ITV

Category: MAM

  • K-Beauty favourite Frudia debuts in India via kindlife exclusive launch

    K-Beauty favourite Frudia debuts in India via kindlife exclusive launch

    MUMBAI: K-beauty lovers in India have a fresh reason to celebrate. Frudia, the cult-favourite Korean skincare brand known for its fruit-based formulas, has officially entered the Indian market through an exclusive partnership with kindlife, the fast-growing beauty and wellness platform loved by India’s Gen Z and millennials.

    Derived from the words ‘fruit’ and ‘dia’ (Greek for ‘by’), Frudia blends decades of skincare science with the natural power of fruits. Its signature R Vita W process ensures the integrity of nutrients through low-temperature extraction, offering products packed with antioxidants and skin-reviving ingredients.

    Kindlife founder & CEO Radhika Ghai shared her excitement, “Frudia is the OG of fruit-based skincare and resonates with our vision of making global K-beauty essentials easily accessible to India’s trend-conscious youth. This is just the beginning of a fruit-fuelled skincare revolution.”

    The exclusive India launch features three hero products,

    – Frudia citrus brightening cream (Rs 1,999) infused with citrus extracts for hydration, radiance, and antioxidant protection.

    – Frudia blueberry hydrating honey lip balm (Rs 549) deeply nourishing, with a buttery texture that treats dryness.

    – Frudia green grape pore control serum (Rs 1,799) lightweight hydration with pore-tightening tannins perfect for oily skin.

    With over 1,000 brands and a community of 2.5 million, kindlife continues to shape India’s evolving beauty landscape. As the Korean wave sweeps through skincare trends, this collaboration positions kindlife at the heart of the movement bridging innovation, culture, and conscious beauty.
     

  • Darshan Mehta, luxury retail titan, passes on after sudden heart attack

    Darshan Mehta, luxury retail titan, passes on after sudden heart attack

    MUMBAI: Darshan Mehta, the man who draped India in designer labels, has tragically died at 63, succumbing to a sudden heart attack. The former managing director & chief executive of Reliance Brands Ltd. (RBL), Mehta was a titan of the fashion and retail world, a true pioneer who shaped India’s luxury landscape.

    For over 17 years, Mehta steered RBL, transforming it into a powerhouse that brought more than 90 global brands to India, from Valentino to Versace, Armani to Zegna. He had an eye for style and a flair for deals, bringing in those high end labels that, only he saw would thrive.

    He’d only just stepped down from his executive role in November 2024, shifting into a mentor’s chair at the Reliance Group. But even in a non-executive capacity, he remained a key player, mentoring the new crop of executives and sniffing out new opportunities.

    Before his Reliance reign, Mehta was president of Arvind Brands Ltd., where he was instrumental in crafting India’s early organised apparel retail scene. 

    Known for his sharp wit, strategic mind and an uncanny sense of the markets before any of the trends appeared, he truly was a legend of the Indian fashion scene.

    Mehta’s legacy is immense. He was, in essence, the fashion professional who introduced India to high-end luxury, long before the country was ready for such things. A sad loss for India’s high-street.

  • Elitehubs opens Pune’s first luxury PC showroom with at-home support

    Elitehubs opens Pune’s first luxury PC showroom with at-home support

    MUMBAI: Elitehubs has officially opened its doors in Pune with a premium, hands-on custom PC showroom experience a first-of-its-kind space in the city designed for gamers, content creators, and professionals seeking high-performance setups.

    Unlike traditional IT stores, the Elitehubs showroom offers an immersive, luxury-style consultation space where customers can explore high-end components, get tailored PC recommendations, and customise their builds for gaming, editing, rendering, or development all under expert guidance.

    What sets this launch apart is the industry-first three year at-home support for all custom PC purchases made in Pune. Customers no longer need to lug heavy machines for servicing Elitehubs sends technicians directly to their homes for repairs, diagnostics, warranty handling, and part replacements.

    “Whether you’re building for VFX, animation, streaming, or AAA gaming our Pune showroom lets you experience power and precision before you buy,” said Elitehubs CEO Jai Desai. “We’re not just selling PCs; we’re offering a premium experience from consultation to long-term care.”

    The store also doubles as a PC consultancy zone, where personalised assistance replaces generic pre-built sales pitches. Every build is optimised for individual needs, ensuring unmatched performance and value.

    With India’s PC market on the rise particularly in high-performance and gaming categories Elitehubs’ Pune expansion lands at the perfect time.
     

  • Nikhil Singh joins V360 as group executive director

    Nikhil Singh joins V360 as group executive director

    MUMBAI: Nikhil Singh has been appointed group executive director at PR and communications and comms-tech firm, the V360 group, leveraging his 21 years of experience in broadcast, digital, and mobile media. 

    Singh’s career spans roles at Shemaroo Entertainment, IndiaCast, Zee Entertainment, Times Group, Ten Sports, and Star India.

    At Shemaroo, Singh led IP monetisation, original content development, and global syndication, focusing on digital platforms and OTT partnerships. His track record includes content sales, digital partnerships with platforms like Netflix and Amazon, and international syndication.

    Singh’s expertise encompasses content licensing, co-production, and strategic change programs for digital transformation. He has experience in linear and on-demand media technology, content sales, and affiliate sales, with a network of contacts across consumer brands, TV channels, and telecom operators.

    V360 Group anticipates Singh’s leadership will drive digital strategy and revenue growth, capitalising on his extensive experience in content commercialisation and new media development.

  • Tecsox drops Rockstar party speaker with big sound at just Rs 1,999

    Tecsox drops Rockstar party speaker with big sound at just Rs 1,999

    MUMBAI: Tecsox has turned up the volume with the launch of its Rockstar series party speaker, an affordable yet feature-rich audio device priced at just Rs 1,999. Designed for the new wave of content creators, party enthusiasts, and karaoke lovers, the speaker promises premium performance without breaking the bank.

    With 40W of powerful sound, deep bass, and crystal-clear audio, the Rockstar speaker offers an immersive listening experience. Whether it’s a poolside gathering or a late-night jam session, its six hour battery life, Bluetooth, AUX, USB and TWS support, and rugged portable design make it a versatile choice for all occasions.

    Adding to the party-ready appeal is dynamic RGB lighting and IPX-rated splash resistance, making it ideal for both indoor and outdoor events. The speaker also comes karaoke-ready, complete with microphone and remote, giving users the chance to belt out their favourite tunes effortlessly.

    Tecsox founder & CEO Puneet Gulati shared, “The Rockstar series is our shout-out to every music lover who’s ever wanted to own the stage. We’ve packed top-tier features into an accessible device that brings fun, energy, and performance wherever it goes.”

    From casual listeners to aspiring performers, the Rockstar series caters to a range of audio needs, combining style with substance. The speaker is now available on the Tecsox official website and across major e-commerce platforms at its special launch price.

  • Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    MUMBAI: Kiara Advani has added another feather to her stylish cap this time with a hint of floral and a splash of amber. The movie actress has been named the new face of premium fragrance brand Vanesa, stepping into a role that celebrates individuality, grace and modern femininity.

    With her effortless poise and magnetic screen presence, Kiara’s journey mirrors the brand’s ethos: empowering women to embrace their true selves, unapologetically. Her signature scent preferences fresh and floral by day, warm and musky by night are now set to inspire a new chapter in Vanesa’s fragrance story.

    Expressing her excitement, Kiara Advani said,  “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

    Hamilton Sciences Pvt. Ltd MD & CEO Saurabh Gupta said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

    The move signals Vanesa’s intent to expand its emotional resonance with young Indian women who see fragrance as an extension of identity. Building on its legacy, which began with former ambassador Kareena Kapoor Khan, the brand is evolving with a fresh, contemporary appeal.

    As the face of Vanesa, Kiara is expected to front new campaigns and inspire a fragrance collection that captures the many moods of the modern woman bold, beautiful and completely herself.

  • Bodhitree Multimedia to set up Rs 500 crore multimedia hub in Guwahati

    Bodhitree Multimedia to set up Rs 500 crore multimedia hub in Guwahati

    MUMBAI: Guwahati is getting ready for its close-up and this time, the lights, camera, and action are all real. Bodhitree Multimedia Limited has signed a Rs 500 crore MoU with the government of Assam to build a sprawling global media and cultural hub in the heart of the north east.

    Signed on 26 February 2025, the partnership is poised to transform Guwahati into a centre-stage player on the world’s entertainment map. With plans for a cutting-edge Media City, a swanky seven-star wellness resort, and an immersive India Pavilion showcasing the nation’s cultural tapestry, this isn’t just another development project, it’s Assam’s grand cinematic debut.

    Bodhitree Multimedia CEO Mautik Tolia stated, “We are proud to partner with the Government of Assam to establish a world-class ecosystem that will position Assam as a global hub for media, sports, and wellness. This initiative is designed to attract international studios with state-of-the-art facilities, significantly boosting entertainment tourism in the region. Our shared vision with the Government of Assam focuses on creating a vibrant environment that fosters creativity, innovation, and economic growth. We appreciate the Government of Assam’s commitment to this transformative project, which will not only enhance the region’s appeal but also create lasting opportunities for local communities.”

    The initiative will bring a fresh wave of jobs, economic momentum, and footfall to the region. It’s also expected to lure international studios with its state-of-the-art facilities, all part of Bodhitree’s broader ambition to help establish India as a premier global production destination.

    With similar mega-projects in the pipeline across the country, this marks Bodhitree’s second major production facility. But for Assam, it’s a first-of-its-kind opportunity to become not just a location for films but a landmark in film, culture, and creative innovation.

    Roll credits? Not yet. This is just the opening scene.

  • Promotedge marks 10 wild years in marketing, not losing its edge yet

    Promotedge marks 10 wild years in marketing, not losing its edge yet

    MUMBAI: When Promotedge first opened shop 10 years ago, TikTok wasn’t even a thing, Whatsapp still had a green tick, and Chatgpt sounded like a dodgy tech startup. Fast forward to now, the integrated marketing agency has muscled its way through a sea of sameness to clock a decade of disruptive campaigns, brand wizardry, and data-backed creativity. And to mark the occasion? A whole new promise: be “Better Every day”. Not bad for a company that started with little more than a whiteboard and wifi.

    Promotedge isn’t just blowing out candles and patting backs. The agency has announced a double-whammy celebration: a renewed commitment to marketing mastery, and a social twist that could give other firms a guilt trip. In its tenth year, the agency is partnering with Responsible Charity to support marginalised communities—proof that purpose and profit can play nice.

    “This decade has been a testament to resilience, creativity, and collaboration. Our core USP of delivering integrated solutions that align with our clients’ nuanced business goals and deeper market understanding has consistently set us apart. As we embark on our next chapter, our ‘Better Every day’ ethos continues to inspire us to improve, innovate, and serve with excellence,” said Promotedge founder & CEO Saurav Agarwal.

    So what exactly has Promotedge been up to these 10 years? Quite a bit, actually. The agency has become a go-to for businesses craving campaigns that don’t look like something cooked up in a 2010 Powerpoint template.

    Their edge? A platform-based solution system powered by in-depth business insights and customer obsession. Their sweet spot is weaving branding, digital strategy, and creative design into a single, market-moving punch.

    Promotedge has made a name for crafting strategies that speak to real business goals.

    Think precision.

    Think flair.

    Think results that don’t hide behind jargon or buzzwords.

    The agency’s top brass sees the future as a tech-fuelled playground where integrated marketing gets smarter, faster and way more human. And if the past 10 years are anything to go by, Promotedge will likely continue pulling off marketing miracles while cracking a few jokes along the way.

    To its clients, team, and partners, Promotedge offers a big, grateful hug—and maybe a cheeky high five. The agency’s calling on its tribe to keep riding the “Better Every day” wave and keep aiming higher, sharper, and bolder.

  • Hero hits a hole-in-one with Akshay Bhatia and Sahith Theegala

    Hero hits a hole-in-one with Akshay Bhatia and Sahith Theegala

    MUMBAI: They’ve got the drive and now the ride. Hero Motocorp has signed rising PGA Tour talents Akshay Bhatia and Sahith Theegala as its latest global brand ambassadors, teeing off a fresh chapter in its long-standing love affair with golf.

    The three-year partnership, unveiled just as the duo take to the greens this week, brings together two of the sport’s most exciting young names both of Indian origin with a brand known for fuelling ambition and performance on a global scale.

    Akshay, 22, has quickly built a reputation as a relentless competitor with laser focus and flair to spare. Sahith, meanwhile, has charmed fans and commentators alike with his daring shot-making and underdog energy. Together, they embody Hero’s ethos of passion, grit, and pushing limits whether it’s on the leaderboard or life’s fairways.

    “We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.

    As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors,” Hero MotoCor executive chairman Pawan Munjal.

    “Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage,” said Akshay Bhatia.

    “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors,” Sahith Theegala.

    With its latest swing into action, Hero isn’t just riding alongside golf’s future, it’s helping shape it.

  • Arthalpha adds market heavyweights to its boardroom to crunch smarter numbers

    Arthalpha adds market heavyweights to its boardroom to crunch smarter numbers

    MUMBAI: When alpha meets intellect, the boardroom gets bullish

    In a move that screams serious intent and sharp thinking, Arthalpha, the brainy kid on India’s quant-finance block, has just flexed its ambition with two big-ticket appointments. DSP Mutual Fund MD & CEO Kalpen Parekh has joined as board observer, and fintech founder & ex-banker Kunal Bajaj has come aboard as board advisor. Cue the calculators and champagne.

    The appointments bring over 40 years of collective market muscle into Arthalpha’s strategic cockpit, reinforcing its focus on blending artificial intelligence with real-world experience. Call it machine learning with street smarts.

    “We are delighted to welcome Kalpen Parekh and Kunal Bajaj to Arthalpha… Their strategic insights will be invaluable as we push the boundaries of quantitative finance,” said Arthalpha CEO & CIO Rohit Beri.

    Parekh has been around the market block more than once. With a resume that reads like the Nifty’s who’s who—ICICI, Birla Sun Life, IDFC, and now DSP—he’s spent over 20 years shaping long-term investment playbooks and decoding market moods.

    “Arthalpha’s approach to integrating human intelligence with advanced quantitative methods is truly groundbreaking… I look forward to supporting their mission,” Parekh said, dusting off any doubt about his hands-on involvement.

    Meanwhile, Bajaj brings his own set of war stories. From power seats at Goldman Sachs Japan, Credit Suisse, CLSA and Jefferies, to founding Clearfunds, which later merged with MobiKwik, Bajaj has done it all—capital markets, M&A, and building fintechs from scratch.

    “Arthalpha is at the forefront of quantitative finance innovation… I am excited to contribute to their strategic growth and product innovation,” Bajaj said, presumably while scanning charts for his next big bet.

    With AI-powered investing sweeping the globe, Arthalpha wants to lead the pack—not trail it. And with its turbocharged board now stacked with two of the sharpest minds in finance, expect more disruption, smarter products, and a very interesting FY25.