Category: MAM

  • HUL completes Rs 2,706 crore acquisition of Uprising Science

    HUL completes Rs 2,706 crore acquisition of Uprising Science

    MUMBAI: Hindustan Unilever Ltd (HUL) has completed its acquisition of a 90.5 per cent stake in Uprising Science Pvt Ltd, with a cash consideration of Rs 2,706.45 crore.

    The consumer goods company finalised the deal after receiving approval from India’s competition watchdog in mid-March. HUL completed the transaction through a combination of primary cash infusion and secondary acquisition, as outlined in their January agreement.

    The Competition Commission of India had granted its approval on 17 March, clearing the way for HUL to proceed with its acquisition strategy. The regulatory clearance removed the final obstacle for the transaction, which was executed according to the share purchase and subscription agreement signed on 22nd January.

    Following this acquisition, Uprising Science and its subsidiaries have officially become part of the HUL corporate structure. The move signals HUL’s strategy to expand its portfolio beyond traditional consumer products into scientific ventures.

  • Lotus Chocolate turns up sweet results for FY ‘25

    Lotus Chocolate turns up sweet results for FY ‘25

    MUMBAI: Lotus Chocolate Co’s profits have soared, with the confectioner reporting a 240 per cent surge in annual profit to Rs 1,722.72 lakh for the financial year ended 31 March 2025. 

    The Hyderabad-based chocolate maker saw its revenue nearly treble to Rs 57,375.03 lakh, up from Rs 20,003.13 lakh in the previous year, according to the audited financial results approved by the company’s board on Monday.

    The firm’s earnings per share jumped to Rs 13.42 from Rs 3.84 in the previous fiscal year, giving investors plenty to cheer about. The results suggest Lotus’s recipe for growth is hitting the sweet spot with consumers across India.

    The company’s balance sheet reveals a substantial expansion in scale, with total assets ballooning to Rs 27,034.45 lakh from Rs 7,309.62 lakh. A significant portion of this growth appears in the company’s inventories, which jumped more than sevenfold to Rs 8,061.50 lakh, and trade receivables, which soared to Rs 13,308.49 lakh from Rs 2,689.51 lakh last year.

    The chocolate maker has been on an aggressive expansion drive, with borrowings surging to Rs 14,837.71 lakh from Rs 528.80 lakh. This debt-fuelled growth strategy appears to be working, with the company’s equity rising to Rs 5,953.27 lakh from Rs 4,245.35 lakh.

    The results incorporate the amalgamation of Soubhagya Confectionery Pvt Ltd, a wholly owned subsidiary that was merged with Lotus following approval from the National Company Law Tribunal in August 2024.

    The  final quarter results tell a different story. Despite Q4 revenue more than doubling to Rs 15,745.39 lakh compared to Rs 6,581.79 lakh in the same period last year, the company’s quarterly profit plummeted by 65 per cent to Rs 141.55 lakh from Rs 400.27 lakh.

    This stark contrast between revenue growth and profit decline in Q4 appears to be driven by several factors. Cost of materials consumed surged 152 per cent to Rs 13,124.71 lakh, while finance costs skyrocketed to Rs 299.62 lakh from Rs 22 lakh. The company also saw its other expenses double to Rs 1,082.85 lakh.

    Adding to the quarterly squeeze, Lotus faced a tax expense of Rs 51.12 lakh, compared to a tax benefit of Rs 251.25 lakh in the same quarter last year—a swing that further eroded the bottom line.

    Despite a dip in performance in the final quarter, the overall annual figures suggest Lotus Chocolate is successfully unwrapping new growth opportunities in India’s increasingly sweet-toothed market.

  • Tata Tea’s Jaago Re stirs the pot with AI to brew climate action, one green act at a time

    Tata Tea’s Jaago Re stirs the pot with AI to brew climate action, one green act at a time

    MUMBAI: It’s not just the tea that’s brewing at Tata anymore-it’s a full-blown AI-infused environmental crusade. Tata Tea Jaago Re is back, this time with a digital twist to stir our climate conscience. The new campaign, titled ‘Har Green Action se Farak Padega‘, isn’t just a catchy jingle. It’s a tech-powered wake-up call wrapped in a steaming mug of sustainability.

    Launched on 21 April, 2025, the initiative aims to shake citizens out of their climate apathy and prove that your daily actions – yes, even that shower you took with a bucket – actually count. Built on Google Cloud’s AI suite, the campaign introduces a Whatsapp-based tool via www.jaagore.com. Snap a pic of your green deed, upload it, and the AI – powered by Gemini – will do the rest. It recognises the eco-friendly action and serves up a report card of how much good you’ve done for the planet. It’s sustainability with receipts.

    Tata Tea Jaago Re has always believed in raising the society’s collective consciousness on key social issues of our times and there is nothing more pressing than the need to fight against Climate Change for the world’s future… Through this initiative, we hope to inspire meaningful change for a better tomorrow and unlock the power of collective action of the people, because ‘Ek Ek Karke hum sab karenge, to Farak Padega,’” said Tata Consumer Products president – packaged beverages, Puneet Das.

    Each time ten such actions are verified, Tata Tea goes one better: they plant a tree. That’s right. AI gets you leaves, and trees get real.

    Tata Tea Jaago Re

    Backing the campaign is a stirring film by Mullen Lintas. Picture this: adults tut-tutting over headlines, while kids quietly lead the charge. Buckets replace showers. Lids go on pots. And a catchy chorus scores the whole eco-rebellion. The film makes it clear-the future isn’t just in good hands, it’s in green ones.

    “We are thrilled to collaborate with Tata Tea’s innovative Jaago Re campaign which leverages Gemini and helps solve the challenge of verifying diverse user-submitted actions… fostering both accountability and a sense of achievement,” said Google Cloud India VP & country MD Bikram Singh Bedi.

    Mullen Lintas Kishore Subramanian added, “Through the voices of children, the film emphasises how small, individual efforts can lead to a powerful collective impact, urging all of us to do our bit… Jaago Re.”

    The idea? Make climate action go viral. Not just through hashtags, but through habits.

    Green is no longer just a colour, it’s a KPI.

  • Today Group hits a six with Gen Z as Kiara Powar bats for cricket

    Today Group hits a six with Gen Z as Kiara Powar bats for cricket

    MUMBAI: India’s most cherished sport just got a youthful twist, thanks to a pitch-perfect collaboration between Today Group, one of Navi Mumbai’s leading real estate players, and Kiara Powar, India’s youngest sports presenter. Their digital series Bat, Ball, aur Baatein is giving cricket commentary a Gen Z glow-up, combining fandom and format to serve cricket content in sharp, engaging, bite-sized pieces.

    Kiara Powar, a former badminton player turned sports content creator, has already made waves with her fresh take on sports storytelling. Now with Today Group backing her innings, she’s stepping up the pace. The series cleverly moves away from traditional long-form commentary, instead opting for quick, relatable content designed to catch the scroll-happy attention of young audiences.

    Commenting on this collaboration, Today Group joint managing director Bhavesh Shah said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Kiara. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”

    Kiara Powar, the host of Bat, Ball, aur Baatein about the collaboration said, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”

    Since its rebranding in January 2025, Today Group has been all about future-forward initiatives. This collaboration with Kiara speaks volumes about its commitment to connecting authentically with the younger generation not just through homes and infrastructure, but also through shared cultural touchpoints like sport.

    Bat, Ball, aur Baatein is more than just a series, it’s a sign that cricket is evolving with its audience, and brands like Today Group are batting alongside Gen Z to keep the game going strong.  
     

  • Gini & Jony names Harsh Agarwal as CEO as founder Prakash Lakhani moves to mentor role

    Gini & Jony names Harsh Agarwal as CEO as founder Prakash Lakhani moves to mentor role

    MUMBAI: If childhood came stitched in style, Gini & Jony would be its tailor-in-chief. But as the Indian kidswear brand turns 45, it isn’t just sizing up garments—it’s resizing leadership. Suditi Industries Ltd. appointed Harsh Agarwal as the new CEO of Gini & Jony, ending the decades-long tenure of founder & former CEO Prakash Lakhani, who now takes on the role of mentor.

    It’s more than a ceremonial baton pass. It’s a calculated pivot toward reinvention in a retail world that won’t sit still. With BSE notification filed and board nod secured, Harsh is taking the reins of a brand that’s dressed generations of Indian children and now wants to clothe an ecosystem.

    “Gini & Jony is not just a brand he built — it is his DNA. You cannot separate the two,” Agarwal said. “His legacy will continue to guide us as we build on the foundation he created.”

    Agarwal isn’t just stepping into a new role; he’s stepping into a legacy. With a roadmap focused on innovation, expansion, and emotionally resonant branding, his goal is to evolve Gini & Jony from a popular label into the most trusted name in the entire children’s lifestyle segment.

    “The needs of India’s children and parents in this space remain largely unmet. There is a significant opportunity to create entirely new experiences. We aim to spearhead this evolution, not just through our products, but through imagination and innovative solutions,” he said.

    His plans? Build momentum with agility, bin outdated playbooks, and rethink retail from the ground up. “We are re-evaluating established industry practices, shedding outdated biases, and fostering the development of contemporary retail solutions. The market is rapidly changing, and our goal is to lead that change, not simply react to it.”

    Agarwal brings a boots-on-ground management style. No corporate ivory tower here. “During this initial phase, I will be deeply engaged across all aspects of the business – from product development to retail operations, and from technology integration to customer interactions. It’s crucial for me to work alongside the team, establishing rhythm, speed, and alignment. As the business stabilises and our leadership team strengthens, I will gradually shift my focus to broader strategic priorities, including experience design, brand narrative, and long-term innovation.”

    He’ll continue to serve in a leadership role at Suditi Industries as it transforms from a manufacturer to a consumer-focused retail powerhouse.

    “As we embark on this next chapter, my commitment is clear: we will reimagine childhood through the lens of possibility. With courage, creativity, and care, we will make Gini & Jony the most trusted companion in every child’s story,” Agarwal added.

    Lakhani gave his blessing. “Building Gini & Jony over the past four decades has been an incredibly fulfilling journey. I am immensely proud to now pass the leadership to Harsh, who brings both fresh perspectives and a profound respect for the brand’s heritage. I have complete confidence in his ability to lead Gini & Jony into an exciting future characterised by innovation, integrity, and genuine care.”

    Suditi Industries CMD Pawan Agarwal weighed in, “At Suditi, we believe that the most successful businesses are built at the intersection of experience and new energy. Harsh embodies this perfect synergy of vision and execution. With the strong foundation we have established and the leadership now in place, I am confident that this marks the beginning of a remarkable new era for Gini & Jony – and for Suditi Industries as a whole.”

  • Streaming low for a higher cause Brookfield rewrites Earth Day playbook

    Streaming low for a higher cause Brookfield rewrites Earth Day playbook

    MUMBAI: Who says sustainability can’t stream with style? In a clever twist on Earth Day campaigning, Brookfield Properties has launched a purpose-led sustainability initiative titled ‘Powered by Purpose’, anchored around what it proudly calls “the least impactful video ever.”

    But don’t be fooled by the pixel count. The low-resolution digital film deliberately blurred and bare-bones isn’t a creative misstep, it’s a bold call to rethink our high-definition habits. With Earth Day 2025’s global theme “Our Planet. Our Power” as inspiration, the campaign nudges viewers to question the environmental cost of digital binging and embrace mindful streaming.

    “The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Brookfield Properties in India Executive Vice President and Head of Marketing and Key Account Management Reema Kundnani.

    And the company’s boots-on-ground action speaks louder than even 4K video. As part of the six-week campaign, Brookfield will plant over 5,000 native trees in Bengaluru and Delhi-NCR, adding to the success of its earlier Forest of Hope project. That initiative, which saw more than 3,000 trees take root, is estimated to sequester 1,500 tonnes of CO₂ and produce 2,700 plus tonnes of oxygen annually.

    Brookfield’s green track record already includes some eye-catching numbers. 40 per cent of Delhi-NCR’s energy needs are now powered by renewable sources, thanks to the company’s Bikaner Solar Power Project. 1.5 million plus sq. ft. of green cover has been cultivated across Indian campuses. 20,000 plus metric tonnes of CO₂ eliminated annually, the equivalent of removing 4,300 cars from the road

    With an ambitious roadmap in place, the firm aims to power 100 per cent of its India portfolio with clean energy by 2027, and achieve net-zero emissions by 2040, if not earlier.

    This Earth Day, Brookfield is not just planting trees, it’s planting ideas. Through ‘Powered by Purpose’, the real estate giant hopes to drive a larger cultural shift toward sustainability, proving that even the smallest resolution can lead to a powerful ripple effect.
     

  • Harleen Bhatti hops onto Honasa Consumer

    Harleen Bhatti hops onto Honasa Consumer

    MUMBAI: Harleen Bhatti has taken the reins as vice president of direct-to-consumer operations at Honasa Consumer Ltd, parent company of Mamaearth, stepping into the role this April after a nine-month stint at Wellbeing Nutrition.

    The digital marketing maven brings impressive credentials from India’s consumer tech landscape, having previously served three years at The Good Glamm Group, where she built and led a 25-member team across D2C functions that directly impacted more than 60 per cent of the group’s revenue.

    “My North Star metric is focused on achieving a target LTV:CAC ratio and ensuring a profitable recurring P&L,” Bhatti noted about her approach to digital growth—a philosophy that has served her well across stints at several high-profile consumer brands.

    Before joining The Good Glamm Group, Bhatti spearheaded retention marketing at Lenskart.com, where she claimed to have generated a return on investment of 4x from customer relationship management channels. Her earlier career included roles at Cure.Fit’s Eat.fit division and Capillary Technologies.

    Bhatti’s appointment comes at a crucial time for Honasa, which has been expanding its brand portfolio beyond its flagship Mamaearth line. Her extensive experience in performance marketing, customer acquisition and retention strategies could prove vital as the company looks to strengthen its direct-to-consumer operations in an increasingly competitive beauty and personal care market.

    The digital growth specialist cut her teeth in strategy consulting at PricewaterhouseCoopers and investment banking at Copal Amba before finding her niche in consumer tech marketing. With her track record of driving profitability through data-driven customer engagement strategies, Honasa appears to be betting on Bhatti to help cash in on India’s booming D2C revolution

  • Cookie Pookie makes tiny threads count with fashion that’s kind and cute

    Cookie Pookie makes tiny threads count with fashion that’s kind and cute

    MUMBAI: In a delightful blend of cuteness and conscience, Cookie Pookie has officially toddled onto the kidswear scene armed with sustainable style for little ones aged 0 to 8. Designed with ultra-soft fabrics, fuss-free silhouettes, and planet-friendly processes, the brand is all about making childhood comfier and the future greener.

    “Cookie Pookie was born out of a personal need – as a parent, I struggled to find kidswear that was both cute and conscious,” said Cookie Pookie founder & CEO Vandana Jaglan. “We wanted to create a label that speaks to modern parents who value quality, sustainability, and comfort. Each piece is made with love and the intention to last because we believe in quality fashion even for our little ones.”

    With “Fashion that Cares” as its guiding motto, Cookie Pookie combines cheerful prints with compact-by-compact fabrics that are not just easy on the skin but also easy on the planet. The line-up includes onesies, rompers, coordinated sets, and tees all ethically crafted in Reach-compliant factories and packaged in recyclable, biodegradable materials.

    But this brand isn’t just green, it’s smart too. From Indian baby-friendly sizing to research-backed design choices, each stitch has been thoughtfully tailored. The silhouettes encourage movement, ensuring that toddlers can play, tumble, and twirl with ease. Even better? Many styles are gender-neutral, designed to be passed down and loved again.

    With its first collection out now, Cookie Pookie is poised to become every parent’s go-to for wardrobe essentials that are high on style, snug on skin, and soft on the planet. In a world of fast fashion, it’s a gentle reminder that little clothes can make a big difference.

  • Socioclout brings in Jayanth Kumar as managing partner to boost digital dominance

    Socioclout brings in Jayanth Kumar as managing partner to boost digital dominance

    MUMBAI: In a move that feels more like a plot twist than a press release, Socioclout has turned up the heat in India’s influencer marketing game. On 21 April, the integrated media agency named Jayanth Kumar—aka JK—as its new managing partner, signalling its next big growth sprint in the chaotic, meme-fuelled world of digital advertising.

    Known for its swagger in producing brand DVCs and pairing them with creator mojo, Socioclout is doubling down. And it’s bringing in heavyweight muscle to do it. JK, formerly senior director at DoubleVerify, knows a thing or ten about digital media measurement, market expansion, and making data dance. At DV, he helped carve out a solid India presence. Now, he’s bringing his know-how and digital war stories to Socioclout’s corner.

    “I am incredibly excited to embark on this entrepreneurial journey with Socioclout. The influencer marketing landscape in India is brimming with potential, and Socioclout is uniquely positioned to capitalise on this growth. I am impressed by Bitesh’s vision and the agency’s track record of delivering exceptional campaigns. I look forward to working closely with the team to drive innovation, expand our service offerings, and further elevate Socioclout’s position as a market leader,” said Kumar.

    Founded by Bitesh Singh, the agency has built an enviable portfolio. With over 100 exclusive creators and more than 10,000 campaigns under its belt, Socioclout’s strategy mixes creator relatability with DVC polish—an approach that’s clicked with global and local brands alike.

    “We are thrilled to welcome JK to Socioclout. His extensive experience in the digital advertising industry, combined with his strategic insights, will be instrumental in accelerating our growth and expanding our footprint. We are confident that his leadership will enable us to deliver even greater value to our clients and further solidify our position as a leading integrated media agency,” said Singh.

    The firm’s CRO Abhilash Singh added, “We are delighted to have Jayanth Kumar join us as managing partner. His proven track record in scaling businesses and deep understanding of the digital landscape will be a tremendous asset to our revenue growth objectives. We believe his strategic vision will perfectly complement our existing strengths and help us unlock new opportunities in the market.”

    Socioclout’s charm lies in its hybrid formula—influencer-led storytelling meets high-production-value brand films. Toss in data-backed insights and a pricing model that doesn’t set off CFO alarms, and you’ve got a cocktail clients can’t resist.

    With JK in the driver’s seat, the agency is gearing up to scale operations, broaden offerings, and ride the next wave of India’s digital boom. 

  • Gold standard storytelling marks PNGS’s shimmering festive campaign

    Gold standard storytelling marks PNGS’s shimmering festive campaign

    MUMBAI: When it comes to gold, it’s not just about karats, it’s about characters. This Akshaya Tritiya, P N Gadgil & Sons (PNGS), one of India’s most cherished jewellery legacies, has launched its heartfelt campaign titled Festival of Golden Movements. The initiative wraps age-old tradition in a modern glow, turning gold from ornament into heirloom, and from fashion into feeling.

    Fronted by actor and brand ambassador Mithila Palkar, the campaign film unfolds like a reel of emotion. Set against a celebratory backdrop, it shows gold jewellery not merely being worn but treasured, passed on with warmth and pride. The tagline “You shine brighter when you’re wrapped in gold” is more than just poetic, it’s a reflection of PNGS’ philosophy that every piece of jewellery is a memory in metal.

    “Gold is never just a transaction, but a turning point,” said Aditya Modak. “Whether it is a bride’s first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion. It is about those fleeting seconds that live on through gold.”

    The spotlight is firmly on traditional heavyweight designs temple jewellery, intricate bangles, timeless mangalsutra crafted for legacy moments. At the same time, PNGS has smartly tuned into shifting consumer sensibilities. While families continue to invest in gold as tradition, younger audiences are gravitating towards lighter, aspirational piecejewellery that balances heritage with a hint of minimalism.

    This dual-track strategy has powered PNGS through a high-growth year, even as gold prices have surged 25–30 per cent. By staying close to customer sentiment and marrying tradition with trend, the brand has stayed not just relevant, but radiant.

    With 33 EOB outlets and a hybrid model that spans physical stores, video catalogues, WhatsApp-led personalisation, and digital gifting, PNGS is growing with thoughtful agility. The brand now aims to scale to 50+ showrooms by 2030, with particular focus on deepening its presence in North and South India.

    As Akshaya Tritiya ushers in a season of gold and good fortune, PNGS’ Festival of Golden Movements campaign offers a meaningful reminder: while styles change, sentiment doesn’t. And sometimes, the most lasting legacy fits in the palm of your hand woven in gold, wrapped in love.