ITV

Category: MAM

  • Nova Dairy churns up summer delight with cool and creamy health picks

    Nova Dairy churns up summer delight with cool and creamy health picks

    MUMBAI: Sip, slurp, and stay cool Nova Dairy’s serving summer on ice with a health twist. Nova Dairy, one of India’s trusted dairy brands, is turning up the chill with its newly launched summer-ready range, under the banner ‘Thandi Sehat, Garmi Mein Bhi’. As temperatures rise, so does the thirst for something refreshing yet nutritious and Nova’s got just the creamy fix.

    The line-up? A deliciously desi quartet of buttermilk, lassi, curd, and flavoured milk tailored not just for taste, but also for health. From tangy buttermilk that aids digestion to probiotic-rich curd that cools the gut, and indulgent lassi that soothes the soul to flavoured milk for an energy boost on-the-go, this range hits the hydration sweet spot for the Indian summer.

    “At Nova Dairy, we understand the importance of seasonal nutrition. With ‘Thandi Sehat, Garmi Mein Bhi’, we aim to offer wholesome, cooling dairy solutions that promote health while delighting the taste buds,” said Sterling Agro Industries Ltd director Ravin Saluja.

    A household name known for its emphasis on purity and nutrition, Nova Dairy has long championed farm-fresh dairy from ghee and paneer to milk fortified with taste and trust. This latest campaign adds a seasonal splash to the portfolio, focusing on products that not only cool the body but also nourish it.

    Available now in stores and online, Nova’s summer collection ensures your fridge is stocked with the kind of health that tastes like a treat. So whether you’re beating the heat post-lunch or just grabbing a chilled pick-me-up, Nova invites you to sip into summer, the desi way.

    Stay cool. Stay healthy. Stay Nova.

  • Vivek Modi takes on brand solutions & impact role at Jiostar

    Vivek Modi takes on brand solutions & impact role at Jiostar

    MUMBAI: Vivek Modi has transitioned from his position as business head and SVP of Viacom18’s Bangla and Odia cluster to JioStar as head of brand solutions and impact.

    Modi, who shepherded Colors Bangla Cinema to the number one spot in just seven months, brings nearly two decades of media and marketing expertise to the fledgling streaming service. His shift  comes after a relatively brief 16-month stint managing the regional television portfolio.

    Before his Viacom18 spell, Modi spent five years as co-founder and director at Fickle Formula whilst simultaneously running YellowBulbs, a marketing venture he co-founded in 2015. His career trajectory includes a four-year run at Radio Mirchi, where he climbed to regional director for north and east India.

    The seasoned executive previously cut his teeth at Vodafone, J. Walter Thompson and ABP Group’s The Telegraph, amassing expertise across telecoms, advertising and print media before finding his groove in broadcasting.

  • Agoda and Atlys tackle Indian travel stress with a smooth new global booking campaign

    Agoda and Atlys tackle Indian travel stress with a smooth new global booking campaign

    MUMBAI: If travel is supposed to be about discovering new lands, why does it often begin with a mental breakdown? Between chasing elusive flight deals and crossing fingers over visa approvals, Indian travellers have long made anxiety their co-pilot.

    But Agoda and Atlys say it’s time to cancel the chaos.

    The digital travel platform Agoda and visa processing app Atlys launched a co-branded marketing campaign in India aimed squarely at simplifying international travel—and putting the joy back in jet-setting.

    Drawing from a pool of shared travel trauma, the new ad campaign dives straight into the trenches—showcasing the very real stress of planning a foreign trip. From fretting over sky-high fares to pacing while waiting on visa updates, the film hits close to home for any Indian with a passport and a dream. But rather than romanticise the chaos, Agoda and Atlys offer a pragmatic two-step solution: affordable bookings and headache-free visa processing.

    “At Agoda, we believe travel should feel exciting, not overwhelming. Teaming up with Atlys lets us clear two of the biggest hurdles: cost and visa complexity. Together, we’re making global travel from India more accessible, more affordable, and much less stressful – so travellers can explore the world with ease and peace of mind,” said Agoda CMO Matteo Frigerio.

    Atlys founder & CEO Mohak Nahta added, “At Atlys, we’ve built our company on a singular mission: eliminating the visa headaches that prevent millions from experiencing the world freely. For many Indian travellers, venturing abroad brings unique challenges, from finding affordable travel options to dealing with visa uncertainties. Our association with Agoda tackles these hurdles head-on by marrying our expertise in visa facilitation with Agoda’s strong digital travel platform. Together, we create a stress-free, holistic experience for the travellers.”

    The collaboration blends the best of both worlds. Agoda brings its global reach and a stash of five million properties (yes, five million) along with flights, activities, and itinerary-building wizardry. Atlys adds muscle to the visa end, transforming tedious bureaucracy into a slick, smartphone-friendly service.

    Together, they’re pushing the idea that a great trip doesn’t begin with booking a ticket—it starts with confidence. And in 2025, confidence looks like an intuitive app experience, no last-minute surprises, and a partner who gets the drama of international travel and defuses it before takeoff.

    As competition heats up in the digital travel space, this campaign positions Agoda and Atlys as the no-fuss duo India didn’t know it needed. Because the only thing more satisfying than snagging a killer deal is not crying while doing it.

    From Bummer to Dream International Vacation with Agoda & Atlys | Ft. Nani & Veer! ✈️?

  • Nippon India Mutual Fund plugs into Adobe AI to jazz up investor journeys and digital experience

    Nippon India Mutual Fund plugs into Adobe AI to jazz up investor journeys and digital experience

    MUMBAI: When mutual funds go full Mad Max on digital transformation, you know the old brochure-in-a-branch days are officially over. Nippon India Mutual Fund (NIMF) has just supercharged its long-running partnership with Adobe to build what it calls a “persona-driven, e-commerce-like experience” for investors—and they’re using Adobe’s AI-fuelled tech arsenal to make it happen.

    The move marks NIMF’s latest play to dominate the digital game. The mutual fund major will now deploy Adobe Experience Manager (AEM) Sites and Assets across its web and mobile platforms to serve content not just faster—but smarter. Think fewer bounce rates, better conversions, and the kind of personalised user journeys that scream “we know your SIP inside-out.”

    “At Nippon India Mutual Fund, we are dedicated to harnessing digital innovations to enhance investor experiences,” said NIMF chief digital officer Arpanarghya Saha. “With investors’ engagement accelerating on digital channels, our aim is to strengthen our digital ecosystem. Adobe has been our trusted partner for many years. As we grow our partnership, the digital applications will empower our teams to create and deliver more personalised experiences for our investors and enable seamless interactions.”

    The technology behind the curtain is no slouch either. AEM Sites will handle dynamic content delivery with the finesse of a Netflix recommendation engine, while AEM Assets will manage media workflows to ensure your homepage banner doesn’t feature Diwali offers in January.

    The plan? Cut clutter, boost consistency, and get from concept to click at warp speed.

    And this isn’t NIMF’s first rodeo with Adobe. Over the last five years, the fund house has already been leveraging Adobe Analytics, Campaign and Target resulting in a 90 per cent spike in open rates and a 150 per cent surge in click-throughs for targeted investor campaigns. In marketing-speak, that’s the digital equivalent of hitting a six off every ball.

    “As financial literacy rises in India and more investors enter the equity market, asset management companies are embracing digital-first strategies to stay ahead,” said Adobe India head of digital experience business Venu Juvvala. “NIMF’s adoption of Adobe’s enterprise applications marks a significant step toward Customer Experience Orchestration—our evolved approach to customer experience management that unifies real-time data, content, and generative AI.”

    Jargon aside, what this really means is: NIMF doesn’t just want to talk to investors; it wants to talk to them, with them, and maybe even for them—with the help of Adobe’s generative AI. Because the future of finance isn’t just about returns; it’s about relevance, resonance, and real-time responsiveness.

  • Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign

    Reliance Jewels and Kajal Aggarwal shine in Tirupati-inspired campaign

    MUMBAI: Reliance Jewels has unveiled its latest digital campaign for Akshaya Tritiya 2025, featuring beloved actress Kajal Aggarwal in a moving tribute to faith, tradition, and heritage craftsmanship. Inspired by the sacred temple town of Tirupati, the campaign highlights the jewellery brand’s new festive collection through a personal and visually captivating narrative.

    The campaign film, launched across Instagram and Facebook, sees Aggarwal sharing her heartfelt connection to Lord Balaji, reflecting on the divine guidance that has shaped key moments in her life. Each piece in the collection, she reveals, symbolises not just beauty but blessings, transforming jewellery into talismans of faith and prosperity.

    The film also beautifully showcases the intricacy of Reliance Jewels’ Tirupati-inspired collection. From Srikalahasti Kalamkari gold sets to heritage diamond chokers, the designs draw from the temple region’s rich artistic legacy, brought to life with modern finesse.

    Part of the brand’s iconic Jewels of India series now in its 10 edition the Tirupati collection continues Reliance Jewels’ commitment to celebrating India’s diverse cultural heritage through design. Aggarwal’s role adds regional resonance, especially for south Indian audiences, while reinforcing her cross-country appeal.

  • Boomlet and Saridon set Guinness record with No Pain Period campaign

    Boomlet and Saridon set Guinness record with No Pain Period campaign

    MUMBAI: In a historic achievement for Indian marketing, Saridon and Boomlet Group have earned a Guinness World Record for their bold and socially driven campaign, ‘No Pain Period’. Recognised as the largest online video album of people expressing period pain, the campaign turned a hushed topic into a national and global conversation—powered by the voice of thousands.

    With a staggering 5,189 influencers activated over 30 days, the campaign shattered expectations. Delivering an average of 172 videos per day and seven videos per hour, it wasn’t just about scale it was about substance.

    “What made this campaign special wasn’t just the numbers, though those were phenomenal; but the mission,” said Boomlet Group co-founder & managing director Preety Singh. “Period pain is a reality for millions of women and yet remains a topic that is not openly discussed. We are honoured that the Guinness World Records has recognised this bold campaign as a moment of global marketing innovation.”

    The campaign brought together over 8,000+ longlisted creators, using a strategic blend of digital and offline execution to ensure diversity, authenticity, and gender balance. At its heart was a commitment to real stories told by real women, navigating cultural boundaries to spark meaningful change.

    “At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief,” said Bayer Consumer Health Division marketing head Ritu Mittal. “The No Pain, Period campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain.”

    Unlike conventional campaigns focused purely on reach, No Pain Period integrated precision influencer targeting, community sensitivity, and impactful storytelling. The success is a testament to Boomlet’s expertise in managing large-scale influencer operations with finesse.

  • Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    MUMBAI: Liqvd Asia just added a bold new chapter to its governance playbook. The digital-first advertising agency has appointed Anasuya Chaudhuri-Ghosh, a seasoned hand in insurance and innovation as an Independent director to its Board, signalling a sharper strategic lens and a future-ready mindset.

    With over 25 years of cross-industry leadership, Anasuya brings a formidable blend of underwriting grit, digital transformation chops, and brand-building flair. Her appointment is aimed at not just strengthening board objectivity but also adding firepower to Liqvd Asia’s long-term growth and governance roadmap.
    Liqvd Asia founder Arnab Mitra said, “We are delighted to welcome Anu to the Board as an Independent Director. Her deep expertise in strategic leadership, digital transformation, and business operations will bring invaluable perspectives to our governance framework. Anu’s sharp strategic acumen, operational depth, and passion for digital-first thinking will add tremendous value to our boardroom conversations. Her appointment marks a significant milestone in our journey as we continue to scale with integrity, innovation, and a future-focused vision.”

    Anasuya Chaudhuri Ghosh added, “I’m excited to join the Board of Liqvd Asia at such a pivotal point in its journey. The agency’s bold, tech-forward vision and its ability to blend creativity with technology resonate deeply with my passion for digital transformation and purpose-led innovation. I look forward to collaborating with the leadership team to drive strategic growth, strengthen governance frameworks, and contribute to creating meaningful, long-term value for all stakeholders.”

    Anasuya’s CV reads like a masterclass in insurance sector leadership from LIC of India to Birla Sun Life, Reliance Nippon Life and IndiaFirst Life, to her current role as head of marketing at Star Union Dai-ichi Life Insurance (SUD Life). Notably, her work with InsurTech startups like Loop Health and ecosystem builders like the India Insurtech Association showcases her knack for marrying tradition with tech innovation.

    While she continues her role at SUD Life, Anasuya joins the Liqvd Asia board in an independent capacity offering a valuable outside-in view as the agency scales. Her inclusion also reflects a push for gender diversity and fresh, future-facing perspectives at the leadership table.

    With this appointment, Liqvd Asia sends a strong message, the boardroom is no longer just about compliance, but creativity, curiosity, and courageous growth.

  • Ananya Birla’s Lovetc splashes onto the scene with Janhvi Kapoor as its muse

    Ananya Birla’s Lovetc splashes onto the scene with Janhvi Kapoor as its muse

    MUMBAI: Ananya Birla, the multi-talented heiress and songstress, has dropped a bombshell on the Indian beauty scene with the launch of Lovetc, a premium cosmetics brand promising global glam with a desi soul. 
    And to front this vibrant new venture? None other than the dazzling Janhvi Kapoor.

    Kapoor, a bona fide youth icon, stars in Lovetc’s launch campaign, a technicolour explosion of fearless femininity. Think bold hues, sassy stares, and a whole lot of “you go, girl” energy. The campaign film, now doing the rounds on social media and digital platforms, is a love letter to the modern Indian beauty aficionado, who isn’t afraid to set her own standards of luxury.
    Lovetc rangeBirla Cosmetics Pvt Ltd (BCPL) founder & chairperson Ananya Birla purred, clearly buzzing with excitement: “I’ve always gravitated towards beauty that’s simple, effective, and enhances who you are – not transforms you into someone else.Lovetc reflects that philosophy. It’s a brand designed for real lives; with products that work hard, last long, and feel intuitive. Whether it’s a lipstick that stays on through a long day, or a mascara that volumizes without clumping, we want every product to pass that real-life test.”

    Lovetc’s initial drop includes a curated collection of long-wear lipsticks, precision eyeliners, and volumising mascaras, all designed to deliver a sensory punch. The brand’s ethos? High-performance, high-impact, and high-octane.

    For those itching to get their hands on Lovetc’s goodies, the collection is now available online at www.lovetc.com and on Nykaa, with plans for a retail blitz across India’s top cities. 

    It seems Birla is betting big on turning heads, one bold lip at a time.

    You can watch the TVC by clicking on this.

  • On Purpose wins Central Square Foundation brief to school India in smarter education storytelling

    On Purpose wins Central Square Foundation brief to school India in smarter education storytelling

    MUMBAI:  India’s education sector just got a lesson in sharp storytelling-and On Purpose is holding the chalk. The creative consultancy, known for its mission-driven approach, has been appointed as the agency on record for the Central Square Foundation (CSF), following a competitive multi-agency pitch.

    The result? To crank up the volume on education reform conversations that matter-and to make sure foundational literacy isn’t just a policy footnote.

    This partnership puts On Purpose in charge of strategic communications for CSF, a non-profit that’s been knee-deep in fixing India’s systemic schooling challenges for over five years. From building early learning muscle to turbocharging school governance, CSF has tackled the hard stuff. And now, with On Purpose riding shotgun, they’re planning to say it louder—and smarter.

    “This marks our second collaboration with CSF, reaffirming our shared commitment to shaping conversations and driving systemic change in India’s education sector. We’re thrilled to partner with them again, an inspiring, mission-driven organization leading the charge to ensure every child has the opportunity to thrive,” said On Purpose founder & CEO Girish Balachandran.

    So what’s on the blackboard? On Purpose will drive CSF’s messaging around four critical pillars:

    . Foundational Literacy and Numeracy (FLN), so kids stop falling through academic cracks

    . Edtech access for all, because Youtube alone can’t fix learning gaps

    .  Early childhood education to prep the tiny humans for the big leagues

    . School governance reform, where the real long-term magic happens

    The consultancy’s mandate includes building urgency and salience around FLN and governance—two oft-ignored but absolutely mission-critical parts of India’s education puzzle.

    “Finding a partner who understands the urgency of systemic reform and the transformative power of early learning was essential. On Purpose brings the right expertise, experience, and a deep understanding of our mission and landscape, making them the ideal collaborator to drive these critical conversations. We look forward to co-creating strategies that deliver lasting impact and improve learning outcomes for every child in India,” said Central Square Foundation director, policy & communications, Romonika D Sharan.

    And they’ve got data to back the ambition.

    CSF, a key player in the government’s Nipun Bharat Mission, has been rolling up its sleeves across 14 states—11 of them laser-focused on FLN. With partnerships across ministries, state governments, and education stakeholders, CSF is driving system-level shifts. But even the best reforms need the right spotlight—and that’s where On Purpose comes in.

    Expect bold narratives, hard-hitting content, and a touch of creative sass as they tackle the biggest classroom India has: the public.

     

  • Anymind adds horsepower with five senior hires to supercharge AI-native BPaaS transformation

    Anymind adds horsepower with five senior hires to supercharge AI-native BPaaS transformation

    MUMBAI: Anymind Group just hit the gas pedal on its AI-native ambitions and they didn’t stop for speed limits. In one of its biggest leadership reshuffles yet, the Singapore- and India-headquartered BPaaS (Business process as a service) player has appointed five heavy-hitters to steer its next-gen business engine into high gear. With talent sourced from Google, P&G, and its own rising stars, Anymind’s management garage is now fully tuned for the next leg of digital transformation.

    Announced on 16 April 2025, the appointments reflect the company’s aggressive pivot toward an AI-native BPaaS model essentially, AI meets ops meets scalability. With a focus on marketing, e-commerce, creator economy, and fulfillment, the company is throwing every tool in the tech shed at building a future-ready, hyper-scalable engine for growth.

    CEO & co-founder Kosuke Sogo put it plainly, “These appointments mark a significant step forward as we scale our solutions across Asia and beyond. With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how business is done.”

    Ryuji Takemoto takes charge as chief product officer, The company’s first-ever CPO, Takemoto has been with Anymind since day one, literally he was their first engineer in 2016. Now, he will embed AI across the company’s operations, lead the AI App Studio, and integrate next-gen product development across five engineering hubs in Tokyo, Bangkok, Ho Chi Minh City, Bangalore, and Hangzhou.

    “As Anymind advances our transformation to become an AI-native company, I am committed to accelerating this journey by deepening the implementation of AI technologies into our platforms and enhance feature sets,” said Takemoto.

    Shodai Fujita becomes country manager, Japan, Fujita started as a fresh grad with Anymind, cut his teeth in Thailand and Vietnam, then launched influencer marketing in Japan. After co-leading the Japanese market, he now takes full control of the company’s business in one of Asia’s biggest consumer markets.

    “Having started my career at Anymind and grown alongside the company, I’m deeply honoured to now lead our Japan business,” said Fujita, ready to ride the AI wave with local precision.

    Kiatisak Watcharapruk joins as MD of creator growth, Fresh out of Google’s Asia-Pacific HQ, where he spearheaded the launch of Gemini and other AI products, Kiatisak steps in to replace Moindy founder Punsak Limvatanayingyong. He now leads the creator growth division, which supports over 2,900 content creators globally.

    “I’m thrilled to join Anymind Group at such a pivotal time for the creator economy,” he said. “I’m particularly excited to harness the power of AI to optimise content creation, distribution, and monetisation.”

    Masaki Okawa joins as MD of strategy, Ex-P&G exec and Logipeace strategist, Okawa will be driving business across e-commerce, emerging markets, and revenue-scale initiatives. With 16 years of global FMCG experience, he’s got just the toolkit to make spreadsheets and storytelling work together. “I aspire to be a catalyst to take Anymind to the next level,” he said, adding that AI + BPaaS + business dev = his new formula for success.

    Steven Tan becomes MD of fulfillment, keeps CEO hat at Arche Digital, Having joined via the acquisition of Malaysia-based Arche Digital, Tan now expands his remit across warehousing, shipping, and Anylogi Anymind’s international logistics platform.

    “We’re taking a strategic step to drive further operational excellence and sustainable scalability,” said Tan, looking to connect the dots between offline grit and online smarts. This management power-up follows closely on the heels of Lan Anh Nguyen’s appointment as country manager for Vietnam earlier this year. With a roster this stacked, Anymind seems more than ready to drive their BPaaS machine into uncharted and AI-automated territory.