyond the humour, the ‘Reverse Hostel’ concept carried a deeper message. It reinforced Gostops’ belief that travel is about more than just a bed for the night it’s about new experiences, self-discovery, and building connections.

    “We wanted to do something bold and fun, while still reinforcing the idea that travel opens new doors and opportunities,” said Gostops social media & content lead Simran. “The ‘Reverse Hostel’ campaign was a way to bring laughter and joy to our audience, while also encouraging young people to keep traveling and embracing the transformative power of travel. Even if it was just for the laughs, we hope this campaign reminded them of the endless possibilities out there!”

    While travellers won’t actually get paid to check out, Gostops remains committed to making travel accessible, fun, and unforgettable because some experiences are truly priceless!