Category: MAM

Eventfaqs Media acquires majority stake in Sportzpower

MUMBAI: In a plot twist worthy of a prime-time sports drama, Eventfaqs Media has levelled up by acquiring a majority stake in Sportzpower—the B2B media brand that’s been quietly powering India’s sports, gaming, and esports chatter since before it was cool. It’s a move that blends backstage brilliance with front-page action, and positions both companies to tackle the subcontinent and the middle east like a well-coordinated tag team.

The announcement dropped on 11 April 2025, but the game plan is far from a last-minute Hail Mary. Eventfaqs, the heavyweight in India’s events and experiential marketing circuit since 2007, has made it clear: this acquisition is about scaling the turf and owning the spotlight across new markets.

“We are very excited to take a majority stake in Sportzpower and partner with the brand to assist it in achieving its goals,” said Eventfaqs Media MD Deepak Choudhary. “It is a unique collaboration that will benefit both the brands in our quest to be the leaders in our businesses in the sub-continent and the Middle East markets.”

Founded in 2008, Sportzpower built its niche through deep dives into India’s sports industry—be it cricket, football, golf or esports—delivering analysis, forums, newsletters, and more to the suits behind the stadium lights. With their signature single-sport knowledge series and dedicated forums like India Football Forum and India Pro Leagues Forum, they’ve made business-speak out of sport-speak.

Sportzpower co-founder Thomas Abraham called the deal “a thrilling moment”, adding, “It comes at an opportune time as the sports sector is growing at a scorching pace in India, and the middle east countries are now establishing their interest and growing in multiple sports, including cricket.”

Meanwhile, fellow co-founder C.P. Thomas sees the move as a launchpad. “This collaboration… will propel Sportzpower to play a pivotal role in shaping the narrative in India and beyond for these new-age industries,” he said. Translation: it’s not just about reporting the news—it’s about making it.

The synergy here isn’t just corporate fluff. Eventfaqs brings its multi-channel muscle—across digital, print, and live events—to help Sportzpower step into the international arena with bigger conferences, broader audiences, and brighter lights. And with gaming and esports booming faster than a T20 innings, timing couldn’t be sharper.

The goal? To become the dominant voice in the B2B media landscape of sport, gaming, and experiential marketing.

Think less press release, more power play.

April 11, 2025
Best Countries for a Honeymoon Outside India on a Budget

A honeymoon is more than just a vacation – it’s the first big adventure of your married life. Travelling abroad offers new cultures, dreamy landscapes, and memories that last forever. While international travel may seem expensive, several destinations offer stunning views, romantic experiences, and unforgettable moments – all without burning a hole in your pocket.

From scenic beaches and snow-capped mountains to vibrant cities and serene countryside, you can find a perfect honeymoon spot that suits your taste and budget.

Top Budget-Friendly Honeymoon Destinations Outside India

Here are some of the best countries for honeymoon destinations outside India that offer a perfect mix of romance, adventure, and affordability:

1. Thailand

Thailand is a classic honeymoon favourite for Indian couples. It combines tropical beaches, lively cities, and mouth-watering cuisine.

. Highlights: Explore the beaches of Krabi and Phuket, take a romantic boat ride in Phi Phi Islands, or enjoy the nightlife of Bangkok.

. Budget Tips: Local transport, street food, and budget hotels make Thailand a cost-effective choice.

. Average Budget: ₹70,000 to ₹1,00,000 for a 5-6 day trip (per couple).

2. Sri Lanka

Just a short flight from India, Sri Lanka offers a mix of lush greenery, ancient ruins, and beautiful beaches.

.Highlights: Visit the tea plantations in Nuwara Eliya, take a beach break in Bentota, or go sightseeing in Kandy and Galle.

.Budget Tips: Affordable accommodation and local buses help keep costs low.

.Average Budget: ₹60,000 to ₹90,000 for a 5-7 day trip (per couple).

3. Bali, Indonesia

Bali is known for its spirituality, scenic rice terraces, and luxurious yet affordable villas.

.Highlights: Sunset at Uluwatu Temple, couples’ spa sessions, and beachside dinners in Seminyak.

.Budget Tips: Choose homestays or mid-range resorts, and dine at local warungs (eateries).

.Average Budget: ₹80,000 to ₹1,20,000 for a 6-7 day trip (per couple).

4. Vietnam

Vietnam is fast gaining popularity for its stunning landscapes and budget-friendly travel.

. Highlights: Cruise in Ha Long Bay, walk hand-in-hand through the lantern-lit streets of Hoi An, or explore the capital Hanoi.

. Budget Tips: Local transport and food are very inexpensive, and many attractions are free or low-cost.

. Average Budget: ₹70,000 to ₹1,00,000 for a 7-day trip (per couple).

5. Nepal

If you love the mountains, Nepal is an ideal romantic escape with its cool weather and serene surroundings.

. Highlights: View the Himalayas in Pokhara, take romantic strolls around lakes, or explore Kathmandu’s heritage sites.

. Budget Tips: Proximity to India makes travel cheap, and meals and stays are very affordable.

. Average Budget: ₹40,000 to ₹70,000 for a 5-day trip (per couple).

6. Maldives (On a Budget)

The Maldives is known for luxury, but it can be done on a budget by choosing guesthouses on local islands.

. Highlights: Snorkelling, beach walks, and private dinners with ocean views.

. Budget Tips: Skip the expensive resorts and stay on local islands like Maafushi or Thulusdhoo.

. Average Budget: ₹90,000 to ₹1,30,000 for a 4-5 day trip (per couple).

7. Turkey

Turkey offers a blend of European and Asian cultures with diverse landscapes.

. Highlights: Hot air balloon rides in Cappadocia, exploring Istanbul’s history, and relaxing at the beaches in Antalya.

. Budget Tips: Plan in shoulder seasons (spring/autumn) and choose budget airlines and B&Bs.

. Average Budget: ₹1,00,000 to ₹1,40,000 for a 6-7 day trip (per couple).

How Does Travel Insurance Add Security to Your Trip?

While planning your honeymoon, international travel insurance might not be the first thing that comes to mind, but it’s essential. Here’s why:

1. Medical Emergencies

Healthcare abroad can be expensive. Travel insurance covers hospital stays, doctor visits, and emergency treatments, saving you from unexpected bills.

2. Trip Cancellations

If your trip is cancelled or delayed due to unforeseen circumstances like weather or personal emergencies, insurance helps recover prepaid costs.

3. Lost Belongings

Baggage loss or passport theft can ruin your honeymoon. Travel insurance ensures support and reimbursement in such cases.

4. Peace of Mind

Knowing that you’re protected allows you to enjoy your honeymoon without worrying about what might happen.

When buying travel insurance, compare policies, emergency evacuation, and 24/7 support. A small upfront cost can save you from big losses later.

Your honeymoon marks the start of your life together. With some research and planning, you can make it magical and memorable – all within your budget.

Planning a dreamy honeymoon doesn’t have to break the bank. From the pristine beaches of Thailand and the cultural charm of Sri Lanka to the romantic streets of Vietnam and the breathtaking views in Turkey, plenty of international destinations offer unforgettable experiences without stretching your budget.

With a little research and early planning, you can enjoy a perfect blend of romance, adventure, and relaxation—all while keeping your expenses in check. So, pick the place that speaks to your heart and start the first chapter of your married life with memories that last a lifetime.

April 11, 2025
Havas kicks off Q1 2025 with a 2.1 per cent growth spurt

MUMBAI: Havas has announced a solid start to 2025, with organic net revenue growth of 2.1 per cent in the first quarter, aligning with its full-year projections. Reported growth surged to 5.2 per cent, driven by recent acquisitions and favourable currency effects.

Havas CEO & chairman Yannick Bolloré, highlighted the agency’s performance, particularly in North and Latin America. He added: “We continue to focus on the group’s development, through the global roll-out of our “Converged” strategy and operating system – which is powered by the best data, tech and AI – the expansion of our capacity in high-growth sectors, and an unwavering commitment to creative excellence. We are therefore confirming our objectives for 2025, while keeping a close eye on the global geopolitical and economic situation, in order to respond quickly and effectively, supporting our clients and teams in this context. I’d like to thank our clients for their trust, and highlight the dedication of our talented teams worldwide, who are key to our success.”

In Q1, Havas acquired CA Sports in Spain, Channel Bakers in the US, and Don in Argentina, strengthening its presence in sports, e-commerce, and creative sectors.

Europe experienced a slight 0.2 per cent dip, while North America saw a 3.2 per cent increase, led by Havas Health. Latin America delivered a robust 16.6 per cent growth. APAC & Africa continued to post satisfactory organic growth, with net revenue up 1.9 per cent year on year, driven by Havas Media.

Despite economic uncertainties, Havas maintains its 2025 guidance: organic net revenue growth above two per cent, an adjusted EBIT margin between 12.5 and 13.5 per cent, and a dividend payout ratio of approximately 40 per cent. The agency also confirmed its 2028 medium-term financial targets.

Havas agencies continue to receive industry recognition, with Uncommon New York named “Agency of the Year” by Campaign, and Havas Play topping the French agency list in the WARC Media 100 Ranking.

April 10, 2025
Cifdaq doubles down on firepower with high-stakes C-suite shake-up

MUMBAI: There’s a storm brewing in the crypto world, and Cifdaq Group is flying straight into it — but not without bolstering its cockpit first. The blockchain beast has just recruited two heavyweight copilots to chart its next big leap in the Indian and global markets. Enter: Ankur Sharma as group chief financial officer (CFO) and Smrita Singh Chandra as group chief brand and communications officer (CBCO).

These aren’t just titles to slap on a LinkedIn update. Sharma and Chandra bring over 35 years of combined experience to a Web3 outfit that’s got its eyes set on a multi-billion-dollar future. According to company brass, the move is about more than beefing up the leadership bench — it’s a statement of intent.

“The cryptocurrency industry is growing at an unprecedented pace, projected to attain a valuation of $5 billion globally by 2030. These appointments are part of our strategy to build a future-ready leadership team capable of navigating rapid change, scaling operations, and creating meaningful impact. Ankur will be instrumental in refining our financial strategy, strengthening investor relations, and enabling sustainable growth. Smrita’s strategic storytelling expertise will be key to building trust and strengthening engagement across stakeholders—from consumers and regulators to partners worldwide. Together, they will help us fortify our foundation, drive innovation, and elevate our brand as we continue to lead in the cryptocurrency and blockchain space. We’re excited to welcome them aboard at this transformative moment,” said Cifdaq group founder & chairman Himanshu Maradiya.

Sharma comes packing some serious numbers. With a track record that includes turbocharging boAt’s omni-channel revenue almost threefold in under three years, he’s now in charge of cracking the crypto-finance code at Cifdaq. Past roles at Cravatex (FILA, VANS), AGS Group and Reliance Capital make Sharma less of a CFO and more of a revenue ninja.

“Cifdaq Group is at the cutting edge of blockchain and digital finance, and I’m thrilled to be given the opportunity to support its acceleration towards the next chapter. With a strong foundation in place, my focus will be on refining our financial strategy to unlock new growth opportunities, streamline operations, and ensure that we’re well positioned to deliver long-term value to both, our users and investors”, said Sharma.

Chandra, meanwhile, joins the war room with a megaphone in one hand and a brand manual in the other. With nearly two decades shaping brand and policy narratives — from Dream11 to Fedex to Jet Airways — she’s the communications powerhouse Cifdaq wants as it courts regulators, dodges FUD, and chases user trust.

“Joining Cifdaq at this pivotal moment is an exciting opportunity and a challenge. As we redefine the future of blockchain and financial technology, my focus is on amplifying our brand voice and reinforcing our values—transparency, trust, compliance, and innovation—to connect meaningfully with both Indian and global communities”, she said.

With the crypto market ballooning and India’s digital asset debate simmering on low heat, these appointments mark a crucial play. If the future of finance is being rewritten, Cifdaq wants a firm grip on the pen — and it just handed it to two of the sharpest scribes around.

April 10, 2025
Home run for Home Credit as Vivek Singh takes charge as CEO

MUMBAI: The credit game just got a power boost. At its board meeting on April 7, 2025, Home Credit India appointed Vivek Singh as its new chief executive officer, marking a strategic move under the TVS Holdings umbrella to chart the next phase of growth. With over two decades of experience across financial services and digital innovation, Singh’s appointment signals a future focused on scale, inclusion, and tech-led transformation.

Known for his hands-on leadership and sharp strategic insight, Singh has previously held senior roles in top financial institutions, steering businesses through periods of exponential growth. As he steps into his new role at Home Credit India, he brings with him a vision rooted in accessibility and responsible lending.

TVS Holdings director K Gopala Desikan, said on this appointment: “Home Credit India has played a pivotal role in advancing financial inclusion across the country. We are confident that Vivek’s deep understanding of the Indian financial landscape, particularly in the consumer & retail finance space, coupled with his proven ability to drive growth and innovation, will be invaluable as we move forward and strengthen the business of Home Credit India and build upon its strong foundation.”

Home Credit India CEO Vivek Singh said, “It’s an honour to lead Home Credit India at a time when technology is revolutionising how we serve customers. I am committed to fostering innovation, enhancing customer experience, and expanding access to responsible credit. Home Credit India’s strong market presence provides a tremendous opportunity to further enhance our offerings, broaden our reach, and drive greater financial inclusion across the country. Together with the team, I look forward to shaping a more inclusive, responsible and tech-forward financial ecosystem in India.”

An MBA with numerous industry accolades under his belt, Singh has earned a reputation for building future-ready financial ecosystems. At Home Credit, he will lead efforts to broaden the reach of affordable credit while ensuring it’s delivered transparently and responsibly.

As the company pivots toward more tech-forward operations, Singh’s leadership is expected to catalyse a new era for Home Credit India one where innovation meets impact, and finance meets inclusivity.

April 10, 2025
Starbucks unveils 50 store in Bengaluru with first drive-thru outlet

MUMBAI: Starbucks marked a significant milestone with the opening of its 50 store in Bengaluru, also unveiling its first drive-thru outlet in South India. The occasion was commemorated with a special event attended by Tata Starbucks CEO Sushant Dash and Swiggy Food Marketplace CEO Rohit Kapoor.

The event highlighted the strength of the long-standing partnership between Starbucks and Swiggy, which began eight years ago with just six stores in Mumbai. Since then, the collaboration has expanded across 70 cities and 350+ stores nationwide, supported by Swiggy’s robust delivery ecosystem.

As part of the celebration, Kapoor joined 50 Swiggy delivery partners on a ride to the new store, capping the journey with a cup of Starbucks coffee. Dash added a personal touch by brewing a signature Americano for Kapoor symbolising their shared passion for quality and consistency.

Tata Starbucks CEO Dash shared, “Our 50 store in Bengaluru and first drive-thru in South India marks an exciting new chapter in our growth journey one rooted in accessibility, innovation, and deep local relevance. At Starbucks, we use the specialty grade Arabica for every cup of coffee, serving the finest quality to every consumer. Swiggy has been a trusted partner in this journey, helping us deliver the Starbucks experience to customers wherever they are. As we expand across India, we remain committed to crafting new moments of connection, whether in-store or delivered to your doorstep.”

Swiggy Food Marketplace CEO Kapoor added, “Starbucks’ 50 store in Bengaluru is not just a milestone for their retail footprint, but also a marker of how far this partnership has come. From just a handful of stores in one city to now serving customers in 70 cities Swiggy has been proud to partner with Starbucks every step of the way. Together, we’ve worked to make high-quality coffee and food experiences more accessible to millions of consumers across the country. As we scale further, we’re excited to keep pushing boundaries and delivering memorable experiences, one order at a time.”

The duo has collaborated on popular campaigns such as ‘Double the Love,’ ‘Friday Frappuccino,’ and ‘Items at 199,’ and co-created the ‘Classics’ menu tailored to Indian palates. This celebration reflects not just a store count but a shared mission to bring premium coffee and food closer to consumers, in-store and at home.

April 10, 2025
Statiq powers up local EV push across Chandigarh, Kerala, and Bengaluru

MUMBAI: Statiq, has unveiled a dynamic hyperlocal campaign across Chandigarh, Kerala, and Bengaluru. This city-focused initiative is designed to strengthen local engagement, boost app usage, and enhance Statiq’s presence as India’s most accessible and trusted EV charging solution.

With over 8,000 chargers across the country, Statiq continues to expand its infrastructure and simplify EV access through its unified app. This new campaign blends on-ground activations, digital promotions, regional influencer content, and mass media outreach to create a city-specific impact that resonates with local EV users.

Statiq founder & CEO Akshit Bansal said, “EV adoption in India is no longer restricted to Tier-one metros. Real change is happening at the hyperlocal level in residential neighbourhoods, on highways, and in community hubs. With this campaign, we want to build lasting relationships with our users by being visible, trustworthy, and accessible at every touchpoint. Chandigarh, Kerala, and Bengaluru are just the beginning we’re excited to take this momentum to more cities in the coming months.”

Kerala and Bengaluru alone now host over 400 and 600 public Statiq chargers, respectively. The campaign highlights these figures through targeted local storytelling and incentivises new app users with promo codes KRL200, CHD150, and BLR100 offering wallet credits for first-time downloads.

To connect with varied audiences, Statiq is working with regional influencers to deliver city-specific EV stories in local languages. The campaign also includes print and radio tie-ups to reach non-digital audiences, particularly first-time EV adopters.

App-based notifications, Whatsapp broadcasts, and real-time digital ads on platforms like Meta and Google are being used to reach lapsed users and create visibility. Additionally, community activations and physical stalls are showcasing the app’s ease of use and seamless charger access.

This campaign follows Statiq’s recent ‘One Country, One App, All EV Chargers’ initiative, aimed at consolidating India’s fragmented charging landscape into a single, user-friendly experience.

By weaving together technology, regional relevance, and user-first design, Statiq is further accelerating India’s journey towards sustainable and inclusive mobility one city at a time.

April 10, 2025
Pulse Golmol imli goli brings tangy nostalgia for Just Rs 1 a pop

MUMBAI: Dharampal Satyapal Group (DS Group), has expanded its confectionery portfolio with the launch of Pulse Golmol imli flavour goli. This soft, tangy tamarind-based goli is priced at just Rs 1 per pouch and promises to spark nostalgia among Indian consumers.

Infused with natural tamarind, Pulse Golmol taps into the flavour profile that generations have grown up loving. The product also highlights tamarind’s Ayurvedic benefits, especially its role in aiding digestion.

DS Group business head – confectionery Jyotiroop Barua said, “DS Group is excited to unveil its newest offering, Pulse Golmol, adding to the Pulse product line. It’s more than just a goli; it’s a delightful journey down memory lane, reawakening the carefree joy and zest. Each tangy tamarind treat is bursting with the playful Pulse flavour. Pulse is market leader in HBC category and just like our core Pulse products, we’re confident that this new offering will be a favourite among our consumers and further strengthen our position in the market.”

To support the rollout of Pulse Golmol, the brand is launching a multi-faceted campaign across the country. The pre-launch phase includes impactful in-store displays, product sampling, and on-ground consumer activations. A wider media campaign will follow, crafted to evoke playful nostalgia and highlight the mischievous tang of tamarind.

DS Group’s confectionery division recently crossed Rs 1,000 crore in annual turnover for FY 2023-24. It holds a dominant position in the non-chocolate confectionery segment, particularly in the hard-boiled candy (HBC) and Indian ethnic confectionery (IEC) categories.

Sustainability also remains a key focus for DS Group. The company operates a fleet of over 800 electric vehicles for confectionery distribution, aligning with its ESG vision and commitment to ethical business practices.

DS Group continues to innovate across its diverse brand portfolio, which includes Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. With a strong grip on evolving consumer tastes especially among Gen Z the group is modernising its ethnic offerings and embracing new-age marketing and digital strategies.

April 10, 2025
Baskin Robbins scoops into Italy with new summer gelato sensation

MUMBAI: Mamma mia! Baskin Robbins is cranking up the cool factor this summer with a deliciously indulgent twist, say ciao to their all-new Italian Gelato Range. The world’s largest QSR ice cream chain, which has been steadily expanding its presence across India, is now bringing a scoop of Italy to Indian palates with artisanal gelatos and decadent sundaes that promise a true taste of the Mediterranean.

Crafted with premium ingredients and designed to transport you straight to the streets of Rome, the range includes creamy new flavours like Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake Gelato. If that wasn’t enough to melt your heart, the sundaes such as Berry Me in Cheesecake, Salted Caramel & Brownie, and Cotton Candy Wonderland pile on bold textures and irresistible toppings.

Graviss Group (Baskin Robbins) CEO Mohit Khattar said, “We’ve cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy and has enabled us to launch this delightful selection of artisanal gelato scoop flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream. Our ability to anticipate and respond to changing preferences positions us at the forefront of dessert innovation in the Indian market, and we remain committed to delivering premium, innovative experiences year-round to all age groups.”

Baskin Robbins’ flavourful foray into gelato comes on the back of a strong FY25, where the brand opened its 1,000th store in India and the subcontinent and added 120 new stores in FY24-25. It now boasts a presence in over 290 cities, with its packaged consumer goods and B2B channels, think hotels, multiplexes and restaurants expanding alongside its iconic parlours.

With double-digit growth projected for FY26, the Italian gelato launch is yet another cherry on top of Baskin Robbins’ dessert empire. Prices for the new range start at Rs 115, and the flavours are already scooping up attention across outlets nationwide.

For a sweet escape that doesn’t require a passport, Baskin Robbins’ gelato promises la dolce vita, one scoop at a time.

April 10, 2025
Instamart and Vetic offer free vet teleconsults for pet parents in India

MUMBAI: Instamart, has joined hands with Vetic, the country’s largest pet healthcare provider, to offer free veterinary teleconsultations for pet parents across India.

Running from 8 to 11 April, the campaign enables Instamart users to access a complimentary online consultation with one of over 250 qualified vets via the Vetic app. To extend support beyond the holiday window, Vetic is offering an additional 1,000 consultations over the following 30 days each user eligible for one free session during this period.

Vetic founder Gaurav Ajmera said, “Access to quality veterinary care remains a significant challenge across India, especially during emergencies. By partnering with Instamart a platform trusted by millions we’re breaking that barrier and making quality vet support available instantly. This collaboration is a step forward in our mission to provide 24/7, human-grade pet healthcare across India, that meets the needs of today’s pet parents.”

VP marketing Mayur Hola added, “Instamart has always focused on making everyday convenience more accessible for our users. Pet parents are one of the biggest user groups on Instamart, buying everything from pet food to toys on the platform. We are delighted to offer this service to the many pet parents in the Instamart community.”

How it works, after any Instamart purchase, users will see a banner on the post-order screen redirecting them to the Vetic app. There, they can book a preferred time slot (slots open two hours in advance), receive confirmation from Vetic’s team, and complete the teleconsultation. A detailed prescription is then provided on the app.

April 10, 2025