ITV

Category: MAM

  • Fremantle gets its cloud moment with AWS and PFT in the director’s seat

    Fremantle gets its cloud moment with AWS and PFT in the director’s seat

    MUMBAI: Fremantle is stepping into the future with a bold new production upgrade this time, behind the scenes. The global content powerhouse has roped in Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to build a slick, scalable, and AI-powered content supply chain platform that promises to make their operations as binge-worthy as their shows.

    The new setup currently in the works isn’t just a digital spring-cleaning exercise. It’s a full-blown transformation, aiming to unify Fremantle’s workflows across international markets, speed up distribution, and give real-time visibility into content lifecycles. Think of it as streamlining the journey from storyboard to screen, with fewer traffic jams.

    At the heart of this digital makeover is PFT’s Clear Smart MAM, a media asset management solution packed with “agentic AI” smarts. It’ll help Fremantle automatically enrich content with metadata, optimise workflows, and cut through operational clutter like a content butler with machine learning for manners.

    Fremantle CEO for commercial and international, Jens Richter said, “A robust content supply chain that will cater to the dynamic business requirements of monetizing content is paramount, and we look forward to working with PFT and AWS to see what we can achieve together. This collaboration will provide us with the agility, visibility, speed and scalability required across Commercial and International, Digital and Global channels to streamline our media supply chain and digital processes.”

    Prime Focus Technologies founder and global CEO Ramki Sankaranarayanan said, “Our offering is designed to meet the most demanding needs of global content studios like Fremantle. We’re thrilled to partner with them on this transformative journey and enable their vision of a modern, AI-powered supply chain that fuels creativity and revenue.”

    AWS head of broadcast for media, and sport for UK at Andy Stephenson said, “We are proud to support Fremantle on its digital transformation journey. By harnessing technologies like cloud computing and AI, Fremantle will be able to drive innovation across its business, scale quickly, easily, and securely, and extract new value from its content.”

    As streaming, syndication, and social media redefine how stories are told and sold, Fremantle’s cloud-powered leap is less about catching up and more about setting the pace. For a company with storytelling in its DNA, its supply chain is finally getting a plot twist of its own.

  • Paritosh Srivastava takes creative reins at BBH India with a bold new brief

    Paritosh Srivastava takes creative reins at BBH India with a bold new brief

    MUMBAI: Adland just got a shake-up, and BBH India is strutting into its next act.

    The suits at Publicis Groupe India just played a power move in all caps. Paritosh Srivastava, already juggling CEO hats at Saatchi & Saatchi India, Saatchi Propagate, and Publicis Beehive, has now been handed the keys to BBH India. If creative chaos had a command centre, this is it.

    Stepping in alongside Srivastava is the razor-sharp Snehasis Bose, who now moonlights as group chief strategy officer at BBH India, in addition to his existing remit at Saatchi & Saatchi and Saatchi Propagate. Let’s just say the BBH war room is now fully weaponised with brains, bandwidth and a boatload of brand chops.

    “Humbled and excited with the additional mandate of leading BBH India,” said Srivastava. “Snehasis Bose… has been instrumental in creating successes across all our brands and I have no doubt he’ll bring his magic to BBH India as well.”

    BBH India’s legacy already sparkles, thanks to the leadership of Himanshu Saxena (COO & MD) and Parikshit Bhattaccharya (CCO). The duo has been steering the agency into high-impact creative terrain. Now, with Srivastava and Bose added to the deck, BBH India is shaping up to be a future-ready, client-crushing machine.

    Publicis Groupe India wasn’t shy about its power play either. “We have created a stellar leadership bench that will accelerate BBH India’s momentum and provide future-forward solutions to drive greater results for our clients,” said the company.

    If awards were handed out for leadership density, this team would be swimming in gold Lions.

    The baton pass comes at a time when marketing is shapeshifting faster than Trump’s disruptive decisions. Brands need big thinking, brave ideas, and an agency that can do it all with swagger. Srivastava is set to lead BBH into that storm, armed with a team that’s more Avengers than admen.

    So what’s next? Smarter strategy, bolder work, and a playbook that doesn’t just chase culture — it creates it.

  • Yesmadam rolls out zero per cent commission for top gig workers across India

    Yesmadam rolls out zero per cent commission for top gig workers across India

    MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.

    Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.

    The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.

    The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.

    The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.

    “We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.

    Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.” 
     

  • Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift

    Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift

    MUMBAI: Inflight entertainment just got a futuristic facelift with a dash of CGI and a lot of XR. Maxposure Limited, known for keeping airline passengers engaged at 30,000 feet, has acquired London-based immersive tech specialist Neutral Digital in a move that promises to upgrade more than just seatback screens.

    With clients like Indigo and Air India already on board, Maxposure has long been a go-to for aviation content and tech solutions. But this latest deal plugs the brand into a whole new dimension, literally. Neutral Digital is a rising force in XR-driven aviation experiences, with a glittering clientele including Boeing, Airbus, Emirates, and British Airways. From training modules to interactive customer journeys, they’ve been building digital flight decks long before the metaverse made it cool.

    As part of the deal, Maxposure will invest in Neutral Digital’s tech and growth while letting the company keep its independent identity. That means more immersive content, smarter integrations, and cross-selling possibilities that would make even seasoned frequent flyers look up from their screens.

    Maxposure founder and CEO Prakash Johari commented, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionising passenger experience with next-generation inflight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”

    Neutral Digital CEO Christian Grou added, “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthen s our ability to deliver transformative solutions to airlines worldwide.”

    Together, the two firms are setting out to redefine how airlines engage with passengers whether that’s through mind-bending cabin visualisations, next-gen inflight interfaces, or storytelling that doesn’t just entertain, but immerses. Buckle up, aviation’s digital future just got a serious upgrade.
     

  • Amit Balwani joins Authbridge as SVP – tech to boost innovation drive

    Amit Balwani joins Authbridge as SVP – tech to boost innovation drive

    MUMBAI: Authbridge, has appointed Amit Balwani as senior vice president technology, as the company sets its sights on deeper innovation and next-gen tech adoption.

    With over two decades of experience, Balwani brings rich expertise in AI integration, data engineering, event-driven systems, and API-first ecosystems. He has previously worked with well-known firms including Ecom Express, Paytm, Expedia Group, Nagarro, and TCS.

    At Paytm, he played a vital role in building conversational platforms, while at Ecom Express, he drove large-scale technology modernisation efforts across the board.

    “We are thrilled to welcome Balwani to the Authbridge family,” said Authbridge founder & CEO Ajay Trehan. “His deep understanding of emerging technologies and strategic approach to innovation will help us accelerate our mission to redefine identity management and authentication solutions.”

    An alumnus of Jamia Millia Islamia, Balwani holds a Bachelor’s in Technology. Outside the office, he enjoys travelling, music, tech podcasts, and playing table tennis with his child.

    Sharing his excitement about the new role, he said, “Authbridge is at the forefront of technology-driven authentication solutions. I look forward to contributing to its growth and driving technological excellence.”
     

  • How to Enrol in PMJJBY Online Without an Agent?

    How to Enrol in PMJJBY Online Without an Agent?

    Imagine wanting to get life insurance but dreading the process—calls from agents, endless paperwork and confusing terms that leave you with more questions than answers. Sounds exhausting, right? But what if there was a way to skip all that and enrol in a life insurance plan entirely online, without any agent? That’s exactly what Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) offers. In this blog, we’ll show you how to sign up for PMJJBY quickly and hassle-free using just your bank’s online services.

    What is Pradhan Mantri Jeevan Jyoti Bima Yojana?

    Life is unpredictable and while no one likes to dwell on uncertainties, having a financial safety net can make all the difference. PM Jeevan Jyoti Bima Yojana is a simple and affordable life insurance scheme designed to provide that very protection. Backed by the Government of India, this one-year renewable term plan ensures that if something happens to the policyholder, their family receives a financial payout of ₹2 lakhs.

    Unlike traditional life insurance policies that come with investment components or complex terms, this is a pure protection plan – it covers only mortality risk, with no savings or returns involved. The idea is straightforward: you pay a minimal premium each year and in return, your family gets a guaranteed payout if you’re no longer around.

    How does it work?

    Enrolling in PM Jeevan Jyoti Bima Yojana is hassle-free, with no lengthy paperwork or medical check-ups. The coverage begins from June 1 or the date of enrolment (whichever is later) and lasts until May 31 of the following year. Since this is an annual policy, you need to renew it every year to keep the coverage active.

    The process is handled through participating banks and post offices, which act as intermediaries between policyholders and insurers such as LIC and other life insurance providers. Once enrolled, the premium is auto-debited from your savings account, ensuring a seamless experience with no manual payments or follow-ups.

    How much does it cost?

    One of the biggest advantages of this scheme is its affordability. The annual premium is just ₹342 per person (or ₹330 per person for joint account holders), making it accessible to a wide range of individuals. Here’s how the cost is distributed:

    ● ₹436 per annum goes directly to the insurance company to provide coverage. 
    ● ₹30 per annum is given to the bank or agent for handling the enrolment and servicing. 
    ● ₹11 per annum is allocated for administrative expenses.

    This structured cost breakdown ensures that even individuals from lower-income groups can afford a life insurance policy without financial strain.

    What happens in case of a claim?

    If the unfortunate happens, the nominee registered under the policy will receive ₹2 lakhs as a death benefit. The scheme is designed to cover all types of deaths, whether natural or accidental. However, for new enrolments, there is a 30-day waiting period (lien period) during which coverage is applicable only for accidental deaths.

    Since this is a pure term insurance plan, there are no maturity or surrender benefits – meaning if you don’t make a claim, there is no return on investment. The plan is solely for risk coverage, ensuring financial security for your loved ones.

    Tax benefits of PM Jeevan Jyoti Bima Yojana

    Apart from providing financial protection, the premium paid for this policy is eligible for tax deductions under Section 80C of the Income Tax Act. This means that while securing your family’s future, you can also reduce your taxable income, making this a smart financial decision.

    Eligibility criteria of Pradhan Mantri Jeevan Jyoti Bima Yojana

    1.  Age Limit: 18 to 50 years (coverage continues till 55 if renewed annually). 
    2.  Bank Account: Must have a savings bank account with a participating bank or post office. 
    3.  One Policy Per Person: You can enrol through only one bank account, even if multiple accounts exist. 
    4.  Aadhaar Requirement: Aadhaar must be linked to the savings account. 
    5.  Medical Declaration: You must provide a self-attested medical certificate confirming no critical illness. 
    6.  Annual Renewal: Premium is auto-debited yearly. Coverage lapses if the payment is missed.

    Apply for Pradhan Mantri Jeevan Jyoti Bima Yojana Online

    Applying for PM Jeevan Jyoti Bima Yojana online is quick and hassle-free. You can enrol directly through your bank’s internet banking or mobile banking platform without involving an agent. Follow these simple steps:

    1. Log in to Internet Banking 
    ⮚  Visit your bank’s official website or open the mobile banking app. 
    ⮚  Use your credentials to log in.

    2. Find the PM Jeevan Jyoti Bima Yojana Section 
    ⮚  Look for the Insurance or Government Schemes section. 
    ⮚  Select PMJJBY from the available options.

    3. Fill in the Application Form 
    ⮚  Verify your personal details (name, age, Aadhaar-linked savings account). 
    ⮚  Provide nominee details for claim settlement.

    4. Give Consent for Auto-Debit 
    ⮚  Agree to the auto-debit mandate for the annual premium deduction.

    5. Submit & Receive Confirmation 
    ⮚  Complete the enrolment and receive an acknowledgment via SMS or email. 
    ⮚  The premium will be deducted automatically and coverage will begin as per scheme rules.

    Final Thoughts

    Enrolling in PM Jeevan Jyoti Bima Yojana online is a simple way to secure life coverage without the hassle of agents or paperwork. With automatic renewals and a minimal premium, it’s an accessible option for financial protection. If you are exploring other term insurance plans, use a term plan calculator to compare coverage and premiums before making a decision.

  • Wings of Time returns as fireworks symphony with dazzling upgrade

    Wings of Time returns as fireworks symphony with dazzling upgrade

    MUMBAI: Singapore’s award-winning night show, Wings of Time, has soared to new heights with a spectacular transformation. Now rebranded as Wings of Time Fireworks Symphony, the upgraded show promises a richer, more immersive experience complete with a four times longer fireworks display lighting up Sentosa’s Siloso Beach.

    Presented by Mount Faber Leisure Group (MFLG), the revamped show launched on 1 February 2025 and celebrates over a decade of enchanting audiences with its signature blend of technology, storytelling, and beachside magic.

    “The Wings of Time show has long been a highlight for Indian tourists and MICE groups visiting Sentosa. With the enhanced fireworks display, featuring nearly 200 spectacular shots lighting up the sky above Siloso beach each night, we are elevating the experience to new heights. The fireworks, soaring up to 40 meters, are seamlessly synchronised with key moments of the show, creating an even more immersive and unforgettable spectacle,” said MFLG managing director Buhdy Bok.

    The narrative follows Shahbaz, a mystical prehistoric bird, on a journey through time with companions Rachel and Felix, brought to life through 3D projection mapping, lasers, water effects, and now, nearly 200 synchronised fireworks shots every night.

    Held at Beach Station, and easily accessible via Sentosa Sensoryscape, the show runs twice daily 7:40 pm and 8:40 pm with each performance lasting approximately 20 minutes. With a seating capacity of 2,500, it promises a breathtaking finale to a day on the island.

    Tickets for Wings of Time Fireworks Symphony are now available on MFLG’s official website, priced at Singapore dollar 22 for standard and Singapore dollar 27 for premium seats.

    For visitors of all ages, it’s a rare treat to witness a symphony of fire, light, and water unfold by the sea making this a must-watch spectacle in Singapore’s entertainment scene.

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • Kisht by kisht HDFC MF invests emotion into SIPs with a heartfelt twist

    Kisht by kisht HDFC MF invests emotion into SIPs with a heartfelt twist

    MUMBAI: Ever paid an EMI of emotions? Or made a monthly instalment towards someone’s dreams? In its latest campaign, HDFC Mutual Fund asks viewers to rethink the way they look at investing by reminding them that they’ve been investors all along, just not always with money.

    Titled ‘Zindagi Ke Liye SIP’, the campaign trades charts and jargon for heart and hustle. It tells the story of a young girl whose life is shaped by a series of small, consistent “investments” made by her family: a mother’s daily encouragement, a teacher’s dedication, a sibling’s quiet sacrifices. Whether it’s “kisht jazbaat ki” (an instalment of emotions) or “kisht sapno ke shuruwat ki” (an instalment of beginnings), each gesture adds up just like a Systematic Investment Plan.

    It’s a clever narrative twist that HDFC Mutual Fund uses to sell a bigger truth: that consistency, discipline and long-term thinking aren’t just traits of savvy investors, they’re how we live our best lives. So why not apply the same logic to wealth creation?

    Speaking on the campaign launch, HDFC Asset Management Company MD & CEO Navneet Munot said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC Mutual Fund, we believe the same principle applies to financial investments – disciplined contributions through SIPs over a long period lead to achieving financial goals. Our investor education campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”

    Far from being a dull finance lecture, the campaign positions SIPs as life’s financial parallel steady, meaningful, and deeply personal. It taps into universal emotions with the kind of insight that could resonate with those who’ve never thought of themselves as investors.

    Backed by a full-spectrum media rollout from digital to outdoor to on-ground activations ‘Zindagi Ke Liye SIP’ aims to get Indians thinking about investing not just as a financial act, but a life philosophy. Because at the end of the day, what is a SIP if not a kisht of faith in tomorrow?

  • Hero FinCorp Makes Financing Simpler for Self-Employed with Dedicated Personal Loan Options

    Hero FinCorp Makes Financing Simpler for Self-Employed with Dedicated Personal Loan Options

    Personal Loans are funding options for managing unexpected expenses and achieving financial goals. Those with a regular income and stable employment are the candidates for Personal Loan applications. However, if you are self-employed, you can also obtain a Personal Loan for self-employed at Hero FinCorp, provided you fulfil the lender’s eligibility criteria.

    As a self-employed individual, you may need funds for various purposes, such as a wedding, education, home renovation, travel plan, etc.. Here is everything you need to know about a Personal Loan for self-employed individuals from Hero FinCorp.

    What is a Personal Loan for Self-Employed?

    If you are a small business owner, entrepreneur, lawyer, chartered accountant, or a practising doctor, you may apply for a Personal Loan from Hero FinCorp under the self-employed category. You may often need money to serve various purposes, such as setting up a workplace in your home, expanding your business, purchasing office furniture, travelling for work, or taking a holiday. A Personal Loan for the self-employed may also cover your immediate cash needs.

    Although lending institutions prefer salaried employees due to their regular income and professional stability, Hero FinCorp makes obtaining this loan easier if you prove sufficient financial capacity to repay it on time. You must present your income proof and the company’s growth to qualify.

    Reasons Why a Hero FinCorp Personal Loan is Ideal for the Self-Employed

    There are numerous reasons that make Hero FinCorp Personal Loans the ideal funding option for the self-employed. These include the following: 
    Smooth Application: The convenience of obtaining the required funding without any office visits or paperwork makes it an attractive option for self-employed applicants. These loans are simple to apply for. You just need to complete an online application form and receive the funds directly into your bank account.

    Ample Loan Amount: If you are a self-employed professional, the unpredictability and instability of your income may impact your eligibility for a Personal Loan. In such cases, you must show your bank statement or ITR to calculate an average. Based on your eligibility, you may borrow a loan of Rs 50,000 to Rs 5 Lakh to cover your needs.

    Very Little Documentation: The documentation requirements may vary between salaried and self-employed professionals. You don’t need to visit the lender’s office to submit the required documents. All you need to include are the following:

    ●  Identity Proof: PAN Card/Adhar Card 
    ●  Address Proof: Adhar Card 
    ●  Income Proof: Bank Statement for last 6 months

    Variable Repayment Tenure: At Hero FinCorp, you can choose a repayment tenure of 12 to 36 months according to your EMI affordability. Analyse your income and debt-to-income ratio and choose a tenure with EMIs suitable to your budget.

    Quick Disbursal: As soon as the lender approves your loan application, they disburse the funds directly into your bank account within 48 hours.

    How to Obtain a Personal Loan for Self-Employed?

    If you are looking for a Personal Loan for self-employed, follow these instructions to apply:

    ●  Visit Hero FinCorp’s official website and review the Personal Loan section to learn about the features and benefits. 
    ●  Determine the loan amount you need. 
    ●  Check your eligibility for a Personal Loan and prepare the documentation. 
    ●  Verify your KYC by entering the OTP received on your registered mobile number.  
    ●  Submit the application after double-checking the information.

    Once the lender approves your loan application, review and accept the loan offer to receive disbursal directly into your bank account.

    As a self-employed professional, you can use a Personal Loan. Now that you know the benefits and features of a Personal Loan for self-employed and how to obtain one, visit the Hero FinCorp website to avail of these offerings and services. Hero FinCorp offers financing solutions for individuals seeking low-interest Personal Loans in India.

    Disclaimer: The information provided in this blog post is intended for informational purposes only. The content is based on research and opinions available at the time of writing. While we strive to ensure accuracy, we do not claim to be exhaustive or definitive. Readers are advised to independently verify any details mentioned here, such as specifications, features, and availability, before making any decisions. Hero FinCorp does not take responsibility for any discrepancies, inaccuracies, or changes that may occur after the publication of this blog. The choice to rely on the information presented herein is at the reader’s discretion, and we recommend consulting official sources and experts for the most up-to-date and accurate information about the featured products.