ITV

Category: MAM

  • Pazago’s new film gives India’s export chaos a digital detox with structure and sass

    Pazago’s new film gives India’s export chaos a digital detox with structure and sass

    MUMBAI: In a country exporting everything from textiles to tech talent, it’s ironic that India’s own export processes still feel like they’re stuck in dial-up mode. Enter Pazago. The Mumbai-based logistics tech startup dropped its first brand film—a no-nonsense, visually gritty look at the behind-the-scenes chaos plaguing exporters.

    The film doesn’t sugarcoat it. Exporters are seen juggling vendors like hot potatoes, misplacing paperwork like it’s a national sport, and chasing follow-ups with the stamina of marathoners.

    The message?

    It’s messy out there.

    But it doesn’t have to be.

    Pazago offers a digital way out: a single platform where documentation, tracking, coordination, and communication all live under one (virtual) roof. It’s less spreadsheet, more spaceship.

    “The export industry has been left behind in the tech revolution. While sectors like finance and retail have embraced digitalization, exporters are still battling inefficiency and confusion. At Pazago, we’ve decoded the export order recipe — what it takes to move an order from origin to destination without chaos. By bringing structure to this process, we empower exporters to focus on growth rather than getting bogged down by paperwork and coordination hassles. This film is a reflection of the change we’re leading,” said Pazago founder Nikhil Agrawal.

    The film aims straight for the eyes and inboxes of India’s medium to large-scale exporters and manufacturers—the ones who know the pain of fragmented systems all too well. It offers a digitised, centralised solution to decades of export dysfunction.

    Backed by clean visuals and sharp storytelling, the brand film doesn’t promise to make exports sexy. It just promises to make them bearable. And scalable. And finally, a little less archaic.

    Now streaming on Pazago’s digital platforms, the film marks the startup’s push to become the digital backbone for India’s export operations. For an industry long ignored by Silicon Valley shine, this may just be the cinematic kick it needs.

  • Akshay Mathur exits Tyroo after a decade of dealmaking and digital domination

    Akshay Mathur exits Tyroo after a decade of dealmaking and digital domination

    MUMBAI: For a man who’s helped launch more platforms than most people can name, Akshay Mathur knows when it’s time to log out. After a 10-year ride at Tyroo (part of the Smile Group), the digital advertising heavyweight has officially stepped down, closing a chapter that helped define Asia’s adtech playbook.

    Mathur has built a career few can rival, working across the digital trenches at marquee names like The Times Group, Yahoo! India, People Group, Komli Media, SVG Media, Dentsu, and most recently Tyroo. His name has become synonymous with unlocking monetisation potential, building revenue-first operations, and striking platform partnerships that actually scale.

    “I’ve been incredibly fortunate to work with some of the most dynamic people, partners and platforms in the industry”, said Mathur. “Each chapter has been about building, learning, and growing – and I’m looking forward to carrying that momentum into what comes next.”

    While his next move remains under wraps, the speculation machine is already humming. And for good reason. Mathur’s fingerprints are all over Asia’s digital economy. From go-to-market playbooks to cross-functional growth machines, he’s been the architect behind some of the region’s most strategic monetisation efforts.

    In a 25-year career that reads like a roadmap of the region’s digital evolution, Mathur has played a starring role in scaling global platforms and adapting them to Asian nuances. Think enterprise sales, partner-led monetisation, and performance-brand hybrids—he’s been there, scaled that.

    Widely viewed as a key force in the rise of platform-led adtech in Asia, Mathur departs Tyroo with his influence very much intact and his next move eagerly anticipated.

  • Zyod stitches tech into fashion with smart hubs launch in Gurugram and Jaipur

    Zyod stitches tech into fashion with smart hubs launch in Gurugram and Jaipur

    MUMBAI: Fashion and technology are finally hitting it off, and Zyod is playing the matchmaker. On 22 April, Zyod unveiled smart, tech-driven excellence hubs at its Gurugram and Jaipur manufacturing facilities. By fusing digital innovation directly onto the production floor, Zyod aims to speed up production, enhance quality, and keep sustainability fashionable.

    These cutting-edge hubs feature automated quality checks that spot defects instantly, cutting down on tedious rework. With AI-driven line planning predicting workflow bottlenecks before sewing even starts, Zyod is slashing idle time and upping output speed and precision.

    The company’s proprietary Enterprise Resource Planning (ERP) system provides real-time insights across the production cycle, further fine-tuning efficiency. Digital sampling replaces traditional prototypes, reducing waste and accelerating product development cycles.

    “As the fashion industry shifts toward on-demand manufacturing, traditional production methods often fall short in the face of rising market demands for speed, adaptability, and accuracy. Our new excellence hubs address this challenge head-on by incorporating advanced technologies into the production line. With features like automated quality control, AI-based line planning, and digital sampling, we’ve eliminated the need for physical prototypes, greatly accelerating development timelines and minimising material waste,” said Zyod co-founder Ankit Jaipuria.

    The locations weren’t chosen by accident. “Gurugram and Jaipur were selected for these hubs owing to their strong apparel manufacturing ecosystems. Gurugram’s dynamic tech sector offers skilled talent, while Jaipur’s rich textile heritage and craftsmanship enable access to premium raw materials. Combined with excellent connectivity, these locations empower Zyod to uphold agile and responsive production timelines aligned with modern market needs,” explained Zyod co-founder Ritesh Khandelwal.

    Each hub employs over 400 professionals, managing more than 700 styles and juggling over 2,000 design-to-delivery cycles simultaneously. This level of scalability allows Zyod to maintain quality and agility without breaking a sweat.

    Zyod now eyes nationwide expansion of its excellence hubs and the upcoming launch of a dedicated innovation centre—a significant leap for India’s apparel manufacturing scene.

  • Kapture CX ropes in Gaurav Prakash as senior director to supercharge enterprise sales and scale with AI firepower

    Kapture CX ropes in Gaurav Prakash as senior director to supercharge enterprise sales and scale with AI firepower

    MUMBAI: If customer experience were a battlefield, Kapture CX just added a seasoned general to its ranks. The Bengaluru-based agentic AI-powered CX platform appointed Gaurav Prakash as its new senior director of enterprise sales this April, arming itself for its next phase of expansion across India’s complex enterprise landscape.

    With 14 years under his belt in the SaaS trenches, Prakash brings a cross-sector track record in Edtech, Procuretech, and most notably, CX. He’s now been handed the keys to Kapture’s enterprise engine, with a brief to drive growth and scale operations with a global outlook, while also sharpening the firm’s position as a homegrown disruptor in the CX space.

    “We are excited to welcome Gaurav to Kapture CX at a time when the enterprise market is ready for disruption. His deep expertise across SaaS and customer experience aligns perfectly with our vision to deliver innovative and end-to-end CX solutions. With his appointment, we are confident in accelerating our growth and strengthening our position as a market leader,” said Kapture CX CRO Gaurav Juneja.

    Prakash, visibly fired up about his new role, believes the timing couldn’t be better. “The market is at an inflection point. Enterprises—whether legacy businesses or digital-native brands—are actively looking for a comprehensive CX platform that aligns with their transformation goals. Kapture is well-positioned to capitalise on this shift, especially with its early investment in generative AI and agentic AI by the leadership & the founders as a game-changer.”

    Before his Kapture chapter, Prakash made a mark at Freshworks where he scaled enterprise operations across north, east and west India. He also did a tour at PwC, giving him a well-rounded view of enterprise demands and buying behaviour.

    At Kapture, he plans to beef up the enterprise sales function, recruit top-tier talent, and reinforce the brand’s credibility as the only end-to-end CX platform built organically in India.

    “I am highly inspired by Kapture’s culture and its energetic, hardworking teams across GTM, Sales, Marketing, and Finance—teams that are deeply committed to problem-solving, no matter the challenge,” he added.

  • Ongrid taps Manav Jain as chief business officer to energise growth engine

    Ongrid taps Manav Jain as chief business officer to energise growth engine

    MUMBAI: In a strategic move to supercharge its growth ambitions, Ongrid appointed industry veteran Manav Jain as chief business officer on 22 April 2025. With a sparkling résumé spanning SaaS, fintech, IT, and manufacturing, Jain is set to inject fresh momentum into the company’s operations and customer success initiatives.

    Jain brings over 20 years of heavyweight experience from notable stints at Loconav, Paytm, Microsoft, and the Murugappa Group, alongside his entrepreneurial forays as co-founder of hiring-tech startups UniHyr and Hyrr. A distinguished alumnus of XLRI (2004) and the Asian Institute of Management, Manila (2010), Jain is known for his laser-sharp business acumen combined with a pragmatic approach to human resources and technology.

    At Ongrid, Jain will anchor critical functions including revenue growth strategies, technological innovation, human resources, finance, legal compliance, and administrative excellence. His appointment marks a pivotal moment as Ongrid sharpens its competitive edge amid dynamic market shifts.

    “We are thrilled to welcome Manav Jain to Ongrid. His deep understanding of business operations, technology, and HR will be invaluable as we continue to scale and innovate. Manav’s leadership will be instrumental in strengthening our customer relationships and driving operational excellence across the organisation,” commented Ongrid co-founder & CEO Piyush Peshwani.

    Sharing his enthusiasm about the new role, Jain remarked, “What interested me about Ongrid was the clarity of its mission, the relevance of the problems it’s solving, and the opportunity to work on real, operational challenges across industries. I’m looking forward to contributing to a business that is structured, execution-focused, and solving real-world problems in trust and compliance.”

    With Jain steering the wheel, Ongrid clearly signals its readiness to accelerate business growth, build robust operational frameworks, and deliver precise, tangible solutions to industry-wide compliance and trust issues.

  • Blue Tribe’s Eat Green Initiative plates up climate action this Earth Day with plant-based punch

    Blue Tribe’s Eat Green Initiative plates up climate action this Earth Day with plant-based punch

    MUMBAI: If saving the planet had a flavour, Blue Tribe just cooked it up. This Earth Day, the plant-based protein brand launched its week-long ‘Eat Green Initiative’, a campaign urging folks to rethink what’s on their plates. Forget cold lectures about climate change — this one comes with sizzles, snaps, and snacks.

    From 22-28 April, Blue Tribe employees, influencers, and brand fans will show off their kitchen chops by whipping up meals using the company’s plant-based products.

    Their aim is to make eating green go viral. All that culinary activism will be shared online under the hashtag #BlueTribeEatGreenInitiative, creating a tasty trail of digital breadcrumbs for anyone still clinging to industrial meat like it’s 1999.

    “Every meal is a choice, and every choice has a consequence,” said Blue Tribe Foods co-founder Sandeep Singh. “Through the Eat Green Initiative, we want to show that small, mindful decisions like opting for plant-based meals, can collectively make a significant difference for the planet. Earth Day is a reminder that sustainability must be a part of our daily lives, not just a one-day commitment.”

    And they’re not just chewing the (vegan) fat. According to FAO data, animal agriculture is behind nearly 18 per cent of global carbon emissions.

    Going green in your diet isn’t a food trend—it’s a survival tactic. Blue Tribe wants to make that transition as tasty as it is timely.

    To kick things off, the campaign begins with a digital note from Blue Tribe leadership, framing food as ground zero for sustainable change. Throughout the week, participating eaters will share their dishes alongside environmental impact stats—from water saved to emissions slashed.

    The goal?

    Build a tribe of eaters who connect what’s on their plates with what’s happening to the planet. No guilt-tripping, just guilt-free snacking.

    With global temperatures climbing like a bad fever dream, melting ice caps, and natural habitats on the ropes, Blue Tribe’s call to action is simple: ditch the beef, embrace the bean.

  • AnyMind seals sweet deal with AnyReach to power up global gift-tech game

    AnyMind seals sweet deal with AnyReach to power up global gift-tech game

    MUMBAI: Wrapped with tech and tied with synergy, Anymind Group has just added another bow to its box of digital surprises this time, a full acquisition of Japanese e-gifting innovator, Anyreach. The Tokyo-based firm, best known for its platform Anygift, will now operate under the Anymind umbrella, marking the group’s 10th acquisition and its fifth in Japan.

    Founded in 2016, Anymind has grown into a global BPaaS (Business Process as a Service) player across marketing, e-commerce, and digital transformation, now spanning 15 markets. Its latest move not only fortifies its grip on the booming e-commerce landscape but also gifts it a stronghold in Japan’s rapidly expanding digital gifting space.

    AnyGift, used by over 700 companies in Japan lets online shoppers send physical or digital gifts without needing the recipient’s address, a feature that has found massive favour in a market projected to hit 257 billion dollars by 2027.

    On the completed acquisition, Anyreach CEO and founder Konosuke Nakajima said, “We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, Anygift has been adopted by over 700 companies, solidifying its position in Japan. By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry.”

    Anymind Group CEO and co-founder Kosuke Sogo said, “With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space. By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide.”

    The acquisition brings a potent trifecta of capabilities into play. By fusing Anygift with Anymind’s e-commerce platform AnyX and influencer marketing engine Anytag, the newly united teams are poised to offer next-level solutions to brands looking to stand out in the digital bazaar.

    Beyond business, the acquisition symbolises a new phase in what both companies call the “gift-tech” revolution where digital convenience meets emotional expression, now at a global scale.

    From Southeast Asia to the world, it seems gifting just got an upgrade.

  • Paridhi Bhatiya Moves On from Ogilvy, Joins Pepper Content as National Head – Content, Creative & Strategy

    Paridhi Bhatiya Moves On from Ogilvy, Joins Pepper Content as National Head – Content, Creative & Strategy

    Paridhi Bhatiya created and led Ogilvy’s Content Force for the last five years. She is stepping down from her role on 28th April 2025, marking the end of a powerful chapter and the beginning of an ambitious new one.Known for building high-performing digital teams and culture-first content ecosystems, Paridhi’s departure signals more than a transition—it signals a shift in how brands think about the future of storytelling.

    During her time at Ogilvy of nearly more than half a decade, Paridhi scaled a team of digital natives into strategic content architects, delivering some of the agency’s most awarded and culture-shaping campaigns. From creator-led narratives to trend-responsive IPs, her work consistently pushed the boundaries of how content could drive real business and cultural impact.

    She now joins Pepper as National Head – Content, Creative & Strategy, where she will drive the platform’s next phase of growth—bridging technology, creativity, and storytelling at scale.

    Anirudh Singla, CEO & Co-founder of Pepper Content, said:
    “Paridhi brings rare energy—part creator, part strategist, all heart. She has built scalable systems, visionary teams, and cultural relevance at scale. As we build for the future of content, we need leaders who don’t just move with it—but charge toward it. Paridhi is that force, and we’re thrilled to have her steer what comes next.”

    On joining Pepper, Paridhi shared:
    “Content isn’t just a medium anymore—it’s the marketplace, the movement, the moment. At Pepper, I want to build an ecosystem that isn’t siloed—where content, creativity, and strategy aren’t separate verticals, but one agile, living force. We’ll build systems and people that are multi-skilled, culturally tuned, and ready to lead, not follow. This isn’t just a new role—it’s a new mission.”

    About Paridhi Bhatiya:
    With 18 years of experience across digital storytelling, brand strategy, and culture-first content creation, Paridhi Bhatiya is a force in the Indian marketing and advertising landscape. She has led high-performing teams at some of the country’s most iconic agencies, most recently heading the Content Force at Ogilvy. Known for her ability to blend creative instinct with strategic thinking, she has shaped award-winning campaigns, built scalable content ecosystems, and nurtured next-gen talent.

    Paridhi also teaches digital and AI-led marketing, helping future professionals decode the ever-evolving content economy. Outside the boardroom, she’s an advanced scuba diver and runs a passion-led weekend baking kitchen—proof that creativity doesn’t clock out when the laptop shuts.

    She thrives at the intersection of insight, innovation, and influence—making her one of the sharpest minds leading the future of content in India today.

    One Liner:

    Paridhi Bhatiya is a content strategist, digital marketing educator, scuba diver, and weekend baker—building brands by day, baking dreams by night, and diving deep into both.
     

  • Anchor finds its North Star with Aimee Baruah in sparkling new campaigns

    Anchor finds its North Star with Aimee Baruah in sparkling new campaigns

    MUMBAI: In a move that’s all smiles and sparkle, Anchor Oral Care has announced acclaimed actor and cultural icon Aimee Baruah as its brand ambassador for the North East region. With this appointment, the leading Indian oral care brand is aiming to widen its grin across the region, already a key market for the brand for decades.

    The new face of Anchor comes hand-in-hand with a refreshed marketing push that includes two culturally rooted campaigns Laal. Kamaal. Bemisaal. and Naye Zamane Ki Nayi Suraksha aimed at tapping into North East India’s strong preferences for natural, high-efficacy oral care products.

    Speaking on the development, Anchor Consumer Products director Karan Shah stated: “At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. North East is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Aimee Baruah marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across North East. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of North East consumers.”

    Anchor Consumer Products Creative Director Kunal Shah shared insights on the campaign’s vision: “With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with North East consumers. Anchor Oral Care is more than just a product it’s about building trust and reinforcing the importance of holistic oral health.”

    The Laal. Kamaal. Bemisaal. campaign champions Anchor Red Toothpaste, a herbal formulation boasting 10 Ayurvedic benefits made with ingredients like Tulsi, Laung, and Pudina. From strengthening teeth to promoting gum health, it blends time-tested wisdom with refreshing taste.

    Meanwhile, Naye Zamane Ki Nayi Suraksha, also starring Baruah, positions Anchor as a forward-thinking, scientifically backed brand with a focus on vegetarian and globally certified oral care. The TVC centres on Anchor’s CalFlo formulation, designed to deliver stronger, whiter teeth with long-lasting protection tailor-made for today’s health-conscious families.

    Expressing her enthusiasm, Aimee Baruah said, “I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor’s dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey.”

    Anchor Consumer Products sr. vice president of sales Asit Roy of  emphasized the brand’s strengthened focus on North East: ” North East is a high potential market and we are one of the leading brands in Oral Care. Our partnership with Aimee Baruah, along with our new campaigns, will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category.”

    Anchor Consumer Products, marketing head Sandeep Abbhi added, “Aimee Baruah is trusted, admired and culturally rooted personality in North East. Her strong credibility and connection with North East families make her the perfect choice to represent Anchor Oral Care. Beyond the TVC, she will be actively involved in digital campaigns, in-store promotions, and consumer engagement activities. Our creative approach leverages her real-life personality to establish a genuine and personal connection with our audience.”

    Anchor’s expansion into the North East is underpinned by a strategic focus on natural ingredients, ethical production, and high-quality, effective solutions. With growing awareness around dental health and a clear consumer preference for holistic care, the brand’s combination of tradition and science looks poised to win smiles and market share.

  • Rupinder Sandhu Anand rises to lead APAC at Oki

    Rupinder Sandhu Anand rises to lead APAC at Oki

    MUMBAI: Rupinder Sandhu Anand has stepped into a larger arena. The chief executive officer of Oki India has been elevated to vice president, Asia-Pacific, while continuing in her current role — a move that signals the company’s intent to scale up across the region with strong leadership at the helm.

    In a recent post, Sandhu Anand expressed her appreciation for the team and clients who shaped Oki’s India journey, and said she’s looking forward to “more markets, more challenges, more opportunities.”

    With over 25 years of experience, she brings a proven track record of growing multi-million dollar businesses and building high-performance teams. Since taking charge of Oki India in 2014, she has helped the company expand its market share and deepen customer partnerships in the BFSI and payments space.

    Prior to Oki, she held leadership roles at Diebold and Computer Associates, and was instrumental in setting up managed services and delivering operational excellence across key markets.

    Now, with an expanded mandate across Asia-Pacific, Sandhu Anand is expected to steer Oki’s vision forward — driving innovation, customer engagement and sustainable growth across diverse geographies.